Blue Signal’s DEI Pride Forum: A Step Towards a More Inclusive Future

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At Blue Signal, we believe everyone deserves to feel seen, respected, and valued—both in the workplace and throughout the hiring process. During Pride Month, we're reflecting on one of our most meaningful internal initiatives: our Diversity, Equity, and Inclusion (DEI) Pride Forum.

This initiative coincided with Pride Month and was focused on enhancing our understanding and appreciation of the LGBTQ+ community. More than just an event, it brought our team together to learn, share, and strengthen our ability to support LGBTQ+ professionals with compassion and understanding.

The Power of Collaboration

The DEI Pride Forum was built around something simple, but powerful: listening. Facilitated by our team members, the DEI Pride Forum brought the powerful spirit of collaboration, that defines Blue Signal, to the forefront. In a candid and open environment, our recruiters, account managers, and representatives from various departments shared their experiences and perspectives on LGBTQ+ issues. The forum was not just about raising awareness, but also about sparking conversations about how we can create a more inclusive and understanding workplace. Through this collective learning journey, we aim to enhance our ability to empathize with and support candidates from diverse backgrounds while educating our hiring managers.

Real People, Real Stories

The most powerful moments of our DEI Pride Forum came through the stories shared by our guest speakers—real people with real experiences that brought empathy and understanding to the forefront. Emerson, a transgender man, courageously shared his experiences, including his early moments of gender confusion, the eventual recognition of his male identity, and his encounters with biases and discrimination during job interviews. His story was not just a poignant revelation of his personal journey, but also an eye-opener to the challenges faced by transgender individuals in the professional world.

Meanwhile, Amanda, a non-binary individual working in talent acquisition, gave us a unique glimpse into the potential of an inclusive recruitment process. Amanda highlighted the significance of seemingly small gestures, such as correctly pronouncing a candidate's name and respecting their preferred pronouns, that can profoundly impact a candidate's experience and contribute to creating an inclusive, respectful environment. Their emphasis on the value of effort, understanding, and validation resonated deeply with us and underscored the necessity of these qualities in our work.

Best Practices for Inclusivity

Team seated in a circle discussing best practices for LGBTQ+ inclusion in recruitment

The DEI Pride forum also served as an important platform for learning and development. Emerson and Amanda's insights and experiences empowered us with practical strategies and best practices for recruiting and hiring LGBTQ+ candidates. These ranged from using inclusive language in job postings to fostering relationships with LGBTQ+ organizations, to understanding the nuances of interactions within the LGBTQ+ community, and ultimately, creating a safe space for everyone to be their authentic selves.

Action we can take today:

  • Be mindful of pronouns and ask someone's pronouns if you're unsure. This is a simple way to show respect for someone's identity.
  • Create an inclusive recruitment process. This means using inclusive language in job postings, fostering relationships with LGBTQ+ organizations, and understanding the nuances of interactions within the LGBTQ+ community.
  • Be an ally. This means speaking up against discrimination and prejudice, and creating a safe and welcoming environment for everyone.

The Benefits of DEI in the Workplace

The event further underscored our belief that diversity, equity, and inclusion are not just buzzwords, but rather integral parts of Blue Signal’s mission and values. When people feel respected and included, they do their best work. That’s just common sense. Inclusion helps teams collaborate better, think more creatively, and connect with a wider range of talent and clients. For us, DEI isn’t about checking boxes — it’s about building a culture where everyone feels they matter.

When we actively foster DEI in our workplace, we're investing in a culture that yields tangible benefits: improved morale, increased productivity, enhanced creativity and innovation, and strengthened collaboration among teams. This forum provided a valuable opportunity to delve deeper into the profound impact of these principles on our working environment.

Looking Forward: Our Continued Commitment to DEI

The DEI Pride Forum marked the beginning of a series of DEI training initiatives planned throughout the year. Using the momentum of this event, we are dedicated to extending our efforts beyond the LGBTQ+ community to include all underrepresented groups. Our ongoing commitment to fostering an inclusive environment has led us to develop resources that can help educate our team about LGBTQ+ issues, emphasizing our belief that awareness and education are the cornerstones of understanding and empathy.

We're immensely grateful to everyone who participated in and supported the Pride Forum. Each contribution, each story shared, and each insight gained has been instrumental in turning this initiative into a resounding success. As we look to the future, we're excited about continuing our journey toward fostering a more inclusive future. We're committed to doing so together, as a team, because we believe that when we stand united in our diversity, we can truly make a difference.

Stay connected with Blue Signal on our blog and DEI resources page for more updates, insights, and initiatives surrounding diversity, equity, and inclusion. Together, we're just getting started!

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Closing the Confidence Gap

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While the world of work has been making strides to make it a more equitable place for women and minorities, it's still not where it should be – but maybe not for the reason you think. Despite the rise of diversity, equity, and inclusion (DEI) initiatives, corporate responsibility, fair hiring practices, and an emphasis on representation – the system is still geared to better serve men. Hewlett Packard found that women only apply for jobs when they have 100% of the qualifications listed in the job description, whereas men are comfortable applying when meeting just 60%. This is a large detriment to women in the workforce because it limits their visibility to companies that are hiring. Here is how you can help close this confidence gap and level the playing field when it comes to job applicants.  

 

Defining the Confidence Gap  

As stated above, studies have proven that there is a confidence gap that occurs when women apply to jobs versus when men apply to jobs. The “confidence gap” is the difference in confidence between men and women applying to open positions. Men are more likely to apply to jobs they are less confident about meeting all the criteria for, whereas women typically only apply to a job when they are confident they meet all the criteria.  

 

What the Confidence Gap Doesn’t Address  

However, this finding doesn’t address all the variables behind applying to jobs. As many have speculated since the original Hewlett Packard findings were released, this confidence gap could be attributed to several other factors.  

Women Are More Selective  

A study by LinkedIn found that women are 14% less likely to apply to jobs they review than men, even though they are browsing roles at the same rate. This finding suggests that the gap may not be about confidence, but rather more about their perceived success rates. Women want to respect the guidelines of the posting and tend to only apply to jobs they believe they could actually be offered. In this instance, this selective nature is attributed to a respect for everyone’s time and energy, and not a lack of confidence.  

Recruiting is a Human-Based System  

Although recruiting has been automated by applicant tracking systems and other advanced technology, it’s still largely a human-based system and is therefore affected by human faults. That same LinkedIn report found that when women appear in a recruiter's search results, they are 13% less likely to be viewed than a man’s profile in the same search results. Gender bias is an unconscious bias that can play into a person’s perceived notion of a candidate, and unfortunately can also stack the odds against women.  

Organizational Bias  

Just as individuals can harbor unconscious bias, so can organizations. Oftentimes, systems within an organization can inadvertently reward men more than women. The first example that often comes to mind is the “old boys club” that tends to promote men at greater rates than women. When hiring, bonuses, promotions, and other company recognition is based on favor from leadership, it can create gender biased results.  

 

How to Close the Confidence Gap – and Address Its Ancillary Issues  

No matter the source, whether it’s lack of confidence or biases in the hiring system, it’s clear to see that there is still room for improvement when it comes to closing this gender-based gap. Here are some steps you can take at your organization to ensure an equitable candidate journey for everyone.  

Confidence Gap Blog Graphic

Address the Confidence Gap in Your Job Postings 

Many companies have started to adopt jargon within their own postings that directly addresses the confidence gap proven by Hewlett Packard. At Blue Signal, we recently implemented the same practice and began including the following phrasing in all our own internal job postings:  

“Don’t meet every single requirement? Studies have shown that women, minorities, and individuals that identify as a part of the LGBTQ+ community are less likely to apply to jobs unless they meet each and every qualification listed on a job description. At Blue Signal, we believe in more than a checklist when it comes to finding the perfect person for a role. In order to further build more inclusive and diverse workplaces, and should this role sound exciting to you, we encourage you to apply anyway. You may be just the candidate we are looking for.”    

Create something similar that fits the tone and messaging of your own company. This way, when women or other minority groups go to apply, they will see this as encouragement and a direct reflection of your organization’s commitment to equity. You’re sure to see results as your applicant pool becomes more diverse!  

Ensure Equitable Practices within Hiring, Promotions, and Other Internal Recognition  

Most importantly, make sure you are auditing your current internal systems to ensure equitable practices throughout the candidate journey. Equity must be prioritized after hiring in order to make a true, lasting impact. Make sure there are concrete, well-communicated goals in place for promotions, bonuses, raises, and other recognition so it’s not based on favor. Then, follow up by monitoring the progress of all employees through their careers to make sure both men and women are being promoted at the same rate.  

Address Gender Biases in Your Recruiting Practices  

Finally, have the conversation and take the proper steps to remove gender bias in your recruiting and hiring processes. Educate your hiring managers on gender bias so that they can address it within themselves. Leverage ATS systems that remove names and pronouns in resumes so that hiring managers are making selections on candidates to screen that aren’t based on presumed gender. Work with recruiting firms that address gender bias in their processes.  

 

Conclusion  

Unfortunately, the hiring systems in place today inequitably favor men over women. It’s our job to make sure we actively counteract this by addressing gender biases in our business practices. By taking accountability and adjusting our processes, together we can close the confidence gap.  

To learn more or get started on your own hiring equity journey today, reach out to Blue Signal’s DEI certified recruiting team. As your partners in the hiring process, we’re here to get your organization on the right track.  

