With talent shortages on the rise, it’s more important than ever to know how to appeal to potential applicants and future employees through employer marketing. Having a good opportunity is no longer enough to cut it. In fact, 69% of candidates said they would reject an offer from a company with a bad employer brand, […]
Employer Branding: 5 Ways to Optimize Your LinkedIn Company Page
It’s no secret that in today’s digital landscape that job seekers are turning to social media in their job hunt. With over 830 million members and 58 million companies represented, LinkedIn has become a social media career powerhouse. Every second, 95 job applications are submitted. With 50 million people using LinkedIn to search for jobs […]
Top 5 Hiring Trends in 2022
Looking back on 2021 hiring trends, the hiring industry has learned a lot about how to pivot and excel in an ever-changing job market. As we’ve already started to see the many differences we’ll navigate in 2022, some hiring trends will remain the same. The war for talent is still prevalent and the candidate-driven job […]
2021 Jobs on the Rise: How 2020 Shaped New Trends and Created a Surge In Demand
As we settle into 2021, it has become evident how much has shifted in the workforce – especially considering what jobs are in demand. 2020, the year of unprecedented times, has brought us a completely new list of roles and industries that are rapidly hiring and ready to be capitalized on. Diversity and inclusion consulting […]
How to Optimize your LinkedIn Profile – Candidate Edition
A CareerBuilder study found that 58% of employers conduct social media screenings to look for information supporting a candidate’s qualifications for a job. If the decision came down to you and another candidate – with the same exact qualifications AND a strong LinkedIn following – who do you think they would choose? Today, your online […]
Social Media Best Practices for HR
In a world where 1 in 5 page views occur on Facebook, and Twitter users generate 6,000 tweets per second, social media is no longer a small element of the modern community life, it’s the beating heart of how we interact. It might be tempting to just leave social media totally in the hands of […]
[Guide] Researching Job Candidates on Social Media
Nearly three-quarters of internet users have a social media footprint, making social recruiting one of the top ways for today’s employers to fill their open positions with the best talent. The majority of employers (at least 60% as of April 2016) use social media recruiting as part of their candidate sourcing process, and many conduct […]
