Evaluating Your Executive Hiring Process: From Inquiry Through Offer

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In a recent interview Tim Ryan (U.S. Chairman, PwC) stated “The war for talent is over. Talent won.”; in addition, The US economy added a whopping 517,000 jobs in January. So where does that leave your executive hiring process and strategies? With countless options available to job seekers—from associates to executives—companies must provide a positive candidate experience to attract and retain quality employees.

“The war for talent is over. Talent won.” - Tim Ryan

When a candidate applies for a job, they are not just looking to join your organization; they are also forming an opinion of your company. In fact, according to CareerBuilder, 78% of candidates consider their hiring process experience as a reflection of how their potential employer values its people. Unfortunately, most companies often leave out key steps that demonstrate respect for candidates or fail to communicate in a timely manner throughout the executive hiring process. As experts in the executive hiring process, Blue Signal understands why it is important to create a positive and effective experience that speaks well of your company.

The Candidate Experience is Everything

Your executive hiring process is a direct reflection of your organizational values and culture. If you have an efficient and organized hiring process, you demonstrate respect for potential employees’ time and are more likely to attract high-quality talent. On the other hand, if the process drags on for months with no response or feedback from your company, it sends a message that you don’t value employees or customers enough to invest in them. Make sure your executive hiring process aligns with these expectations. For instance, if you promise quick response times and fail to deliver on those promises, it can damage your reputation as an employer.

Communication is Key

One of the most common mistakes made in the executive hiring process is lack of communication with prospective employees. In the two (or more) months following their application, 52% of applicants received no communication regarding the position. Candidates should be kept up to date on the status of their application throughout the entire hiring process—from initial contact through the final decision.

Communication is Key

Be Responsive, Transparent, and Honest

Transparent communication begins as soon as the job description is written. Candidates are more likely to apply for a position when they understand expectations. This means that your company culture, expectations for performance, and—ideally—compensation need to be clearly communicated in your job descriptions. After applying, candidates should never feel like they are ignored during the executive hiring process. They should always know if there are delays or changes in the process and be notified promptly if so. When it comes to giving feedback about job postings or applications, honesty is always the best policy. Providing constructive, yet transparent, feedback helps build trust between your company and those seeking employment with you. This can go a long way towards improving your company’s reputation and executive hiring process.

The Power of Word-of-Mouth Referrals

According to one survey, 72% of candidates said that they would be more likely to choose an employer based on word-of-mouth feedback from a friend or family member who had already worked there. This means that if you treat candidates poorly throughout the hiring process, those experiences will be shared with others and could significantly damage your reputation as an employer. Alternatively, candidates who have a positive experience are more likely to refer others to your organization, and they may even be more likely to accept a job offer if one is extended. Like any other company, word-of-mouth referrals are crucial to Blue Signal’s success. It may even be a good idea to take a page from our playbook and create a place online for client testimonials or employee testimonials to boost your company’s branding, and provide more information for job seekers when researching your company.

Making Your Executive Hiring Process More Efficient

It’s not just about providing a better experience — having an efficient executive hiring process can also reduce costs and improve time-to-hire metrics for your organization. The application process should be easy for candidates to follow and understand—not just for them, but also for recruiters managing multiple applications at once. The more streamlined and user-friendly your application process is, the more likely candidates will be to complete it, causing less frustration for hiring managers.

If possible, consider implementing electronic forms that can be filled out digitally and submitted quickly with minimal effort on both sides. Investing in automation tools like applicant tracking systems (ATS) can help streamline processes while simultaneously improving the overall user experience for applicants – resulting in greater efficiency and cost savings for your company over time. An ATS can help you keep track of candidates, manage job postings, and automate some of the administrative tasks of the executive hiring process.

Making Your Executive Hiring Process More Efficient

Curious what to avoid throughout the executive hiring process? Check out our previous blog on common mistakes companies make during the interview portion of the hiring process here.

Improving Your Employer Branding

Employers should always think about how their brand is being represented during the executive hiring process — from job postings through employee onboarding — and strive to create an authentic connection between prospective employees and their organization. It’s also important to keep in mind that today's job seekers are well-informed about companies before they even apply. Before applying for jobs, 75% of applicants will review the company's reputation. They will research how quickly you respond to applications, how often people in your organization are promoted, what kind of benefits you offer, etc. Therefore, it is crucial to generate engaging content that shines a spotlight on the benefits of your company, so job seekers experience a positive interaction even before applying.

