Coffee with a Recruiter Feat. Karli Larson – Mastering Engagement for Remote Employees

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Karli Larson is Blue Signal’s own employee engagement guru. As our Director of People and Culture, Karli helps BSS keep our own workforce engaged – with nearly 40 remote employees nationwide! Her initiatives have resulted in marked improvement in engagement as well as overall employee satisfaction. Karli’s expertise can easily be applied to any remote workforce. Watch her segment and read on to hear about some of her best practices!  

“Whether your workforce was remote before the pandemic, they were forced to go remote, or they transitioned to remote indefinitely as a result of the pandemic, you may be wondering – how do I keep everyone engaged? Virtual happy hours have lost their luster and there is no longer an opportunity to connect by the water cooler or coffee machine, so what keeps people connected when they’re working remotely?” 

 

Can Remote Employees be Fully Engaged?  

“YES! And it doesn’t cost you a lot of money or time spent sipping White Claw at 4 o’clock in the afternoon in front of your computer screen. Recent studies have shown that remote employees who get regular feedback are the most engaged out of any other group, including in-person employees! They have the autonomy of working how and where they want to and they get meaningful feedback, creating optimal engagement.” 

 

What Exactly do Remote Employees Need to be Engaged? 

“Connection is the name of the game here. My top three suggestions for getting people engaged are: 

#1 - Connection with their manager.  

Employees want to know how they are performing and that someone cares about their success and well-being. This comes from regular one-on-ones. These one-on-ones can be every week, biweekly, or monthly depending on the needs of the employee, but they should be scheduled and there should definitely be an agenda. Gallup did a study that found that managers account for a 70% variance in employee engagement. So, no pressure managers, but you influence how your team feels about their job and the company. 

#2 - Connection to their peers.  

Human beings have an inherent desire to belong to a group. This sense of belonging helps them appreciate their work and not feel like they are going at it alone. Having regular team meetings creates a culture of shared values and open communication. Team meetings should focus on team goals that everyone’s striving for. They should also celebrate people's wins and offer assistance when people are dealing with work related hurdles. 

#3 - Connection to the company.  

Being connected to the company can look different for many people, but it starts before the  offer is ever made. Maybe they align with your mission and values, they feel connected to the philanthropic endeavors of the company, or they’re just really excited about the company culture that they’re seeing online. Most of the time there is an attraction to your company, and you should find out what it is. During an interview, simply asking, “what drew you to our company?” will not only tell you about the level of research they did about your company, but it will also let you know what’s important to them.” 

 

So Remote Employees Don’t Want Virtual Happy Hours?  

“People want connection! So, after there has been a meaningful connection – i.e., the three things we just went over – find ways to bring people together. This may be mentorship programs, special groups, or even the occasional happy hour with games to learn about each other.” 

 

Why is this Important? 

“When you have high employee engagement, you have productive employees and better overall results – and that’s a win-win!” 

 

Key Takeaways for Ensuring Engagement with your Remote Employees 

When examining your engagement level among remote employees, it can be easy to miss some of the details. For instance, does your online presence align with your company’s values and goals? As a remote employer, how do you highlight your culture to job seekers? It’s important to make sure that your content represented both internally and externally to the worldwide web audience reflects the reasons why employees were excited to work for you to begin with. Make the mission of your remote engagement initiatives clear to everyone who sees your content. This way, you’ll attract candidates whose needs you are ready and able to meet. Furthermore, you’ll improve your retention by making those working for you today feel part of the bigger picture.  

Karli covers several main points within her segment. Namely, that the tools to ensure engagement within your remote employees are simple, and free! With a good set of company values, the right communication, and dedicated leadership, remote employees will thrive when given the opportunity to connect. 

Karli Larson
Karli Larson

Karli Larson

SR. MANAGER OF PEOPLE & CULTURE

Karli’s path to HR came from her two passions, people and service. She believes that HR is one of the single most human-based roles out there. By supporting the internal culture for the humans of Blue Signal, she is in turn helping humans from all industries succeed in their chosen careers!

 

Become a Dominant Hybrid Workforce by Leveraging Your Recruiter

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In this digital age, many companies are turning to virtual recruiting to help supplement an increasingly remote and hybrid workforce. Several top companies have started the switch, recognizably Ford, Citigroup, Microsoft, and Spotify. With the pandemic driving an immediate need, we’ve accelerated global digitization on a large scale. However, it’s leading many in management to question how going remote will affect productivity, profitability, and their workforce.

When it comes to employees’ wants, the message is clear. According to Dice’s 2021 Technologist Sentiment Survey, 59% of respondents preferred full-time remote work or some combination of in-office and remote work. Dice theorizes that the events of 2020 have given several professionals a new outlook on remote work, and in turn they have come to expect more flexibility from employers. Furthermore, Dice estimates that 149M new technology jobs will join the market by 2025 to support this digital shift. So how can companies make the switch to a hybrid workforce - especially among a market with such exponential growing need? That’s where virtual recruiting can help.

Dominant Hybrid Workforce - Employees Expect Flexibility

Choosing a Hybrid or Remote Workforce - What Recruiters Can Tell You

As a Hiring Authority

Several studies have proven that employing a hybrid workforce has had a positive impact on productivity, as well as significant money savings. From a hiring perspective, the greatest benefit of all comes from hybrid workforce models opening up the candidate pool to independent talent. By widening your search parameters and allowing people to telecommute, you can tap into a candidate pool that would have been inaccessible otherwise - whether that’s due to geography or time commitment constraints.

We know what you’re thinking - managing a remote workforce during 2020 was nothing short of an immense challenge - why would we go back to that? Contrary to popular belief, most of the struggles workers experienced during pandemic-era remote work aren’t a hindrance to actual remote work. For instance, with children going back to in-person learning settings, professionals no longer need to balance work with childcare during their normal 9 to 5. Not to mention, in this increasingly competitive marketplace, allowing hybrid work could be the key to better retention. In the talent acquisition industry we know that it’s not the setting that makes or breaks a good employee - it’s the employee themselves, and their drive to succeed. Those who do remote work right can do it well.

As an Employee

Hybrid work models offer a plethora of benefits for workers, when the job permits. Several noteworthy pros include   and better work/life balance. But if you were to ask a recruiter, they’d tell you that the most important benefit remote work gives you is location independence. Where would you live if you could take your work with you? The possibilities are only limited by the reach of your Wi-Fi! Simply put, negotiating hybrid or remote work options into your employment contract can give you more freedom in how and where you spend your time, and a recruiter can help support you on that journey.

 

Building Your New Talent Brand as a Hybrid Employer

Once you’ve decided to take the plunge and allow hybrid work, your next step should be toward solidifying your employer brand as a hybrid workforce. In order to attract the digitally savvy candidates you are looking for, you’ll have to meet them where they’re at. Focus your online presence on attracting candidates, especially those Gen Y (Millennials) and Gen Z professionals. Hybrid work models appeal greatly to the next economy-leading generations, which works out well considering they are the ones who were raised in the digital age. Leverage your recruiters to help you navigate this market. As talent specialists, we have the insider knowledge needed to hack into that hybrid-seeking candidate pool.

Dominant Hybrid Workforce - Things to Consider

Things to Consider When Supporting a Hybrid Workforce

New Hiring Processes

Just as with many areas of work changing to accommodate this digital shift, hiring is following suit. Make sure you are prepared to tackle this new process before beginning your talent searches. Do you have the right tools to recruit remotely? What are your new interview timeframes, when you counter in a mix of in-person and virtual interviews? Are you prepared to negotiate remote work structures when you make an employment offer?

Candidates are ready to ask for what they want when it comes to hybrid working. Your business needs to have offer letter structures in place that reflect what you need from which roles when it comes to hybrid work, such as: how often someone is required to be in office, what their working hours should be when working from home, and what the expectation is when it comes to completing various projects associated with the role. Your needs can vary in flexibility given the scope of the role you hire. Leverage your recruiter to ensure none of these details slip through the cracks, and make expectations clear from the onset.

New Onboarding Processes

Establish what your onboarding process will look like for new hybrid hires. Will initial training be in person? What will you provide for their remote office workspace, and what will they need to provide on their own? What kind of support can you give employees when they’re working remotely, such as IT, mentorship, HR contacts, etc.? It may be hard to visualize what you need ahead of time, but ask your recruiter for what practices would best fit your work model.

New Remote Company Culture

When allowing employees to work from home, it’s easy to forget that you are quite literally entering a new part of their lives. Even with virtual backgrounds and pre-scheduled meetings, you’ll be immersed in their home lives by “meeting” them in their own living rooms. This doesn’t need to change the professional dynamic of your reporting relationship, but it’s important to remember when building out this new remote company culture.

Even when working in-person, it’s a simple fact that most full-time professionals may be spending more time with their coworkers than they do with their own spouses and kids. Now, that same time is spent virtually! Therefore, it’s important to be real with your workforce in this setting and maintain that same bond that you would in person, over the computer or phone. Create an atmosphere of mutual respect that acknowledges the reality of working from home, and trust that they’re on task even when you can’t knock on their office door to check in. For more best practices on keeping a remote workforce actively engaged, ask your recruiter.

Fine-Tuning Remote Business Processes

Make sure to leverage opportunity when it’s presented to you. For instance, your newly hybrid workforce may be available to customers in different time zones, expanding the hours in which you’re accessible. Processes that were once manual may be able to be digitized, like submitting reports or internal communications.

Your recruiter can confirm, a hybrid workforce can come with some unforeseen advantages. However, knowing ahead of time what can and cannot be digitized will help you determine how often you need your employees in the office or remote. According to the Dice 2021 Technologist Sentiment Report, more than half of respondents indicated a preference for full-time remote work or a combination of in-office/remote work, while just 17% indicated they would prefer to work in an office 100% of the time. In Dice’s Q4 2020 Salary Survey, participants said they desired 2-3 days in-office per week - thus confirming that there is no one-size-fits-all approach to creating remote workforce plans. Consult with your recruiter on what best aligns the market’s wants with what you’re willing to offer potential employees.