How To Create an Inclusive Remote Workplace for People with Disabilities

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Working remotely can be an accommodating arrangement for many employees, including people with disabilities. With its plethora of benefits, remote work is becoming a top hiring trend for 2022. Many thriving businesses are adopting this change, but are finding that creating an inclusive remote workplace for people with disabilities has its own unique challenges. This may seem daunting, however, the key to creating an inclusive remote workplace is simple. To achieve this goal, companies must provide employees with the freedom and flexibility to design their workspace and schedule in a way that meets their individual needs.

In addition, employers should provide clear expectations and guidelines for remote work, including how to stay connected with colleagues and receive support from their managers. But what additional steps can be taken to make everyone feel included without bias? In this blog, we will take a look at the best strategies for creating an inclusive remote workplace for people with disabilities.

 

Provide Assistive Technology

People with disabilities shouldn’t have to face additional obstacles when it comes to working remotely. Large personal expenses incurred by paying for their own assistive work equipment can cause unnecessary hurdles. Even with reimbursements, it can take time and headaches to get those expenses approved. Luckily, employers are required to provide assistive technology as a reasonable accommodation.

Common assistive technology includes screen readers, text-to-speech software, and audio captioning (which can be particularly helpful on remote video calls). During the interview process, make sure to discuss with your new employee which assistive technology they may need to thrive in the role. Ensuring your employee has the appropriate technology from the start will set them up for success in their role and help create an inclusive remote workplace.

 

Ask What They Need For an Inclusive Remote Workplace

Asking employees directly what they want is a way to ensure their needs are met. They are, after all, the best person to tell you what will make work easier for them. This conversation should be proactive; don’t wait for them to tell you that there’s an issue.

Fortunately, a recent report found that 71% of companies are willing to make adjustments for people with disabilities. While there is still room for improvement, it’s a great start. By asking employees what will improve their work environment, you are promoting an inclusive remote workplace. This shows that you value them as an employee and want to see them succeed. As they gain tenure, continue checking; as their role evolves, their needs may as well. Being open to suggestions and establishing regular check-ins will sustain an inclusive remote workplace.  

Man sitting at desk in wheelchair using his phone and laptop in an inclusive remote workplace, with a transparent blue background. Text with statistic is overlayed.

Train Managers on How to Best Support Employees

In order to best support employees with disabilities, it is essential that managers receive suitable training on how to accommodate their needs. These trainings should cover a wide range of topics, from how to adapt work tasks to specific impairments, to interacting respectfully with employees who have disabilities. By ensuring that managers are properly prepared to support every member of their team, businesses can create a more inclusive remote workplace and unlock the full potential of their workforce.

 

Ensure Social Interaction is Accessible

Social interaction plays a huge part in establishing a strong company culture and camaraderie among colleagues, so it’s important that it’s consistent. This doesn’t mean that you all have to meet up every Friday after work but having casual conversation or messaging about your weekend can go a long way in supporting coworker bonding.

Making sure these events are accessible for people with disabilities is the only way to make them equitable and welcoming for all. This isn’t just about physical disabilities either – people with intellectual disabilities may need more regular breaks, for example. Whether it’s establishing virtual happy hours or team building activities, ensuring social interaction is accessible to all is a great way to create an engaged and inclusive remote workforce.

 

To Sum Up Creating an Inclusive Remote Workplace

Every employee is in a unique position and taking an individual approach will serve you well when creating an inclusive remote workplace. To be successful, make sure to talk to your team members with disabilities about adjustments that will make things more accessible for them. Remember to be open to their suggestions, even if it’s a new approach for you.

Blue Signal’s tenured team of recruiters specializes in diversity, equity, and inclusion recruiting. If you need guidance in creating an inclusive remote workplace, reach out to one of our recruiting professionals today to get started.

 

About Our Contributor

Dylan Reid is a freelance writer at 6XDMedia who holds a particular interest in employee welfare and has created content for established companies based all around the world. They hold a degree in creative writing and are always eager to expand their knowledge around different subjects.

How to Approach DEI with a Remote Workforce

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Over the last two years, businesses have shifted to a remote or hybrid work model as a result of the pandemic. Remote work has sky-rocketed in priority among job seekers, proving to be a top hiring trend that’s here to stay. Similarly, diversity, equity, and inclusion (DEI) has increased in priority for candidates. Recent studies have shown 2 out of 3 candidates seek out companies with diverse workforces, and 47% of candidates actively look for DEI when considering future employers.  

While DEI efforts appear attractive to job seekers, it also brings unparalleled benefits to the company. Companies that incorporate DEI into their workplace see higher levels of engagement, productivity, and innovation. According to Deloitte, millennials are 83% more likely to be engaged at work at inclusive companies. Additionally, inclusive companies earn 2.3x more cash flow per employee. Although implementing DEI may seem like a no-brainer, it can be daunting with a remote workforce. Not sure where to start? Follow our tips below on how to approach DEI with a remote workforce. 

Reflect on Your Current DEI Efforts 

Graphic titled "Reflect on your current DEI efforts" with 5 questions listed below. Backround image of coworkers putting their hands together in a group.

What Do Your DEI Efforts Look Like Today?

All companies’ DEI efforts have to start somewhere. Before jumping into implementation, take a moment to reflect on your company’s current DEI efforts. Do you have an established DEI practice? If you don’t, you can look at how similar companies are implementing DEI into the culture of their remote workforce. At Blue Signal, our DEI practice focuses on championing diversity efforts and actively working to educate our internal recruiters, hiring managers, and candidates to ensure the hiring experience is free from discrimination and implicit bias. Examples of our DEI efforts include companywide trainings, seminars, and other educational activities. However, there is no one-size-fits-all guide for DEI. Take a look at the companies around you and use them for inspiration for establishing your own practice. 

Who's Involved? 

Next, reflect on who’s involved in your DEI efforts. Is the Human Resources team or DEI committee doing all the heavy lifting? It may be inauthentic to your brand if you’re not practicing what you preach. DEI efforts need to extend beyond the designated committees as the only representation. It’s important to have all aspects of the business involved, so that DEI efforts are fully assimilated into company culture.  

Similarly, look at how your leadership team is involved. As the faces of the company, the leadership team needs to be at the forefront of company-wide initiatives, especially when working remotely. Lack of buy-in from your leadership team will reflect a lack of participation from the rest of the company. Leaders can participate through hosting virtual meetings, guiding activities, or sharing their commitment to DEI through a statement or presentation. For example, Blue Signal’s CEO Matt Walsh wrote and distributed an important message on diversity. 

Now it’s time to look at your remote workforce. Do they play an active part in your DEI efforts? To ensure your DEI efforts go beyond a company statement, it’s crucial to engage your remote employees. Spurring participation can be tough without an in-person setting, as people are heavily influenced by those (physically) around them. However, you can get your remote employees involved through virtual training, discussion boards, online seminars, or activities. To involve our remote workforce, Blue Signal has held virtual DEI certification trainings, created employee-led groups, and given back to underrepresented groups in the community through philanthropic donations. 

Is Your Management Team an Accurate Reflection? 

Finally, how does your management team reflect your DEI efforts? Despite diverse management teams leading to 19% higher revenue, 78% of employees who responded to a Harvard Business study said they work at organizations that lack diversity in leadership positions. When looking at your management team, do they represent diversity in age, gender, and/or race? If not, make a plan to address that and begin to implement DEI into your hiring practices. 

Implement DEI into Your Hiring Practices

Diversity, equity, and inclusion in hiring is more than hitting a quota. To foster a more diverse and inclusive remote workforce, it is crucial to implement DEI into your hiring practices. Consequently, setting up a diverse hiring team should be the first step in revamping your hiring and recruiting processes. This ensures DEI efforts start even before employees join the team.  

Graphic showing a flow chart with ways to implement DEI into your hiring practices

Recognize Unconscious Bias 

During the hiring process (both remote and in-person), hiring managers should be aware of their unconscious bias. Unconscious bias, or implicit bias, refers to the negative attitudes or stereotypes about a group of people that impacts an individual’s understanding, actions, and choices unconsciously. According to BrightTalk, “79% of HR professionals agree that unconscious bias exists in both recruitment and succession planning decisions.”  

Understand Microaggressions 

As a result of unconscious bias, microaggressions can occur. Microaggressions are brief verbal, behavioral, or environmental indignities, whether intentional or unintentional, that communicate hostile, derogatory, or negative slights and insults to marginalized individuals and groups. Both unconscious bias and microaggressions are forms of discrimination that can hinder the hiring process. 

Increase Personal Awareness 

Increasing awareness through education and training can help prevent unconscious bias and microaggressions altogether. Harvard University offers free online tests to uncover implicit bias, with topics spanning religion, race, sexuality, appearance, and ability. Hiring managers that are aware of these factors within themselves will be able to better implement DEI best practices into the hiring process. 

Look for “Culture Adds” 

In addition, hiring managers should look for candidates that are a “culture add” rather than a culture fit. “Culture adds” are potential employees that could add to the existing culture by bringing their diversified ideas and experiences, rather than mirroring it. Looking for those candidates that will build on to your culture will eventually result in more diverse teams. Ultimately, implementing DEI into your hiring practices will set the foundation for a diverse and inclusive workforce. 