Improving Your Employer Branding

Additionally, you can use feedback surveys after interviews or onboarding new hires, so that candidates can leave constructive feedback about their experiences throughout the hiring process. This can provide valuable insights into where improvement is needed in terms of communication or other aspects of the hiring process. These surveys will provide critical information to influence the improvement of your executive hiring process.

Looking for a partner in the hiring process? Contact Kelsey Campion!

Your executive hiring process says a lot about your company culture and values—so make sure it reflects those things in a positive light! Investing time into creating an efficient and respectful hiring process will ensure that your company stands out from others when it comes to recruiting top talent.

Automation tools and employer branding can help streamline processes while simultaneously improving the overall user experience for applicants, as well as help build relationships with potential hires before they even apply. By taking these steps you'll be ensuring that everyone involved in the executive hiring process has an enjoyable experience.

Are Executive Recruiters Worth It?

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Addressing Common Misconceptions About the Value of Talent Acquisition in the Hiring Process

It’s Q1 and you’re working with a new hiring budget for the year. You have a lot of hires you need to make, and may be overwhelmed with the state of the market. Maybe you’ve considered engaging with a talent agency – but you’re uneasy. You’re asking yourself, are executive recruiters worth it? You want to protect your money, but also your time. You’re nervous about the transactional stereotypes surrounding bad recruiters, and are hesitant to take the leap.  

All of these common questions and concerns are totally reasonable. Being curious and calculated is just good business! Let Blue Signal set the record straight and help you determine if hiring a recruiter would make the most sense for your current search.  

 

Job Ads Are Free – Why Should I Pay a Recruiter to Find Applicants? 

Chances are you’ve posted your open role online somewhere. Your results are mixed – and you’re either getting flooded with ill-fitting candidates or have received next to no applicants. You wrote the job description to the best of your ability and are stuck. You’re left wondering how paying a recruiter to “do the same thing” will help.  

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This is one of the biggest misconceptions when it comes to recruiting. Executive recruiters are able to add value to a search even before sending you resumes. Successful professionals leverage relationships with recruiting firms to stay on top of their industry, and gain insight into the market before it changes. By employing a specialized recruiter in your industry niche, their social media following and network of professionals gets your open req in front of the right audience at the onset.  

Simply put, leveraging a recruiter when advertising a role ensures access to their fine-tuned network of professionals. Talent acquisition firms are built on applicant tracking systems (ATS), and take years to properly build out. With this log of qualified talent, working with a recruiter gives you access to both active talent – or applicants looking to make a move – as well as passive talent, i.e. people who aren’t necessarily looking for a job change.  

Passive talent is usually succeeding in their current role today, giving you access to top performers that you may have otherwise missed. Additionally, recruiters have the experience and insights needed to help separate the value from the fluff. For example, specialized IT recruiters know what certifications will help you in your modernization and business transformation journeys, and HR recruiters will know what certs are needed to keep those projects all on track. They’ll be able to judge resumes and CVs accordingly, and only send you the best of the best.  

Perhaps you know what you are looking for but are unable to advertise a role or target the candidates you truly want. By leveraging a recruiter, you are able to confidentially conduct searches and have a middleman representative between you and competitors in your space. This opens doors to more hiring possibilities! By allowing a recruiter to market your role, you’re keeping your reputation intact among your own customers and peers.  

In fact, marketing a role is half the battle. Executive recruiters are master marketers, and know how to best sell a candidate on an opportunity and employer. Because talent acquisition is a fine balance between B2B and B2C sales, recruiters know just how to address the wants and needs of their B2C clientele. The candidate experience is just as important to your own process when hiring in a candidate-driven market, and recruiters are trained to navigate it daily. They will deploy different strategies – attracting particular industries, professions, even generations – to get you the candidate you need.  