 

How a Recruiter Can Help Build Your Hybrid Workforce

In the age of digital recruiting, there are several recruiters out there who specialize in procuring and supporting remote workers. Do your research and pick a hybrid workforce recruiter that you can partner with on your quest to dominate your new working model. A good recruiter will be able to coach you through the virtual hiring and onboarding process, a great recruiter will be able to take the hybrid interviewing off your hands. They will know how to best access the hybrid talent pool, and will provide search services catered to your unique search. Once you’ve found who you want to hire, your recruiter can impart best practices for an awesome, flexible office culture.

The world of employment is changing, and employers will need to adapt to remain competitive. Make sure to choose a plan that’s best for you by hiring a hybrid workforce recruiter that can deliver your hiring goals. As specialists in this space, Blue Signal can give you this and more on your way to becoming a dominant hybrid workforce.

Employee Referrals: A Sourcing Secret

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The Importance of Employee Referrals

Employee referrals may be the best kept secret when it comes to recruiting. Whether you have just begun a search or are months in the trenches, employee referrals can be an important tool when sourcing talent. Traditional methods of recruiting through career sites and job boards are starting to become less fruitful as the platforms become saturated with candidates that have dozens of recruiters pining after them. When you hit a dead end with your traditional sourcing methods, it’s time to turn to your network. Recruiters and hiring managers are realizing that qualified (and often passive) talent can be found through word of mouth – that is, through asking their network for employee referrals.

Why Employee Referrals are the Best Source of Hire

They’re Effective:

Research from Jobvite found that the most effective way to find top talent is through employee referrals, citing that 78% of recruiters find their best quality candidates using this sourcing method. Despite career sites and job boards having the highest number of applications, employee referrals have the highest conversion-to-hire rate. This makes employee referrals cost effective while streamlining the timeline of the search. According to Jobvite, only 7% of applicants come from referrals. Incredibly, this small number accounts for nearly all hires – further proving that employee referrals are lucrative when recruiting top talent.

Graphic explaining why to hire employee referrals. Paragraph of text next to a horizontal bar graph of hires by source type vs. applications by source type.

In addition to being cost and time effective, employee referrals are the most efficient when it comes to onboarding. Employee referrals onboard with an average of 29 days from their application date, which is 55% faster than applicants on a career site (with an average of 55 days). By onboarding faster than other hire sources, employee referrals are able to get up to speed and start succeeding in their new roles quicker. Consequently, this saves companies money. With the average cost of an open role being around $18,000, having an vacancy for months on end can be detrimental. At the end of the day, employee referrals are the most effective way to save time and money during your search.

They’re a Better Culture Fit:

When it comes to hiring, determining if a candidate is a culture fit can be a make-or-break decision. Despite job boards and career sites attracting hundreds of applicants, candidates referred by a current employee are more likely to reflect and/or adapt to the core values and attitudes of an organization than those from other hire sources. Consequently, recruiters consider an employee referral to be the second most important factor when evaluating a candidate because those candidates are proactively evaluated as a good fit for the company by the referring party. In addition, the new hire has a cultural support system before they even step through the door; the referring party will be genuinely invested in the new hire’s success and will help them navigate the corporate culture. As a result, having an employee that you know matches the organization’s ethos and structure will not only strengthen company culture overall, but decrease turnover.

They Have Higher Retention Rates:

Employee referrals have the highest retention rate compared to hires from other sources, with the average length of employment being over three years. Having been referred by a previous or current employee, candidates that come in with detailed insights of the company – such as company culture and structure – have a significant advantage over their counterparts. This knowledge eases new job nerves and guarantees less speedbumps during the onboarding process. Equally as beneficial, employees who refer others also have a higher retention rate, and stay at the company 20% longer. With increasing retention rate becoming a major recruiting priority for 2021, hiring managers need to invest in employee referrals – they’re a win-win-win for the referrer, referee, and the company.

How to Get Employee Referrals

Employee referral programs are a tried-and-true method of unlocking top talent. According to Jobvite, 79% of organizations offer an employee referral program, and 48% of organizations are seeing a higher participation in these programs in 2021. By tapping into their current employees’ networks, companies could potentially expand their talent pool by 10x. Although employee referral programs have potential for great success, they are entirely dependent on the motivations of the referring party – whether it’s wanting to help their friend, wanting to support the company, or wanting to receive the monetary incentive provided. Therefore, this could be unpredictable and unreliable for filling urgent roles. Whilst established referral programs can be a great source for roles that aren’t time sensitive, it is also important to consider other ways to reach employees’ networks.

Today, one of the most important networks is the one found online. Utilizing social networks among recruiters has been a common practice, but has picked up momentum in the recent years. Over one third of recruiters are leveraging social media to supplement employee referral programs. Additionally, 80% of recruiters believe that investing in social media is absolutely crucial, as more and more candidates are being found through social networks. As your network expands, so does the opportunity for employee referrals. An action as simple as a LinkedIn connection could lead to your next placement. For example, if you have 500 connections on LinkedIn and each of your connections has 100 connections, that totals 50,000 reachable contacts. When it comes down to it, it really is all about who you know.

Conclusion

Employee referrals are an unparalleled source when it comes to recruiting top quality candidates for your organization. The quality of employee referrals is reflected in their time and cost efficacy, higher conversion and retention rates, and likelihood to be a better culture fit. When searching for employee referrals, turn to your network – utilizing your company’s employee referral program or sourcing from your social network can yield an unmatched talent pool. In the midst of fighting the War for Talent, trust in Blue Signal as your partner in the process and for industry-focused tips.

September Is Update Your Resume Month

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Did you know that September is International Update Your Resume Month? Launched by Career Directors International in 2000, this month marks the perfect time to revisit your resume and see if it’s up to par with what today’s recruiters and employers are looking for. If you haven’t updated your resume in a few years, the likelihood is that it’s a bit behind current standards. Even if you’re not looking for a new job right now, having a ready-to-go resume in your arsenal is helpful should that great opportunity present itself. 

The Crux of a Great Resume: Accomplishments

The standard resume format most job seekers use focuses on skills or responsibilities in each role. These types of resumes generally consist of a lot of bullet points with those skills and tasks listed. Unfortunately, a “death by bullets” approach does little to market you to a future employer. 

While what you did at each role is still an important part of your resume in 2021, skills are not the primary components you want to highlight on your resume. These days, your best bet it to focus on your accomplishments and how you’ve added value at your positions. 

To craft great accomplishments that pack a punch, use this formula:

Challenge … Action … Result 

In other words, there was a challenge you faced, an action you took to overcome that challenge, and then a result that came out of that action. 

In most instances, accomplishments fall into one of four categories:   

  • You made the company or client money. 
  • You saved the company or client money. 
  • You made stakeholders happy. 
  • You developed or improved processes and procedures. 


In your resume, aim to list one bulleted accomplishment per year, and don’t exceed five bullet points per position. 

Text stating "o craft great accomplishments that pack a punch, use this formula" following by a flow chart with three elements containg text.

Update Your Resume with Your Value Proposition

While accomplishments display ways you’ve helped companies succeed in the past, there’s another place you should do that: in your summary. 

If you have an older resume, you probably have an objective at the top of it. Objectives are common in a skills-based resume format and are obsolete when it comes to differentiating yourself. Therefore, if you have an objective, it’s definitely time to update your resume to today’s standards!  

In lieu of an objective, add a title or headline that states the position you’re seeking. Just below that, create a summary, where you’ll answer the question, “Why should I hire you?” Focus on the key skills that only you can bring to the position, as opposed to your personality traits. How have you added value to other companies in the past? What kind of leader are you? What are the results you can deliver? Overall, you want to share how your particular experience directly translates to the requirements for this job.   

A summary is often referred to as a branding statement because its goal is to brand you to an employer. Therefore, you really need to sell yourself here. After all, this is the first thing employers will read! 

Here’s an example of a great summary:

A unique and insightful powerhouse who offers a proven record of success across commercial operations, strategy, global marketing, and research. Driven by data to bring an innovative perspective with an eye toward creating and delivering new growth opportunities. Extensive experience leading large, complex projects and in bringing cross-functional teams together as an engaging and supportive coach. 

Ensure Your Resume Is ATS Friendly 

No matter how fantastic the content on your resume is, if it doesn’t make it through the Applicant Tracking System (ATS), it won’t be seen. A key component to updating your resume is to create content that works with the ATS software most employers use. That means it has to have: 

  • Contact information, including the city, state you’d like to work in, your phone number, email address, and any online portfolios or accounts that you’d like to highlight (a custom LinkedIn URL is a great addition). 
  • Relevant keywords that match the job description. 
  • A simple reverse-chronological layout without text boxes, lines, shapes, or columns. 
  • One color (black) and one font (Calibri, Arial, or Helvetica are best). 
  • No more than two pages. 
  • No photos or icons. 

 

Avoid filling your resume with keywords in white font. It’s bad form and could potentially eliminate you from consideration. 

Career Coaching and Resume Writing Are Coming to Blue Signal

As a recognized, premier recruiting firm, Blue Signal is excited to announce the launch of a new component to our business designed to help job seekers. We will provide users with the education and tools needed to advocate for themselves in today’s job market. 

Be sure to stay tuned to our blog and social media pages LinkedIn, Instagram, Facebook, Twitter), and contact us to get insider information on our launch date and how you can join! 

Death to Transactional Recruiting: Why Relationships Win

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If you’ve been in any sort of hiring capacity over the last several months - or even in a job seeking capacity - you’ve noticed that despite a super saturated market, it’s harder now more than ever to land the talent or role you need. Everyone is hiring, and everyone is looking for work - so it seems like there should be no issue. Yet still, transactional recruiting is killing the market. Here’s how we beat it to the punch. 

 

Transactional Recruiting vs. Relationship-based Recruiting 

When you think of the standard hiring process, you probably imagine that there’s an employer who posts a job online, qualified people apply, they review these applicants, interview the ones they like, and eventually make an offer of employment. There’s no middle man bringing the opportunity and the candidate together. This is transactional recruiting. In transactional recruiting, the people applying to those LinkedIn job postings are active job seekers - meaning, they’re either looking to make a move or are currently unemployed. These types of candidates are either desperate for a change, or desperate for income, and usually take the first job that comes to them. This can result in quicker turnover, bad hires, lower rates of job satisfaction, and so many more negative consequences that come from the transaction-like hiring process. 

