Coffee with a Recruiter, feat. Melissa Coleman

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As part of Blue Signal’s Coffee with a Recruiter series, our own Senior Executive Recruiter, Melissa Coleman kicked us off with a discussion on some misconceptions about recruiting and the industry overall. Some key takeaways: 

  • Networking is about being helpful and becoming a knowledgeable resource within our industries - not about “stealing” LinkedIn connections. 
  • Recruiters have to be of service to both clients and candidates in order to reach their end goal. 
  • Recruiters are matchmakers, working to source and network to find candidates rather than dive into a magic drawer for resumes. 

 

Watch and read below for the full discussion! 

Question: What does networking look like for you as a recruiter? 

Answer: “As recruiters, our goal is to be a valuable resource within our industry and focus.

A lot of people, when we send a LinkedIn invite, they are worried about us stealing their connections. Let’s be real here - most recruiters have all the tools we need that we can find anyone on LinkedIn and beyond - that’s not the goal. The goal is to be helpful. We want to be helpful to people within our industry. We want to be able to network with them and help them. Whether it is directly finding a job, or sharing industry information in terms of more depth, understanding, and knowledge.

We work really hard to understand and be well-networked within our industries.” 

 

Q: As a recruiter, who do you “work” for? 

A: “Technically, from a legal perspective, we’re working for the company. The company is the client because they are always paying us. But from a realistic perspective, we work for both sides. You need the candidates. And some companies actually refer to candidates as clients as well. We need both in order, quite honestly, for us to get to the end goal. 

At the end of the day, we have to be of service to both sides. We want companies that think of us when they have a need - we want to do a good job and we want them to call us. And then we want the candidates, if they need a recruiter or if they have a friend that’s looking for a recruiter, to refer us. We’re not trying to shove a square peg into a round hole, or at least those of us that have been in the industry for any period of time. Our goal is to be of service to both sides.” 

 

Q: What is a common misconception about recruiting? 

A: “A very common misconception is that we have a magic drawer. It’s a little bit of a dated analogy, but that we simply pull out a drawer and pull out a resume. In truth, we put in a lot of effort and we have a process in order to find the right candidate for a role. 

We work with the company to understand their needs. Going back to networks, we have a good network that’s a starting point for us. But we also actively source and recruit for roles to make sure we get the right fit on both sides. We’re matchmakers. We’re looking to make sure it’s a match on both sides.” 

Melissa Coleman

“Melissa Coleman’s 15 years of recruiting experience gives her a second-nature understanding of clients’ hiring needs. When it comes to manufacturing, engineering, supply chain, and sales in IoT and AI; she has a unique capacity to review chemistry and motivation from both parties and make lasting placements.”

Curious to learn more about recruiting? Be sure to follow us on LinkedIn, Facebook, Twitter, and Instagram to stay up to date on the latest news in recruiting, telecom, wireless, healthcare, manufacturing, and other exciting industries. To learn more about what Blue Signal can do for you, contact us for a free consultation. 

Top 6 Benefits of Contract Staffing

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Making the decision to hire is the easy part. Whether you have a busy season that calls for increased workloads, are starting a new project, or have a hole in your ranks - it’s easy to tell when it’s time to bring new talent on board. The hard part? Deciding how to make this hire. After ironing out your budget, the role’s responsibilities, and the timeline you need to hit to match your urgency, you’ll have to decide the type of hire you want to make.

There are several benefits to making a permanent hire - but what you don’t often hear about is the benefits of hiring someone on a temporary basis. What is it you want to accomplish with this hire? Leverage this list of top 6 benefits to find out if contract staffing is right for this position, and prioritize what it is your organization needs from this addition to the team. 

1. "Try out” new hires - without the risk

In some cases, making a new hire might impose a great risk on your organization. Maybe you have never hired someone for this role before, or perhaps the business needs the help but is in a precarious financial situation. Bad hires can cost organizations up to 30% of the employee’s first-year earnings, according to the US Department of Labor. CareerBuilder found that this averaged around $14,900 per poor hire. While the ultimate goal is to find an amazing fit for the organization and need, sometimes the candidate just isn’t suitable for the role. By hiring on a temporary or contract basis before fully committing to a permanent hire, you are limiting your risk and exposure. 

The temp-to-hire model gives the best insight into the success of the role and/or the employee! Better yet, it gives you time to build out your organization in the event of a new reporting structure or team. Say you were creating an entirely new business unit and trying to decide whether or not a job function should be split into two roles - having a temporary contractor on board could give you insight into the role’s bandwidth. The contractor can give their honest feedback without fear of it hurting their position, and it protects future full-time employees from taking on too much of the strain of growing pains. The insight is endless! 

 

2. Access highly skilled, niche experience 

Contractors generally have more of a project-based background. While the typical hiring model gives preference to years of experience, it really leaves out the advantage that these contractors possess. They were brought into organizations for their expertise - and in a shorter time frame have touched more software and variables, while gaining more insight into that area of focus than the usual full-time employee. They didn’t have to be taught overall company processes, the ins and outs of the business, and so on - they spent their time handling the issues at hand. By having shorter job stints, with more focus on the project than the overall organization, you are able to tap into niche experience without the looming price tag of a long-term salary contract. 

Consultants are a superb resource for project-based initiatives. Say you have a large systems conversion that is estimated to take 1-2 years to complete. A consultant can bring hyper-specialized expertise to the organization and get the project done right. In the end, you aren’t stuck with a specialist on a W2 when moving forward, a generalist would be more beneficial. 

Fast Facts_ Benefits of Contract Staffing Graphic

3. Gain an immediate impact 

If you are looking to make a hire to complete a particular project or short-term job function, hiring a temp makes it easier to assign job duties and manage the scope of the role. You can easily narrow the role to fit the particular venture. Whether your need comes from last-minute projects, increased workloads in a busy season, newly awarded contracts, and even employee absences - the temp hiring model can help bridge the gap. No team building, culture fit, company onboarding, or non-role related training required - especially when working with a staffing company or talent acquisition firm. 