Moreover, the talent acquisition world is changing daily. Executive recruiters have access to and are constantly working to master new technology in this space, especially as it surrounds job ads and applicant tracking. Artificial intelligence (AI), machine learning (ML), and automation are making an impact within talent acquisition just like every other industry. As the digital landscape of recruiting continues to evolve, recruiters will play a key role in supporting their clients as they learn new technologies, counteroffer techniques, and recruiting strategies to keep them ahead in the 2020s.  

 

Okay, But I Can Screen Applicants – Why Should I Have a Recruiter Interview My Candidates?  

Interviewing applicants is much more involved than a 30-minute phone call. Recruiters can help you manage all the moving parts. They will screen CVs and conduct the initial candidate intake for you, ensuring that the candidates that make it onto your calendar are prequalified for the position. Then, they offer support through the entire process – including interview coordination, reference checks, candidate management, and salary negotiations. Executive recruiters act as project managers throughout the interview process, prioritizing success for all involved.

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With candidate retention guarantees, it doesn’t benefit a recruiter to make a match that won’t work and then in turn, have to start the process over. Recruiters are invested – and your success is their success! When leveraging a recruiting firm with placement guarantees, you protect your investment for the first 12 months of their employment. 

However, you’ll never make a hire from an executive recruiter without determining fit for yourself. A recruiter can help there, too! Executive recruiters know what questions to ask to uncover information, and can help coach you through the interview process. 

Understandably, candidates tend to open up to recruiters differently than they would to a potential employer. With information coming from a 3rd party, they may trust recruiters’ input more than information coming straight from an employer, too. Because executive recruiters also represent the candidates’ best interests in the hiring process, they are able to uncover the candidate’s true drivers, must-haves, and qualifications. Whether it’s supporting long-term career goals, aligning core values, or negotiating pay – a recruiter can properly suss out a candidate’s needs.  

Let’s use the compensation example. To be considered for the role, a candidate may feel like they have to give hiring managers an agreeable answer, rather than being forthcoming about their true financial needs. Alternately, they will tell recruiters their honest salary expectations and a recruiter can represent them accordingly. If they are out of your budget, they  can move on with no time wasted. If they are, both parties can move forward knowing that they are well matched while maintaining traditional interview etiquette. No more losing out on candidates at the final offer stage!  

 

That Does Sound Promising, But Why Do Executive Recruiters Cost So Much? 

It does seem counterintuitive to save money by spending it to bring another party into the hiring process – but the proof is in the results. So much so that most executive recruiters will actually work for free, and will only bill you once a placement has been made. Let’s break down that value-add.  

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The majority of hiring managers are not solely responsible for hiring. Because of their normal duties, how much time are they feasibly able to contribute to the hiring process? And how much does that hinder their official responsibilities? In 2020, upper management and C-suite positions took 20% of companies more than 3 months to hire. In one study, 67% of respondents said it takes between 30 minutes to 2 hours just to schedule one interview. To cover for an absence in the team, write and post a job description, review applicants, schedule interviews, conduct interviews, and to actually make a hire can take up approximately 100 hours of a hiring manager’s time per hire. Meanwhile, a recruiter’s entire 9-5 is devoted to a search. This can reduce your team’s time spent by about 70%.  

Additionally, hiring a recruiter can offer exponential cost savings. 76% of hiring managers admit to recruiting the wrong candidate for a role, essentially making at least one bad hire per year. According to the US Department of Labor, the average cost of a bad hire is up to 30% of the employee’s first year compensation. This can result in as much as $240K depending on the role and company. When you also consider a 12-month placement guarantee, a recruiter fee seems like a fair investment to ensure your new hire pans out. Employing a recruiter helps lessen your chance of a costly bad hire.  

Finally, a recruiter’s expertise offers immeasurable value in a search. As experts in your industry niche, they will be able to provide insights into the market and your competitors’ movements that you won’t find online. They can define typical salary ranges for roles spanning several industries, locations, job functions, and skill levels. As hiring professionals, they are constantly in the business of knowing what companies are hiring, what companies are losing talent, and why. Executive recruiters are able to represent candidates without you “poaching” from your network, allowing access to otherwise unobtainable talent. The list goes on and on.  

 

Ultimately, Why Should I Work with a Recruiter?  