Relationship-based recruiting on the other hand, while offering a mix of active applicants and urgent hires, depend more on consultative “selling” and targeting passive candidates. Recruiters have an extensive network of employers and employees alike in their given industry, AND they have working knowledge in the industry that can be indispensable for hiring. They might know of companies closing, new technologies hitting the market, or other shifts in hires that can impact the open jobs market. With this insight they are able to look at currently employed, “passive” candidates and help them find a smarter career move that offers something their current job doesn’t - even if they aren’t looking to move jobs. This process follows more of a: client calls the recruiter they want to work with, then the recruiter looks to their own network and creates that bridge between the qualified candidate and the job opportunity. Because of the relationships the recruiter has built, they are able to make connections that would otherwise be missed if the employer were to just make a post on LinkedIn. 

Death to Transactional Recruiting Venn Diagram

There’s merit in both recruiting styles. Sometimes, transactional recruiting can be very successful and can give people opportunity when they need it. However it tends to be a bandaid fix that requires future strategizing, creating more work in the long run. Relationship-based recruiting, with its personal touch and insight into people’s needs beyond a paycheck, offer a more long-term solution. This style also usually builds into a partnership, where a recruiter can supply a constant stream of top tier candidates, rather than just one-off hires. 

 

Why Transactional Recruiting Doesn’t Work

Did you know that 20% of turnover happens in the first 45 days of work at a new company? This can be attributed to several factors, most of which are side effects of transactional recruiting. Maybe the candidate applied to the job description posted online, and accepted the job without knowing all the details. This leads to feelings of distrust. There could have been a lack of support within their first few weeks, where the person who hired them hasn’t made contact since. This absence of a long term relationship leads them to believe there is no one advocating for them behind the scenes. 

Transactional recruiting, in its rush to fill a need, ends up leading to more open roles when that early stage turnover sets in. It feeds its own cycle of bringing people in fast, and losing them just as quickly due to poor handling. Sometimes there are too many applicants in the pool and the first one in gets the gig. Other times, the time allotted for hiring fills up quickly with reviewing resumes and contacting references and the decision has to be made before all candidates have been properly evaluated. In a similar situation, hiring managers could be worried about losing talent to competitors and in turn, hire too quickly. Whatever the reason, transactional recruiting often results in cutting corners - and recruiting is all about timing. 

The simple nature of posting a job online and gathering a large pool of applicants can speed up the time it takes to get a resume on the desk, but can give hiring managers the anxiety of choice. They always want the best of the best, but it’s hard to know for sure what they’re getting when the market is so vast. According to Dr. Leaf, “Too many choices lead to bad decisions, indecisiveness, or dissatisfaction with a decision.” Worse yet, by only posting jobs and reviewing candidates from job applications, they’re missing a huge chunk of the market by not approaching currently employed, passive candidates. There aren’t enough hours in the day for leadership to review applicants, interview, run background checks, AND do their normal 9-5. It typically takes companies 100 hours over the course of 4 weeks to get an offer to a viable candidate. With millions of people in the workforce, they don’t have the time to weigh all their options and are often not satisfied with their final decision. 

Death to Transactional Recruiting Comparison Chart

Why Relationships are Better 

Relationship-based recruiting is here to help alleviate that buyer’s remorse. Because of their in-depth understanding of the hiring need, and the market the role is competing in, relationship-based recruiters can create long-term matches resulting in better retention. Great recruiters are better than bartenders, therapists, and best friends rolled into one. They’ll listen to client and candidate needs, delivering thoughtful results. Hiring is motivated by more than money. People invest a lot of emotion, time, and effort into career changes, relocations, and job moves. Recruiters know how to sympathetically yet effectively manage money, relationships, and emotions throughout the entire process. They offer onboarding support, ongoing candidate follow up, and act as an advocate for both the candidate and the client company when communicating between the two parties - making sure both are happy in the long run. 

Relationship-based recruiters are in it for more than just one placement. In this long-term partnership, they will establish a 360° understanding of an organization, its team, and its needs both currently and strategically for the future. They advocate for the business by keeping an eye on the market, capturing talent when it’s available - not after it’s needed - sending clients alerts about top talent even when they aren’t actively hiring. When actively hiring, these recruiters don’t waste a hiring manager's time by just sending whatever applicants come their way - but by pre-screening candidates to ensure they are qualified with both the background experience AND the soft skills needed to do the job and feel at home with the company. Recruiters seek to learn from what’s working and what’s not in the world of employee retention, before a business has to learn the hard way with a bad hire. By consulting on what perks employees actually want - for example - they can advocate for what the candidate wants from their job, and give the client company positive action items they can use to make measurable outcomes with employee satisfaction. As more good matches are made, this mutually beneficial relationship grows and continues to produce good hiring outcomes for years to come. 

 

How to Break out of the Transactional Cycle of Bad Recruiting 

Unfortunately, transactional recruiting remains a fairly commonplace hiring practice. If you’re working with a recruiter already today, try to determine if they are transactional or relationship driven by watching their actions. As a client - do they have touchpoints outside of when you post a job? Do they follow up on the progress and successes of new hires? Do you find yourself wanting to refer friends, family, and colleagues to them? As a candidate - do they contact you outside of when they have a job for you? Do they ask about how satisfied you are in your current role, and celebrate positive answers? If any of these were met with a “no,” they are using a transactional recruiting approach and are not a good long-term choice for any organization or individual. 

Now that you know how to identify the bad, you’ll have to start working on uncovering and engaging with top recruiters in your industry. Start by getting referrals to recruiting firms from other hiring authorities in your organization. Conduct the right research, looking for things like placement guarantees, high retention rates in placements, and repeat clients - NOT just cheap rates and fast turnaround times. Read online reviews from LinkedIn, Yelp, and Glassdoor. Google the name of the recruiter you’re looking to engage with, and see how they fare among industry postings (i.e. Do they have blogs written about the newest technologies in the space? Or do they not exist online at all?) Ask them questions. Get quotes. Shop around. Don’t be afraid to ask for what you need. Just like making the right hire, it’s in your best interest to take your time when selecting a long-term recruiting partner. 

Death to Transactional Recruiting Checklist

Finally, although seemingly counterintuitive, know when and when NOT to work with a recruiter. Many hires can be made through your own internal network. When building out established business units, ask for current employee’s references or consider promoting someone up and filling the role internally. However, if you’re replacing someone confidentially, being discreet could be in your best interest. In that case, look for a recruiting firm that offers a privacy/confidentiality policy. Recruiters should be used for larger, strategic moves when your own network is lacking what you need. If you’re unsure how to properly support building out a new business unit, or if a recruiter would even be beneficial for a specific role, ask! Recruiters thrive on market intel and love to offer their expertise where they can. When working with a strategic, relationship-based recruiting partner, you’ll be rest assured in their honesty if a particular search is better for you to try filling alone. 

 

How Blue Signal Kills the Average Transactional Recruiting Model 

We’re All About Building Long-Term Relationships 

Blue Signal offers every search a 12-month guarantee. The way we see it, our client’s success is our success. The more our clients hire great people, the more they’ll thrive, and the more help they’ll need to grow! 94% of our placements are retained after 12 months, meaning our impact lasts long after contracts are signed. 

“Despite working together multiple times, they still follow their process and make no assumptions about the goals for the position.” - Wireless Company, Hiring Authority 

No matter the search, or the history we have with a particular company, we always work through our process from start to finish, giving the same white glove service to veterans that we do to new clients. With long-term partnerships in mind, we want to make sure that we make no assumptions about needs for the position and instead leverage knowledge from past engagements to give us insight into what will always be an ongoing hiring process. Instead of assuming we know the space and launching into taking shots in the dark, we transcend transactional recruiting by building a long-term relationship and using that as a stepping stone for future engagements. 

 

We Place Priority on Good Matches, Not Temporary Fixes 

The problem with the transactional recruiting model is that it places too much emphasis on getting someone hired fast, not getting the right person hired. People working with transactional recruiting firms often feel pressured to pick a candidate quickly, rather than doing due diligence and reviewing options. With relationship-based recruiting, recruiters will be able to better manage that emotional component - that “right” feeling you get when you know someone will be a good fit for your organization. In fact, 63% of Blue Signal’s candidates are promoted within 18 months of being hired - meaning these candidates are not only making an impact in the company, but are far exceeding the role they were originally hired for and are supporting long-term company goals. 

“I really appreciated the fact that (Blue Signal) took the time to understand what we were looking for instead of simply throwing a bunch of resumes at us. I never felt pressured to move forward with a candidate that I didn’t feel was a good fit for the role.” - Electrical and Electronic Manufacturing, Hiring Authority

When choosing candidates that are right for the role, AND for the future of the organization, clients will hire better matches - not band-aid fixes. Blue Signal deploys a 12-point interview process that matches a candidate’s actual wants and needs with what a client can offer them. We match career aspirations, compensation needs, timelines, key motivators, and more to ensure that candidates line up with what the company can give them in the long run, not just because they can cut a check the fastest. 

Death to Transactional Recruiting 12-Point Interview Process

We’re Passionate about Helping People 

When working with the right company, for any service, it’s always the greatest feeling knowing they have your best interests in mind. That’s how Blue Signal got to where it is! Each of our recruiters are passionate about helping people reach their goals - whether that’s building their own company into further successes, or by making a career move into a better opportunity.  We’re not happy 'til you’re happy. The guarantees we’ve put in place and the processes we have established are all deployed to make sure whatever the match, that all parties are excited to start the work! 

“(Blue Signal’s) drive to ensure successful, win-win placements for both clients and candidates helped accelerate our recruiting process, eased many of the burdens typically associated with recruiting efforts, and resulted in our making exceptional hires.” - Wireless Integrator, Hiring Authority 

With over 220 combined years of recruiting experience, Blue Signal’s personal touch has built an incredible network of top performing candidates. Our current rolodex of contacts is priceless. 

The methods we use to post jobs gain us excellent applicants, but more important (and a greater attestment to our success), is our list of referrals. 78% of recruiters find their best quality candidates through referrals. Transactional recruiting falls short by using only the here and now talent, and not leveraging an established referral network. By creating long-term relationships, Blue Signal keeps our candidate’s and client’s best interests in mind for far more than the immediate hiring need. 