Recruiters can help qualify candidates on skillset and conduct background checks, making the hiring process virtually hands free. Contractors typically require little to no supervision or training, giving time back into the pockets of those managers and trainers you would otherwise need to schedule into the mix. This saves you time and effort - but protects candidates as well! They are able to jump into a position, build their skills, and not have to worry about the politics of a long-term role. They get to fast forward to the reason they are there - to build their skillset, utilize their knowledge, and make an immediate impact on an organization. 

 

4. Secure mutually beneficial flexibility 

Hiring temporary employees gives companies the ability to respond to market changes and business needs as they happen. As mentioned, contract workers can help bridge gaps and provide flexible coverage for a variety of needs. Hire when you need it, and don’t continue contracts when you don’t. The best part? This adaptability is beneficial to candidates as well. 

One misconception of staffing is that it provides no job security on the employees’ end. However, with contracting they are able to truly select their work environment and choose which projects they would like to participate in. They can take roles based on the skills they want to gain, the expertise they hold - and if they get all they want out of a role, they can move to the next with no concern for “job hopping”. Contractors take advantage of this freedom by gaining marketable skills as the industry evolves - and achieve job security by staying ahead of the curve on the newest trends and technologies, while expanding their skillset portfolio. 

 

5. Lead with ease of management 

When working with talent acquisition agencies, the general management of the employee is usually left to those outside groups. You would only ever work with one recruiter - spelling out your requirements and leaving the discovery and qualification of candidates up to them. The recruiter will conduct the background checks, interviewing, qualification matching, and reference checks. Then, even after signing a contract and bringing them on board, most agencies will manage the candidate’s benefits administration, payroll, time-off requests, and insurance. For those publicly traded companies, this avoids the risk of finances and lowers your official headcount. 

Further still, if the candidate isn’t working out, the end of the contract gives an easy way out without the emotional stress of a fire, and with no explanation needed. The contractor has these expectations set early. Worst case, they finish out what they were brought in to do then leave. Best case, you found a potential temp-to-hire without assuming any risk of making a blind full-time hire. 

6. Reduce hiring costs 

With contract staffing you only pay for what you want, when you need it. You pay for their hours worked, and the agency fee would cover their benefits and other finances. This fee is always much lower than the cost of a new permanent employee. The Society of Human Resource Management found that the average cost to onboard a new employee in 2020 is $4,129 - with 42 days to fill the position. That doesn’t factor in the cost of leaving a position open while looking for the right candidate. In 2019, the average cost per open role was $18,000 per month. Can you afford to wait 42 days - at $18,000 per 30 days - and then pay to onboard? Before a perm hire can make an impact on an organization, it’s likely that you’ve lost over $20K just in the process of getting them into a desk. 

Cost of Bad Hire Case Study Graphic

With staffing, you can drastically reduce that price tag. And with Blue Signal, our Staffing Division offers a 48-hour turnaround to get contractors hired fast. We match your level of urgency and can get staffing for your open roles quicker than it’d take to onboard a full-time employee. Contact us today to discuss your options, and see if contract staffing is right for your business. As your partner in the process, we specialize in a business’ most important aspect - talent. 

New Hire Checklist, Ensuring Retention and Engagement

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Ever thought that there ought to be some sort of guide on hiring? No one truly prepares you for the responsibilities you will undertake after finding a good candidate. You’ve made the right hire, but now what? Blue Signal might have your solution! Read on for a comprehensive new hire checklist that can help take the guesswork out of the first 90 days. If you’re more of the visual learning type, follow the link below to download the infographic and get back to what’s most important - securing top talent! 

Download the Infographic Here

Before They Start

Get ahead and prepare. 

  • Prepare a list of expectations for the role.
  • Re-evaluate your current on-boarding process by getting feedback from staff. 
  • Gather essential items and equipment - set up computers and download relevant software.

 

On the First Day 

Assimilate them into company culture. 

  • Have everyone meet the new staff member. 
  • Get them acquainted with their team and management. 
  • Arrange a team lunch. 
  • Ensure they have all relevant paperwork complete. 
  • Ensure their workstation is functioning properly.

 

The First Week on the Job 

Get them acquainted with the role and business. 

  • Begin the job training. 
  • Wrap up every day with an end of day review, encouraging them to ask questions. 
  • Give them an assignment they can do on their own. Use this to gauge how their work ethic will be moving forward.
New Hire Checklist Blog Graphic

Throughout the First Month 

Ramp them up to meet their goals. 

  • Check in to review their progress towards goals and team cohesion.
  • Gradually increase their responsibilities. 
  • Do a deep dive into big picture business goals, and explain how each department and role plays into it. 
  • Give them all relevant materials and reference documents.

 

The First 90 Days 

Gauging performance and success. 

  • Schedule out monthly check-ins to give a forum to ask questions and measure progress. 
  • Check up on larger projects. 
  • Hand off several projects at once and see how they manage time and prioritize tasks. 
  • Get feedback on the on-boarding process.

 

After 90 Days 

Evaluate their fit by measuring progress via numbers and the team feedback. 

 

More about Blue Signal: 

Blue Signal was founded in Chicago in 2012, and since then, has grown into a multimillion-dollar executive placement firm with offices in the Phoenix and Chicago areas. Blue Signal has established itself as the premier executive search firm within wireless/telecom, IoT, cloud and managed services, medical & healthcare, manufacturing, emerging technology, and related industry niches.

At Blue Signal, we know that talent is a business’ best asset - and we are skilled in finding the exact professionals you need to reach your goals. Our targeted, specialized searches deliver highly qualified professionals to meet every hiring need. With over 120 combined years of recruiting experience, we can help your company find the right people for every unique company culture and industry niche. Our team works with both job seeking candidates and talent seeking hiring managers to find the perfect fit. Contact us today to explore your options, and jumpstart your team toward success.

