linkedin Archives - Blue Signal Search

Evaluating Your Executive Hiring Process: From Inquiry Through Offer

February 22, 2023 by Lacey Walters

In a recent interview Tim Ryan (U.S. Chairman, PwC) stated “The war for talent is over. Talent won.”; in addition, The US economy added a whopping 517,000 jobs in January. So where does that leave your executive hiring process and strategies? With countless options available to job seekers—from associates to executives—companies must provide a positive candidate experience to attract and retain quality employees.

“The war for talent is over. Talent won.” - Tim Ryan

When a candidate applies for a job, they are not just looking to join your organization; they are also forming an opinion of your company. In fact, according to CareerBuilder, 78% of candidates consider their hiring process experience as a reflection of how their potential employer values its people. Unfortunately, most companies often leave out key steps that demonstrate respect for candidates or fail to communicate in a timely manner throughout the executive hiring process. As experts in the executive hiring process, Blue Signal understands why it is important to create a positive and effective experience that speaks well of your company.

The Candidate Experience is Everything

Your executive hiring process is a direct reflection of your organizational values and culture. If you have an efficient and organized hiring process, you demonstrate respect for potential employees’ time and are more likely to attract high-quality talent. On the other hand, if the process drags on for months with no response or feedback from your company, it sends a message that you don’t value employees or customers enough to invest in them. Make sure your executive hiring process aligns with these expectations. For instance, if you promise quick response times and fail to deliver on those promises, it can damage your reputation as an employer.

Communication is Key

One of the most common mistakes made in the executive hiring process is lack of communication with prospective employees. In the two (or more) months following their application, 52% of applicants received no communication regarding the position. Candidates should be kept up to date on the status of their application throughout the entire hiring process—from initial contact through the final decision.

Be Responsive, Transparent, and Honest

Transparent communication begins as soon as the job description is written. Candidates are more likely to apply for a position when they understand expectations. This means that your company culture, expectations for performance, and—ideally—compensation need to be clearly communicated in your job descriptions. After applying, candidates should never feel like they are ignored during the executive hiring process. They should always know if there are delays or changes in the process and be notified promptly if so. When it comes to giving feedback about job postings or applications, honesty is always the best policy. Providing constructive, yet transparent, feedback helps build trust between your company and those seeking employment with you. This can go a long way towards improving your company’s reputation and executive hiring process.

The Power of Word-of-Mouth Referrals

According to one survey, 72% of candidates said that they would be more likely to choose an employer based on word-of-mouth feedback from a friend or family member who had already worked there. This means that if you treat candidates poorly throughout the hiring process, those experiences will be shared with others and could significantly damage your reputation as an employer. Alternatively, candidates who have a positive experience are more likely to refer others to your organization, and they may even be more likely to accept a job offer if one is extended. Like any other company, word-of-mouth referrals are crucial to Blue Signal’s success. It may even be a good idea to take a page from our playbook and create a place online for client testimonials or employee testimonials to boost your company’s branding, and provide more information for job seekers when researching your company.

Making Your Executive Hiring Process More Efficient

It’s not just about providing a better experience — having an efficient executive hiring process can also reduce costs and improve time-to-hire metrics for your organization. The application process should be easy for candidates to follow and understand—not just for them, but also for recruiters managing multiple applications at once. The more streamlined and user-friendly your application process is, the more likely candidates will be to complete it, causing less frustration for hiring managers.

If possible, consider implementing electronic forms that can be filled out digitally and submitted quickly with minimal effort on both sides. Investing in automation tools like applicant tracking systems (ATS) can help streamline processes while simultaneously improving the overall user experience for applicants – resulting in greater efficiency and cost savings for your company over time. An ATS can help you keep track of candidates, manage job postings, and automate some of the administrative tasks of the executive hiring process.

Making Your Executive Hiring Process More Efficient

Curious what to avoid throughout the executive hiring process? Check out our previous blog on common mistakes companies make during the interview portion of the hiring process here.

Improving Your Employer Branding

Employers should always think about how their brand is being represented during the executive hiring process — from job postings through employee onboarding — and strive to create an authentic connection between prospective employees and their organization. It’s also important to keep in mind that today's job seekers are well-informed about companies before they even apply. Before applying for jobs, 75% of applicants will review the company's reputation. They will research how quickly you respond to applications, how often people in your organization are promoted, what kind of benefits you offer, etc. Therefore, it is crucial to generate engaging content that shines a spotlight on the benefits of your company, so job seekers experience a positive interaction even before applying.

Additionally, you can use feedback surveys after interviews or onboarding new hires, so that candidates can leave constructive feedback about their experiences throughout the hiring process. This can provide valuable insights into where improvement is needed in terms of communication or other aspects of the hiring process. These surveys will provide critical information to influence the improvement of your executive hiring process.

Looking for a partner in the hiring process? Contact Kelsey Campion!

Your executive hiring process says a lot about your company culture and values—so make sure it reflects those things in a positive light! Investing time into creating an efficient and respectful hiring process will ensure that your company stands out from others when it comes to recruiting top talent.

Automation tools and employer branding can help streamline processes while simultaneously improving the overall user experience for applicants, as well as help build relationships with potential hires before they even apply. By taking these steps you'll be ensuring that everyone involved in the executive hiring process has an enjoyable experience.

The Benefits of Responding to Recruiters’ LinkedIn Messages

September 1, 2022 by Lacey Walters

Receiving unexpected LinkedIn messages from a recruiter can spark all kinds of feelings. On the one hand, you may feel flattered that someone thinks you are well-qualified for a position they are trying to fill. However, on the other hand, you may also feel nervous about responding, or annoyed because you have a great job, and your inbox is flooded with similar LinkedIn messages. You could even feel conflicted about whether to reply at all, and if so, how you would go about crafting a response.

Recruiters – including our top-notch team at Blue Signal – spend a lot of time reaching out to potential candidates. In fact, 77% of recruiters use LinkedIn messages for recruitment purposes, making it the most-used channel. Even though they are somewhat used to people not responding to their messages, it’s always a good idea to at least respond. As a job seeker, it’s imperative to understand the benefits of responding to recruiters’ LinkedIn messages and what to say to stand out from the crowd.

LinkedIn Messages Have Low Risk, High Reward Potential

Responding to recruiters’ LinkedIn messages politely, whether interested or not, only takes a couple seconds. A quick reply is less burdensome than a phone call, and let’s be honest, we are already replying to hundreds of texts and instant messages a day. So, what’s one more? LinkedIn even provides short responses for both showing interest and politely declining. However, we suggest you take it one step further and set up these templated responses to LinkedIn messages as "Quick Replies," saving you even more time.