 

Here Lies Transactional Recruiting, Relationships for the Win 

Armed with this knowledge, it’s difficult to go back to the old ways of transactional recruiting. Whether with Blue Signal, or with another firm out there, never settle for anything less than a partnership with your next recruiter. Remember to look for recruiters that make touchpoints outside of when you post a new job, recruiters that check in to see how your hires are faring, and recruiters that you’d refer to others. Leverage online reviews and your own professional network for referrals. Know when to - and when NOT to - work with a recruiter at all! And if you ever feel pressured - just like with a bad high school ex - break up with them. When you know what to look for in making the decision to work with a particular recruiter, remember that the right recruiter can change the trajectory of your company. For better or worse, the choice is up to you. 

Blue Signal is always here to call upon if you have further questions, aren’t sure what your needs are, or just want a second opinion! Recruiters know the markets and the movements therein. With our focus on industries like wireless and telecom, IoT, information technology, finance and accounting, emerging technology, cloud and managed services, manufacturing and industrial, lighting, logistics and supply chain, food and agriculture, human resources, and medical and healthcare - leverage our expertise! We’d love to chat. 

The IT Certification Shortage: 10 Certifications That Will Get You Hired Fast

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As the demand for IT professionals increases, employers are noticing a lack of certified candidates. A recent Everest Group survey revealed that 86% of enterprises consider the IT talent shortage to be a key barrier to achieving their hiring goals, citing an acute shortage in qualified, skilled candidates and a lack of technical skills in the current workforce. Employers are looking for candidates with IT certification that validate their skills and expertise. 

Whether you’re fresh into your IT career or a seasoned professional, attaining an IT certification can separate your resume from the stack and get you hired fast. The certification process is unique for each IT certification, so it is crucial to prioritize those that are most in-demand to improve your standing among the IT-professional candidate pool. In this blog, Blue Signal breaks down various in-demand certs by the skills tested, the certification process, and the benefits that set each accolade apart.

Cisco IT Certification, CCNA and CCNP logos

Cisco Certified Network Associate (CCNA)

According to Cisco, 78% of technology executives and managers consider technical certifications a critical success factor. The Cisco Certified Network Associate (CCNA) certification covers a broad range of fundamentals for IT careers, based on the latest networking technologies, software development skills, and job roles. As the most widely recognized and respected associate-level IT certification, the CCNA certification is designed to prove your skills in the ever-changing landscape of IT.

CCNA IT Certification At-A-Glance:

Skills tested: The Cisco Certified Network Associate certifications tests skills relating to network fundamentals, network access, IP connectivity, IP services, security fundamentals, automation, and programmability.

Certification process: To attain the CCNA certification, candidates must complete the 200-301 CCNA exam: Implementing and Administering Cisco Solutions. The exam is 120 minutes long and costs $300 USD. The exam is available in English and Japanese. The CCNA certification is valid for three years.

Benefits: The CCNA certification shows employers that candidates have mastered the essentials in network security, automation, and programmability, while being the most respected certification in the industry. According to IT recruiter Andrew Leeson, “A CCNA certification is still the most desired IT certification, and viewed highly favorably by organizations. This IT certification also tends to lead to higher salaries for IT professionals.”

Jobs you can get with the CCNA certification: 

  • Network Administrator
  • Systems Administrator
  • Network Analyst
  • Network Design Engineer
  • Network Infrastructure Engineer
  • Unified Communications Engineer
  • Solutions Design Engineer
  • Cloud Engineer
  • NetSuite Administrator
Why Get a CCNP Certification?
Recruiter Insight — Joanna Kimionakis, Senior Executive Recruiter

“Having this IT certification [shows] you have studied the newest, up-to-date technologies, and passing the [exam] confirms that you are truly knowledgeable in WAN, LAN, networking solutions, switching, and security. It validates your education and/or experience. Many employees require this IT certification, [so] having this on your resume will surely help you stand out in a crowd of applications. For entry level candidates, having a CCNA could help get their foot in the door!”

Cisco Certified Network Professional (CCNP) 

Cisco’s professional level certifications validate your overall knowledge in networking and a concentration of your choosing - enterprise, data center, security, service provider, or collaboration. The CCNP certification demonstrates your networking abilities while showcasing a technical focus in a two-part exam.

CCNP IT Certification At-A-Glance:

Skills tested: The CCNP certification tests candidates’ core knowledge of networking solutions and industry-specific topics in their area of concentration.

Certification process: The CCNP certification process includes two exams; a core exam and a concentration exam of candidates’ choice. The core exam, 350-401 ENCOR, is 120 minutes long and costs $400 USD. The concentration exams are 90 minutes long and cost $300 USD each. Similar to the CCNA certification, both exams are available in English and Japanese. 

Benefits: Recipients of the CCNA receive both a core certification and a specialist certification in the concentration area candidates chose - earning three certifications in one. Upon passing the core exams, the CCNP certification also serves as a qualifying exam for the Cisco Certified Internetwork Expert (CCIE) certification. Compared to other IT certifications, the CCNP is the most customizable and allows you to showcase your specialized skills.

Jobs you can get with a CCNP certification:

  • Network Engineer
  • Infrastructure Engineer
  • Network Analyst
  • VoIP Engineer
  • Systems Engineer
  • Network Design Engineer
Microsoft IT Certification, Azure Administrator Associate Certification and Azure Solutions Architect Expert certification logo

Microsoft Certified: Azure Administrator Associate 

The Microsoft Certified: Azure Administrator Associate certification validates skills regarding implementing, managing, and monitoring identity, governance, storage, compute, and virtual networks in a Microsoft Azure cloud environment. For this IT certification, it would be beneficial for the candidate to have at least six months of experience administering Azure prior to testing. Having a strong understanding of Azure services, workloads, security, and governance will set you up for the best success. 

Microsoft Certified Azure Administrator Associate IT Certification At-A-Glance:

Skills tested: The Microsoft Certified Azure Administrator Associate certification validates competency in managing Azure identities and governance; implementing and managing storage; deploying and managing Azure compute resources; configuring and managing virtual networking; and monitoring and backing up Azure resources.

Certification process: To obtain this IT certification, candidates must pass Exam AZ-104. This exam costs $165 USD and is available in English, Chinese (Simplified), Korean, and Japanese. To prepare for the exam, candidates are encouraged to take free, online study modules to gain the skills needed to become certified. Starting in June of 2021, Azure certifications are valid for one year and then must be renewed annually online for free.

Benefits: According to Fortune, 57% of Fortune 500 companies are using Microsoft Azure. As cloud computing continues to dominate the information technology industry, this IT certification will prove that candidates have the technical expertise to get the job done.

Jobs you can get with the Microsoft Certified Administrator Associate certification: 

  • Cloud Architect
  • Azure Developer
  • Solution Architect
  • Azure Architect
  • Cloud Engineer
  • Cloud Delivery Architect
  • Azure Engineer
  • Azure DevOps Engineer
  • Cloud Account Manager
  • System Engineer

Microsoft Certified: Azure Solutions Architect Expert 

According to Microsoft, the Microsoft Certified: Azure Solutions Architect Expert certification is for candidates who have subject matter expertise in “designing and implementing solutions that run on Microsoft Azure, including aspects like compute, network, storage, and security.” Candidates pursuing this certification will be responsible for advising stakeholders and translating business requirements into secure, scalable, and reliable cloud solutions. As an expert level IT certification, the Azure Solutions Architect certification requires advanced experience and understanding of IT operations, Azure administration, and DevOps processes.

Microsoft Certified: Azure Solutions Architect Expert IT Certification At-A-Glance:

Skills tested: The Azure Solutions Architect certification assesses the ability to implement and monitor an Azure infrastructure; implement management and security solutions; implement solutions for apps; implement and manage data platforms; design monitoring; design and identity security; design data storage; design business continuity; and design infrastructure. 

Certification process: The Azure Solutions Architect expert requires candidates to pass two exams — Exam AZ-303: Microsoft Azure Architect Technologies, and Exam AZ-304: Microsoft Azure Architect Design. Both exams are available in English, Japanese, Chinese (Simplified), and Korean and cost $165 USD. Free, online study modules are also available for preparation for these exams. Like the Azure Administrator Associate certification, this certification is valid for one year and then must be renewed annually online for free.

Benefits: The Azure Solutions Architect Expert certification validates candidates’ ability to accomplish technical tasks. Candidates that earn the Expert certification are more qualified to hold senior positions, such as Senior Azure Engineer or Senior Cloud Solutions Architect, which may result in a higher pay grade. 

Jobs you can get with Microsoft Certified: Azure Solutions Architect Expert: 

  • Senior Azure Solutions Architect
  • Cloud Solutions Architect
  • Azure DevOps Engineer
  • Azure Security Engineer
  • Azure Data Scientist
Why Get an IT Certification?
Recruiter Insight — Brent Stokes, Recruiting Manager 

“Sure, certifications show that you have attained a certain level of knowledge in a particular field, technology, or practice area… BUT, one of the most overlooked advantages to gaining a certification is what that means about you as a professional. As a recruiter, when I see an IT certification, I see someone who is willing to invest in themselves and in their career, whether investing time, money, or both. I see someone who is committed to improving themselves, someone who looks critically at their strengths and weaknesses and commits to developing their skills, and someone who will continue to grow even after I hire them. Is this true of 100% of people who have certifications? Of course not. Is it a good leading indicator? Absolutely.”

Project Management certification, PMP Certification and CSM Certification logo

Project Management Professional (PMP) Certification

The Project Management Professional (PMP) certification assesses project leadership skills through predictive (waterfall), agile, and hybrid approaches. To earn a PMP certification, candidates must meet the following requirements: a four-year degree, 36 months of experience leading projects, and 35 hours of project management education/training or CAPM Certification; or, a high school diploma or an Associate's degree, 60 months of experience leading projects, and 35 hours of project management education/training or CAPM certification.

PMP Certification At-A-Glance:

Skills tested: The PMP exam tests skills in the following areas: people, process, and business environment. The exam covers conflict management, leadership, team performance, training, negotiation, project execution, budget and resource management, schedule management, product/deliverable management, scope management, project compliance, business environment changes, organization change, and more.

Certification process: To earn the PMP certification, candidates must apply to take the exam to validate their project management experience and education. Once the application is accepted, candidates must pass the PMP Exam — a 180 question, multi-choice exam. The exam fee is $405 USD for a PMI member and $555 USD for a non-member. After being awarded the PMP certification, candidates must maintain their certification by engaging in professional development through the Project Management Institute. Renewal is required every three years.