Why Your Job Postings aren’t Getting the Right Applicants

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Filling an open role is stressful enough. Between finding coverage of the responsibilities for the role and also finding time to interview candidates, the search can become its own full time job. Recruiterbox estimates it takes a full 38 hours dedicated to a candidate search from job posting to signing contracts - and that’s only if you hire the first person you decide to interview! To top it off, how many hours could be wasted if your job posting doesn’t turn up any qualified applicants? Without qualified candidates, you could be spending that 38 hours per candidate in a search lasting anywhere between 4 days and 4 months! Based on knowledge gained through Blue Signal’s combined 120 years of experience in recruiting, here are some of the top reasons why your postings aren’t getting the right applicants. 

The Bad and the Ugly - Formatting 

This seems like a no-brainer, but you would be surprised by the sight of the other end of your job posting. It’s not your fault! Each job posting site has its own algorithm and tables that can all affect your formatting in wacky ways after you click that submit button. Monster explains it best in their support article, citing hidden information and extra code carried over from your word processor as the culprit. To summarize, 

The best way to combat this is to check the front-end of your job posting after it’s live.

Google your own role and check to make sure it’s not only appearing high for SEO rankings, but also to confirm that your job description formatting is clean and easy to read in every format from search page result to mobile device. If your margins have gone awry, correct it. Applicants will not apply to roles that look like they were posted by internet bots. Worse yet, you don’t want to give off a bad first impression by representing your brand with something haphazardly copied and pasted into a block of hard to process text. Make sure you are representing yourself fairly  and start with a formatting check! 

 

Losing Interest with Lengthy Application Processes 

It’s true. This generation of job seekers has a shortened attention span, especially when multiple listings that all look and feel the same are all competing for their attention at the same time. Even if by chance a candidate reads your job description and decides to apply, you are probably losing several good leads if your application process is too lengthy. Especially when it comes to passive talent. 

When you think of your dream candidate, are they unemployed today? Probably not. Which means they have full-time jobs, personal lives, and all sorts of responsibilities that occupy their time. If they start your application process and it becomes too tedious of a task, chances are they are probably going to back out with the rationalization that this prospect is not worth their time. An Appcast study found that companies can boost their application completion rate by up to 365% by merely reducing the length of the application process to 5 minutes or less. 

By shortening the process, you can multiply your candidate pool instantly.

If you aren’t sure how your application process compares, LinkedIn suggests taking yourself through your own application process to test it out. Gain some insight on how your interface looks, what bugs it might have, and what impression it gives from the applicants point of view. Remember that the application process is made to gain information on a candidate, not test their patience. Keep the application process focused on ease of communication - for both parties. 

 

Leaving Too Much - or Too Little - to the Imagination: A Bad JD

When you are reviewing applications, what stands out to you the most? Strong qualifications, or completed tables with candidate information parsed in? You probably appreciate succinct resumes more than long-winded cover letters that cover someone’s origin story in the industry. Make sure that your job description and application process fit your needs as a hiring manager, and don’t distract from the real messaging that your job description should be sending. 

Use your job description to weed out unqualified candidates - not your application process.

While you want the job description to be accurate to the role, you should consider this process from the perspective of the applicant. Imagine applying the “Golden Rule” to writing and posting job ads. You don’t want to waste your time reading blocks of self explanatory text - and neither do candidates. You like personalized cover letters and applications that target your company, not just the job function - just as candidates love personalized job postings that highlight company-specifics, like culture. Make sure that whatever you post is descriptive yet brief. Hubspot’s research delving into recruitment media found that job descriptions with 300-800 words performed best, with an 8-9% apply rate. Similarly, shorter job titles led to better apply rates, with the highest number of applicants for roles with titles only 1-3 words long. 

 

Lacking in the Sizzle Department - Marketing Yourself as an Employer

On the flip side, using short, bland job descriptions doesn’t seem to be in your favor either. In Blue Signal’s experience, “blanket” JDs have done more harm than good. One of the best ways to get the attention of a potential candidate is by marketing your company well in your job postings, not just the job itself. Hubspot found a direct correlation between apply rate and the number of benefits listed on a job description. 

When we say benefits - we don’t just mean pay rate, 401(K) matching, and free office coffee. Applicants want to hear about what innovative technology your company is developing, what the team culture is like, and what their career progression could look like beyond the role at hand. When posting a job ad, you must go beyond skill requirements and daily duties and really touch on the reason why people end up loving their jobs - the sizzle. If your company has casual Fridays or all-office lunches, mention that. If this role is open because the person that was in it before was promoted, that’s great material too! 

Why would someone want to come work for you?

Of course, applicants might work past your posting to look into your company’s website and your Glassdoor reviews, but not if they aren’t instantly compelled by the job description. Think about it from the candidate’s perspective. For example, there might be several companies looking for Network Engineers, but what is so special about your company? Why you and not the competition? What makes you shine as a manager? How is your company on the cutting edge of this industry? Just as you would sell yourself to a potential customer, you have to work to sell yourself to a potential employee. Talk about career growth, the culture of the team, the incredible people they can learn from. Focus on the sizzle of the role and you will gain the attention of the candidates that want to be there for the right reasons. 

 

Taking on the responsibility of hiring is a high-pressure position to be in. If you hire the wrong person, you are losing money. If you don’t hire the right person quick enough, you still lose money. There is a lot of trial and error involved in the process from screening candidates to interviewing. Starting with posting a job advertisement - you’re setting the tone for the entire hiring process. To get the right candidate for the job, you need to think like that candidate and gear your posting toward what they want from their next gig. Take it from us - this is an applicant driven job market. If you think you would benefit from having a partner in the process, whose entire 9-5 revolves around finding you that perfect hire, contact Blue Signal today. 

Looking to Packaging: COVID-19’s Impact on Health vs Sustainability

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With the Coronavirus pandemic, there have been unprecedented changes in the economy and global marketplace - impacting all industries in unpredictable ways. Amazingly, businesses have adapted to the needs of the market, creating options like curbside pickup, contactless delivery, and much more to satisfy the needs of consumers, but also keep them safe. With medical teams working around the clock to ensure the health and wellness of their communities, there has been an incredible surge in demand for personal protective equipment (PPE) and other protective materials. Even food and beverage companies rose to the challenge, with some global distilleries shifting production from vodka and gin to hand sanitizer. This change in business strategy on all levels of consumption has resulted in an exponential demand in plastics and packaging products. 