Not only does responding to a recruiters’ LinkedIn messages take virtually no time, one of the main benefits is that it is also a free service to you! Recruiters are paid by the hiring companies to help place candidates into their open roles. Recruiters aren’t trying to swindle you; they really want to see you happy in your career. Which means their focus is finding the perfect pairing both for you and the hiring company.

In fact, their paycheck might depend on it. The job of the recruiter is to source candidates on behalf of the client, and they are typically paid a percentage of the first-year salary for managing all sourcing and screening. Recruiters like those at Blue Signal work through a placement guarantee. Meaning, if you quit or don’t like your job, they don’t get paid! This is even better news because they have a stake in the game. Recruiters will go to bat for you to get the salary and compensation you deserve. It’s literally a mutually beneficial effort for them to get you a better paying job!

Recruiter LinkedIn Messages are a Networking Opportunity

Getting a LinkedIn message from a recruiter is actually great news! After a recruiter has sought you out, and you’ve replied professionally and politely, you can leverage the recruiter’s expertise as a dynamic networking tool of your own. Even if the role they initially contacted you about doesn’t work out, connecting with a recruiter can have several long-term advantages. Replying to recruiters’ LinkedIn messages creates a positive first impression that may make them more inclined to think of you down the road. You are likely to stick in their mind if you let them know you’re not currently interested but are open to other opportunities. This puts yourself in a position to have exclusive access to future open positions. In the interim, the recruiter can potentially be a valuable resource for resume review, interview preparation, and LinkedIn profile optimization tips and tricks. They are experts in the hiring industry and have unique insights into exactly what hiring managers are looking for that are sure to benefit you long-term as your career progresses.

Benefits from recruiter LinkedIn Messages

Another great way to remain connected to a recruiter if you aren’t interested in an opportunity is to refer colleagues. If you are not interested, or don’t fit for the role the recruiter is trying to fill, offering them a referral from your own network is sure to keep you at the top of the recruiter’s mind for future opportunities. Keeping your network in mind could turn into a huge opportunity for someone you know! It’s in our human nature to want to help people, and those you help will be more inclined to return the favor in the future. This generates good will between you and the recruiter and reflects well on your professionalism and willingness to help others as a potential candidate.

Recruiters are Your Personal Career Advocate

They say reputation is everything, and a recruiter will ensure that yours works for you. A recruiter will be your partner in helping to sell your skills and talents to a potential employer. Because recruiters have already established a trusting relationship with hiring managers they work with, their word carries a lot of weight. The recruiter’s vote of confidence can be especially important if you are making a switch to a new career or industry. A recruiter can act as your real-life cover letter! You have someone that can vouch for your transferable skills and abilities, even if they don’t exactly align with the job description.

Take for instance your next career move. Perhaps you received an offer and wondered whether it was fair. You aren’t alone! Most candidates aren’t quite sure of their market value. But as someone with a recruiter in your network, you have an Ace in your back pocket. Your recruiter can advocate for you throughout the hiring process by helping you to assess and negotiate for appropriate compensation. Because recruiters work in this field every day, they have the market knowledge to ensure that you get the offer you deserve and will work with the potential employer to do so. As the middleman, you can be direct with your recruiter about what you want, and they can help you be able to frame that in an appropriate way when making negotiations about the job offer.

How to Respond to Recruiter LinkedIn Messages

Now that we have addressed all the benefits of working with a recruiter, let’s discuss how to respond to recruiters’ LinkedIn messages appropriately and effectively. It is crucial to keep in mind that your first impression with a recruiter is also your first impression with the hiring company. You will want to treat all of your conversations with recruiters as if they are interviews with the hiring company because, to an extent, they are. This means maintaining a professional and positive demeanor throughout your communication, whether it is via LinkedIn messages or another method. Recruiters are more likely to move you forward in the process if they are confident that you will treat a hiring manager in the same manner.

Also, it is important to be courteous and respectful. After all, “treat others the way you want to be treated” is the golden rule for a reason. Like anyone, recruiters want to work with people they like. Treat recruiters with respect and be polite when interacting with them. Be respectful of recruiters’ time by keeping communications brief and do not overwhelm them with constant LinkedIn messages, emails, and phone calls. You’d want to receive the same courtesy, and you never know how valuable a connection can be!

Here are some examples of how you can respond to recruiters’ LinkedIn messages to help get you started:

Although responding to recruiters’ LinkedIn messages may seem like a daunting task, the benefits of responding greatly outweigh any drawbacks. A recruiter can serve as an expert in the field, your biggest career advocate, and an addition to your professional network all at zero cost to you! Blue Signal is here to help; as your partners in the hiring process, we advocate for the best of the best for each of our candidates. To get started, and see your own career’s potential, contact us today.

Employer Branding: 5 Ways to Optimize Your LinkedIn Company Page

June 30, 2022 by Lacey Walters

It’s no secret that in today’s digital landscape that job seekers are turning to social media in their job hunt. With over 830 million members and 58 million companies represented, LinkedIn has become a social media career powerhouse. Every second, 95 job applications are submitted. With 50 million people using LinkedIn to search for jobs each week, the quality of your LinkedIn company page is becoming increasingly more important. Your company’s LinkedIn page could be your first impression for a potential employee, so it’s crucial that your employer branding is translated across this platform.

A LinkedIn company page can give viewers a lot of insights – from a general overview of your business offerings, to a direct look at company culture. Optimizing your page is essential to attracting and impressing job seekers. In fact, company pages with complete information get 30% more weekly views. Not sure where to start? Utilize these five ways to optimize your LI company page to stand out to job seekers.

1. Optimize Your LinkedIn Company Page for SEO

When it comes to attracting job seekers, searchability is one of the most important factors. Think about your customers. When they’re searching for the product/service you offer, are they going to choose the company on the first page of their search results, or the last? Most likely, they are going to go with the company in the high-ranking search position, as it assumes authority and credibility in the space. The same goes for your potential employees. Thus, it is essential to implement SEO best practices to your LinkedIn company page.

To optimize your LinkedIn company page for SEO, start with including industry-specific, targeted keywords into your header, about section, and posts. If you’re in a specific niche – this is your time to shine! Niched keywords are preferred by the LinkedIn algorithm, so don’t be afraid to whip out the nuanced industry jargon. Not only will optimizing for SEO make your LinkedIn company page more discoverable on LinkedIn, it will also improve the position of your page on Google and other search engines – making it easier for job seekers to find you.

2. Create an Attractive Header

After job seekers find your company profile, you want to grab (and keep) their attention. This can be done by creating an attractive header. The LinkedIn company page header includes two key elements: the imagery (your page logo and cover image) and tagline.