Benefits: The PMP certification is the top-ranked project management certification in North America, according to CIO Magazine. Additionally, PMP holders’ salary in the U.S. is 25% higher than those without the certification, according to PMI’s most recent Project Management Salary Survey.

Jobs you can get with the PMP certification: 

  • Senior Project Manager
  • IT Project Manager
  • Technical Project Manager
  • Professional Services Project Manager
  • Engineering Manager
  • Delivery Project Manager

Certified ScrumMaster (CSM)

The Certified ScrumMaster (CSM) certification tests candidates’ ability to understand Scrum values, principles, and practices. Through the required training, candidates will learn the Scrum framework and gain an understanding of team accountabilities, events, and artifacts. Candidates with the CSM certification validate their skills to help businesses innovate faster, move from idea to delivery more quickly, drive higher customer satisfaction, and increase employee morale through the utilization of the Scrum framework.

CSM IT Certification At-A-Glance:

Skills tested: The CSM certification assesses skills related to the understanding of Scrum and Agile, Scrum theory, Scrum values, Scrum team, ScrumMaster, Scrum events, and Scrum artifacts. Scrum Alliance’s content outline breaks down these domains further.

Certification process: To attain the CSM certification, candidates must complete a live online or in-person CSM course; the courses are taught by a verified CSM trainer and offer at least 14 hours of interactive instruction. The prices of the courses vary by instructor, with the average price being around $500 USD. Once the course is completed, candidates must pass the 60-minute, 50 question CSM exam. 

Benefits: ScrumAlliance, the issuer of the CSM certification, claims holding the Certified ScrumMaster certification gives candidates the opportunity to demonstrate their knowledge of Scrum; guides their team to effectively use Scrum and understand why Scrum values are so important; increases career opportunities and expands their professional community; and improves leadership skills and ability to influence organizational change. According to Indeed, 72% of job seekers said “(helping) career progression” was the biggest reason for earning their CSM certification. 

Jobs you can get with the CSM certification:

  • Scrum Master
  • Software Engineer
  • Business Analyst
  • IT Business Analyst
  • Project Manager
  • IT Project Manager
  • Cloud Software Architect 
  • Application Architect
  • Technical Product Manager
IT Certification from ISC2, CISSP and CCSP logos

Certified Information Systems Security Professional (CISSP)

The Certified Information Systems Security Professional (CISSP) certification validates the skills it takes to effectively design, implement, and manage a cybersecurity program. Candidates pursuing a CISSP should have the expertise and in-depth knowledge of cybersecurity strategy and implementations.

CISSP IT Certification At-A-Glance:

Skills tested: To attain the CISSP certification, candidates should have expertise in the following eight security domains: security risk and management, asset security, security architecture and engineering, communication and network security, identity and access management (IAM), security assessment and testing, security operations, and software development security. 

Certification process: To qualify for this IT certification, candidates must pass the CISSP exam and have a minimum of five years of work experience in one of the eight domains listed above. The exam consists of 100-150 questions with a three hours time limit and is available in English, Chinese, Japanese, French, German, Korean, Spanish - Modern, and Brazilian Portuguese. Once the exam is passed, the candidate must complete the endorsement process; this includes agreeing to the (ISC)² Code of Ethics and paying their first annual maintenance fee of $125 USD.

Benefits: The CISSP certification is accredited, recognized, and endorsed by leading organizations around the world. According to (ISC)², “cybersecurity professionals who earn the CISSP are among the most sought-after security experts in the world.” 

Jobs you can get with a CISSP certification: 

  • Chief Information Officer
  • Chief Information Security Officer
  • Director of Security
  • IT Director/Manager
  • Security Systems Engineer
  • Security Analyst
  • Security Manager
  • Security Auditor
  • Security Architect
  • Security Consultant
  • Network Architect 
Why Get the CISSP Certification?
Recruiter Insight — Andrew Leeson, Senior Executive Recruiter

“With the importance of IT Security being vital to organizations in today’s world, a CISSP certified professional stands out when reviewing interested candidates’ backgrounds for IT Security opportunities.”

Recruiter Insight — Joanna Kimionakis, Senior Executive Recruiter

“Right now, [CISSP] is huge. This certification shows you are up to date with the newest solutions to cyber security and hacks, [and have the] knowledge of latest security threats and trends. Having this shows you are an expert in security and this certification is only obtained by highly experienced professionals.”

Certified Cloud Security Professional (CCSP)

The Certified Cloud Security Professional (CCSP) certification is for IT and information security leaders that want to prove their expertise in cloud security architecture, design, operations, and service orchestration. The CCSP certification is awarded by (ISC)², the same organization as CISSP. This certification shows candidates’ technical expertise in best practices, policies, and procedures in the cloud.

CCSP IT Certification At-A-Glance: 

Skills tested: The CCSP certification exam tests the skills in the following domains: cloud concepts, architecture, and design; cloud data and security; cloud platform and infrastructure security; cloud application security; cloud security operations; and legal, risk, and compliance. 

Certification process: Similar to the CISSP certification, to qualify for the CCSP certification candidates must pass the exam and have a minimum of five years of IT work experience, of which three must be in information security, and at least one year in one or more of the domains listed above. Recipients of the CCSP certification must then complete the endorsement process of agreeing to the Code of Ethics and paying the $125 USD annual maintenance fee.

Benefits: Just like the CISSP certification, the CCSP is highly accredited, recognized, and endorsed by leading organizations. Certification Magazine lists the CCSP certification among the top 75 certifications in 2021, ranking it as the number one IT certification professionals plan to take to advance their careers.

Jobs you can get with a CCSP certification: 

  • Enterprise Architect
  • Security Administrator
  • Systems Engineer
  • Security Architect
  • Security Consultant
  • Security Engineer
  • Security Manager
  • Systems Architect
AWS IT Certification, AWS Certified Solutions Architect - Associate and AWS Certified Cloud Practitioner IT certification logo

AWS Certified Solutions Architect - Associate

The AWS Certified Solutions Architect - Associate certification is “intended for individuals who perform a solutions architect role and have one or more years of hands-on experience designing available, cost-efficient, fault-tolerant, and scalable distributed systems on AWS.” Candidates pursuing this IT certification should have at least one year of hands-on experience designing secure, high-performing, cost-effective, and scalable systems using AWS services.

AWS Certified Solutions Architect - Associate IT Certification At-A-Glance:

Skills tested: The AWS Certified Solutions Architect - Associate certification exams test the knowledge of how to architect and deploy secure and robust applications on AWS technology; the ability to define a solution using architectural design principles based on customer requirements; and the ability to provide implementation guidance based on best practices to the organization throughout the life cycle of the project.

Certification Progress: The AWS Certified Solutions Architect - Associate certification is a 130-minute exam consisting of 65 multiple choice or multiple response questions. The certification exam costs $150 USD and can be taken at a testing center or online. It is available in English, Japanese, Korean, and simplified Chinese.

Benefits: Having the AWS Certified Solutions Architect - Associate certification shows employers you have the validated skills to architect and deploy available, cost-efficient, fault-tolerant, and distributed systems on AWS. According to Global Knowledge, the average salary of an IT professional with this certification is $130,883 USD - which is nearly 25% higher than their non-certified counterparts. As cloud technology continues to increase in popularity, those with the AWS Certified Solutions Architect - Associate certification will be ahead of the game, and stand out from the stack.

Jobs you can get with an AWS Certified Solutions Architect certification:

  • AWS Solutions Architect
  • Cloud Solutions Architect
  • Cloud Architect
  • Operations Engineer
  • Cloud Application Product Owner
  • Technical Release Manager
  • Systems Administrator

AWS Certified Cloud Practitioner

The AWS Certified Cloud Practitioner certification validates skills related to implementing cloud initiatives, cloud fluency, and foundational AWS knowledge. AWS recommends candidates have at least six months of exposure to the AWS Cloud; basic understanding of IT services and their uses in the AWS Cloud platform; and knowledge of core AWS services and use cases, billing and pricing models, security concepts, and how cloud impacts a business.

AWS Certified Cloud Practitioner IT Certification At-A-Glance:

Skills tested: The certification exam tests a candidate’s ability to complete the following tasks: explain the value of the AWS Cloud; understand and explain the AWS shared responsibility model; understand security best practices; understand AWS Cloud costs, economics, and billing practices; describe and position the core AWS services, including compute, network, databases, and storage; and identify AWS services for common use cases.

Certification process: To earn the certification, candidates are required to pass the AWS Certified Cloud Practitioner Exam (CLF-C01), a 90-minute exam consisting of 65 multiple choice and multiple response questions. The exam costs $100 USD and is proctored online or in-person at a testing center. It is available in English, Indonesian (Bahasa), Japanese, Korean, and Simplified Chinese. The certification is valid for three years. 

Benefits: As one of the cheaper certifications, the AWS Certified Cloud Practitioner credential certifies your understanding of cloud computing. As more companies transition to using cloud systems and services, this IT certification will continue to rise in demand for employees. 

Jobs you can get with an AWS Certified Cloud Practitioner certification: 

  • Developer
  • Solutions Architect
  • DevOps Engineer
  • Network Administrator
Why Get the AWS Certified Cloud Practitioner Certification?
Recruiter Insight — Jason Parker, Senior Executive Recruiter

“Having an AWS Certification is highly recommended because it’s the most widely used technology. More and more companies are moving to the cloud platform and AWS is certainly the most recognized leader of cloud service providers. Potential employers want to see [candidates’] expertise by getting the certification, and will also get [candidates] a better paycheck in the long run.”

As the demand for IT certifications grows, employers are going to be looking for candidates that have proven their expertise and can solve problems businesses are experiencing today. Candidates with IT certifications are positioned to get hired fast by being more qualified than their uncertified counterparts; being certified can also increase their salary, and ensure job security as businesses expand their IT needs. When considering which IT certification to get, candidates should consider the skills tested and the certification process, and ultimately choose the IT certification that best suits their current skillset and their career goals. Updating their resume and/or LinkedIn profile with the relevant training and certifications is a great way for IT professionals to stand out from the stack in their next job hunt. As experts in the IT space, Blue Signal is equipped to help both clients and candidates navigate these important decisions surrounding IT certifications, and how to combat the talent shortage with knowledge and strategy. Contact us today to learn more about how we can partner on your next IT search. 