The Global Flexible Packaging Market is expected to grow by over $50,000M USD by the end of 2025 according to Valuates Reports. Packaging as it pertains to its product marketing value on shelves, all the way to how it plays into logistics and long-distance supply chains, will always remain a key piece in our economy. The industry is vast and supports everything we know about the consumer market, making it essential in all product-oriented businesses. However, a strong debate stands between what comes next for the industry with sustainable vs. health conscious packaging. 

 

Product Design Changes, Historically 

For decades, packaging design has gone through several rounds of optimization to better support sustainability, while maintaining convenience and cost-effective product housing. To reinforce sustainable thinking, the industry has deployed design improvements like eliminating unnecessary packaging, increasing the use of recycled content, and helping communicate sustainability narratives like promoting recycling habits in consumers. There has also been efforts toward the increased use of mono-materials as opposed to multilayer packaging, creating higher recyclability of the packaging itself. 

Due to consumer preference shifts as the impact of plastics and other materials on the environment have become more apparent, businesses have altered their packaging practices to appeal to the movement. Companies have worked to decrease packaging weight by 20-50%, resulting in less raw material used. Others have eliminated single-use plastics, or have increased the volume of the packaging to sell more product per unit. For some companies, this takes the form of eliminating packaging completely. While each of these avenues create a lesser impact on the environment, they can simultaneously counteract efforts for product preservation and health safety. 

 

Today’s Market Changes 

Just as the market has shifted to create better sustainability as environmentalism grew within consumer buying habits, it has also worked to assuage health concerns due to COVID-19. Unfortunately, these two key interests have somewhat contrasting ways of being implemented - with concerns over health and safety creating a “temporarily high demand” of single-use plastic materials and packaging. One Head of Packaging and Design for a UK based company speculated, “As we become increasingly more aware of germs being transmitted through surfaces, will we begin to ask ourselves who else has touched that banana or apple, and will we shun these unwrapped products in favor of the relative safety and security offered by a plastic wrap?”

So far, the market supports this theory with a CAGR of 5%. Due to the increased demand in FMCG and pharmaceutical packaging, and rising e-commerce sales and packaging due to lockdowns/quarantining, the global packaging market is projected to grow from $909B USD to $1,012B USD by 2021. 

covid-19-impact-on-packaging-market

Due to pandemic lockdown measures alone, the eco-friendly packaging market has shrunk by 0.2% since March 2020. Then, when considering hygiene concerns, reusable packaging demand has not only decreased but been banned in some cases. States like California, Hawaii, and Massachusetts that previously banned single-use plastic bags are now starting to reverse these bans over the perceived health threat of bringing your own bag into stores. But does this represent a long-term market shift? For the near future anyway, it appears as though single-use plastics such as polystyrene and polyethylene, as well as paper and cardboard packaging solutions, are set to experience a boost in demand. 

 

Job Market and Talent Gaps

As a way to navigate the economic turbulence in the packaging industry, companies have started to shift their segments to support more “essential” customers like those in the medical supply, healthcare, sanitation, and personal or home care fields. With the reduction in travel, car sales slowed and GM and Ford Motor Co deployed factories to produce ventilators. Rather than making plastic products for car parts, their assembly line workers began manufacturing PPE. While some of those skillsets are transferable across industries - including automation and engineering - some machine-focused roles might experience a gap in talent. 

McKinsey Report

Whether it be thermoforming, blow molding, extrusion, injection molding, or polymer casting - there are different processes and machines that are used to specialize in each method of plastic manufacturing. Some companies, in reaction to the market’s demand for “safer” product housing, might look to utilize more flexible packaging types and will need to bring on professionals in flexographic printing or extrusion coating. Without having prior involvement in this space, this transition will call for a whole new skillset. This is where Blue Signal comes in. 

As recruiters in the plastics and packaging spaces, Blue Signal has the industry insights necessary to understand the competitive landscape, and help you attain the talent you need to stay ahead in this explosive-growth market. With a limited number of tenured professionals in the space, can you afford to wait? Contact us today to discuss your options, and get back to what is most important - providing products that keep our communities safe.

Guide to Working from Home with Roommates, Spouse, Kids, or Parents

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For many companies that made the switch back in March, working from home is becoming the new normal with over half of Americans going remote. This change - which in the beginning seemed only temporary - is now a much more permanent solution for many businesses nationwide. Since these companies have already implemented so many new technologies and processes to collaborate as a team remotely, they’re realizing they can save money on office and real estate costs while still supporting a high-functioning staff. According to Global Workplace Analytics, employers can save up to $11,000 a year for each employee who works remotely even half the time.

Being able to work from home can be a great perk as far as cutting out your daily commute and knocking out chores around the house on your lunch break. On the other hand, it also means that your spouse, children, and roommates now become your new co-workers who can often be much more distracting. This can be difficult to navigate as you work out a plan and get used to spending a lot more time together. To help you find your new normal, here are some helpful tips and tricks to co-habitating and co-working with all members of your household. 

Working from Home with Roommates Graphic

Set Realistic Expectations 

With such a big shift in your routine, there are bound to be some kinks that will take time to iron out, and that’s ok! Be upfront and set expectations with not only your housemates, but more importantly your coworkers. Everyone’s situation is anything but normal at the moment and there is no reason you should pretend it is. Whether you have kids being kids, or a roommate with a noisy call center job, it’s important to accept that things might not be 100% professional 100% of the time. 

Start a conference call or zoom meeting by explaining your situation; “My kids are playing in the other room and might need my brief attention throughout the call” or “My husband’s on a call in the other room if you hear any background noise.” This sets the tone of understanding from the beginning so if anything does come up, everyone is prepared. Being open and honest about how you’re managing distractions can also be reassuring to your fellow coworkers who may be feeling overwhelmed, and show that they’re not in it alone.    

Create Office Hours and Respect Them

Now that there’s no need to worry about commuting in morning traffic, you have the luxury to sleep in later and take your time getting to your desk. That being said, this can make it more difficult to get into a working state of mind and mentally ready for the day. A helpful tip is to wake up a little earlier and get something productive done before you even sit down at your desk. Something simple like unloading the dishwasher, journaling, or getting in a quick workout can wake you up and tell your brain you’re going to have a productive day. 