Imagery

First, make sure your LinkedIn company page has your company logo uploaded. If a job seeker finds you through LinkedIn job postings or on their newsfeed, this will be the first imagery they see – so it’s important that your branding is both eye-catching and recognizable. LinkedIn recommends an image size of 268x268 pixels to ensure the highest quality.

Next, upload a cover image to your LinkedIn company page. When choosing a cover image, make sure the design is cohesive with your logo and brand colors. It only takes 50 milliseconds for consumers to judge the visual appeal of your brand, so it is crucial that it is consistent. Contrasting imagery will make your brand seem less credible and drive away job seekers. Additionally, when designing a cover image, take into account the space your logo will overlay on the profile. Avoid heavy text or graphics in that area so that they are not cut off. For the highest quality cover image, LinkedIn recommends 1128x191 pixels.

Tagline

The tagline is displayed directly under your company name, and is one of the first things a potential employee will read on your LinkedIn company page. In 120 characters or less, it can encapsulate the who/what/why of your company. Who are you? What do you do? Why do you do it? It could be your company’s slogan, industry specialization, or a mix of both! The tagline is also a great place to include relevant keywords to increase searchability. Having an optimized, memorable tagline will draw job seekers in and entice them to want to learn more about your company.

3. Strengthen Your LinkedIn Company Page Description

After a job seeker admires your header, they’ll navigate to your “About” section to read the company description. This section is your company’s elevator pitch – you want to pique job seekers’ interest and get them excited about what you offer. The description should include a brief summary of the company, your products/services, and any awards or recognition you have. In addition, this is where you want to highlight what sets you apart from your competitor, both as a company and an employer. Does your company have team building initiatives unlike anyone else? Unparalleled sustainability or philanthropy efforts? Show them off here!

With a character limit of 2,000, this section is a home-run for SEO optimization; make sure to include all relevant keywords, industry specializations, and buzz words here. When optimizing your About section, you can also add specialties that will be added below the description. These are additional keywords that can improve your searchability, so use them to your advantage.

4. Utilize Career Pages

According to LinkedIn, candidates are 1.8x more likely to apply for a job if they’re familiar with the company. A great way to establish familiarity is through LinkedIn’s Career Pages. These Career Pages can be used to raise awareness, drive interest to your company, and build a pipeline of candidates for open roles. Career Pages include sections for life at your company, what you do, and job postings. Note: Career Pages are a paid feature and are only available to LinkedIn company pages with the Premium Business subscription of $47.99/month.

Life Page

Life pages on a LinkedIn company page allow employers to display company culture, work environment, and more through photo galleries, videos, and featured sections. Within these featured sections, employers can highlight company values, their mission, and/or benefits/perks offered. Each section is an opportunity to get the potential employee more excited about the company, so the more information given the better. Employers can also share employee content by leveraging a company hashtag (for example, Blue Signal uses #HireBlue) to compile posts from employees that are then shared to the Life page. This can give candidates an authentic perspective of life at the company, coming directly from the mouths of current employees. If you want your culture to stand out, it’s worth it to create a Life page.

What We Do Page

The function of the What We Do page is to show job seekers your company’s service offerings/products in a digestible format. Instead of scrolling through dozens of webpages, they can access the information on one page within your LinkedIn company page. This style of page can be broken out into subpages of your company’s practice industries, business units, services, and/or product lines. For example, Blue Signal has career pages for our recruiting services and practice industries, such as emerging technology & IT, cloud & managed services, etc. Similar to a Life page, the What We Do page can also include company photos and employee posts. LinkedIn allows a maximum of 10 subpages to be within the What We Do page.

Job Page

A job page compiles all of your job postings to one page, making it easy for job seekers to easily locate your open roles. Each LinkedIn company page is given one free job slot per month; any additional postings are a paid feature.

5. Post Regularly on Your LinkedIn Company Page

Posting regularly on your LinkedIn company page is a great way to both grow and engage your audience. Companies that post weekly on LinkedIn see a 2x higher engagement rate than those that don’t. In addition to improving engagement, posting regularly can establish your company as a thought leader and attract candidates in your industry. It will also establish a voice to your brand that job seekers will recognize. Utilize the following types of post to diversify your postings.

Industry Article Share

If you don’t have the bandwidth to write an article yourself, sharing articles or commenting on others’ can establish your expertise in the space. Be sure to follow hashtags relevant to your industry so you can be one of the first viewers to share relevant topics.

Highlight Your Products/Services

Get your potential employees (and customers) excited about what your company has to offer by highlighting your products and services in posts.

Give an Insight to Company Culture

Company culture is an important factor for 46% of job seekers when considering a new employer. Through posting regularly, you can give an insight to company culture by sharing posts of team building events, employee testimonials, or company values.

Showcase Your Accomplishments

Is your company a great place to work? Brag about it! Sharing recognition and accolades through press releases or graphics will increase engagement and stand out to job seekers.

Key Takeaways

In order to attract and impress job seekers, your LinkedIn company page should be a reflection of your employer brand. To hook job seekers, make sure your LinkedIn company page is optimized for SEO and has an attractive header. To reel them in, strength your overview section and utilize career pages to get them excited about your company. Finally, land the catch by posting regularly and engaging with your audience. These five ways will optimize LinkedIn company profile to stand out to job seekers.

In today’s candidate-driven market, employer branding is especially important. If you’re unsure how to market yourself, partner with Blue Signal. Our recruiters can help enhance your employer branding to ensure you’re attracting and retaining top talent.

How to Optimize your LinkedIn Profile – Candidate Edition

November 12, 2020 by Lacey Walters

A CareerBuilder study found that 58% of employers conduct social media screenings to look for information supporting a candidate’s qualifications for a job. If the decision came down to you and another candidate - with the same exact qualifications AND a strong LinkedIn following - who do you think they would choose?

Today, your online presence is nearly as important as your in-person presence when it comes to landing a job. 70% of employers use social networking sites to research candidates during the hiring process. With such a heavy reliance on online personas in decision making, it’s important to understand the message that your profile sends to potential employers. Just as you would work to continually update and optimize your resume before applying for a role, follow these guidelines to maximize the use of your LinkedIn profile in finding your next job.

Increase Engagement

LinkedIn has over 760 million users, 260 million of which log on monthly. In order to stand out and stay relevant in the sea of professional profiles, you can differentiate yourself by consistently engaging with your industry. Share content and voice your thoughts on current events. Discuss the newest methods and technologies, and discover new ways to master your craft. By keeping up to date on market trends, and reacting to shifts constructively with your connections, you are positioning yourself as a subject matter expert in the space.