Winning the War for Talent in 2021

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As the competition heats up among industries to snag the best of the best to fill open roles, it’s becoming more clear we are experiencing a “War for Talent.” The phrase “War for Talent” is not a new term in the recruiting industry, as it was first coined in 1997 by Steven Hankin of McKinsey. In their 2001 book The War for Talent, authors Ed Michaels, Helen Handfield-Jones, and Beth Axelrod predicted that “the make-or-break for firms in the next two decades would be the ability to attract, develop, and retain talent.” In 2021, we’re in the thick of that battle, struggling to beat out the competition and win over top talent. Though there is an uptick in hiring across the board, with a closer look you’ll see just how small the market is when targeting top-tiered talent with niche skills and specialties. With over 7 million jobs recently posted online, the industry is experiencing an abundance of open roles and a lack of qualified candidates to fill them. In light of this sudden and increasing need for talent, job seekers are left with the upper hand. In today’s market, when it comes to winning the war for talent, employers need to take meaningful action by offering unique benefits, remaining flexible, improving branding, and focusing on retention post-hire. 

War for Talent: 4 Steps

Roll Out the Red Carpet

The current job market is in the hands of the job seekers — so it’s important to get to know your audience. Millennials for example, (who in just five short years will comprise almost 50% of the workforce) have different expectations for jobs than their predecessors did. 86% of Millennials put values, like respect for peers, before salary and 82% prefer to work from home at least one day a week. Now more than ever, hiring managers and companies need to be rolling out the red carpet and concede to the demands of those on the job hunt. Large, leading tech companies such as Amazon, Google, Microsoft, and Facebook have been perfect examples of this in the past as we’ve seen them building, buying, or rehabbing office spaces to make them attractive and appealing to workers. However, today’s climate calls for a little more creativity as the majority of companies and candidates are switching to the work from home model, making fancy office spaces obsolete. Companies are now branching out, offering new incentives like Peloton bikes, paid time off for mental health, additional vacation days, raises, and bonuses to keep their employees motivated and happy. Unfortunately, if you’re not doing your homework to find out what benefits your employees actually care about, you’ll be taking a shot in the dark. 

Poaching and persuading top talent isn’t an altogether new concept but with today’s market, it’s now become a crucial part of everyone’s talent search. The rule of thumb when recruiting for top talent while competing in any industry is to assume there is always another offer on the table. Whether the candidate is actively interviewing for other roles or gets offered a promotion/raise by their current employer when handing in their notice - push your boundaries and dive deep to find what you can offer that no one else will. 

Be Flexible & Act Fast 

With so many competing offers and employers incentivizing candidates to stay where they are - quick decisions in the hiring process are crucial. Just imagine, while a hiring manager is contemplating possible,  better candidates, the perfect candidate they let go cold is accepting another offer. With the majority of talent currently working from home, the process of taking an interview during the day has become a breeze. Candidates can resign from their current position and start a new one with the simple act of shipping back one laptop and receiving another in its place. This simplified and fast-acting turnover is exactly why it is imperative to remain flexible, open, and decisive when recruiting top talent. 

The flexibility shouldn’t stop there. Being open to offering a flexible schedule in today’s market is another “must-have” on a majority of applicants’ lists. It’s been reported that “up to half of employees might quit their jobs if remote or hybrid work arrangements are not provided post-pandemic.” Due to this new norm, industries across the board are now competing on a national scale rather than with their local markets. By choosing not to employ remote workers, you are actively limiting your candidate pool. Offering a flexible work schedule is becoming non-negotiable when keeping up with the competition. With job seekers in the driver’s seat and in a position to make demands, hiring managers need to be listening. 

Step Up Digital Branding & Awareness

Enticing a candidate to join a new company goes beyond what’s written on an offer. Most potential hires are conducting their own research on companies they’re looking to join, digitally. With the internet as the new marketplace, it is absolutely crucial to have a stellar online reputation and top-notch digital branding in place. As a simple fact of life, first impressions are everything - and more often than not, that introduction doesn’t come straight from a company email. 

When a candidate is deciding if they should apply to a company, their first instinct will be to dig up some background information and see if they can picture themselves at the company. Ensuring consistent, clean, and up-to-date branding across all platforms positions you as a well-oiled machine, and instills a sense of confidence - which will result in more applicants. 

Beyond consistency and aesthetics in branding, companies should be going above and beyond to create buzz in their industries. PR initiatives and posting exciting company news online can get job seekers’ attention and spark a good impression before they even land on your website/social channels. Another common way candidates look into a potential employer is through their online reviews and testimonials. This goes without saying, but poor reviews are one of the most passive reasons top talent will walk away from a job offer or even an initial interview. Open the door to communication by conducting exit interviews with employees leaving the company to uncover and address issues before they affect your incoming talent. Better yet, encourage satisfied customers to leave a positive review about their experience.

Invest in Training

With the added competition of today’s recruiting market, it’s important to remember that your job isn’t done when a new hire is made. In some cases, this is when the real work begins as your focus shifts to retaining that hire. One of the best ways to ensure retention of new hires is training, training, training! Investing in thorough and continued training programs is crucial in today’s market when the act of making the initial hire is already such an uphill battle. Hiring professionals agree that “in every industry and sector, among companies large and small, a new conversation must occur as upskilling and reskilling become the new norm.” Employers need to be more proactive by providing employees with the resources and time needed to learn the material and skills. Companies can focus on creating their own internal training that’s specific to their processes by including real on-the-job examples. The biggest mistake you can make after landing a top talent hire is to go into their employment blindly. Do your research and leverage tried and true methods to make sure you retain that expertise in-house. 

With the intensity of today’s job market, offering unique benefits, remaining flexible and fast-acting, and ensuring retention after a hire is made can give your company the edge it needs to land top talent. Just like this job market overall, the way recruiting is conducted is changing at unprecedented speeds. If you’re feeling overwhelmed, Blue Signal can help. We’re experts in this realm and most importantly, we have the dedicated time to complete the open job searches you need filled. A significant benefit in working with a recruiting firm such as Blue Signal is the ability to target passive candidates, which is a game-changer in this climate. The days of waiting around for candidates to come to you and apply to your job posting on their own are over. According to a LinkedIn study, only 15% of employees say they are completely satisfied with their jobs and would not be open to a change. In the midst of this “War for Talent,” you want to be working with the best. If you’re ready to start a conversation about how you can better target and retain top talent in your field, reach out to us today. 

Coffee with a Recruiter, feat. Jared Wenzel – Resume Best Practices

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Senior Account Manager, Jared Wenzel is Blue Signal’s own one-stop shop for healthcare and managed care talent. He has 10 years of recruiting and consulting experience, making him an expert in strategy, talent development, and even resumes. In this segment of Coffee with a Recruiter, Jared tackles common resume queries that can help you stand out as the best of the best among any applicant pool. 

Question: Do I need a one-page resume?

Answer: “If the rumors about recruiters and hiring managers only reviewing resumes for a few seconds each, if those are true then yes I definitely believe you need to have a one-page resume. In regards to a lot of resumes that I see, many of them look like the person just copy and pasted their job description right into the body of the resume. While that does show an overview of what you can do, what’s really important is showing measurable accomplishments, any type of metrics, anything that you can show that you can stand out from the rest of the resumes is definitely a good way to go. 

Really what it should look like is less like a job description and more like your own personal highlight reel. The best way to do that is really just to cut the fluff. I always think of “Tidying Up with Marie Kondo” - what sparks joy? What would spark joy in the minds of a hiring manager? What do they want to see? Well they want to see that not only can you do the job, but you can excel in the position. And I think showing measurable accomplishments and metrics is really going to make you stand out from the other applicants that just, again, copy and pasted the job description into the body of the resume.”

 

Q: How can I get hiring managers and recruiters to see my resume?

A: “That is a very good question! And one that I get asked a lot, because it seems like no matter how many times you send out a resume, sometimes it can be very hard to hear back from people. The truth is that oftentimes there’s a lot of people - could be hundreds of people - applying for the same job. So it’s really important to get your resume to stick out to those recruiters and hiring managers. 

For me as a recruiter, when I’m searching for somebody I’m going to be taking the position description and breaking it down into specific keywords that hopefully I’ll find on a resume or a LinkedIn profile. I think what you need to make sure is that you have keywords that are industry-term specific, like any type of business associations that you are in. Acronyms are great. I also think it’s very important to spell out those acronyms, not everyone is as familiar as you are with the industry. Anything ranging from the technology you have used, how you measure your metrics, anything like that is important. It can really identify the specific industry or position that you are looking for. 

There are resume optimization tools and certain websites where you can upload your resume and upload the position description. They’ll actually grade it by how many keywords are found based on your resume compared to the position description and give you recommendations on how to improve your resume to increase visualization. Many organizations will actually have tools that will scan resumes and grade them individually. If you don’t meet a certain grade your resume is getting kicked to the trash can, and the other ones are making it through. So tools like this are really helpful to kind of make sure that your resume can get more visibility. (Jared’s personal pick can be accessed here!) 

And once you have your resume in front of them, kind of a neat little tip is to highlight - I wouldn’t go yellow highlight - but you can bold, underline, or italicize certain metrics or measurable accomplishments that you want to make sure that human resources or hiring manager sees. Anything that draws their eye is going to grab their attention. So again, underlining, italicizing, or even bolding certain key metrics to make sure someone sees them, is a good way to get someones eyes directly where you want them to be.”

 

Q: What are some ways to take my resume to the next level?

A: “There are a number of ways which you can take your resume to the next level. First one may seem pretty obvious, but it is making regular updates to your resume. Especially as accomplishments are fresh in your mind, it’s easier to jot things down and especially make them more accurate. Now I’m totally about, you know, approximations when it comes to metrics, but obviously if you can capture them as you’ve completed them, it’s just going to make your resume look more accurate. And - no one likes to have to scramble and make updates to their resume, and look back and try to dig up all these old metrics. Especially if you find yourself without a job. So, keeping your resume current - updating it quarterly, or at the very least annually. When you’re doing your annual reviews with your direct report it's a really good time to grab those metrics and jot them down on your resume. 