When it comes to multiple people working different jobs under the same roof, getting on a similar schedule can help everyone stay productive and keep the peace. It’s important to set strict start/stop times and communicate those clearly to everyone. This helps to avoid any misunderstandings between significant others, kids, or roommates about when the house needs to function as a working office. 

A good tip to communicate this to children is by using visuals to act as a constant reminder that you’re “on the clock”. Put up a gate or hang a sign on the door that requires them to stop and think if it's necessary to interrupt. This can actually be helpful for roommates too as no matter the age, sometimes people need a subtle reminder! 

Communicate Your Schedule

Communicating not only your start/stop times but also specific events throughout your day can make the co-working process much more seamless. Take the time to create a shared calendar or plan weekly chats about important meetings, calls, deadlines, etc. you have coming up. Shared calendars are a great tool as you can color code events based on what you need from your roommates. Note events where it is crucial that the room be silent with no interruptions, and video meetings to ensure no one gets caught on camera unexpectedly. This way, each of you can plan your schedules accordingly. 

For example, if you know your spouse has a video call late in the morning and needs a quiet room, you could maybe plan to take your lunch a little early that day to create a more relaxed environment. This is a great way to show you’re willing to be flexible and most likely they’ll return the favor for your next big meeting.   

Define your Space

Small spaces can mean short tempers. We understand this is often unavoidable, but you can still find ways to define what’s yours and what you’re willing to share. Setting boundaries on things like office equipment may seem slightly petty at first, but when you’re scrambling to get a deadline turned in and your laptop charger is nowhere to be found, tension is bound to boil over. Clearly keep your things separated and in a safe place so you always know where to reach for them. 

When it comes to finding your space, get creative while searching for quiet places to work and clear your head. Your car can act as another private room with a door that locks, for short term calls/meetings that you can’t be interrupted during. Taking a walk outside with fresh air can also be helpful when looking to relax or invigorate a new perspective on a project. It’s also a great way to take a call without others listening in from the next room. 

When sharing communal spaces, make a plan about where you’re each going to work and when. Maybe one of you gets the living room/dining table to check emails while sipping coffee in peace in the morning and the other gets the space after lunch, or switch off days of the week. There is always some common ground to be found but it’s up to you and your housemates to communicate and work together to find it. 

When it comes to working from home with kids, roommates or significant others, it’s important to accept that things aren’t going to be seamless and easy going from the start. Finding what will work for both of you is all about compromise and adjusting. If you decide on things to be one way and you find it’s not working, communicate and try something else! It’s going to take some time to settle into your new routines, but you will. 

While navigating all aspects of your new normal, make sure to take the time to regularly check-in on your roommates and family as WFH can often cause some added stress. A simple check-in or a night set aside to enjoy each other and do something out of the ordinary is a great way to boost everyone's mood and create a better work/life balance within your home turned office. 

Whether your situation is temporary or going to be a permanent schedule moving forward, being productive at home is achievable! Enjoy the added perks and give yourself and your housemates time to settle into these new roles. 

Leveraging COVID in an Interview to Gain Insight into Company Culture

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The Coronavirus pandemic has caused unmeasurable hardships on people and businesses worldwide, yet unwittingly brought about some of the greatest innovation and adaptation we will ever see in our lifetime. Companies all over the world have reimagined their customer experience, relocated their workforce, and deployed incredible technologies that have prioritized safety and security in spite of the virus. Considering all of this, leaders everywhere are asking the same question, “what comes next?” What was once considered a quick fix to a pressing problem might be the new norm - whether that be working from home, or re-emphasizing e-commerce in the marketplace. 

This changes a lot in the way of the workforce. As many look for new jobs post-pandemic, it’s important that we rethink the traditional interview philosophy that the company is only vetting you, and not the other way around. As a candidate that brings a lot to the table, make sure you are asking the right questions to ensure this company is the place for you. With COVID as a good benchmark for how a business values the security and safety of its employees, utilize the following questions to gain the best insight into the true culture of a company. 

Leveraging COVID in an Interview Infographic

The Ones They Prepared For 

Being top of mind, hiring managers and interviewers by now must have mastered their post-COVID-19 game plan. Most of their work for the past several months has revolved around how they will handle remote onboarding, work from home policies, and the benchmarks they seek to achieve with this new business model. Consider asking these questions to get a sense of how they are looking to manage these challenges: 

 

Can you tell me about your work-from-home policies? 

  • This is a pretty basic question. If they plan on having you work remote, you will want to know what your schedule will be like, what hardware they might provide for you to complete your work, and what communicating with your team will look like. Set these expectations early! Better yet, ask if these are outlined in the employee handbook and request a copy to review. 

 

What will remote training look like for this role? 

  • Assuming you will be working from home for the foreseeable future, you probably will not go through their traditional training program. As an organization, they will have a good idea of how they will onboard you into your role. Recall how you learn best and try to advocate for yourself here. If you learn best at your own pace, you might want to look for a company with a preset online training module that you can work through. Or, if you work better by bouncing ideas off someone, look for an employee shadowing training opportunity. 

 

How are you working to ensure the success of new hires in light of COVID? 

  • Try not to think of this as a philosophical question. You don’t want to work for a company that just “gives you tools and hopes for the best” - you want to work for a company that has a support system ready to go and has goals in mind for what they want this role to achieve for them. Ask what success looks like in this remote role, and how the training is set up to ensure you get there. 

 

What is the timetable for the company returning to the office, if at all?

  • Make sure you know what you’re getting into. Ask if the end goal is to have this role working back in their brick and mortar headquarters, or if they see this position being permanently remote. Note which workplace style you prefer, and make your decision based on what the position will offer you long-term. 