Provide Resources 

Whether you're a veteran in the DEI space or just learning about it, resources can greatly benefit your DEI practice. Providing resources can encourage employees no matter where they are in their personal DEI journey. However, with a remote workforce, it can be difficult to gauge where each employee is in their journey. Through one-on-one discussions or surveys, you can assess each employee and provide them with apt resources; such as online article libraries, DEI newsletters, infographics, or quarterly book clubs. It’s important to have resources that are readily accessible and at every level of experience.   

Companies can also establish groups or forums where diversity, equity, and inclusion are promoted, encouraged, and can be discussed. Our employee-led group, Blue Signal Search Women of the Workplace (BSS WOW), serves to promote the education, connection, and empowerment for women (and those who support women) and their contributions to the broader goals of Blue Signal and beyond. BSS WOW meets virtually bi-monthly, covering complex topics on diversity and inclusion, biases, intersectionality, discrimination, privilege, and more. This resource has positively affected the remote culture at Blue Signal and has increased involvement in other companywide DEI efforts.  

Watch the video below to hear from some current members about how BSS WOW is breaking biases, how it's impacted company culture, and what they’ve learned from the group. 

Embed DEI into Your Remote Culture 

DEI is not a single initiative, but an element that should be embedded into your company culture. In the age of working from home, new obstacles arise daily – but a remote workforce doesn’t have to be one when implementing DEI efforts. You can still implement initiatives and activities virtually. Consequently, embedding diversity, equity, and inclusion into your remote culture will bring unparalleled benefits in maintaining connections. 

When dealing with a remote workforce, the aspect of inclusion is especially prominent. According to Gallup, the biggest struggle among remote workers is “loneliness,” as remote environments can leave employees feeling isolated. Thus, establishing a sense of belonging through inclusion efforts is incredibly important. One way you can do that is by aligning company values and DEI goals with remote employees. Giving employees opportunities to provide input and help improve the company will create a deeper connection to the company, which in turn creates stronger employee engagement. However, make sure that all voices are equally heard. Establishing an anonymous DEI suggestion box could help mitigate people feeling pressured to give feedback based on being the token representative. 

In addition to establishing a sense of belonging and increasing employee engagement, embedding DEI into your remote culture can improve innovation. Inclusive companies are 35% more likely to outperform their competitors, and 1.7x more likely to be innovative. Furthermore, 74% of millennial employees believe their organization is more innovative when it has a culture of inclusion. Not only will embedding DEI into your culture ensure the continuity of the efforts, it will drive your company’s success.  

Conclusion 

Diversity, equity, and inclusion is a marathon, not a sprint. If having a remote workforce makes the process seem daunting, start by reflecting on your current DEI efforts. If your practice is not already established, look to similar companies and take inspiration from them. Then, strategize ways to implement DEI into your hiring strategy, as your company should be a reflection of diverse hiring. After assessing where your company is with DEI, make sure resources are readily available and varied. Finally, ensure the continuity of DEI by embedding it into your company culture. This will result in an increased sense of belonging, innovation, and engagement among remote employees. However, good leaders and companies should always be open to evolving and adjusting, as these essential factors will continue to transform as understanding deepens and needs change.  

As recruiters, we play a key role in advancing and promoting workplace diversity, equity, and inclusion. If your company needs help with DEI recruiting support, strategy, or implementation, reach out to us today.  

Top 5 Hiring Trends in 2022

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Looking back on 2021 hiring trends, the hiring industry has learned a lot about how to pivot and excel in an ever-changing job market. As we’ve already started to see the many differences we’ll navigate in 2022, some hiring trends will remain the same. The war for talent is still prevalent and the candidate-driven job market persists. Remote work is not going anywhere, but even so has seen subtle differences today compared to hiring trends a year ago – along with new sets of trends beginning to emerge. Beyond acknowledging these trends as they occur, it’s important for businesses large and small to innovate and properly prepare for success. Offering candidates benefits they care about, hybrid work, DEI initiatives, upskilling, and automating processes are all covered in this overview of 2022’s hiring trends.

2022 Hiring Trends

1. Candidates Want More Than a Paycheck

No different than 2021, candidates still have the power in the job market as we navigate through the war for talent. In 2022, experts don’t see this hiring trend shifting which means employers must remain flexible in their offerings and be open to what candidates are actually seeking. Simple benefits like sign-on bonuses just aren’t cutting it anymore. Companies need to get creative and adapt to their candidates’ desires in order to stay ahead of the evident competition. By breaking down non-negotiables such as the ability to work remotely, it tells candidates you are open to being flexible and ultimately want the best for them. Overall, candidates are looking to be treated as human beings – and not just a small cog in a big machine.

Another crucial way to grab the attention of candidates is to ensure there’s updated company branding available for them to learn more about you. Today’s generation of professionals are looking to be a part of a company long-term. To do so, employees need to feel valued, important, and cared for, both at work and in their personal lives. Of course, hiring managers are able to elaborate on values and what sets their company apart in the interview process; but first - they need candidates to apply. Job seekers are looking online for evidence about why a company has potential before they even start the application process. By making this informational hunt easier for them to navigate, you’ll be a step ahead of the competition. Studies have shown that 52% of candidates rely on the information from a company’s website and social media to learn about the employer. Don’t overlook what a critical investment employer branding can be.

2. Remote/Hybrid Work is Here to Stay

Brought on in 2020 by the global pandemic, we’ve seen a spike in remote work. Studies show that 62% of workers aged 22 to 65 claim to work remotely at least occasionally. 2022 hiring trends all point to a continued increase in this area, with a particular focus on the availability of more hybrid working opportunities. Hybrid working conditions are trending to be the top ask among job seekers in this market. Every employee’s situation is different and in today’s candidate-driven market, companies need to provide options for how they work. Be prepared for candidates to negotiate a flexible schedule such as remote, hybrid, or a split shift.

These offers don’t just benefit the employee side, but also benefit the overall well-being of the company. Studies found that remote workers are more productive than in-office staff. Not to mention, remote working opportunities mean that companies can hire from a more diverse pool of talent. Another key factor that plays into these benefits is employee retention. When good candidates are becoming far and few between these days, retention is everything. Harvard Business Review found that remote workers were more likely to stay working for a business longer than colleagues who worked in-office. Overall, it’s important to be flexible and open-minded to what potential employees are asking for. Some people will prefer the office, some people will want to work at home, and others will need a mix of both. The best companies will cater to this hiring trend.

Remote vs. Hybrid Workers

3. DEI Initiatives Now a Must-Have

As the candidate pool shifts to a younger and more socially aware workforce, they are emphasizing diversity, equity, and inclusion (DEI) initiatives when searching for jobs. As we’ve seen an increase in progressive movements towards diversity in the workplace in the past couple years, it’s now become a requirement rather than a nice-to-have. Hiring trends state that in the coming year, businesses need to deliver on these big promises. Candidates are looking at actions rather than words. In 2022, companies will continue to focus on these initiatives, and we’ll see an increase in leadership roles created around diversity and inclusion such as “Chief Diversity Officer” and “Head of DEI.”

Along with the obvious social responsibility that companies should be supporting, DEI plays a critical role in productivity and retention in the workplace. Studies have found that companies in the top quartile for racial and ethnic diversity are 35% more likely (and those in the top quartile for gender diversity are 15% more likely) to have higher financial returns. Hiring trends have also proven that 35% of an employee’s emotional investment in their work, and 20% of their desire to stay at their organization, is linked to feelings of inclusion. Overall, an equitable and inclusive workplace will attract and retain a happier and more diverse workforce, creating success in every aspect of the business.

Wondering where to start? When strategizing DEI initiatives you can implement, start by setting up a diverse hiring team. This helps companies expand their workforce with individuals that bring unique ideas and experiences to the table.

4. Close the Skill Gap; Invest in Existing Employees

Today’s hiring market can be misleading when viewed at the surface level. Hiring trends state that 87% of employers are struggling to fill positions as a result of the skills gap, despite a high degree of unemployment. For companies who are looking to grow and expand market share, this may seem like a dead end. The solution? Promote and invest in education internally. All hiring trends, both current and predicted, lead to an emphasis on candidate’s skillsets rather than years of experience. Top skills being sought out focus on digital talents. Software development, data analytics, digital marketing, cloud computing, problem-solving, and project and change management are among these targeted skills.

By turning the attention to existing employees who are on the cusp of qualifying for a more technically advanced or higher responsibility role, employers avoid the stress of hiring during today’s climate. To be a successful business, we know retention is key. Offering skill advancement opportunities such as trainings and education programs takes retention a step further by saving both time and money. Statistics show that it costs more and takes longer to recruit and train new employees than upskilling current ones. SHRM reports that the average cost per hire in the U.S. is around $4,000, and that it can take an average of about 42 days to fill a position.

It’s hiring trends like these that are encouraging companies to focus internally. Surveys found that 84% of companies are increasing investment in reskilling programs. Amazon for example, recently announced that they were going to upskill 100,000 people in the near future. Above retention advantages, these opportunities promote employee satisfaction, loyalty, and employer branding all at once.

5. Advanced Technology and Automated Practices

As the digital world continues to take over and become more applicable to businesses, automation and AI will continue to be the most utilized hiring trend in 2022. With the new, younger generation set to take over a majority of the workforce, digitally advanced technology becomes critical. For smaller companies in particular, this will be essential in breaking out to compete with bigger businesses who have already been implementing advanced processes.