LinkedIn Candidate Optimization Blog Graphic

However, this only works if you have the right audience to engage with. Make sure to make relevant connections on LinkedIn - with coworkers, thought leaders, colleagues, and other people in your industry. Hopefully, when a hiring manager comes to investigate your online presence, they may see a mutual connection in your midst that can speak to your standing in the market, your work ethic, and much more. In short, you're judged by the company you keep. If people see mutual connections on your profile, they're more likely to trust you in turn. By building your network on LinkedIn, you are building your personal brand.

Optimize for SEO

Companies these days have to have a strategy for Google SEO if they want to stay relevant. Can you imagine going to a restaurant in a new city that doesn’t show up on the first page of search results when you look up “food near me”? Even if you walked by their location, you probably wouldn’t trust it. It’s the same concept! How will employers find you if you don’t show up in a search for your industry and role? In order to rank high in standard industry searches, you have to optimize your LinkedIn profile for SEO. A good way to start is to include industry-specific, targeted keywords into your headline, about section, and prior experience. List your skills, even if they seem arbitrary. The LinkedIn algorithm prefers niche industries and keywords - so the more keyed in you are with industry jargon, the higher you will rank in a LinkedIn search for professionals in your target market.

Utilize All Available Advantages

The great thing about social media is that reality is what you make it online. LinkedIn gives you several different ways to up your profile game, that go beyond years of experience or super technical know-how. In just a few minutes, you can do a few key things to instantly make your profile more appealing. For example, make sure you are using an appropriate, simple, high-quality headshot as your profile picture. (No, this does not include mirror selfies or pictures of you hanging out at a bar on the weekend.) LinkedIn suggests your face make up 60% of the image frame, among a few other pro tips. The same goes for your cover photo! Just by adding something other than the standard blue background, you’re already ahead of the game. Better yet, include things like a tagline, your other social media handles, a clever call to action, or just something that speaks to your target audience.

Next - and this might be a no-brainer - make sure to include compelling copy in your profile sections. Use your summary to talk about your professional goals or highlighted achievements. In your experience section, include some of those SEO keywords we talked about to build a better picture of your current projects, background, and previous responsibilities. If applicable, fill out other sections like education, volunteer experience, certifications, awards, and accomplishments. This helps you rank higher on LinkedIn search results, and gives you more opportunities to connect with someone reading through your page. People landing jobs because they attended the same alma mater as the hiring manager isn’t unheard of!

Finally, make sure to try and capitalize on the recommendations and endorsements as much as possible. List your skills in the relevant section and connect with your past colleagues, managers, and classmates. No one can speak to your ability to thrive in a future job than those you have already worked with, who know what you’re made of. You even have the option to ask for a recommendation from your connections list! It’s basically a built-in letter of recommendation when used right.

Maintain Authenticity

Quite possibly the most important thing to remember is to maintain your authentic voice on LinkedIn. Just like adding misleading information on resumes, fabricating things online can also have some negative consequences. Trust us, people can tell! Use the correct dates, numbers, GPAs - all of it. With people having such public lives online, something as simple as posting the incorrect graduation date, then having a picture posted of your actual graduation the year before, can give a potential employer some red flags. No one likes to join a professional network online just to be sold something, including a false perception of their colleagues. So, the best thing to do is be yourself - professional, but yourself.

Post about your work-life balance, your “origin story” of how you got into your profession, or even try to find new members to join your co-ed weekend soccer league you formed with your old college classmates. Better yet, explain your career progression. That gap in employment you might have been worried about including on a resume could be something completely appropriate to post on LinkedIn. If the reality is that you took time off to help out the family business in a role outside your area of professional focus, it may be too personal to include in your resume. Meanwhile, sharing the same story on a social site would make perfect sense. Being open about your experiences, even if they don’t relate to the job you want, can still speak greatly to your character and supplement your LinkedIn page. Authenticity draws people in, and it can help make real connections. In a world where we have lots of shared experiences, like having to work from home during a pandemic, talking about it on social media can help you find common ground with people in and outside your network. It’s refreshing and, when done appropriately, can help build your brand and give you a voice you wouldn’t be able to fit onto a hardcopy resume. When you’re looking to get hired through social media, you want to make sure that you show up to that job as the same person they saw online. Personality and all!

Download our LinkedIn Optimization Cheat Sheet

LinkedIn can be an incredible tool in building out your personal, professional brand. Social media is emerging as a major player in the job market - luckily as something that’s user friendly, easy to manage, and accessible to anyone with an internet connection. As you build and optimize your network, and set goals for your career progression, keeping up with the latest and greatest in talent acquisition technology can propel you to the top of the hierarchy of potential hires. When considering a move, utilize Blue Signal’s knowledge as a resource along the way. Contact us, or explore our site, to find more information on best practices for marketing yourself as a top-tier candidate in your industry.

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Digital Recruitment: The New Normal of the Staffing Industry

November 4, 2020 by Lacey Walters

The Coronavirus outbreak caught many of us off guard. Social distancing, fear of an unknown disease, and, most of all, closure of many businesses around the world has left a huge impact on people's psyche and financial wellbeing. As what we knew of the structure of a business changed to meet the “new normal,” hunting for employment online has significantly increased since last year.

As we have seen, many companies took their business online. Following suit, the recruiting process also needed to be updated to ensure safety and minimize physical exposure by using digital recruitments strategies. For both employers and job seekers, being online is a must! In order to properly leverage this advantage the online job marketplace holds during these otherwise uncertain times, read on for some best practices regarding digital recruitment and its changing landscape.

As a Job Seeker, Identify Businesses Thriving in 2020

Events of this year have had a huge impact on everyone’s lives. Even with the tragedies and trials 2020 has instilled, there is always a silver lining. Since March of 2020, social gatherings and travelling seem to be a thing of the past. The economy has taken a dive, particularly in the areas of business that thrive on these social norms including tourism, entertainment, F&B, and retail.

On the other hand, online purchases, virtual education, and digital content creation are in high demand in 2020. When thinking about applying for a job, keep in mind those verticals that have best adapted to the times, and are more likely to be hiring. People with skills in digital media will probably have better luck than those in in-person fields. If possible, try and build out skills in these remote-work areas of operation.

As a Business, Build Out your Online Presence to Attract Quality Candidates

With people online more than ever, virtual marketing strategies are crucial in keeping audiences engaged with a brand. In several cases, online touch points such as social media pages, websites, and digital advertisements may be the only way people interact with a business. In order to attract candidates to a business, a company needs to have a strong online presence. Whether that’s through third-party recruiting firms or posting on job sites, potential employees need to see a brand that’s thriving in order to want to jump on board.