 

Covering the Logistics 

Businesses have had to pivot to reshape their safety and time off blueprints, especially in essential industries and in-person positions. Before committing to a role, you will need to know how the company has outlined rules and regulations to keep you healthy and employed. We suggest asking these questions NOT in the initial interview, but maybe in the second or third interview when you are anticipating a job offer. Just like asking about compensation and perks in your initial introduction, asking about sick leave and related policies can sometimes give off the wrong impression. Be strategic with when and how you ask the following: 

What changes have you made to ensure employee safety post-COVID? 

  • Prior to the pandemic, they surely had PTO policies and safety protocols that were in place to meet mandated regulations, but with COVID-19 that all would have changed. You can cut past the standard items with this question and get right down to the updates. 

 

What is your sick leave policy? 

  • With COVID, some employers might have rethought their rules regarding doctor’s notes and other guidelines that qualify time off as sick leave. The laws regarding what is required by businesses differ by state. Know your state’s laws before going into your interview by checking here. 

 

If I get sick and have to quarantine, what happens? 

  • It’s important to set expectations ahead of time in these situations. Remember, if you’re not going to be working in a remote capacity, the regulations they have set for this role are the same regulations set for your coworkers after they fall ill. Make sure that whatever their policy, it is something you are comfortable with. 

 

What happens if I need to take care of a sick, dependent family member, like a child or elderly parent? 

  • Hopefully this is never a situation you will have to navigate, but in that instance, it’s good to know where you stand with your employer. Let them know your responsibilities outside the workplace to best gauge if this is the type of work environment that meshes well with other aspects of your life, too. 

 

Uncovering the True Company Culture 

Unfortunately, it’s all too common that you enter a job interview and are promised the moon and stars in a new role. With some interviews giving an impression of glitz and glam, it’s easy to get caught up in the excitement of a prospective new opportunity and miss some red flags. The Coronavirus pandemic has given prospective employees a unique opportunity to ask companies acceptable - but telling - questions about a role. Use the following questions to get some insight into a business’s actual priorities and overall culture: 

What did you learn from the COVID crisis - as a leader, and as a business? 

  • Try not to lead this question to employees, revenue, production, or anything else. Ask it plainly and then wait to hear what they say. Without giving context, this will give you a realistic view into what is top-of-mind for this particular manager in that particular department. Depending on the direction they go, you can get some major insight into how they prioritize their employees by either mentioning their teams or - even more telling - by not mentioning their team at all. 

 

In what ways have the strategic priorities of the company shifted? How does this role support the achievement of these new goals? 

  • This is a great question to get a sense of the direction the company has shifted. Maybe they expanded their service offerings to gain better footing in new industries or doubled down on their current target markets. Whatever the case, it’s beneficial to know how this particular position plays into their long-term strategy to better understand what is expected of you if you were to land the job. 

 

When it comes to leading hybrid teams (remote and in-person workers), what is your management style? 

  • As mentioned before, it’s pertinent to look for what it is you need to succeed. Maybe this manager is super hands-off with their remote workforce, but deep down you know that you need more structure in your role to stay on task. In which case, you might prefer the other role with a manager that schedules end of day check-ins with their team. 

 

How has your company worked to maintain company culture with a remote workforce? 

  • As part of the appeal of this candidate-driven job market, you should know what kind of team environment you are stepping into. Maybe you need a competitive space to outperform your peers in sales, or maybe you need a lot of camaraderie to feel fulfilled in your role. If this is your first remote role, and you thrive in an immersive company culture, seek that out. Talk to the interviewer about things they have done to maintain that togetherness despite physical distance. 

 

Have you had to lay off employees due to the pandemic? If so, how did you help them transition to new roles? 

  • Tread lightly with this question! If you feel like this new position could be a risky move, this question could help you investigate its job security further. Of course, the interviewer probably won’t talk about any less than agreeable terminations, but watching their body language and hearing their take can give a valuable perspective. 

 

How has your company supported its community during the pandemic? 

  • If social responsibility marks high on your list of things you want in a future employer, this question can help you discern a company’s sentiments. There could be situations where they did their best by just keeping their heads above water after the market crashed. In this case, you could add value to your candidacy for the role by discussing ideas on cost-effective ways for the company to give back. 

 

Certain questions asked in particular ways can uncover answers that aren’t explicitly stated on career pages or in job descriptions. With the Coronavirus, candidates have been given a whole new arsenal of inquiry that is founded in safety and concern, yet reveals much more in terms of company culture and priorities surrounding employees in a workplace. Interviewers will unintentionally tell you a lot more there is to know about a company and a role than intended if you know what to look out for. Use this to your advantage! Find a company that fulfills all that you require from an employer - from protective safety measures to ethics and values that are on par with your needs. 

Interviews can feel like a very strategic song and dance. And in a way, they are! There is a certain etiquette that needs to be maintained to give off your best impression, but that doesn’t mean you can’t gain beneficial insight from them to help your decision-making before accepting a role. Use these tips and questions carefully, and they will help you uncover some truths about a company and how they will take care of you as an employee. For more tips and tricks on getting the most out of your interviews, download our comprehensive guide. 

Record-Breaking Month at Blue Signal Search

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As of August 2020, Blue Signal has shattered records and has reached over 1,000 all-time company placements, among other achievements! 

This month, Blue Signal is delighted to announce our 1,000th placement. What does 1,000 placements mean? 1,000 placements represents 1,000 big breaks, celebrations, goals met, and lives changed - just to name a few. The difference one job can make on families, careers, organizations, and industries is unmeasurable. At Blue Signal, we’re passionate about creating these opportunities for impact, and are ecstatic to have reached this new level of achievement. 

Our team works to make lasting relationships. We cater to the wants and needs of clients while matching the long-term and overall career goals of candidates. As a partner in the process, we ensure everyone’s best interests by going beyond job descriptions and getting to the heart of our client’s goals and individual’s ambitions. In short - Blue Signal cares. With this philosophy in mind have we been able to reach this milestone. 

As thought leaders in our various industry specialties, Blue Signal is constantly looking to share new ideas, best practices, and industry insights with everyone. Our social media pages are constantly updated with hot jobs, interview tips, networking opportunities, and more. Because of this intel, we have gained a following on social media. This month, we reached new heights with over 80K followers on LinkedIn. 