As a 30-second elevator pitch, we could talk about how executive recruiters help you save time and money. However, the real value comes from what executive recruiters bring to overall business strategy. They can help inform you about your industry’s movements, what your competitors are doing when it comes to hiring, trends you should be aware of, and changes in the market you should prepare for. Successful recruiters provide companies with more than a warm body for an open job.  

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When considering whether or not to take a recruiter’s call, consider the value of a long-term partner. A good recruiter will help advise you no matter how long it’s been since a placement was made. Having access to these insights is just good business, even when you’re not actively hiring. Recruiters share their clients’ successes, and are passionate about making these matches. After all, recruiters change organizations – as well as people’s lives and careers! – for the better.  

When it comes to selecting a recruiter, make sure to engage with relationship-based recruiters that are invested in the future of your company. At Blue Signal, we’ve set out to disprove the bad industry reputation that has resulted from transactional recruiting methods. As your partner in the process, we hope to make a long-lasting connection that benefits your organization beyond filling a role.  

Coffee with a Recruiter, feat. Jared Wenzel – Resume Best Practices

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Senior Account Manager, Jared Wenzel is Blue Signal’s own one-stop shop for healthcare and managed care talent. He has 10 years of recruiting and consulting experience, making him an expert in strategy, talent development, and even resumes. In this segment of Coffee with a Recruiter, Jared tackles common resume queries that can help you stand out as the best of the best among any applicant pool. 

Question: Do I need a one-page resume?

Answer: “If the rumors about recruiters and hiring managers only reviewing resumes for a few seconds each, if those are true then yes I definitely believe you need to have a one-page resume. In regards to a lot of resumes that I see, many of them look like the person just copy and pasted their job description right into the body of the resume. While that does show an overview of what you can do, what’s really important is showing measurable accomplishments, any type of metrics, anything that you can show that you can stand out from the rest of the resumes is definitely a good way to go. 

Really what it should look like is less like a job description and more like your own personal highlight reel. The best way to do that is really just to cut the fluff. I always think of “Tidying Up with Marie Kondo” - what sparks joy? What would spark joy in the minds of a hiring manager? What do they want to see? Well they want to see that not only can you do the job, but you can excel in the position. And I think showing measurable accomplishments and metrics is really going to make you stand out from the other applicants that just, again, copy and pasted the job description into the body of the resume.”

 

Q: How can I get hiring managers and recruiters to see my resume?

A: “That is a very good question! And one that I get asked a lot, because it seems like no matter how many times you send out a resume, sometimes it can be very hard to hear back from people. The truth is that oftentimes there’s a lot of people - could be hundreds of people - applying for the same job. So it’s really important to get your resume to stick out to those recruiters and hiring managers. 

For me as a recruiter, when I’m searching for somebody I’m going to be taking the position description and breaking it down into specific keywords that hopefully I’ll find on a resume or a LinkedIn profile. I think what you need to make sure is that you have keywords that are industry-term specific, like any type of business associations that you are in. Acronyms are great. I also think it’s very important to spell out those acronyms, not everyone is as familiar as you are with the industry. Anything ranging from the technology you have used, how you measure your metrics, anything like that is important. It can really identify the specific industry or position that you are looking for. 

There are resume optimization tools and certain websites where you can upload your resume and upload the position description. They’ll actually grade it by how many keywords are found based on your resume compared to the position description and give you recommendations on how to improve your resume to increase visualization. Many organizations will actually have tools that will scan resumes and grade them individually. If you don’t meet a certain grade your resume is getting kicked to the trash can, and the other ones are making it through. So tools like this are really helpful to kind of make sure that your resume can get more visibility. (Jared’s personal pick can be accessed here!) 

And once you have your resume in front of them, kind of a neat little tip is to highlight - I wouldn’t go yellow highlight - but you can bold, underline, or italicize certain metrics or measurable accomplishments that you want to make sure that human resources or hiring manager sees. Anything that draws their eye is going to grab their attention. So again, underlining, italicizing, or even bolding certain key metrics to make sure someone sees them, is a good way to get someones eyes directly where you want them to be.”

 

Q: What are some ways to take my resume to the next level?

