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Evaluating Your Executive Hiring Process: From Inquiry Through Offer

February 22, 2023 by Lacey Walters

In a recent interview Tim Ryan (U.S. Chairman, PwC) stated “The war for talent is over. Talent won.”; in addition, The US economy added a whopping 517,000 jobs in January. So where does that leave your executive hiring process and strategies? With countless options available to job seekers—from associates to executives—companies must provide a positive candidate experience to attract and retain quality employees.

“The war for talent is over. Talent won.” - Tim Ryan

When a candidate applies for a job, they are not just looking to join your organization; they are also forming an opinion of your company. In fact, according to CareerBuilder, 78% of candidates consider their hiring process experience as a reflection of how their potential employer values its people. Unfortunately, most companies often leave out key steps that demonstrate respect for candidates or fail to communicate in a timely manner throughout the executive hiring process. As experts in the executive hiring process, Blue Signal understands why it is important to create a positive and effective experience that speaks well of your company.

The Candidate Experience is Everything

Your executive hiring process is a direct reflection of your organizational values and culture. If you have an efficient and organized hiring process, you demonstrate respect for potential employees’ time and are more likely to attract high-quality talent. On the other hand, if the process drags on for months with no response or feedback from your company, it sends a message that you don’t value employees or customers enough to invest in them. Make sure your executive hiring process aligns with these expectations. For instance, if you promise quick response times and fail to deliver on those promises, it can damage your reputation as an employer.

Communication is Key

One of the most common mistakes made in the executive hiring process is lack of communication with prospective employees. In the two (or more) months following their application, 52% of applicants received no communication regarding the position. Candidates should be kept up to date on the status of their application throughout the entire hiring process—from initial contact through the final decision.

Communication is Key

Be Responsive, Transparent, and Honest

Transparent communication begins as soon as the job description is written. Candidates are more likely to apply for a position when they understand expectations. This means that your company culture, expectations for performance, and—ideally—compensation need to be clearly communicated in your job descriptions. After applying, candidates should never feel like they are ignored during the executive hiring process. They should always know if there are delays or changes in the process and be notified promptly if so. When it comes to giving feedback about job postings or applications, honesty is always the best policy. Providing constructive, yet transparent, feedback helps build trust between your company and those seeking employment with you. This can go a long way towards improving your company’s reputation and executive hiring process.

The Power of Word-of-Mouth Referrals

According to one survey, 72% of candidates said that they would be more likely to choose an employer based on word-of-mouth feedback from a friend or family member who had already worked there. This means that if you treat candidates poorly throughout the hiring process, those experiences will be shared with others and could significantly damage your reputation as an employer. Alternatively, candidates who have a positive experience are more likely to refer others to your organization, and they may even be more likely to accept a job offer if one is extended. Like any other company, word-of-mouth referrals are crucial to Blue Signal’s success. It may even be a good idea to take a page from our playbook and create a place online for client testimonials or employee testimonials to boost your company’s branding, and provide more information for job seekers when researching your company.

Making Your Executive Hiring Process More Efficient

It’s not just about providing a better experience — having an efficient executive hiring process can also reduce costs and improve time-to-hire metrics for your organization. The application process should be easy for candidates to follow and understand—not just for them, but also for recruiters managing multiple applications at once. The more streamlined and user-friendly your application process is, the more likely candidates will be to complete it, causing less frustration for hiring managers.

If possible, consider implementing electronic forms that can be filled out digitally and submitted quickly with minimal effort on both sides. Investing in automation tools like applicant tracking systems (ATS) can help streamline processes while simultaneously improving the overall user experience for applicants – resulting in greater efficiency and cost savings for your company over time. An ATS can help you keep track of candidates, manage job postings, and automate some of the administrative tasks of the executive hiring process.

Making Your Executive Hiring Process More Efficient

Curious what to avoid throughout the executive hiring process? Check out our previous blog on common mistakes companies make during the interview portion of the hiring process here.