LinkedIn 80K

Blue Signal would like to thank its clients, candidates, partners, and community for supporting our vision. We hope to transform what people know about talent acquisition by putting relationships first. Here’s to our journey towards becoming the best recruiting firm in the world! 

Whether you’re seeking a job or seeking talent to bring onboard, Blue Signal has the connections and the expertise needed to support your journey too. Follow us on LinkedIn to learn more, or contact us today to help fulfill your staffing and recruiting goals.

Staying Virtually Connected – 5 Tips to Elevate Your Email Marketing

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Did you know that at least 99% of consumers check their email on a daily basis? With the majority of companies going fully virtual and more people opting to stay home when possible due to COVID-19, the population's online presence has skyrocketed. If there was ever a time to step up your digital marketing efforts, it’s now. With many brands and companies taking advantage of the market space, it’s crucial you stand out from the crowd in order to see results.

When it comes to conversions, email has all other digital communication channels beat. People who buy products marketed through email spend 138% more than those who do not receive email offers. Email marketing has an ROI of 4400%, and yes, that’s at least three times higher than social media! This channel has withheld the test of time as it’s still one of the most effective ways to communicate directly with your clients. By developing a solid email marketing strategy encompassing these simple tips, your email campaigns can quickly become your top digital driver in brand awareness and revenue. 

1. Segmenting your List

First things first, it’s important to keep your email subscribers list clean and up to date to ensure accurate analytics, testing, and reporting. Don’t be afraid to purge inactive subscribers and accounts. A helpful tip to be sure you’re not removing a potential customer is to send out an email blast to all inactive subs letting them know emails will be stopping before you let them go. By using a call to action, they can resubscribe and become active if they choose. After cleaning out your list you can continue keeping it updated by sending routine “check-ins” every so often informing subscribers how to adjust their subscription settings and customize what they receive and how often. This helps your readers feel in control of what they’re getting sent and thus become more inclined to stay tuned in. Another great way to organize your list is by creating segmented lists based on subscribers’ demographics and purchase history. Once you have these smaller segmented lists you can more effectively A/B test subject lines and visual placements.

2. Utilize Inspiration

With so many companies utilizing digital marketing and trying new approaches, there is an infinite amount of inspiration when it comes to concepts, design, and copy. An easy way to start looking out for inspiration is actually in your own inbox. When you receive an eye-catching or memorable email to your inbox, flag it for later and see how you can implement aspects of it into your own email marketing. Chances are if it caught your eye and stood out in your inbox, it will to your clients as well. Go further by encouraging your employees to do the same and share their ideas in team brainstorming sessions! There are also tons of great online resources that house digital marketing examples from all different industries. Both Pinterest and Milled.com are email inspiration gold mines.

3. Find Your Voice

As a brand, it’s important to nail down your voice. And that starts with knowing everything there is to know about your customer base. Keeping a consistent tone in the copy you post throughout all marketing channels and platforms is crucial, as it builds your brand’s identity and creates awareness more effectively. When it comes to email marketing it’s no different. It’s important that your tone resonates with your customers so you’ll need to start by understanding how your customer base interacts with your brand. You can picture your customer base as one single person that inhabits all aspects of your customer’s demographics, creating a target persona that works as a stand-in example for your entire following. By framing your writing to one target audience, it will be much easier to write in a consistent and natural voice that will connect to your readers. Emails should be easily digestible, so keep your text short and sweet. If it makes sense for the product and brand, don’t be afraid to add in humor as it is a good way to leave a lasting impression. 

4. Optimize for Mobile

When it comes to the design and content of your emails, mobile optimization should always be front of mind. Mobile email accounts for 67% of all email opens depending on your target audience, product, and email type. With over half of your subscribers viewing on their mobile devices, it’s crucial that all aspects of your emails are functional and visually pleasing on a smaller screen as well as a desktop. Here are some simple rules of thumb to follow when optimizing for mobile. 

  • Keep formatting simple. Text, buttons, and images should be easy to view and interact with. 
  • Utilize larger fonts and call to action buttons that are easily clicked with a thumb on a small screen. 
  • When using images and media, keep files small for quick downloading. 
  • Don’t assume all images will show up as some mobile devices automatically block media upon opening. Make sure the email will be effective without them.

 

5. Get Personal 

Adding personal touches to your emails is a great way to grab your reader's attention and be memorable. A good place to start is adding your personal name in the sender info so it reads “Alex from Blue Signal,” for example. You can also use plugin tools to pull each subscriber’s name into the email itself. To help your readers further connect with your brand, make sure you have a solid “welcome series” in place to send out to all new subscribers. Along with the initial company overview, crafting an email introducing your teammates with pictures and a short bio along with what they do is a great idea. This helps put a face and personality to who is working behind the scenes to take care of them.

Marketing is a crucial aspect of what we do in the recruiting space as we are always looking for the best way to present our candidates to our clients and vice versa. Whether you’re presenting as an individual or a company, it’s important your brand leaves a memorable impression. With so much of our typical communication with consumers switching to digital platforms, it’s essential we adjust and shift our focus towards online reach. A huge take away from the current climate we’re all facing is the validation that building a consistent and effective digital presence is essential, no matter what industry you’re in. Let this be the push you needed and get started building your digital marketing strategy today! 

Talent Gaps in Electrical Engineering: Awful or Opportunity?

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With the 4th Industrial Revolution, there have been expansive job opportunities in emerging technology such as artificial intelligence and data science. Locally, reports show that every 100 tech jobs created in Arizona result in 252 jobs in other sectors. From manufacturing all the way to sales - each job vertical has expanded due to new developments in systems, applications, hardware, and software. However, it seems like much of the allure within these jobs leans more toward high-profile software-oriented companies like Facebook, Apple, Amazon, Netflix, and Google (FAANG). In one survey by Deloitte, over 77% of respondents believed there is currently a talent shortage within the semiconductor industry. Without chip designers, system engineers, and other EE talent, those FAANG companies would not be able to operate. Is this cause for concern? Or is there opportunity within this talent gap? 