A: “There are a number of ways which you can take your resume to the next level. First one may seem pretty obvious, but it is making regular updates to your resume. Especially as accomplishments are fresh in your mind, it’s easier to jot things down and especially make them more accurate. Now I’m totally about, you know, approximations when it comes to metrics, but obviously if you can capture them as you’ve completed them, it’s just going to make your resume look more accurate. And - no one likes to have to scramble and make updates to their resume, and look back and try to dig up all these old metrics. Especially if you find yourself without a job. So, keeping your resume current - updating it quarterly, or at the very least annually. When you’re doing your annual reviews with your direct report it's a really good time to grab those metrics and jot them down on your resume. 

The next one is to use a thesaurus. I’ve seen “dynamic” be used on so many resumes. Just put that into Google, put it into a thesaurus, and look up some variances of different words. It’s just going to make you look much more intellectual if you can throw in a couple words other than “strong,” or “innovative,” or one of the long list of cliche, descriptive adjectives people use for their resumes. Try to find something a little bit unique, and something that maybe fits your personality a little bit better too. 

I’m always a big fan of editing for consistency. You know, get down to your bullet points - do they have periods or are they open ended? Is your font consistent all the way through? How are your margins? Little things like this. I see typos all the time. Really just making sure, and keeping a close eye on things not only shows that you can be a meticulous person. Proofread, I think it goes a long way. And really, it looks way worse on a person when they find typos in resumes or in thank you notes, or anything else like that. Send it off to somebody else if you need someone to proofread it. If you see the red squiggly mark, it means it’s spelled wrong! So, try to fix that. You know, take a fine-toothed comb and go through your resume and make sure everything is pretty consistent. 

A little bonus tip for everybody, grab some references! If you know some people you work with or a past manager, get those set up and ready. Again, it’s not something that you really need to go scrambling for later. So if you can get some good people on your side, and kind of in your back pocket, it will just help for later on. Even if you don’t need it, but just in case you do, those are some good tips to help elevate your resume.” 

 

The Key Takeaways 

A resume really is the first introduction you have with a hiring authority, and just like actual intros - if not done right - it could be your last. To make sure your resume not only stands out, but also gets in front of the right audience, keep it simple by creating a one-page highlight reel, include the right keywords to get past those pesky Applicant Tracking Systems (ATS) filters, and use some new adjectives to describe your style. Update your resume often, and keep good references in your back pocket in case the need arises. Finally, if all else has failed, you can always pick up the phone and call one of our expert recruiters to help get you on the right track for that next career move. 

Jared Wenzel
Jared Wenzel

Jared Wenzel

SR. EXECUTIVE RECRUITER

Jared is our own one-stop-shop for healthcare and managed care talent. With a background in recruiting, strategy, leadership development, and consulting – he knows what needs to be done to get your business to the next level. He finds the best of the best, not just the best in your zip code.

Why Your Job Postings aren’t Getting the Right Applicants

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Filling an open role is stressful enough. Between finding coverage of the responsibilities for the role and also finding time to interview candidates, the search can become its own full time job. Recruiterbox estimates it takes a full 38 hours dedicated to a candidate search from job posting to signing contracts - and that’s only if you hire the first person you decide to interview! To top it off, how many hours could be wasted if your job posting doesn’t turn up any qualified applicants? Without qualified candidates, you could be spending that 38 hours per candidate in a search lasting anywhere between 4 days and 4 months! Based on knowledge gained through Blue Signal’s combined 120 years of experience in recruiting, here are some of the top reasons why your postings aren’t getting the right applicants. 

The Bad and the Ugly - Formatting 

This seems like a no-brainer, but you would be surprised by the sight of the other end of your job posting. It’s not your fault! Each job posting site has its own algorithm and tables that can all affect your formatting in wacky ways after you click that submit button. Monster explains it best in their support article, citing hidden information and extra code carried over from your word processor as the culprit. To summarize, 

The best way to combat this is to check the front-end of your job posting after it’s live.

Google your own role and check to make sure it’s not only appearing high for SEO rankings, but also to confirm that your job description formatting is clean and easy to read in every format from search page result to mobile device. If your margins have gone awry, correct it. Applicants will not apply to roles that look like they were posted by internet bots. Worse yet, you don’t want to give off a bad first impression by representing your brand with something haphazardly copied and pasted into a block of hard to process text. Make sure you are representing yourself fairly  and start with a formatting check! 