The power of Google search is essential for those seeking employment. To tap into that market, the perfect candidate needs to be able to find opportunities easily. To get to the top of the organic search results, companies must have an organized and SEO optimized website. Additionally, having a site containing quality content related to the business can offer a potential glance into its strategies and aims as a company. If the candidate shares the same beliefs and visions, they are much more likely to want to work there. But first, they need to be able to find what exactly those beliefs and visions are.

Let's not forget about social media! There are almost 3 billion users on Facebook, and nearly 27 million users on Instagram in 2020 - making both perfect platforms to market and promote a business. Linking websites to socials, and socials to sites, ensures that candidates can easily track and learn more about a potential employer, gaining invaluable insight into company culture and other key factors.

2020’s Best Digital Recruiting Strategies for Candidates and Hiring Authorities

1. Hire a Recruiting Firm

The US staffing industry consists of numerous agencies that can make a search a whole lot easier. The majority of them have digitized their recruiting strategy long before the pandemic struck and are using softwares and other tools to uncover perfect matches. In times of crisis, company leaders don’t have time to scroll through numerous application letters to select the ideal hire. Recruiting companies can help cut down the time a role is left open, and actually save businesses money.

2. Create and Maintain a LinkedIn Page

The staffing process is made easier through the use of networking platforms such as LinkedIn. This growing community of job seekers use this online platform to discuss job opportunities, best practices, industry insights, and so much more. Participating in a space like this helps keep businesses at the forefront of innovation, and at the top of mind for applicants. And, once they have a job opening, companies can post on LinkedIn to find easily accessible, qualified candidates in the peripheral network of the industry.

3. Streamline your Video Interviewing Process

While online presence and using the right digital recruiting strategies are essential in gathering potential hires, video interviewing is a decisive factor that allows insight into each of the candidates personally. The video interview also allows employers to build a relationship as a steppingstone in a successful collaboration. To get the most out of this process, employers and hiring authorities should really nail down what it is they want to see from the interviewing process. Before stepping in front of a camera, they should understand what the end goal is, and create a pathway to achieve it.

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Coronavirus and its unprecedented impact on the economy has left a global wreckage in its wake. Luckily, digital recruitment can help to keep businesses going and people employed when used correctly. With safety as the number one priority today, new strategies in the staffing industry can ensure growth without risk. Being online has proven beneficial for job seekers and employers to stay in the game. As the staffing industry continues to change to meet the needs of employers and employees alike, digital recruitment will continue to play a larger part in the success of many industry verticals. Do you feel prepared? Contact one of our expert recruiters today to discuss your digital strategy and strengthen your position within the new normal.

How to Use Social Media to Land a Job

June 30, 2020 by Lacey Walters

In some form or another, almost everyone you know uses social media as a way to connect with others. In fact, there are 3.725 billion (and rising) active social media users. According to recent studies, people have an average of 8.5 social media accounts. Although many take advantage of the connections made through social platforms, most don’t think about leveraging those same connections to land their dream job.

Are you a job seeker? Take advantage of these 5 key tips to help maximize your online presence and stand out from other applicants.

1. Keep Your Profile Up to Date

After reviewing your resume, the first thing employers look at is how you present yourself online professionally. They want to ensure that their new hire is going to represent their brand in a positive light. Make sure your username includes your first and last name, and change any connected emails to one that you wouldn’t be embarrassed to send out. SportsMan82 may be fine to communicate with friends and family, but you want to make sure you are making the right impression from the start. Make sure your profile image and posts are professional. Delete any posts that feature alcohol, profanity, overtly political statements, and any other controversial topics. When searching for a job via social media, it’s imperative that your profile reflects who you are as an employee.

2. Share Your Online portfolio or CV Online

Online portfolios are a great way to showcase your skills and past work experience. Use your portfolio to share facts about yourself and display your achievements. Take your portfolio one step further and create a blog; write about relevant topics related to your industry and expertise. There are plenty of free websites and tools that can be utilized to create a portfolio or cover letter to feature on your profile. Personal branding is essential to set yourself apart from other candidates, so make sure all of your social media pages are consistent across all platforms. If the jobs you are looking for don’t need a CV or online portfolio, instead, use your profile to illustrate your personality and display work you are proud of. Don’t be afraid to let people know you are searching; include a short description of your qualifications in your bio so employers know that you are taking your job search seriously.

3. Follow Major Players in Your Field

When searching for a new role via social media, it’s essential to follow the companies you are interested in on social media. Currently, 91% of employers are using social media to hire talent and believe social media will become a more significant source of hire in the next 5 years. Aside from the traditional job search options like LinkedIn and Facebook, unconventional methods are just as effective at finding a job. Look on Instagram and Twitter for #hiring, and even check out the Reddit job page. Be sure to follow not only the companies you are applying for, but also any that you may garner connections from. Join public and private groups on social media to gain access to key industry players in your field.

4. Engage in Online Conversations

Tap into your connections to stay in touch with those who are working your desired role in similar industries. Make sure you are commenting, liking, and sharing relevant posts to show employers that you are up to date on industry trends. Oftentimes, hiring managers want to see that you are involved in current industry events and are keeping up with trends. Send personalized messages to your connections in an effort to find common ground and interests, one of those connections may just be someone who can help you get your foot in the door of your dream workplace. Help yourself appear in more search results by taking advantage of Search Engine Optimization tools; use hashtags, keywords, and tag your location

5. Don’t Over Interact

The last thing hiring managers want to worry about is being spammed by an applicant through social media. Although you should connect with people in the field you are searching in, make sure you are not overstepping your welcome by over liking and commenting on posts. Make your interest obvious, but do so in moderation to avoid seeming desperate for the role. Just think about how you would like to be interacted with if you were in their shoes. It’s important to respect their privacy when it comes to interacting online.

Since the development of modern technology, social media has proven to be a gamechanger in the job search process. The job prospects and learning opportunities on social media are endless; 94% of professional recruiters network on social media and use it to post jobs to an extensive community. Take your job search to the next level by taking advantage of the opportunities and connections social media has to offer.

Social Media Best Practices for HR

January 17, 2020 by Lacey Walters

In a world where 1 in 5 page views occur on Facebook, and Twitter users generate 6,000 tweets per second, social media is no longer a small element of the modern community life, it’s the beating heart of how we interact. It might be tempting to just leave social media totally in the hands of your marketing team, but the reality is that the whole company—including HR—needs to be on board.

While the social media landscape is still in a state of flux, success in this area isn’t random. Social media best practices go beyond marketing and PR: they’re about how people interact. Since HR is the industry of people, human resources professionals need to have a social media strategy. What can an HR professional do to harness social media for a positive employee culture?