Issues with the Talent Gap   

Last year KPMG found that 64% of semiconductor executives named “talent risk” as one of the top three threats to their organization’s growth. As technologies like IoT, Artificial Intelligence, and 5G evolve and are streamlined, new enhancements need to be invented to support them and remain competitive. The end of Moore’s Law put this need for innovation into an even clearer perspective. Yet, industry leaders are struggling to react to this need through skill development, education utilization, and developing an overall talent strategy. This means,despite growing demand for semiconductor technology and innovation being developed in this space at lightning speeds, industry leaders are still struggling to attract qualified talent and retain their skilled employees. 

The number of qualified candidates in the industry today are not meeting the growing need. MRL, a recruiting group, estimates that half of the current semiconductor employees are likely to retire in the next 10 to 15 years - with hardly anyone qualified enough to fill those gaps. With people retiring out, and few newcomers - the talent pool is shrinking. In order to keep up with demand and to stay relevant in the marketplace, semiconductor companies need to establish better plans to address the talent gap.

Part o the problem lies within the marketing of the semiconductor space. Today’s STEM graduates want to be on the cutting edge of technology - and are drawn to the allure of big-name software companies which are constantly covered by the industry, and make a visible impact on people’s lives. On the flip side, the direct impact semiconductors, electrical components, and analog technology have on everyday life is not as well-known. Compared to other tech giants, 59% of respondents in Deloitte’s survey said that the semiconductor industry’s career path was just not as attractive. They also found a high rate of turnover in semiconductor companies, as well as a lack of knowledge on how to apply those highly technical skills to grow their career throughout the industry. 

The industry is in need of a recruiting update - with one survey finding that 55% of companies feel unprepared to tackle the issue of attracting larger numbers of young people and graduates. These chip design and electrical engineering-focused companies need to focus on attracting and developing new talent to keep pace with the rest of the tech industries. Particularly, they need to learn how to market to millennials - as they have become the largest demographic group in today’s workforce. 

EE Talent Gap Stats Infographic

Areas of Opportunity 

All of this information seems pretty bleak, however, it leaves some pretty clear action-items on ways to turn this talent gap around. If the semiconductor industry wants to attract more talent, they must work on marketing themselves better to those entering the workforce. If they wish to retain their talent, they need to create more skill development opportunities and establish more career paths. 

A key trait of the career-seeking millennial is wanting their work to have a tangible impact on daily life. That’s why they are so drawn to big software companies; it is easy to find people who use those products and services every single day. Competing with this brand familiarity and accessibility is difficult, over 60% of executives surveyed by Deloitte felt that companies in the semiconductor supply chain suffer from poor brand image compared to those other technology companies. Better employer and industry branding could help reverse this. When it comes to marketing to graduates, it must be made clear the exciting and direct impact semiconductors have on everyday life - whether that be through 5G, IoT, automotive, industrial, or consumer applications. By showing the impact, millennials will come to imagine a satisfying and rewarding career within the space. 

It doesn’t help that the methods are outdated. From slow hiring processes to uncompetitive salary offers, millennials are not lining up for this old fashioned workplace and recruiting model. One microelectronics researcher stated that, “The jobs waiting for them after graduation are often limited and pay relatively poorly. It is much more appealing for these top engineers to go to big internet companies and create applications and software, rather than spend 5-10 years in a small lab doing extremely difficult and expensive hardware research.” From the outside looking in, they are seeing a lack of support and collaboration within these roles, and are having a hard time envisioning a solid career path within the field. To combat these feelings of disdain, a tech recruiting firm out of Europe suggests increasing recruiting efforts at universities and reevaluating what is offered to employees. Initiating R&D projects with universities, providing more mentorship and trainee programs, and other career development opportunities would help engage internal employees while also giving students an inside look into the job. 

As the digital design of systems and applications continually changes, so should the methods by which employers build their roadmaps to keep ahead of the innovation and develop their internal talent. Those within the electrical engineering space today are experiencing some key pain points as well when it comes to entering and staying in the semiconductor vertical. One survey found that 60% of their semicon employees leave their jobs within 3 to 5 years, pointing to an employee retention issue. In addition to regular salary and title evaluations, on-the-job learning, advanced degree training programs, and other career guidance pathways should help retention. 

The United States is not alone in this struggle, with the semiconductor talent shortage impacting businesses all across the globe. China and Singapore have been developing talent acquisition and talent retainment strategies in recent years, and we can learn from them. China is taking the homegrown talent pool approach, and looking to strengthen education for graduates, improve the benefits for their current engineers, and support research and development throughout the STEM sector. Meanwhile, Singapore is using strategies backed by Accenture and their own Economic Development Board to bolster the talent pool. This includes collaborating with the government on building out a roadmap and support stream in preparation of Industry 4.0, implementing new routes for cross-functional learning within the tech space, and forming workforce support in the form of unions and business chambers to develop transition paths. All of these efforts help to create long-term solutions that build the talent pipeline for semiconductor jobs now and in the future. 

Key Takeaways 

It is estimated that the semiconductor industry is the fastest growing electronic component industry in the US. There is significant opportunity there for those that have the knowledge! And, for those who know where to find the talent. Moving forward, retention tactics need to be better emphasized, and marketing efforts better funded. The semiconductor industry has a lot to offer, but has done little in the way of advocating for itself when competing against software and application giants. The good news is, you now have a friend in the business who understands the gap in the market and can help you build your pipeline and strategy to ensure your company comes out on top. Through strategic developments in marketing, education, and recruiting efforts, the semiconductor talent gap can be minimized. 

In Blue Signal’s home state of Arizona, the technology sector is growing at a pace 40% faster than the rest of the nation, with a 5% wage growth. Here, the governor plans to budget $12.5 billion to STEM workforce training and education. Arizona is ranked second in the nation for net new tech business establishments - right behind New York City. By tapping into local talent and Arizona college programs, Blue Signal has a unique opportunity to capitalize on this growing job market and talent pool. We understand the challenges and competition out there and have proven ourselves successful in overcoming these obstacles to help find companies educated and experienced professionals in the electrical engineering space. Contact one of our specialized recruiters today to discuss your opportunities for talent acquisition - some of which might be right in your backyard.