 

Losing Interest with Lengthy Application Processes 

It’s true. This generation of job seekers has a shortened attention span, especially when multiple listings that all look and feel the same are all competing for their attention at the same time. Even if by chance a candidate reads your job description and decides to apply, you are probably losing several good leads if your application process is too lengthy. Especially when it comes to passive talent. 

When you think of your dream candidate, are they unemployed today? Probably not. Which means they have full-time jobs, personal lives, and all sorts of responsibilities that occupy their time. If they start your application process and it becomes too tedious of a task, chances are they are probably going to back out with the rationalization that this prospect is not worth their time. An Appcast study found that companies can boost their application completion rate by up to 365% by merely reducing the length of the application process to 5 minutes or less. 

By shortening the process, you can multiply your candidate pool instantly.

If you aren’t sure how your application process compares, LinkedIn suggests taking yourself through your own application process to test it out. Gain some insight on how your interface looks, what bugs it might have, and what impression it gives from the applicants point of view. Remember that the application process is made to gain information on a candidate, not test their patience. Keep the application process focused on ease of communication - for both parties. 

 

Leaving Too Much - or Too Little - to the Imagination: A Bad JD

When you are reviewing applications, what stands out to you the most? Strong qualifications, or completed tables with candidate information parsed in? You probably appreciate succinct resumes more than long-winded cover letters that cover someone’s origin story in the industry. Make sure that your job description and application process fit your needs as a hiring manager, and don’t distract from the real messaging that your job description should be sending. 

Use your job description to weed out unqualified candidates - not your application process.

While you want the job description to be accurate to the role, you should consider this process from the perspective of the applicant. Imagine applying the “Golden Rule” to writing and posting job ads. You don’t want to waste your time reading blocks of self explanatory text - and neither do candidates. You like personalized cover letters and applications that target your company, not just the job function - just as candidates love personalized job postings that highlight company-specifics, like culture. Make sure that whatever you post is descriptive yet brief. Hubspot’s research delving into recruitment media found that job descriptions with 300-800 words performed best, with an 8-9% apply rate. Similarly, shorter job titles led to better apply rates, with the highest number of applicants for roles with titles only 1-3 words long. 

 

Lacking in the Sizzle Department - Marketing Yourself as an Employer

On the flip side, using short, bland job descriptions doesn’t seem to be in your favor either. In Blue Signal’s experience, “blanket” JDs have done more harm than good. One of the best ways to get the attention of a potential candidate is by marketing your company well in your job postings, not just the job itself. Hubspot found a direct correlation between apply rate and the number of benefits listed on a job description. 

When we say benefits - we don’t just mean pay rate, 401(K) matching, and free office coffee. Applicants want to hear about what innovative technology your company is developing, what the team culture is like, and what their career progression could look like beyond the role at hand. When posting a job ad, you must go beyond skill requirements and daily duties and really touch on the reason why people end up loving their jobs - the sizzle. If your company has casual Fridays or all-office lunches, mention that. If this role is open because the person that was in it before was promoted, that’s great material too! 

Why would someone want to come work for you?

Of course, applicants might work past your posting to look into your company’s website and your Glassdoor reviews, but not if they aren’t instantly compelled by the job description. Think about it from the candidate’s perspective. For example, there might be several companies looking for Network Engineers, but what is so special about your company? Why you and not the competition? What makes you shine as a manager? How is your company on the cutting edge of this industry? Just as you would sell yourself to a potential customer, you have to work to sell yourself to a potential employee. Talk about career growth, the culture of the team, the incredible people they can learn from. Focus on the sizzle of the role and you will gain the attention of the candidates that want to be there for the right reasons. 

 

Taking on the responsibility of hiring is a high-pressure position to be in. If you hire the wrong person, you are losing money. If you don’t hire the right person quick enough, you still lose money. There is a lot of trial and error involved in the process from screening candidates to interviewing. Starting with posting a job advertisement - you’re setting the tone for the entire hiring process. To get the right candidate for the job, you need to think like that candidate and gear your posting toward what they want from their next gig. Take it from us - this is an applicant driven job market. If you think you would benefit from having a partner in the process, whose entire 9-5 revolves around finding you that perfect hire, contact Blue Signal today.