1. Know the channels your employees use. Listen to what they say.

Together, customers and employees are the two groups that shape the reputation and image of your company. Their voice is much more powerful than any marketing or PR effort. Find out what platforms your employees use, and what they’re saying about you. It takes very little time to get an impression of what the public thinks about you as a company and an employer.

The easiest social media platforms for managing your reputation are LinkedIn, GlassDoor, and the first few pages of Google searches. These are the first places your job candidates will be checking before they decide to work for you. Facebook and Twitter are less straightforward, but you can track buzz and interactions around your company to get an understanding of where you stand.

Social media should already be part of your hiring process. Not only should you source candidates through LinkedIn (or work with recruiters who do), you should vet potential employees’ social media profiles during the hiring process. It will give you an insight into their personality that may not come out in a formal interview.

2. Celebrate on social media.

Embrace opportunities to celebrate your company on social media. Use your LinkedIn page, Twitter account, and Facebook company page to share promotions, new hires, company outings, fun traditions, perks, and milestones. Post often and at many levels — new and senior employees alike deserve recognition for hard work.

Include photos or videos to boost your views and humanize your company. Since your employees already use social media every day, show your appreciation for them where they (and the competition) can see. Make your competition envious of your workplace culture.

The key to this approach is consistency. Decide on a social media calendar, then design a process for selecting an employee to celebrate. Keep the process fair so that other employees don’t feel left out.

This personalized, grass-roots approach costs little time and money and dramatically boosts retention and your online reputation. When you paint a clear picture of your company’s selling points, you will attract and keep top talent.

3. Form strong bonds with your PR and marketing teams.

They’re the ones who manage your company’s branding and voice on the front lines. If you don’t communicate, you’ll miss out on insights into your people and potential candidates. Share your visions with each other. Talk about ways you can help each other reach those goals.

Your goal is a strong correlation between your brand and your employee culture. There is no substitute for keeping your finger on your company’s pulse. When individuals and departments are dissatisfied, they talk, and they may not talk to you first. A culture disconnect comes off as disingenuous to your customers and makes it hard for you to attract and keep your top employees.

4. Don’t try to gag people.

You can’t monitor everything (nor should you want to), but you can get an idea of your employees’ social media habits before and after you hire them. Trying to shut people down will only fan the flames.

A hyper-strict social media policy never goes over well (and may actually be illegal): “The National Labor Relations Board has concerns about companies that run with these very broad gag policies that relate to things going on in the workplace,” says Jon Hyman of the legal advisory firm Kohrman Jackson & Krantz.

Instead, integrate social media into your employee communications. Make a space for employees to talk internally and confidentially. Don’t rely on traditional methods (the anonymous comment box in the break room is outdated). Today’s employees are vocal and have many tools at their disposal to be heard. Let them know that you hear them so that you can solve problems together before they feel compelled to take their frustrations to public arenas.

If you notice a negative trend in what employees are saying, you have an opportunity to fix the problem and build on your strengths. Turning around an unhappy employee is a win for everyone, including you: workplace morale improves, productivity goes up, and you don’t lose an employee.

5. Ask for good feedback.

In addition to sharing successes from your own perspective, encourage employees to leave employer reviews on GlassDoor, Facebook, and other social media channels. Job seekers are more likely than ever to research company culture during the interview process, and positive employee reviews are a powerful tool to give you legitimacy. Dissatisfied employees speak up more often than happy employees. Avoid asking when your employees are likely to be stressed or nervous–such as close proximity to annual performance reviews, audits, or looming project deadlines.

Another great tactic is to create avenues for employees to share their own good news, such as a perk-related Twitter hashtag, or encouraging employees to tag themselves and share company event photos on Facebook. Your marketing and PR teams may have additional ideas and resources. One note: offering incentives in exchange for good reviews is not allowed.

GlassDoor is the top platform for workplace culture reviews. Many job candidates read through these reviews during their company research.

6. Know when to tune out.

Some people are determined to say negative things. Inevitably, some will stick. The best policy is to treat your people well.

Good news is the best antidote for bad press. Take advantage of opportunities to spread good news and fix problems promptly. Truly listen to your employees to clear up issues before they become exacerbated. Manage expectations and company policies right from the start to keep your employees happy. Most importantly, show your company in the best light by celebrating success.

5 Signs that it’s Time for a Career Move

August 10, 2018 by Lacey Walters

Something they don’t teach in college is how to know when to move on. After graduating, many people’s initial focus is finding a job – pretty much any job, particularly if they have debt looming over them. If it’s relevant to their studies, all the better. This causes people to settle early and often, making the promise of skills being applied be enough to sign on to a company. And once you’re in it, there is always the fear of losing tenure if you move on too quickly. Shockingly, research has found that 70% of the US workforce is not reaching its full potential, with 52% of those workers unengaged, and another 18% are actively disengaged in their current jobs. This costs an estimated $450-550 billion in lost productivity each year.

Here’s how to decide if a career change is right for you.

1 – “My heart isn’t in it.”

Sometimes, the work that you thought you signed up for can fall short of expectations. You may enter a job and realize that this sort of position may not be right for you. This can be discouraging, greatly impact your productivity, and make it hard to keep work exciting. Especially when starting your first career-path position, you can be surprised by how the job compares to your expectations.

The best way to go about these apathetic feelings is to define what you want from the position. Maybe you were looking for a certain skill set or were looking to advance within a company. Whatever your initial motivations, list them and look at them critically in accordance to what you are gaining currently. Make a list of what the job provides you, mirror that against what the job promised (maybe in a job posting or offer letter) and identify the focus.

For example, if you took a sales job to gain experience working with a certain client, write that down. Did the hiring manager promise this client to be part of your job scope? If so, and you haven’t made contact with them, it could be time to reach out to a superior and ask about your responsibilities. Having this initiative will show how prepared you are to move forward within the company, and achieving this initial goal will surely revitalize your drive. However, if the company can no longer provide you this opportunity and network, consider whether or not it meets your other career needs and think about how you could achieve this goal, even if it is with another company.

2 – “I’m not receiving proper reward or recognition.”

If you take a job that promises promotions, bonuses, and other compensation or movement and you have been with the company for quite some time, you may be wondering when those perks will appear. It’s hard to approach this topic with a superior, because you know that these things are earned, not given. However, if this was what drew you to the company and it has not been attained, you may start to second-guess your employment decision.

The first thing you need to do is know your facts. Dig out your offer letter from the company and find any material you can on their compensation scheme and benefits. Go online and use tools like Glassdoor’s Compensation Analyst or LinkedIn’s Salary Estimator to see how your compensation package compares to what other companies are offering in your industry and location. Set your expectations based on real-time facts and figures and analyze how your company may meet or exceed these standards.