As we saw remote and hybrid work flourish, companies have since turned to AI technology to build out more automated processes and ways to streamline and communicate. 2022 hiring trends say that automation will go beyond HR and see advancement in all aspects of a business. This will go hand-in-hand with machine learning technology, resulting in an increased need for candidates with this unique skillset.

Taking all these hiring trends into consideration alongside the rapidly evolving and advancing job market; more companies are turning to recruiters and search firms. Navigating a new hiring market can feel like a full-time job in itself. That’s why there’s specialized recruiters in every industry space. Recruiters can help your company learn new hiring skills for this evolving world of work, expanding beyond being a personable employer and a good company. At Blue Signal, all our recruiters specialize in developing personal branding, adapting to industry changes, and offering insights to business leaders in their niche. Gaining insight on how to effectively work, interview, hire, manage, and communicate remotely can help you be the best hiring manager possible throughout today’s hiring trends. No matter the challenge you face, Blue Signal can help.

Blue Signal Women of the Workplace 2021 Year in Review

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Blue Signal’s own female empowerment initiative, BSS Women of the Workplace, has just concluded its best year yet! Founded in 2019, BSS WOW has not only impacted those within the organization, but also the greater community as a whole. With the mission of “promoting the education, connection, and empowerment of women (and those who support women) and their contributions to the broader goals of Blue Signal and beyond,” we’ve supported our goals through several purposeful actions. Despite being geographically dispersed, BSS WOW was able to meet virtually to discuss important topics, bond as a team, and participate in philanthropy. 

 

BSS WOW Learning Opportunities  

This year, we did an activity on gendered language in the workforce where we examined the unintentional yet inherent biases that many work-related terms hold. By examining these terms and their biases, we as a team were able to better understand equity and how we can combat gendered bias in our communication with clients, candidates, internally with colleagues, and externally as a whole. As a group, BSS WOW completed a LinkedIn Learning Course and certified 100% of our members on Women Helping Women Succeed in the Workplace.  

Additionally, we reviewed several articles surrounding similar topics. In one meeting, the group read “She Wants to Kill the Girl Boss.” The article sparked thoughtful conversations surrounding confirmation bias, intersectionality, discrimination, and privilege and how that all plays into labels. In another meeting, we reviewed a summary of the popular Sheryl Sandberg book, Lean In. We discussed gender inequality, factors that can help or hinder women’s careers, and how we can all help women to achieve their goals. Another hot topic surrounded the child-care crisis resulting from the COVID-19 pandemic. This Washington Post article predicted that COVID-19 would dramatically set women back, given that many mothers had to choose between motherly duties and their careers.  

Finally, at our end-of-the-year holiday party, we discussed women who we admire. Many notable professionals were named, including Brittney Packnett Cunningham, Abby Wambach, Sara Blakely, and Rachel Hollis. Each of these articles and discussions facilitated actionable insights into bettering ourselves as people and as professionals.  

 

BSS WOW Team Building  

In creating a safe space to discuss such topics, it’s important to make it fun — it’s simply good strategy! We found so much joy in conducting alternate activities that they’ve become a staple in every meeting. We bonded over things like Secret Santa; the Rose, Bud, and Thorn activity; and more. Our members shared feedback on Blue Signal’s Women of the Workplace, stating that they “truly enjoy the bonding exercises. It can feel extremely isolated when working remote - so it's helpful to have the connection with others on a deeper level.” Others said they “always leave the conversations feeling refreshed with a new perspective and feeling closer to the team!” By becoming exactly what our company needed, either through connection or just as a good mental reset, this group has become its own community.  

BSS WOW Testimonial

Blue Signal Gives Back – BSS WOW Edition  

Giving back has been a cornerstone to Blue Signal’s company culture since our inception. It’s no wonder that BSS WOW would want to participate, but with their own unique spin. Since 2020, BSS WOW has been supporting Live and Learn AZ. Live and Learn is a local non-profit that seeks to empower women in the Phoenix area to break the cycle of generational poverty. This year we continued our resume writing support and interview coaching collaboration, effectively helping 18 women with their resumes. Of those 18, six were hired into new roles.  

One Live and Learn client was very discouraged about applying for jobs and wasn’t sure when she would be able to find employment to support her family. She was referred to the BSS WOW resume writing service, where she learned to tailor her resume to the job she would be applying for. After speaking with BSS WOW, she found renewed energy and confidence in the job search, and she was able to nail a job in healthcare. Stories like these are what inspire us to work to support those in our community. This year, with our newly developed career service, we were able to also refer these Live and Learn clients to Resume and Career Services, powered by Blue Signal. With this, we hope to get even more women educated, empowered, and employed.  

But we didn’t stop there. BSS Women of the Workplace also donated four laptops to the cause. We donated three full Thanksgiving meals for Live and Learn’s Give Thanks food drive. We went live with Live and Learn on Instagram to help them generate donations for Giving Tuesday. Their movement to #EmpowerWomen and #BreakTheCycle resulted in $5,160 in overall donations! For Christmas, BSS WOW also sponsored three families from Live and Learn. The entire Blue Signal organization stepped up to help create an incredible holiday for these women and their families.  

BSS WOW Adopt a Family

Reflecting on 2021 and The Year Ahead 

2021 brought with it so many new opportunities for growth. Blue Signal’s Women of the Workplace has been humbled by this experience, and we are all excited for what’s next. We plan on continuing our virtual meetings, planning more exciting activities, and finding new ways to give back to our communities. For 2022, we want to focus on topics such as mental health, financial literacy, and equity. We will continue to learn more about women in leadership, and hope to make our own mark on that space.  

If this purpose and these projects speak to you, contact us to see how you can get involved. Whether that means joining in on the fun yourself by applying to work with us, or by educating us on your own current organization and how we can partner, don’t hesitate to reach out. 

 

Resources 

Here are several resources BSS WOW discussed and collected throughout the year. Please leverage these to explore on your own the topics we covered.  

Recruiting Across Different Generations

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The Generational Divide: Recruiting Employees Across Different Generations

Today's workforce currently includes four generations: Baby Boomers, Generation X, Millennials, and Gen Z. With so many differing ideals and motivators, avoiding conflict and fostering cohesion between these age groups is essential. To create a robust and diverse workplace, examine your recruitment process, job advertising, employee benefits offerings, and internal culture to ensure that you’re attracting and retaining the best talent.

 

What Differentiates the Four Generations Found in the Workforce Today?

Generations are demographic groups arranged by birth years that are often defined and affected by significant cultural or historical events within their lifetimes. For example, the Greatest Generation (born in 1901 – 1924) lived through the Great Depression and World War II, whereas Baby Boomers (born in 1946 – 1964) had the 60s counterculture, civil rights movements, and the Vietnam War that set the tone within their lifetimes.

Technology and the internet are significant factors for the four most recent generations currently in the workforce. Boomers adopted technology as older adults, while Gen X (born in 1965 – 1980) was the first to have access to personal computers. Meanwhile, Millennials (born in 1981 – 1996) and Gen Z (born in 1997-2012) are "digital natives" who have had internet access for most, if not all, of their lives.

Differentiating the Four Generations

Recruiting Boomer, Gen X, Millennial, and Gen Z Talent

When setting up your digital recruitment strategy to attract diverse and talented employees, you'll want to reach your target audience where they are and keep job seekers' goals in mind while marketing the position to candidates. For generations across the board, you can feel free to forgo print media. Boomers might not be digital natives, but most have smartphones, and many are active social media users.

In addition to platforms like LinkedIn and third-party job boards, consider mobile and SMS advertising. Using various media tactics and communication channels such as social media goes a long way toward maximizing your recruiting potential across different generations.

 

Best Practices for Advertising Jobs & Benefits to Multigenerational Candidates

While there is no one-size-fits-all approach to enticing candidates with job descriptions and benefits, certain perks attract some age groups more than others. Appealing to job seekers by their generation can help you advertise your position and communicate to potential hires with exactly what your company has to offer.

Advertising Jobs to the Four Generations

Use the following list as a general guide to what each generation finds appealing in terms of work, company culture, and benefits:

Baby Boomers

Less concerned about company culture, most Boomers want to know about day-to-day duties and how their experience can contribute to the organization. They like to hear about the why behind decisions, and how the results of their actions will support company success. These job seekers are looking for stability, good healthcare benefits, and the potential for flexible hours as they get closer to retirement.

Generation X

Most Generation X candidates will be looking for growth opportunities as well as professional development and clear paths to promotion. Work-life balance will also be important as job seekers in this generation may be caring for aging parents or children. Healthcare and good retirement benefits have strong appeal for this group.

Millennials

Company culture and ethics are important to this age group. Most Millennials want to work for businesses they can believe in and trust. They thrive on social connection and want to work for companies with strong internal culture. Perks like working from home, free lunches, and gym memberships, in addition to affordable healthcare and flexible PTO, attract this generation.

Generation Z (Zoomers)

Much like Millennials, the ethics of your company will be important to Gen Z. They'll want the same perks as their Millennial counterparts and typically thrive in all-digital environments or work-from-home setups. Conversely, they will not pay much mind to company culture, as long as they are treated as equals amongst peers.

Hiring managers might not be able to offer benefits that appeal across all of these demographics. However, including the benefits and perks your company offers, providing insight into day-to-day work tasks, and adding an overview of your office culture in your recruitment efforts goes a long way toward attracting a diverse workforce.