The next one is to use a thesaurus. I’ve seen “dynamic” be used on so many resumes. Just put that into Google, put it into a thesaurus, and look up some variances of different words. It’s just going to make you look much more intellectual if you can throw in a couple words other than “strong,” or “innovative,” or one of the long list of cliche, descriptive adjectives people use for their resumes. Try to find something a little bit unique, and something that maybe fits your personality a little bit better too. 

I’m always a big fan of editing for consistency. You know, get down to your bullet points - do they have periods or are they open ended? Is your font consistent all the way through? How are your margins? Little things like this. I see typos all the time. Really just making sure, and keeping a close eye on things not only shows that you can be a meticulous person. Proofread, I think it goes a long way. And really, it looks way worse on a person when they find typos in resumes or in thank you notes, or anything else like that. Send it off to somebody else if you need someone to proofread it. If you see the red squiggly mark, it means it’s spelled wrong! So, try to fix that. You know, take a fine-toothed comb and go through your resume and make sure everything is pretty consistent. 

A little bonus tip for everybody, grab some references! If you know some people you work with or a past manager, get those set up and ready. Again, it’s not something that you really need to go scrambling for later. So if you can get some good people on your side, and kind of in your back pocket, it will just help for later on. Even if you don’t need it, but just in case you do, those are some good tips to help elevate your resume.” 

 

The Key Takeaways 

A resume really is the first introduction you have with a hiring authority, and just like actual intros - if not done right - it could be your last. To make sure your resume not only stands out, but also gets in front of the right audience, keep it simple by creating a one-page highlight reel, include the right keywords to get past those pesky Applicant Tracking Systems (ATS) filters, and use some new adjectives to describe your style. Update your resume often, and keep good references in your back pocket in case the need arises. Finally, if all else has failed, you can always pick up the phone and call one of our expert recruiters to help get you on the right track for that next career move. 

Jared Wenzel
Jared Wenzel

Jared Wenzel

SR. EXECUTIVE RECRUITER

Jared is our own one-stop-shop for healthcare and managed care talent. With a background in recruiting, strategy, leadership development, and consulting – he knows what needs to be done to get your business to the next level. He finds the best of the best, not just the best in your zip code.

The Importance of Diversity & Inclusion in Recruiting

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In industries such as ours - recruiting, talent acquisition, human capital - we are in a unique position to influence hiring trends. We have the power to represent candidates that otherwise may have gone unseen. From the top down, there is an issue of representation and inclusion within all industry verticals. As of May 2020, racially diverse executives held only 16% of total C-suite positions according to a study by Stanford University. Of the Fortune 100 companies, 26 have no ethnic diversity at the C+1 level - and 6 have no ethnic or gender diversity at this level. The issue is apparent in the numbers alone - but make no mistake, there are people behind these statistics. 

As executive recruiters, we have a duty to make sure we are moving in the right direction for the future - by representing people to hire based on skill. At Blue Signal, we refer all candidates on the basis of qualifications rather than age, sex, creed, color, national origin, race, ethnicity, gender, or ability. We take pride in championing diversity efforts and actively work to educate our internal recruiters, hiring managers, and candidates to ensure the hiring experience is free from discrimination and unconscious bias. Leveraging our experience in this practice, and in a continual effort to educate ourselves on the best ways to combat these issues, here is some of what we have learned.

The Importance of D&I - Past Obvious Reasons

Diversity matters - this we know. However, even in plain numbers D&I directly correlates with success in business. Research by McKinsey identified that - compared to their respective national industry medians - companies in the top quartile for racial and ethnic diversity are 35% more likely (and those in the top quartile for gender diversity are 15% more likely) to have higher financial returns. Bigger than that - those companies in the bottom quartile for gender, ethnicity, and race aren’t just not leading, they are proven to be lagging in financial returns. 

McKinsey Report - ClassicDiversity - EX1

“The business case for diversity in the workplace is now overwhelming,” claims the World Economic Forum. Their article on the subject listed a collection of evidence that D&I has a direct positive impact on innovation and business performance. Research by The Hamilton Project proves that there is a direct correlation between high-skilled immigration and an increase in the level of innovation. “Increasing the share of college-educated immigrants in the population by one percentage point increases patents per capita by 6 percent. This impact is roughly twice as large for those with advanced degrees… A one percentage point–increase in the college-educated or advanced degree-holding immigrant shares of the U.S. population are estimated to produce a 12.3 percent or 27.0 percent increase in patenting per capita, respectively.”

The Hamilton Project - Innovation - EX2

Catalyst, a global nonprofit whose mission is to build workplaces that work for women, found correlations between D&I and employee satisfaction benchmarks such as retention, productivity, decision-making, innovation, and team performance. There was also a link between diversity/inclusion and boosting company reputation, reducing instances of fraud, ESG performance, and financial performance. Here are some fast facts on their research: 

  • Companies with higher levels of gender diversity and with HR policies and practices that focus on gender diversity are linked to lower levels of employee turnover.
  • Thirty-five percent of an employee’s emotional investment in their work and 20% of their desire to stay at their organization is linked to feelings of inclusion.
  • According to one recent study, over a period of three years companies with higher diversity in management earned 38% more of their revenues, on average, from innovative products and services than those companies with lower diversity.
  • Organizations with inclusive business cultures and practices are 57.8% more likely to improve their reputations.
  • Companies with consistent, inclusive workplace cultures—especially as experienced by historically underrepresented groups—also outperformed the S&P 500 in average annual stock returns during the Great Recession (measured from 2006-2014).
World Economic Forum Quote

Diversity and inclusion is important for innovation. It’s important for financial and employee performance. It even unwittingly impacts a company’s information security, recruiting efforts, and overall reputation. Not only does representation matter - if not properly implemented, it can cost a company actual dollars. The evidence is indeed overwhelming. There is no longer a question of if it will impact a company’s performance. It’s now a question of why, as in “why is this still happening?” 

 

The Problem

It’s not for lack of trying. Companies have begun to recognize the issue and have implemented some misguided efforts toward D&I - such as intentionally hiring “diverse” individuals to try and tip back the scales. (Which is a problematic solution, to say the least.) Unfortunately, even with the best of intentions, companies must intentionally work toward diversity and inclusion if they ever want to see correct change. 

Take for example “colorblindness.” This is the rhetoric that by not seeing someone’s race, they are not engaging with racial discrimination. In reality, not making note of someone’s race is inadvertently allowing people to ignore manifestations of discrimination in things like social, economic, and institutional practices. Being “colorblind” minimizes issues that people of color face. In a field experiment by the National Bureau of Economic Research, they found that identical resumes with white sounding names received 50% more callbacks for interviews than those with African American sounding names. Based on their estimates, a white name yields as many more callbacks as an additional 8 years of experience. They also found that federal contractors (who are thought to be more constrained by affirmative action laws) and employers who list “Equal Opportunity Employer” in their job ads discriminate just as much as other employers. It’s not enough to talk the talk. 

Atlassin D&I thoughts vs action graph 1
Atlassin D&I thoughts vs action graph 2

This also holds true for hiring, or not, based on the perception of “culture fit.” When hiring, it’s easy to be drawn to the person you most relate to within the interview process. Greenhouse, an HR organization that works to make every company great at hiring, wrote a blog unpacking unconscious bias while assessing candidates during the interview process. They state the definition of unconscious bias as “the accumulation of mental shortcuts both hardwired and developed, that lead us to form judgements, often unfair in nature.” You can learn more about unconscious bias, and how it impacts business in this LinkedIn Learning course. When looking to bring someone onto a team, people are prone to hire someone they would want to “have a beer with,” as the cherry on top of a good candidate. When given an equally qualified candidate, people tend to place unconscious bias against them - believing they are not as viable of a hire because they don’t fit this perception of “culture fit” in comparison to someone who does. Greenhouse suggests that instead of hiring based on “culture fit” that companies should strive for “culture add” - where the candidate would add to the existing culture, rather than mirror it. 

If this is starting to sound like way too much work, you’re not alone. Diversity fatigue is real. Aubrey Blanche spoke about this idea while working as the Global Head of Diversity and Belonging at Atlassian. “The topic is everywhere and people are tired of talking about it. And much like compassion fatigue, caring hurts. You get frustrated by all this discussion not turning into meaningful action. It’s a fight that takes resources and energy, and it’s hard to stay committed when you’re barely seeing results,” says Blanche. Surely, everyone cares about diversity and inclusion - but few are willing to put in the hard work it takes to make a long term, impactful change. The issues are complex and can be emotional for many. But Blanche puts it best - “It’s not enough to just care about D&I. Without dedicating time and intention, you’re only reinforcing the pattern of mediocrity in the industry.” 

Aubrey Blanche Quote

In order to really tackle this issue, Blanche believes most companies are having the wrong conversation. Her company, Atlassin, published a report in 2018 about the State of Diversity and Inclusion in US Tech. This report discussed how, “most D&I programs focus on increasing the representation numbers of a narrowly-defined category of "diverse" candidates, instead of focusing on belonging and inclusion throughout the company.” In some cases, it might be that the reason a company is lacking in diversity is because they’re not putting enough effort into making their existing employees feel included. 

Atlassin D&I thoughts vs action graph 3

It’s not enough to look at these percentages and try to improve the statistics as if you’re only working with numbers and data. There are real people behind these stats, and sometimes that truth gets lost in translation when looking at the issue as a mountain to climb. Blanche expands, saying the “corporate level aggregate reports don’t actually measure diversity — they measure representation. It doesn’t matter if 30% of your company is made up of women if they’re all in marketing or HR and the men are in engineering.” If underrepresented groups are only found in certain job functions or are all only in particular teams, it doesn’t count. Diversity without distribution isn’t diversity at all. 

 

The Solution 

When looking at the problem as a whole, it can be very overwhelming. But when you look at its individual parts, you see that it’s the small actions that create the big picture. As hiring professionals, we are the gateway into an organization. It’s our job to establish that inclusivity from the start. To do this, we must become more comfortable with being uncomfortable. Greenhouse urges companies to approach diversity and inclusion with an open mind - these issues are complex, but by mentally reframing them as productive and an opportunity to learn, businesses will be able to make a change. 