If you are making above average in your qualifications and title, this should give you a new appreciation for your company and position. You may be luckier than you think! Perhaps your job has fallen short of industry norms or your company hasn’t fulfilled their promises of retention bonuses or perks. Approach your manager or HR and discuss your concerns in a respectful and constructive way. The worst thing you can do is remain inactive in your worry.

3 – “I don’t trust the company” or “I don’t fit the culture.”

This can be a tough situation. What people typically run into with a new position is the insider’s view they can get of a company’s philosophy. Something you must remember when starting a new job is that the first 90 days isn’t just the company watching to see if you’ll be a right fit, but for you to watch and see if the company is the right fit. Research shows that, “only 41% of employees felt that they know what their company stands for and what makes its brand different from its competitors’ brands.”

There are a few outlets to research the culture of a company, including looking up their employee reviews on Glassdoor; reading their client reviews on Yelp, Google, and Indeed. Look at the company’s website, social media pages, and LinkedIn to see how they interact with their industry, community, and employees. These give you an idea of what the company stands for and prepares you before accepting the offer.

However, just as individuals post idealized images of their lives on Facebook, companies can construct the perfect workplace image online. When your company turns out differently than you expect after signing on, you can approach HR and discuss your concerns. The same applies if you are uncomfortable with your company’s ethos or atmosphere. A big part of career satisfaction comes from the workplace environment. If you are uncomfortable with it, chances are you are not the only one. Speak up. Use your resources. Consider moving elsewhere if no improvements can be made.

4 – “I’m not living up to my full career potential.”

According to Gallup research, “an alarming 70% of American employees aren’t working to their full potential.” This feeling is something many people have but are reluctant to face. Perhaps when you entered the position, you thought you would be gradually given more responsibility and/or visibility and have since felt like your hard work has gone unnoticed or doesn’t support your company’s goals. The important task here is to define what you want to be doing, and then plan ways to get there.

What is your potential? What skills can you offer that aren’t being put to use, and how can they be put to use? Know your worth and become your own biggest supporter. If you think you can handle a larger portfolio, ask your manager for an extra client. If you want to showcase your abilities in design, ask. Take a stab at a proposal before the company presents to the client. Sometimes it may not be a lack of management’s interest or confidence in your abilities. Your potential can be overlooked if it goes unknown to the company’s decision makers.

However, it can always be possible that this position does not fit your capabilities. Maybe you are meant to be in another role with more clientele or creativity. If that’s the case, a change could be the answer to living up to your full potential. Never assume you are undervalued if you haven’t proven your value, but never settle if you aren’t challenged and engaged.

5 – “There’s no room for upward movement.”

A greater problem still can come from a position where you are familiar with the company, have gained a lot of rewarding experience, and are passionate about what you do. Yet, you’ve moved to the top of your department and cannot experience any more vertical growth. This is always heartbreaking, because it’s likely that if you have been with the company long enough to grow that far, you are comfortable with all other aspects of the company.

But maybe that’s the problem. Being too comfortable can limit your achievements. If you have asked all the right questions, gone to the CEO about further growth, and have gotten everything you can from the position, it may be time to search for another career opportunity that can provide you with new experiences.

No matter the case, making a career move can be difficult. If you relate to any of the issues above and have not been able to find a fix within your current company, know that the job pool is large. We want to encourage you to look for your perfect fit.

Need help in your search? Have questions? Contact us at info@bluesignal.com.

You Just Lost Your Job — Now What?

August 11, 2017 by Lacey Walters

Whether it was expected or came as a surprise, losing a job is never welcome news. For most people, losing a job means also losing financial stability, pressure on savings accounts, and uncertainty. It’s easy to let emotions run wild and take over. Don’t lose hope. The last job is over, but the next opportunity is waiting. Here’s what to do once the bad news hits.

Don’t make a plan just yet.

Give yourself at least a few days to process the initial emotions. Everyone needs a different amount of time to recover. Some personalities love to rise to the challenge and throw themselves into job-searching right away. Other people don’t. Know yourself, but don’t give in to the temptation to let sadness take over your schedule. An old saying goes, “Don’t make promises when you’re celebrating, or decisions when you’re mourning.” Emotions can cloud your judgment, so let yourself process them before you leap into action.

Set a deadline that by the upcoming Monday, the Netflix binge ends and the full-time job search starts. Try to stick to the same schedule you had leading up to the termination. It’s easy to fall into a cycle of bad eating and crazy hours, but this will negatively impact discipline, energy levels, and motivation. Everyone keeps a schedule and meets deadlines as part of a job, so you can do it now as a job-searcher. And just like a real job, leave it behind at the end of the day. It’s not helpful to let job-search anxiety follow you everywhere you go. Find job-search resources here.

Set manageable goals, but re-evaluate them first.

Once the shock has faded, take a look back through old career goals. What was at the top of the list? Where are you in that trajectory? If you have never made a career plan, think about specific career goals for 5 years, 10 years, and retirement. Most people just want to make enough money to sustain their lifestyle; try to think beyond that point. What age do you want to retire at? Do you want to leave money to your kids, or a cause you believe in? What kind of difference do you want to make in the workplace?

Since employees are hanging onto their jobs longer, keep a long-term outlook. During a job search, short-term demands like bills and family create pressure to make a fast decision. In reality, a job search is an investment in the next five years of your life and livelihood. Making the right choice is just as important as taking care of immediate needs.

Quality over quantity.

During the 2008 recession, conventional wisdom said to send out thousands of applications to get a job. In reality, this is no longer a great search strategy. The best bet is to invest heavily in company research and target hiring managers with customized messages that revolve around your skills and their needs. Make it easy for them to see why they should consider extending an interview invitation. Update your LinkedIn to be keyword-heavy and focus on work achievements and skills, not just job history. Switch on the “Open to New Opportunities” function to help recruiters find you easier.

Reach out to your network.

Leverage your professional network where you can. This includes old bosses, coworkers, colleagues at other companies, customers, and anyone else who may have a connection. An easy way to start the conversation is just to let them know you lost your job, and ask if they would be willing to act as a reference during the interview process. This lets people know to keep their eyes out for opportunities that could be a fit. Be direct. Don’t beat around the bush when asking for favors. Be polite, and offer to reciprocate where possible.

The same goes for recruiters: get in touch with two or three carefully chosen ones within the right industry, rather than blasting thirty at a time. The best recruiters work on a carefully chosen portfolio of jobs, so they may not have something for you right away. If so, ask them for a recommendation for another recruiter, and move on. Look at their posted jobs beforehand, and contact them with the top few openings in mind.

Know that the job market is in your favor.