 

Hiring the Right Candidate

When looking to add a diverse mix of people and generations to your company, the bottom line is that you want the best of the best in terms of talent. While tailoring your recruitment advertising to attract multigenerational candidates is essential, at the end of the day, you want the best person for the job. So regardless of a candidate's specific generation, look for the following traits and concepts when making a hire:

Preparation 

Regardless of a candidate's generation, job seekers should be informed and ready to talk about your company. Not only should they be able to give detailed answers about the business, its background, and its purpose, but good candidates will also have company-specific questions prepared for the interviewer.

Zeal

Look for job seekers who are genuinely interested in the position. Have they done any research into your industry? How are they keeping up with trends and technologies in this area? Employers can train skills, but you can't teach enthusiasm. Therefore, candidates who display eagerness and a drive to succeed in their field or career are ideal.

Suitability

Emphasizing company culture in an interview has two main benefits. First, noting the values and mission of your company will strongly appeal to Millennial and Gen Z candidates. Describing these dynamics and seeing how a candidate reacts can be very telling. Second, specific, detailed interview questions about how the candidate embodies or believes in these same values and mission of the business can help you determine which candidate is the best fit for your team. All the better if the candidate has questions of their own regarding culture, allowing you further insight into what their role would be in the team’s structure if brought on.

Initiative

Beyond training, potential employees need to be very self-motivated to fulfill their roles. Working from home and performing tasks with little supervision is the new normal, and employees will oftentimes have to figure things out for themselves. Asking interview questions about how candidates have taken initiative in the past or have thrived in a role with low supervision can help you make an informed hiring choice.

 

Best Practices to Support a Diverse Team

To support a multigenerational workforce, managers need to encourage a proactive office environment that promotes inclusion. By catering to different communication styles, offering two-way mentorships, emphasizing respect, and avoiding certain assumptions and stereotypes, companies can reduce conflicts due to different age groups in the workplace.

Support Diverse Generations Team

Varied Communication Channels

One factor that differs among all four generations is their communication preferences. For example, Baby Boomers often favor calls or face-to-face meetings, while many Millennials and Zoomers might prefer text or video chats. To bridge the gap and create a collaborative workspace, offer a variety of in-person meetings, calls, chats, email, and social media so everyone can use their favorite communication methods or explore new options.

Reverse Mentoring

Setting up two-way mentorships among people in different age groups has several benefits. The concept centers on both parties sharing what they know with one another without a power struggle. By pairing an older worker with a younger employee, one might gain insights from the other's extensive experience while inspiring a more tech-savvy approach to problem-solving.

Respect

Respecting workers regardless of age should be the cornerstone of your workplace culture. Acknowledging that both Boomers and Millennials have a wealth of knowledge and talent to bring to the table can break stereotypes. Placing value evenly among Generation X and Zoomers can encourage collaboration. Treating all generations as equals will strengthen relationships among colleagues.

Avoid Assumptions

Assuming what people want, based either on your own generational view or preconceived notions about others, can throw off the balance of your workplace. Instead of guessing that a younger worker might want more vacation time as a benefit rather than working from home, simply ask them. As an overarching rule of thumb, by talking with employees and finding out about which incentives/benefits, processes, or communication styles they prefer, you are more likely to retain your staff and avoid leaning into stereotypes based on age.

Mix Things Up

Fight the urge to group younger employees together with the assumption that they'll work well together or get along better. By allowing your office to settle into a natural mix, with younger and older employees working side by side, you can encourage communication and collaboration. Let workers find what they have in common on their own and discover the strengths that each individual and group brings to the table.

 

Beyond the Generation Gap: Life & Career Stages

Some studies suggest that the four generations' values and preferences really aren't that different, despite popular opinion on the matter. In fact, the Society for Human Resource Management (SHRM) suggests that career and life stages play a more significant role in workplace relationships and management.

For example, apartment dwelling Zoomers and Gen Xers who are single with no kids may have more in common, along with similar goals and needs, than a Boomer or Millennial with a mortgage and a family. A person's life stage is another way to define someone beyond their generation.

Similarly, Boomers who are changing careers and Zoomers fresh out of college both have to figure out how to navigate modern hiring processes and online interviews successfully. These employees may also seek out promotions to advance their new careers and increase their salaries. While appealing to the wants and needs of each generation can help recruitment, similar life and career stages often transcend differences between age groups in the workplace.

 

Resources for Recruiting Generations Across the Spectrum

Whether you’re looking to hire Baby Boomers, Generation X, Millennials, Gen Z, or just need the best of the best, leverage a recruiter. Recruiting firms are experts at navigating the constantly changing landscape of the job market. It’s a recruiter’s duty to represent people based on skill, looking beyond gender, generation, race, ethnicity, etc. When looking to create a robust and diverse workplace, consider engaging with a firm like Blue Signal to truly strategize your recruitment process, job advertising, employer branding, and so much more to attract and retain the best talent – no matter their generation.

 

About our Contributor, Hazel Bennett: Hazel Bennett is a freelance writer and blogger. She has a degree in communications and lives in Northeastern Ohio. Hazel loves writing about numerous topics and showcasing her expertise with words.

2021 Jobs on the Rise: How 2020 Shaped New Trends and Created a Surge In Demand

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As we settle into 2021, it has become evident how much has shifted in the workforce - especially considering what jobs are in demand. 2020, the year of unprecedented times, has brought us a completely new list of roles and industries that are rapidly hiring and ready to be capitalized on. Diversity and inclusion consulting roles, for example, have drastically increased as businesses seek dedicated staff behind these crucial initiatives. Flexible schedules and more positions offering work from home options have also played a big part in the job market further opening up. Big cities such as New York City, Los Angeles, and Washington D.C. still lead with the majority of open jobs, but there is much more freedom when it comes to job hunting compared to a year ago. The spike in the number of open roles and those looking for work also directly relates to the high amount of layoffs that took place in early 2020. Those who were laid off or took time to be at home with family due to the pandemic are now looking to enter back into the workforce as the vaccine is being adopted and those roles are reopening. In this blog, Blue Signal breaks down specific industry trends to look at what caused such an increased demand in jobs, specifically within D&I, healthcare, E-commerce and marketing, tax roles, and education.

Industry Trends:

Navigating 2020 was new territory for everyone - while some industries and businesses were hit harder than others, everyone was forced to pivot and adjust as best they could. The hospitality industry for example, faced one of the biggest hits across all industries, but it was incredible to see how these entertainment businesses were able to reimagine their brand and service offerings to match the needs of consumers. In a previous blog, we shared how food and beverage companies rose to the challenge, with some global distilleries shifting production from vodka and gin to hand sanitizer. LinkedIn recently created a list of the most in-demand jobs for 2021 and they found that while fields such as aviation and hospitality were affected the most, other areas like healthcare, education, and finance had to drastically ramp up hiring to meet increased demand. 

Diversity and Inclusion Jobs

Diversity and Inclusion Jobs

Across all industries, large or small, businesses are recognizing the necessary action they must take when it comes to being vocal and thoughtful about D&I within their own organizations. For a lot of businesses, this is something they are dealing with publically for the first time. After the Black Lives Matter movement and many other global civil rights campaigns that took place last year, companies are speaking to their customers’ and audiences’ interests, and making plans to support these causes internally. To carry out these mission statements, many companies are seeking to hire professionals in new roles and even full departments, to develop and manage these policies and actions surrounding diversity and inclusion. Indeed reported that “Between September 2019 and September 2020, Indeed job postings in diversity, inclusion and belonging have risen 56.3%—from 140 jobs per million to 219. More significantly, after the U.S. economy declined in Spring 2020, the DI&B industry recovered quickly, with job postings rising by an astonishing 123% between May and September.” For examples and actionable advice on how your company can go about D&I initiatives head-on, check out our recent blogs on Diversity, Equity, and Inclusion at Blue Signal and The Importance of Diversity & Inclusion in Recruiting, where we mention what we’re doing to enforce this change both internally and within the recruitment industry as a whole.  

  • Workplace Diversity Experts
    • Increased Demand: Last year, companies large and small turned to diversity experts to help bring new voices into their organizations. Hiring for these roles increased more than 90% since 2019.
    • Top Job Titles: Common job titles include Diversity Manager, Diversity Officer, Head of Diversity, and Diversity Coordinator.
    • Top Locations Hiring: Popular hiring locations include New York City, San Francisco, and Chicago. 
    • Salary Range: The average salary ranges from $72,900 to about $97,000. 

Healthcare Jobs

Healthcare Jobs

Not surprisingly, the healthcare industry has completely opened up and still seems to have a never-ending demand for staff, specialists, researchers, and volunteers due to the global health crisis. This has created a huge increase in opportunity and, for those who were contemplating making a career change into the medical field, it could not have come at a better time. Due to such an uptick in urgency for professionals like these, it is the easiest it’s ever been to make this transition, with quicker onboarding processes and more options for accelerated certifications and education programs available. Seaman says, “Many of these roles can be trained for remotely and don’t require a four-year degree.” Though front-line workers such as medical assistants and physicians are always in demand, another newcomer to these highly sought-after positions is in home health. When friends and family members weren’t able to visit their loved ones in nursing homes and assisted living facilities for months at a time, many families sought new plans for their elders’ care. Even though assisted living staff is still in high demand, at-home care workers have quickly grown in need as people would prefer their loved ones to be recovering at a private home rather than in a shared living space in close quarters with others.