A great first step is to build and establish a D&I mission and brand. Rakuna developed a comprehensive checklist to help showcase an employer’s diversity brand - suggesting things like publishing a diversity statement from the CEO on the company’s career page. If you aren’t sure where to start with writing this, check out the US Chamber of Commerce’s blog on the topic. They say that a clear diversity, equity, and inclusion (DEI) strategy should contain what DEI means to you as an organization, why DEI matters to you, and how you will approach DEI - now and in the future. 

Tiffany Houser Quote

But remember, we learned earlier that making the commitment on paper isn’t the same as taking action. By intentionally working against biases, we can start setting things in motion. And the first step in that process is to admit you have biases. The Digital Workplace says that “acknowledging the natural biases that you have openly with others can be a great way to disarm the situation rather than trying to skirt around the elephant in the room.” Outwardly admitting them makes these biases into something external you can work against. One excellent example of this is to establish blind screening policies. A study by Stanford University found that scientists were less likely to agree to mentor, offer jobs to, or recommend equal salaries for candidates based on the gender of their names at the top of identical resumes. By removing names, photos, and gendered pronouns in a resume - you can reduce the number of signals that could trigger gender bias. This isn’t perfect since you can still unconsciously create some bias based on past companies, geographic location, or even the college the person attended. A more foolproof method, that is widely popularized by developments in its technology, is to leverage artificial intelligence to automatically run initial screenings for you. 

Taking the human element out of the hiring process can have this benefit - but as we are reminded by the fear of machines rising against man - it removes some of the more nuanced, human benefits as well. Companies can instead standardize how they review candidates by focusing on skills versus experiences. By writing out the specific qualities you’re actually looking for in a hire when writing job descriptions, rather than something vague like “bachelor’s degree in applicable field,” you can work to better target your actual needs. This could also result in a wider range of applicants in the funnel, helping you judge on potential rather than restrictive minimum requirements. Atlassin used this exact strategy and boosted their female technical hires by 80% in a year’s time. 

Did you know that even the location you’re posting your jobs in can limit your diversity and inclusivity in the candidate pool? Tech companies in particular are known for being geographically concentrated in certain areas (Silicon Valley, for example). A whopping 75% of venture capital funding is concentrated in just three states! An interesting shift we are seeing with the developments of remote connectivity technology and the rise of the work-from-home norm is that geography is becoming less and less of a restriction on someone’s capability to work certain jobs. With this in mind, it’s hard to argue against hiring outside the usual locations. Harvard Business Review suggests that in order to increase diversity, companies should follow the talent. You can identify opportunities by looking at where people are graduating with the skills you need, or where there is a lower cost of living that could be more attractive to potential hires. Make your jobs more accessible to diverse groups by meeting the talent where it’s at. 

Harvard Business Review graph

Another hot button topic is pay equity. We can’t have the conversation about diversity and inclusion without mentioning it - especially since it’s seen across all industries. Companies need to push for pay equity not just for women, but for all intersectional groups. For instance, 2018 census data found that women of all races earn an average of 82 cents on the dollar compared to white men. But, this number is significantly lower for Hispanic or Latino women who make 54 cents on that same dollar. A person’s intersectionality can have a severely negative impact on their compensation when going unchecked. To turn this around, employers can start by being transparent with their compensation structure. First Round Review recommends gathering the market data yourself, and making it accessible to everyone in your company. This practice instills trust in your ranks, showing that you are looking out for their best interests by compensating them at fair, competitive rates. This starts the conversation where it’s most important - with employees. Then, once your current team is being paid equitably, you’ll be prepared to bring on new talent into that same pay structure. By including current employees at the forefront of your strategy, the end goal of D&I should fall in line as your organization grows. 

Conclusion 

Hiring is difficult in and of itself - even before considering the larger implications it can have within things like D&I. With a system so inadvertently stuck in a cycle that favors certain job seekers over others, there is still a lot to be learned before it can be equally beneficial for all. Working with professionals that specialize in representing candidates based on merit can help you on your journey to revamping your hiring practices to be more diverse and inclusive. Recruiting firms like Blue Signal work to connect companies with talent outside their network or who are otherwise inaccessible from the typical approach of posting a job and waiting for applicants. Better yet, we are constantly looking for ways to better incorporate D&I into hiring practices across the board. 

At Blue Signal, we collaborate with businesses on overall strategy - helping with more than just identifying and securing top talent. We are experts on marketing opportunities. We can consult on equitable market rates for compensation; locations to find geographically diverse candidates; and retention tactics, to support all kinds of internal groups with their differing needs. We know how to attract more diverse candidates, and can help you improve your employer branding to reflect those D&I values. As Diversity and Inclusion (D&I) workplace advocates, we appreciate the diversity of our clients, candidates, and communities in which we live and do business. We take pride in recruiting the best talent based on qualifications and skill - without bias. 

Whether you are just starting on the journey of implementing diversity and inclusion into your hiring strategy, or you have your goals set and just need some help to achieve them, Blue Signal is here to be your partner in the process. Contact us today to talk about your options, or leverage the resources below to move your organization in the right direction. 

 

Resources 

Coffee with a Recruiter, feat. Jonathan Lee

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From professional development, to management, and even having experience recruiting himself, Blue Signal’s Senior Manager of Operations has extensive experience working with recruiters, candidates, clients, and the industry overall. In our newest installment of Blue Signal’s Coffee with a Recruiter series, Jonathan Lee shared with us a two part segment on some key things people should know when working with recruiters - as both candidates and clients. Watch and read on to gather the intel you need to make the most of your recruiting experience. 

Working with Recruiters as a Candidate 

Question: “As a candidate, what should you know before reaching out to a recruiter?” 

Answer: “As a candidate, what you really should know before reaching out to a recruiter is really more about the recruiting company itself. They’re going to be representing you to the new company you want to work at, or maybe new companies that you’ve never heard of but could have your dream job, so you want to make sure the company has good reviews online. More importantly, you want to be sure they specialize in your industry or in the functionality of the role you are currently in. This is really really important. They might have a really good reputation in the industry and those big, target companies will tend to utilize those companies more. Just keep in mind that they will be representing you, so make sure who is representing you is who you want to.” 

 

Q: “Should you have anything prepared beforehand?” 

A: “As a candidate, there are actually things you should prepare before you reach out to a recruiter. This is going to be a simple tip, but I feel like there is a lot of value. Of course you should have your resume prepared and most up to date with your current job experience, current responsibilities, things like that. But also, I think it’s a really good idea and will up your chances of you being placed at that dream job if you have something like a brag sheet of rewards that you’ve won, patents you were granted, quotas that you’ve overachieved, things like that. 

Recruiters are so inundated with resumes that the more additional information that you can provide, the better and the reason is this. So whenever you send in your resume, cover letter, things like that - recruiters will put it in their ATS system. This is how they keep track of all the applicants, all their resumes. Now these systems are able to search for specific keywords. So if the recruiter has the dream job you’re looking for, or they get that dream job later on in the future, they are going to search their ATS. So the more information that you can provide the recruiter, the more chance they can reach out, the more they can better represent you, and the more likely that you’re going to get that dream job.” 

 

Q: “What is a common misconception candidates have when starting to work with recruiters?” 

A: “I think a big misconception that people have when starting to look for a new job with recruiters is that the recruiting companies find jobs for you. In reality, logically speaking, it really is a free service for the candidates. So recruiters technically find their clients people to fill their jobs and not the other way around. I’m just being straightforward and honest. So what I recommend is having patience. To really try to get ahead of that curve if you know something has changed in your current job situation, the right time to reach out to a recruiter is not when you need to find a job now, it really is a month out in advance. So keep on applying, keep on reaching out to recruiters. Make sure those recruiters are in your industry, have good reviews, are really good at what they do - and you will find your dream job.” 

 

Working with Recruiters as a Client 

Q: “As a client looking to hire, what should you know before reaching out to a recruiter?” 

A: “As a client looking to hire, there are really 3 things you need to keep in mind before reaching out to a recruiting firm. These 3 things that differentiate recruiting firms from each other are cost, speed, and quality. One recruiting firm really can’t have all 3 of these things so you really need to understand which is most important to you. All of these have their own merits and there are many different situations where one of the three would be more valued than the other. So you really just need to understand and have that alignment with the recruiting firm on which is important and they can definitely help you create that good hire that you want.” 

 

Q: “Knowing the search, what should you have prepared for your recruiter?” 

A: “Knowing the search, there are really two things you should know before reaching out to a recruiter, and these are really about your own company. The first thing is your weak points, and really being transparent when you talk to the recruiters about weak points. These weak points - whether it be bad reviews, whether it be a bad reputation in the industry - will come up throughout the interview process as candidates conduct their own research and talk to people in the industry. Having the ability as a recruiter to counter it or show that you’re having that level of transparency with the willingness to improve will always help the recruiter bring that talent and really address those weak points right up front, and help you create that good hire. 

The second point is your strengths. Now a good recruiting firm will take candidates away from their companies, not just find the ones who are unemployed. (Not to say that there isn’t good talent who are currently unemployed.) We call these strong points the sizzle. It is incredibly helpful to attract the best candidates in general, not just the ones who are available.” 

 

The Key Takeaways 

As a candidate, it’s important to do your research and make preparations before reaching out to a recruiter. Since finding you a job is essentially a free service, it helps to support the recruiter through updating your resume, setting goals, and getting on the market early. Recruiters need to know how to best represent you for the job you want, so communication is essential. 

As a client, transparency should be your priority when working with recruiting firms. You’ll need to know your goals, and know what you are willing to prioritize in order to reach them. Recruiters are masters at marketing opportunity - but in order to best market your company and the role you are looking to fill, they need to know both its strengths and weaknesses so they are fully prepared to tackle any objections as they arise. 

Blue Signal Search has over 150 years of combined recruiting experience, proving we have the knowledge you need to land that perfect job or hire. Contact us today to discuss your options and see if Blue Signal is the right fit for your next search. 

Jonathan Lee
Jonathan Lee

Jonathan Lee

SR. MANAGER OF OPERATIONS

Jonathan supports a range of customer-facing and strategic functions. He heads the operations and technical support departments and manages IT initiatives and sales support goals. He also acts as our database administrator. He excels at building customer-focused action plans to help companies reach their business goals.