BLS reports that median job tenure has been increasing since 2000.

Our perception is that the labor market is unstable and that employers never hire anyone without years of experience. Many people also think that employees would never consider hiring anyone with a gap in their resume. The truth is that the job market has made big strides since the recession. Employees are keeping their jobs longer, and the economy is growing. The current labor market is a candidate-driven market, which means that there is a candidate shortage, and they hold more power than the employers. Many employers are reporting difficulty in filling their job openings. This means less competition for jobs and competitive wages. It also means that you’re more likely to stay longer at your next job. Know that you have options, and a gap between jobs doesn’t automatically disqualify you for great opportunities.

Consider consulting or freelance work.

Been meaning to try life as your own boss? About 1 in 10 people in the US workforce is self-employed. Freelance or consulting work has many benefits. It offers a bridge to cover the resume gap since the termination. It provides an opportunity to work on new projects that were not available in your last position. It develops new skills. It allows people who want to change industries a chance to restructure their skills

The drawback of consulting work is that it can take a while to ramp up and build a client base. Much of successful consulting depends on self-marketing. For professionals with a large professional network, it may be a great opportunity. For those who hate the idea of promoting themselves, beware.

One other note: unless your goal is to change industries, stick to consulting in an area that is as close to your ideal full-time job as possible. Job loss can seem like a good time to make a break for it and try out a career as an artist or starting a business in a brand-new industry. In reality, dramatic career changes have a much higher success rate when you prepare for them while you still have a steady income. If you’re absolutely committed to a big change, get a part-time job to cover basic expenses while you ramp up. It will buy you extra time to build up your skills and experience in your new venture.

Commit to making it easier on yourself next time.

Many people are let go through no fault of their own, and are let go even though they have done absolutely nothing wrong. With that said, job searching is stressful and difficult. Once you get back on your feet, there are still steps to take to make the transition easier, if it ever happens again.

Most Americans have less than $1000 in savings. For most households, this is not enough to pay the bills for even a month. Having no back-up plan gives you tighter deadline and shortchanges you potential opportunities. Make a promise to invest in an emergency savings plan once you get back on your feet, and put away enough money to last until the right job comes along, to avoid having to make a decision out of desperation and be stuck in a bad-fitting position for the next few years. Saving is hard, but living on no income is much harder.

Invest in future career goals while you have a job. Stay connected with industry professionals. Stay in touch with what the job market is doing. Know what kind of salaries the industry is paying. Work hard. Develop in-demand skills even when it cuts into free time. Many great employers will invest in training their employees, but in the end, they have a greater responsibility to the business than to their employees’ future career aspirations. Keep your resume updated and list top achievements on it at the end of each year. Compare yourself to people in your industry who have achieved what you want to achieve, and do what they do. Follow in their footsteps.

Many employees don’t take recruiter calls, which means if they lose their jobs, they don’t know the market rate, they don’t have relationships with good recruiters, and they aren’t aware of which skills are in high demand. It pays to take recruiter calls and keep a healthy relationship with a good recruiter, even when you are happy with your current job.

It’s not easy to lose a job. That said, there is a lot of opportunity out there. It can be a time of regrouping, recovering, and recalibrating to better achieve your career goals.

Looking for a job? See our openings here, or contact us directly at resumes@bluesignal.com.

[Guide] Researching Job Candidates on Social Media

December 9, 2016 by Lacey Walters

Nearly three-quarters of internet users have a social media footprint, making social recruiting one of the top ways for today’s employers to fill their open positions with the best talent. The majority of employers (at least 60% as of April 2016) use social media recruiting as part of their candidate sourcing process, and many conduct additional research on candidates’ social media profiles before making a hire.

Each platform has its own nuances and advantages. Here are tips for where to look, and how to find the right information:

LinkedIn and Professional Networks:

LinkedIn is a treasure trove of information about a candidate’s professional life. Many professionals post blogs, articles, publications, past work, and professional updates on their pages. A vibrant LinkedIn page signals that a candidate has invested time in staying up-to-date with his or her industry and in networking with the professional community. The variety and breadth of material on a candidate’s page provides insight into their influencers and professional interests. The same principles apply to niche professional social networking sites similar to LinkedIn.

How to check them:

With the exception of premium members who opt for total privacy, all LinkedIn members have a public page that anyone can view; simply search by name and current employer. Closer connections have access to more information, but it is preferable not to send a connection request solely for the purposes of seeing more information on a candidate.

Blogs:

Nearly every job requires strong written and verbal communication skills. Hiring managers can gauge verbal skills from an in-person interview and written skills from a candidate’s thank-you note, however, the interview process mostly reflects the candidate’s communication skills under pressure. Writing samples such as professional or personal blogs reflect a more complete picture of the candidate’s written communication style. Professionally themed pieces better indicate the level of communication that a hiring manager can expect to see from the candidate during his or her employment.

Personal blogs, while not as relevant, are a valuable window into the candidate’s personality, special interests, and the kind of audience they seek to engage.

How to check them:

A simple Google search of “(Candidate name) blog” will sometimes return relevant results. If not, it is generally easiest to ask the candidate during an interview if they have a blog URL they are willing to share.

Facebook, Twitter, Google+ and more:

Personal social media profiles offer a previously unavailable window for employers to explore a candidate’s personal life. Normally, a potential employer would see only a faint glimpse of this during the interview process, filtered heavily by what the candidate chooses to reveal. Social media profiles involve far less control on the candidate’s part and can provoke a dilemma for a potential employer who may see more than they bargained for.

How to check them:

It is legal to view a candidate’s public social media profiles as part of a job search process without a waiver, but the best practice is to wait until after meeting a candidate in person and to verbally disclose that the hiring protocol includes a review of public social media channels. Why? A hiring manager and a candidate each have time to prepare themselves before an interview; a candidate deserves the same opportunity to prepare his or her social media footprint for scrutiny by a potential employer. Additionally, it adds a layer of protection against potential accusations of unfair discrimination. Proceed cautiously, and when in doubt, seek professional legal advice.

As a general rule for all social media interactions, be consistent. Use the same searches and processes for each candidate to ensure fairness, and formally document any positive or negative hiring decisions made with information gathered from a social media profile, including screenshots. The interviewing process is still the best format to judge a candidate’s fit; treat social media as an extension of the in-person interview.

Lastly, be aware that candidates conduct their own social media research on prospective employers and hiring managers. It is well worth it for hiring managers and their HR departments to consider their own social media footprint during the interview process.

Additional reading:

Watch out for pitfalls, risks of using social media in hiring – Read More

Employers: Social Media is Your Friend – Read More

Need help with your hiring process? Contact our team of executive recruiters at info@bluesignal.com.