  • Healthcare Supporting Staff
    • Increased Demand: Hiring for these positions has increased more than 34% within 25 titles since 2019. 
    • Top Job Titles: Health Care Assistant, Pharmacy Technician, Dental Assistant, and Home Health Aide are among the most common professional titles. 
    • Top Skills: On average, skills such as Patient Education, Data Entry, and Physician Relations tend to be of the most in-demand within the space.
    • Salary Range: The average salary within this field falls between $65,300 and $106,000.

 

  • Nurses
    • Increased Demand: Nurses are the backbone of the healthcare system and through the pandemic have been in demand more than ever, growing nearly 30% since 2019.
    • Top Job Titles: Roles such as Registered Nurse, Certified Nursing Assistant, Nurse Practitioner, and Intensive Care Nurse are some of the top positions hiring. 
    • Top Locations Hiring: New York City, Los Angeles, and Philadelphia have proven to be the most in-demand due to their larger population density. 
    • Salary Range: The average salary for these roles ranges from $73,000 to $111,000.

 

  • Mental Health Specialists
    • Increased Demand: With last year’s mental health crisis caused by the pandemic, hiring for these roles grew nearly 24% in 2020.
    • Top Job Titles: Roles such as Behavior Therapists, Mental Health Specialists, Psychotherapists, and Mental Health Technicians have all increased in demand.
    • Top Locations Hiring: Boston, San Francisco, and New York City have seen the largest surge. 
    • Salary Range: The average salary for these roles ranges from $41,600 to $65,000.

E-commerce and Digital Opportunities

E-commerce and Digital Opportunities

As we’ve predicted since the beginning of the internet, the ability to generate online business and establish a digital brand presence proved itself to be not only beneficial, but a necessity, throughout the pandemic. The results were clear, businesses that had already established their E-comm brand online and invested in digital marketing and brand awareness prior to the global shutdown, skyrocketed. Those who were unable to pivot and redirect their business online found it difficult to stay afloat. The new wave of online and virtual communities has also brought in many ideas that led to new entrants to the space. Social media and digital marketing professionals, as well as graphic designers, web developers, and AI engineers are in high demand now more than ever as businesses pivot their focus toward updated and user-friendly websites. With the E-commerce world hitting record numbers - shipping and fulfillment jobs reactively increased in demand, too. Products are being consumed online in never before seen volumes, and as a result businesses are essentially required to order more inventory, invest in larger warehouse space, and hire more staff to support these larger volumes of picking, packing, shipping, returns, and customer service jobs.   

  • Frontline E-commerce Workers
    • Increased Demand: Hiring grew 73% YOY — and that demand continues with over 400,000 open jobs today!
    • Top Job Titles: Most openings within e-commerce are for professional titles like Driver, Supply Chain Associate, Package Handler, and Personal Shopper.
    • Top Locations Hiring: In the bigger cities, the demand seems to be highest with Chicago, New York City, and Washington, D.C. topping the list.
    • Salary Range: The average salary for these positions falls between $42,000 and $56,000. 

 

  • Business Development and Sales Professionals
    • Increased Demand: Tasked with quickly adapting to an uncertain world and economy, hiring grew more than 45% between 2020 and 2019. 
    • Top Job Titles: In-demand professional titles include Sales Consultant, Sales Operations Assistant, Inbound Sales Specialist, and Strategic Advisor.
    • Top Locations Hiring: The top locations hiring remain in larger cities such as New York City, Denver, and Atlanta.
    • Salary Range: The average salary ranges from $43,300 to $105,000.

 

  • Digital Marketing Professionals
    • Increased Demand: Hiring for digital marketing roles grew nearly 33% YOY vastly due to the pandemic and increase of people remaining inside and at home.
    • Top Job Titles: Digital Marketing Specialist, Social Media Manager, and Search Engine Optimization Specialist are titles commonly looking to hire. 
    • Top Locations Hiring: Cities such as New York City, San Francisco, and Los Angeles tend to be hiring hot spots. 
    • Salary Range: The average salary for these roles ranges from $48,000 to $96,0000.

 

  • Digital Content Creators
    • Increased Demand: From TikTok to YouTube, and blogs to podcasts, the demand for digital content creators grew 49% year-over-year. 
    • Top Job Titles: Roles such as Content Coordinators, Writing Consultants, Podcasters, and Bloggers have been the most in-demand. 
    • Top Locations Hiring: New York City, Chicago, and Atlanta have seen the biggest surge. 
    • Salary Range: The average salary for these roles ranges from $46,000 to $62,400.

 

  • Specialized Engineers
    • Increased Demand: Most business and casual interactions moved online during the height of the pandemic, causing engineering roles to grow by nearly 25%. 
    • Top Job Titles: Common titles to look for include Web Developer, Full Stack Engineer, Frontend Developer, and Game Developer.
    • Top Locations Hiring: San Francisco, New York City, and Washington, D.C. tend to be hiring hot spots though the field has a high remote work availability. 
    • Salary Range: The average salary for these roles ranges from $77,500 to $104,000.

 

  • User Experience Professionals
    • Increased Demand: Demand for people who specialize in how people interact with these technologies grew 20% between 2019 and 2020. 
    • Top Job Titles: User Experience Designer, Product Design Consultant, and User Interface Designer roles have seen the biggest spike. 
    • Top Locations Hiring: Cities such as San Francisco, New York City, and Seattle have been the most in-demand. 
    • Salary Range: The average salary for these roles ranges from $80,000 to $103,000.

 

  • Data Scientists
    • Increased Demand: Brought on by the pandemic, some businesses leaned more heavily on data scientists with hiring growing nearly 46% since 2019.
    • Top Job Titles: Common titles include Data Scientist, Data Science Specialist, and Data Management Analyst.
    • Top Locations Hiring: Specific hiring hotspots include Washington, D.C., San Francisco, and New York City.
    • Salary Range: The average salary for these roles ranges from $100,000 to $130,000.

 

  • Artificial Intelligence Engineers 
    • Increased Demand: The profession of artificial intelligence (AI) was booming well before the pandemic hit but the industry did not slow down last year. Hiring in this area grew 32% between 2019 and 2020.
    • Top Job Titles: Titles such as Machine Learning Engineer, Artificial Intelligence Specialist, and Machine Learning Researcher have all seen increased demand. 
    • Top Locations Hiring: San Francisco, New York City, and Seattle tend to be common hiring locations for this field. 
    • Salary Range: The average salary for these roles ranges from $124,000 to $150,000.

Roles for Tax Professionals

Roles for Tax Professionals

Tax season seems to be a hectic time of year no matter the case, but this year is drastically unique. 2021 has seen a significant increase in people seeking professional help with filing taxes due to all the new and additional steps that have arisen from the pandemic and subsequent housing market. While the year began with a low unemployment rate of 3.5%, by April that figure had soared to 14.7% amid business shutdowns. A staggering number of 70 million Americans have filed for unemployment benefits since the beginning of the pandemic last year, which creates a whole new tax situation many are unfamiliar with. Small businesses are also finding themselves in new territory after applying for and leveraging SBA loans. Even smaller claims from those who received stimulus checks has caused people who may not usually seek out tax help to reconsider this year. Another big factor playing into the overwhelming need for tax advice and services was the drastic change in the housing market. With interest rates at a record low, people were buying homes like crazy and homeowners were refinancing their properties to get better rates. Both instances caused homeowners, new and old, to search for professional assistance. 

  • Loan and Mortgage Experts
    • Increased Demand: From 2019, hiring within this industry increased nearly 59%. 
    • Top Job Titles: The majority of openings within the Loan and Mortgage space include Underwriter, Mortgage Loan Officer, Escrow Officer, Loan Closer.
    • Top Locations Hiring: Cities such as New York City, Dallas, and Chicago tend to be the hiring hot spots. 
    • Salary Range: The average salary within this field falls between $43,700 and $60,000.

Education & Career Coaching Jobs

Education & Career Coaching Jobs

In the midst of the pandemic, schools and universities and even coaching professionals were tasked with a major overhaul to quickly rethink their systems and completely reshape the way they operate and educate. This resulted in an increase in demand for the industry as a whole as virtual education and coaching became much more accessible. Many individuals found the time to go back to school during quarantine and those who were laid off realized the benefits of having an advanced degree in their field. Personal and career coaches also saw a major increase in demand when the state of the pandemic caused many people to reevaluate the direction of their careers, lives, and beyond. Professionals who specialize in life coaching and career planning became hot commodities, surging the industry and becoming extremely in demand today. Virtual learning has proved to be increasingly successful and incredibly advanced as those in the space continue to streamline their processes. This new age of coaching and educating will most likely change the way we learn, not just temporarily, but for the future to come. 

  • Education Professionals
    • Increased Demand: Within the education industry, overall hiring grew more than 20% between 2019 and 2020.
    • Top Job Titles: Common positions include Teaching Assistant, Elementary School Teacher, Mathematics Tutor, and Curriculum Developer.
    • Top Locations Hiring: Even with remote options available, top hiring locations remain New York City, Chicago, and Washington, D.C.
    • Salary Range: The average salary for these roles ranges from $46,500 to $63,200.

  • Personal and Career Coaches
    • Increased Demand: Due to the seismic events of 2020, hiring for coaching roles increased more than 51% since 2019.
    • Top Job Titles: Titles such as Career Coordinator, Life Coach, Fitness Coach, and Business Coach are all commonly sought after.
    • Top Locations Hiring: Cities with an increase in demand include New York City, Houston, and Boston.
    • Salary Range: The average salary for these roles ranges from $44,300 to $50,000.

With the novel and constantly changing climate of the workforce today, it’s important to adjust and pivot accordingly when it comes to the next steps in your career. Whether you are someone who is looking to make an industry move, or calculate a secure pivot within your existing field, referencing this list can help you dial into a more targeted role and show which skills to highlight. For example, those who have worked in retail will want to hone skills in E-commerce, customer service, and brand marketing to stay competitive in their field. If you have a background in Human Resources, focusing on your skills and experience facilitating D&I initiatives and overcoming challenges in this area could be a smart move. No matter the industry or career path you are on, our recruiters at Blue Signal can help you capitalize on the demand facing your industry. Reach out to us for guidance, or check out our website for tons of helpful resources such as open job boards, industry-specific trends, and blog posts on how to enhance your resume, brand yourself online, or nail an upcoming interview.        

 

Diversity, Equity, and Inclusion at Blue Signal

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As we look to the future - in our industries, in our communities, and even globally - the prioritization of diversity, equity, and inclusion are necessary to truly reach our full potential. This sounds like a pretty hefty undertaking, but as it has been proven in numerous studies, there is still much work to do surrounding representation across the board. It is really just the beginning. The good news? The success that is ahead may prove bigger than we can imagine. 

In recruiting, talent acquisition, and the business of overall talent capital, we have a duty to set the example and kickstart the process at the beginning - starting with hiring. As recruiters, Blue Signal recognizes its role in championing workplace diversity, equity, and inclusion - for our clients, candidates, and internally for our colleagues. We pledge to work diligently to ensure the hiring experience is free from discrimination and unconscious bias - and here is how. 

 

Where We Have Been 

"Blue Signal refers all candidates on the basis of qualifications rather than age, sex, creed, color, nationality, race, ethnicity, sexual orientation, gender, or ability." Our policy can be found directly on our website and it is the guideline by which we seek to approach the future. From the top down, we are looking to continuously improve our organization - and in turn, the organizations we support. 

We strive to support our core value of excellence, and our commitment to innovation - especially when it comes to our own hiring practices. Since our inception in 2016, we have hovered around a nearly 50% female workforce. This is much higher than the industry average of 25%. 

Additionally, we founded our very own Blue Signal Women of the Workplace (BSS WOW) initiative in 2019 with the purpose of promoting education, connection, and empowerment for women (and those who support strong women) and their contributions to the broader goals of Blue Signal - and beyond! The BSS WOW group has supported equity and inclusion advocacy within Blue Signal itself, and also within our greater Arizona community. BSS WOW partnered with Live and Learn AZ in 2020 to provide women who are victims of generational poverty in our local community with resume writing support and job application tools to help them in their own goals of breaking out of the cycle of poverty. Today, we meet regularly to discuss ideas and strategize ways to improve our own organization, and support women both internally and externally when it comes to professional development and representation within the workforce. 

As a starting point, we continue to seek resolution to the gender disparity we see throughout the tech industry. It is in our roots and it is a major theme in our future plans. We want to set an example within our own organization, practice what we preach, and then arm our clients and candidates with tools of their own to further develop more mindful gender equity practices in their own organizations. However, gender disparity is only one small portion of the work we have ahead. 

Diversity, Equity, and Inclusion at Blue Signal Blog Graphic

Where We Are Going 

Blue Signal has never shied away from a challenge, so we started by having the uncomfortable conversations and tackling our own unconscious biases when it comes to several other faucets of DEI. As CEO, Matt Walsh put so fervently in his Letter on Diversity, “diversity drives innovation, and we believe a truly diverse and inclusive workplace requires an ongoing process backed by action to stay at the forefront of progression. To do so, calls for a meeting of many minds that collaborate across identities and cultures.” And that is exactly what we did. 

Last month, Blue Signal launched its first ever DEI Committee to discuss feelings, experiences, ideas, and action plans for further supporting diversity, equity, and inclusion throughout the organization. We discussed what we have seen other companies doing, and what we can do starting today. We planned company-wide DEI trainings and found certifications surrounding equitable hiring practices that we plan to implement as a mandatory part of our own onboarding. We circulated educational materials, like this informative glossary of terms, to expand our knowledge base and open the door to pose new questions, and formulate new solutions. 

The DEI Committee looked back on past placements, examined the data, and determined where we had room to improve as far as who we represent. We found that in all our past searches, we represented what we estimate to be an average of 35% diverse candidates. Alarmingly, the average percentage of diverse candidates in tech roles today is around that same ratio (about 28%). We want to be well above industry averages in all that we do. 

Ultimately, we are seeking to educate ourselves and in turn, empower our clients and candidates so that we can make the biggest impact possible for DEI within hiring. We want to become a resource when it comes to DEI practices - whether that is educating hiring managers on unconscious bias in the interview process, or promoting diverse candidates as equitably as we promote our white, heteronormative/cisnormative candidates. With the right tools, we have the power to change the course of our industry and we take that challenge very seriously.

Conclusion 

Matt said it best, “Blue Signal’s commitment is to innovation. Our commitment is to diversifying our relationships and promoting equality. And our commitment is to empower our employees to be excellent, within the recruiting industry, our communities, and beyond.” As we continue to grow, learn, and change as an organization, we want to make an intentional path forward. We will focus on what we can do - whether that is on our individual desks, with our own candidates and clients, or within the industry overall - by endorsing education throughout. 

We encourage you to reach out and collaborate with us on this mission. Tell us about what your organization is doing to champion workplace diversity, to encourage equity, and truly foster inclusion. Or rather, tell us what they are not doing so we can learn from that, too. Follow along with us on this journey as we create a better professional world for ourselves, our organizations, our communities, and most importantly - those colleagues who are underrepresented. 

The Importance of Diversity & Inclusion in Recruiting

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In industries such as ours - recruiting, talent acquisition, human capital - we are in a unique position to influence hiring trends. We have the power to represent candidates that otherwise may have gone unseen. From the top down, there is an issue of representation and inclusion within all industry verticals. As of May 2020, racially diverse executives held only 16% of total C-suite positions according to a study by Stanford University. Of the Fortune 100 companies, 26 have no ethnic diversity at the C+1 level - and 6 have no ethnic or gender diversity at this level. The issue is apparent in the numbers alone - but make no mistake, there are people behind these statistics. 

As executive recruiters, we have a duty to make sure we are moving in the right direction for the future - by representing people to hire based on skill. At Blue Signal, we refer all candidates on the basis of qualifications rather than age, sex, creed, color, national origin, race, ethnicity, gender, or ability. We take pride in championing diversity efforts and actively work to educate our internal recruiters, hiring managers, and candidates to ensure the hiring experience is free from discrimination and unconscious bias. Leveraging our experience in this practice, and in a continual effort to educate ourselves on the best ways to combat these issues, here is some of what we have learned.

The Importance of D&I - Past Obvious Reasons

Diversity matters - this we know. However, even in plain numbers D&I directly correlates with success in business. Research by McKinsey identified that - compared to their respective national industry medians - companies in the top quartile for racial and ethnic diversity are 35% more likely (and those in the top quartile for gender diversity are 15% more likely) to have higher financial returns. Bigger than that - those companies in the bottom quartile for gender, ethnicity, and race aren’t just not leading, they are proven to be lagging in financial returns. 

McKinsey Report - ClassicDiversity - EX1

“The business case for diversity in the workplace is now overwhelming,” claims the World Economic Forum. Their article on the subject listed a collection of evidence that D&I has a direct positive impact on innovation and business performance. Research by The Hamilton Project proves that there is a direct correlation between high-skilled immigration and an increase in the level of innovation. “Increasing the share of college-educated immigrants in the population by one percentage point increases patents per capita by 6 percent. This impact is roughly twice as large for those with advanced degrees… A one percentage point–increase in the college-educated or advanced degree-holding immigrant shares of the U.S. population are estimated to produce a 12.3 percent or 27.0 percent increase in patenting per capita, respectively.”

The Hamilton Project - Innovation - EX2

Catalyst, a global nonprofit whose mission is to build workplaces that work for women, found correlations between D&I and employee satisfaction benchmarks such as retention, productivity, decision-making, innovation, and team performance. There was also a link between diversity/inclusion and boosting company reputation, reducing instances of fraud, ESG performance, and financial performance. Here are some fast facts on their research: 

  • Companies with higher levels of gender diversity and with HR policies and practices that focus on gender diversity are linked to lower levels of employee turnover.
  • Thirty-five percent of an employee’s emotional investment in their work and 20% of their desire to stay at their organization is linked to feelings of inclusion.
  • According to one recent study, over a period of three years companies with higher diversity in management earned 38% more of their revenues, on average, from innovative products and services than those companies with lower diversity.
  • Organizations with inclusive business cultures and practices are 57.8% more likely to improve their reputations.
  • Companies with consistent, inclusive workplace cultures—especially as experienced by historically underrepresented groups—also outperformed the S&P 500 in average annual stock returns during the Great Recession (measured from 2006-2014).
World Economic Forum Quote

Diversity and inclusion is important for innovation. It’s important for financial and employee performance. It even unwittingly impacts a company’s information security, recruiting efforts, and overall reputation. Not only does representation matter - if not properly implemented, it can cost a company actual dollars. The evidence is indeed overwhelming. There is no longer a question of if it will impact a company’s performance. It’s now a question of why, as in “why is this still happening?” 

 

The Problem

It’s not for lack of trying. Companies have begun to recognize the issue and have implemented some misguided efforts toward D&I - such as intentionally hiring “diverse” individuals to try and tip back the scales. (Which is a problematic solution, to say the least.) Unfortunately, even with the best of intentions, companies must intentionally work toward diversity and inclusion if they ever want to see correct change. 

Take for example “colorblindness.” This is the rhetoric that by not seeing someone’s race, they are not engaging with racial discrimination. In reality, not making note of someone’s race is inadvertently allowing people to ignore manifestations of discrimination in things like social, economic, and institutional practices. Being “colorblind” minimizes issues that people of color face. In a field experiment by the National Bureau of Economic Research, they found that identical resumes with white sounding names received 50% more callbacks for interviews than those with African American sounding names. Based on their estimates, a white name yields as many more callbacks as an additional 8 years of experience. They also found that federal contractors (who are thought to be more constrained by affirmative action laws) and employers who list “Equal Opportunity Employer” in their job ads discriminate just as much as other employers. It’s not enough to talk the talk. 

Atlassin D&I thoughts vs action graph 1
Atlassin D&I thoughts vs action graph 2

This also holds true for hiring, or not, based on the perception of “culture fit.” When hiring, it’s easy to be drawn to the person you most relate to within the interview process. Greenhouse, an HR organization that works to make every company great at hiring, wrote a blog unpacking unconscious bias while assessing candidates during the interview process. They state the definition of unconscious bias as “the accumulation of mental shortcuts both hardwired and developed, that lead us to form judgements, often unfair in nature.” You can learn more about unconscious bias, and how it impacts business in this LinkedIn Learning course. When looking to bring someone onto a team, people are prone to hire someone they would want to “have a beer with,” as the cherry on top of a good candidate. When given an equally qualified candidate, people tend to place unconscious bias against them - believing they are not as viable of a hire because they don’t fit this perception of “culture fit” in comparison to someone who does. Greenhouse suggests that instead of hiring based on “culture fit” that companies should strive for “culture add” - where the candidate would add to the existing culture, rather than mirror it. 

If this is starting to sound like way too much work, you’re not alone. Diversity fatigue is real. Aubrey Blanche spoke about this idea while working as the Global Head of Diversity and Belonging at Atlassian. “The topic is everywhere and people are tired of talking about it. And much like compassion fatigue, caring hurts. You get frustrated by all this discussion not turning into meaningful action. It’s a fight that takes resources and energy, and it’s hard to stay committed when you’re barely seeing results,” says Blanche. Surely, everyone cares about diversity and inclusion - but few are willing to put in the hard work it takes to make a long term, impactful change. The issues are complex and can be emotional for many. But Blanche puts it best - “It’s not enough to just care about D&I. Without dedicating time and intention, you’re only reinforcing the pattern of mediocrity in the industry.” 

Aubrey Blanche Quote

In order to really tackle this issue, Blanche believes most companies are having the wrong conversation. Her company, Atlassin, published a report in 2018 about the State of Diversity and Inclusion in US Tech. This report discussed how, “most D&I programs focus on increasing the representation numbers of a narrowly-defined category of "diverse" candidates, instead of focusing on belonging and inclusion throughout the company.” In some cases, it might be that the reason a company is lacking in diversity is because they’re not putting enough effort into making their existing employees feel included. 

Atlassin D&I thoughts vs action graph 3

It’s not enough to look at these percentages and try to improve the statistics as if you’re only working with numbers and data. There are real people behind these stats, and sometimes that truth gets lost in translation when looking at the issue as a mountain to climb. Blanche expands, saying the “corporate level aggregate reports don’t actually measure diversity — they measure representation. It doesn’t matter if 30% of your company is made up of women if they’re all in marketing or HR and the men are in engineering.” If underrepresented groups are only found in certain job functions or are all only in particular teams, it doesn’t count. Diversity without distribution isn’t diversity at all. 

 

The Solution 

When looking at the problem as a whole, it can be very overwhelming. But when you look at its individual parts, you see that it’s the small actions that create the big picture. As hiring professionals, we are the gateway into an organization. It’s our job to establish that inclusivity from the start. To do this, we must become more comfortable with being uncomfortable. Greenhouse urges companies to approach diversity and inclusion with an open mind - these issues are complex, but by mentally reframing them as productive and an opportunity to learn, businesses will be able to make a change. 

A great first step is to build and establish a D&I mission and brand. Rakuna developed a comprehensive checklist to help showcase an employer’s diversity brand - suggesting things like publishing a diversity statement from the CEO on the company’s career page. If you aren’t sure where to start with writing this, check out the US Chamber of Commerce’s blog on the topic. They say that a clear diversity, equity, and inclusion (DEI) strategy should contain what DEI means to you as an organization, why DEI matters to you, and how you will approach DEI - now and in the future. 

Tiffany Houser Quote

But remember, we learned earlier that making the commitment on paper isn’t the same as taking action. By intentionally working against biases, we can start setting things in motion. And the first step in that process is to admit you have biases. The Digital Workplace says that “acknowledging the natural biases that you have openly with others can be a great way to disarm the situation rather than trying to skirt around the elephant in the room.” Outwardly admitting them makes these biases into something external you can work against. One excellent example of this is to establish blind screening policies. A study by Stanford University found that scientists were less likely to agree to mentor, offer jobs to, or recommend equal salaries for candidates based on the gender of their names at the top of identical resumes. By removing names, photos, and gendered pronouns in a resume - you can reduce the number of signals that could trigger gender bias. This isn’t perfect since you can still unconsciously create some bias based on past companies, geographic location, or even the college the person attended. A more foolproof method, that is widely popularized by developments in its technology, is to leverage artificial intelligence to automatically run initial screenings for you. 

Taking the human element out of the hiring process can have this benefit - but as we are reminded by the fear of machines rising against man - it removes some of the more nuanced, human benefits as well. Companies can instead standardize how they review candidates by focusing on skills versus experiences. By writing out the specific qualities you’re actually looking for in a hire when writing job descriptions, rather than something vague like “bachelor’s degree in applicable field,” you can work to better target your actual needs. This could also result in a wider range of applicants in the funnel, helping you judge on potential rather than restrictive minimum requirements. Atlassin used this exact strategy and boosted their female technical hires by 80% in a year’s time. 

Did you know that even the location you’re posting your jobs in can limit your diversity and inclusivity in the candidate pool? Tech companies in particular are known for being geographically concentrated in certain areas (Silicon Valley, for example). A whopping 75% of venture capital funding is concentrated in just three states! An interesting shift we are seeing with the developments of remote connectivity technology and the rise of the work-from-home norm is that geography is becoming less and less of a restriction on someone’s capability to work certain jobs. With this in mind, it’s hard to argue against hiring outside the usual locations. Harvard Business Review suggests that in order to increase diversity, companies should follow the talent. You can identify opportunities by looking at where people are graduating with the skills you need, or where there is a lower cost of living that could be more attractive to potential hires. Make your jobs more accessible to diverse groups by meeting the talent where it’s at. 

Harvard Business Review graph

Another hot button topic is pay equity. We can’t have the conversation about diversity and inclusion without mentioning it - especially since it’s seen across all industries. Companies need to push for pay equity not just for women, but for all intersectional groups. For instance, 2018 census data found that women of all races earn an average of 82 cents on the dollar compared to white men. But, this number is significantly lower for Hispanic or Latino women who make 54 cents on that same dollar. A person’s intersectionality can have a severely negative impact on their compensation when going unchecked. To turn this around, employers can start by being transparent with their compensation structure. First Round Review recommends gathering the market data yourself, and making it accessible to everyone in your company. This practice instills trust in your ranks, showing that you are looking out for their best interests by compensating them at fair, competitive rates. This starts the conversation where it’s most important - with employees. Then, once your current team is being paid equitably, you’ll be prepared to bring on new talent into that same pay structure. By including current employees at the forefront of your strategy, the end goal of D&I should fall in line as your organization grows. 

Conclusion 

Hiring is difficult in and of itself - even before considering the larger implications it can have within things like D&I. With a system so inadvertently stuck in a cycle that favors certain job seekers over others, there is still a lot to be learned before it can be equally beneficial for all. Working with professionals that specialize in representing candidates based on merit can help you on your journey to revamping your hiring practices to be more diverse and inclusive. Recruiting firms like Blue Signal work to connect companies with talent outside their network or who are otherwise inaccessible from the typical approach of posting a job and waiting for applicants. Better yet, we are constantly looking for ways to better incorporate D&I into hiring practices across the board. 

At Blue Signal, we collaborate with businesses on overall strategy - helping with more than just identifying and securing top talent. We are experts on marketing opportunities. We can consult on equitable market rates for compensation; locations to find geographically diverse candidates; and retention tactics, to support all kinds of internal groups with their differing needs. We know how to attract more diverse candidates, and can help you improve your employer branding to reflect those D&I values. As Diversity and Inclusion (D&I) workplace advocates, we appreciate the diversity of our clients, candidates, and communities in which we live and do business. We take pride in recruiting the best talent based on qualifications and skill - without bias. 

Whether you are just starting on the journey of implementing diversity and inclusion into your hiring strategy, or you have your goals set and just need some help to achieve them, Blue Signal is here to be your partner in the process. Contact us today to talk about your options, or leverage the resources below to move your organization in the right direction. 

 

Resources