Improving Your Employer Branding

Employers should always think about how their brand is being represented during the executive hiring process — from job postings through employee onboarding — and strive to create an authentic connection between prospective employees and their organization. It’s also important to keep in mind that today's job seekers are well-informed about companies before they even apply. Before applying for jobs, 75% of applicants will review the company's reputation. They will research how quickly you respond to applications, how often people in your organization are promoted, what kind of benefits you offer, etc. Therefore, it is crucial to generate engaging content that shines a spotlight on the benefits of your company, so job seekers experience a positive interaction even before applying.

Improving Your Employer Branding

Additionally, you can use feedback surveys after interviews or onboarding new hires, so that candidates can leave constructive feedback about their experiences throughout the hiring process. This can provide valuable insights into where improvement is needed in terms of communication or other aspects of the hiring process. These surveys will provide critical information to influence the improvement of your executive hiring process.

Looking for a partner in the hiring process? Contact Kelsey Campion!

Your executive hiring process says a lot about your company culture and values—so make sure it reflects those things in a positive light! Investing time into creating an efficient and respectful hiring process will ensure that your company stands out from others when it comes to recruiting top talent.

Automation tools and employer branding can help streamline processes while simultaneously improving the overall user experience for applicants, as well as help build relationships with potential hires before they even apply. By taking these steps you'll be ensuring that everyone involved in the executive hiring process has an enjoyable experience.

Filed Under: Blog Posts Tagged With: AI, applicant experience, applicant tracking system, Applicants, ATS, automation, blue signal, candidate experience, candidates, communication, company branding, Employer Branding, executive hiring process, hiring, hiring best practices, hiring manager, hiring manager tips, hiring process, hiring strategies, how to hire, interviewing, job interview, linkedin, recruiter, recruiting, Talent Acquisition, talent war

How America’s Most Popular Companies Are Winning the War for Talent

April 25, 2017 by Lacey Walters Leave a Comment


LinkedIn recently released its report listing the Top Attractors, the US-based companies with the strongest power to attract top talent. This list of the 40 most popular companies was compiled from billions of actions of job applicants, employees, and industry professionals. Find the full list on LinkedIn here, along with data for the world and selected other countries.

How does a company become a Top Attractor—the employer equivalent of a celebrity?

 

Their brand is idealism.

The main driver behind the success of Top Attractors is not their financials—or even their products—so much as their mission. Top Attractors have powerful branding that supports a lofty mission statement.

In 2009, Simon Sinek gave a clairvoyant TED Talk that described how the top companies of the last decade had succeeded in doing the impossible. It was called Start with Why, and it described how “people don’t buy what you do—they buy why you do it.” Many Fortune 500 companies have a large market share but fail to inspire top talent because people cannot trust or connect with their vision. On the other hand, Top Attractors want to change the world, and they convey it clearly to their customers.

Two-thirds of the companies on the list are run by founders. This is important: entrepreneurial founders have strong ideals and a gift for inspiring people with their mission. Elon Musk famously said he focuses on company rules at Tesla, because company ideals are “fairly obvious.” But even at Tesla, lofty ideals reign supreme. Elon Musk excels in harmonizing an environmentally friendly problem-solving message with beautiful technology that customers feel good supporting: stylish electric cars, affordable solar panels, reusable rockets, and self-driving technology.

Image: A $150,000+ investment in brand ideals. Tesla is #8 on the Top Attractors list.

A $150,000+ investment in brand ideals. Tesla is #8 on the Top Attractors list.

 

Uber describes its mission directly in its job descriptions, offering applicants “the rare opportunity to change the way the world moves. We’re not just another social web app, we’re moving real people and assets and reinventing transportation and logistics globally.”

 

Top Attractors create meaningful buzz.

Company size matters a little, but not much. The more important factor is their reach. These companies employ just 1.6 million people altogether. By contrast, the #1 Fortune 500 company (Wal-Mart) employs 2.1 million people worldwide, more than all 40 Top Attractors put together. However, the company has to have a big enough reach to create buzz and reach people deeply and often.

Even the most popular companies are not above negative press. The New York Times sharply criticized Amazon in 2015 for its “bruising workplace,” and Tesla faces possible bankruptcy if its Model 3 does not perform to standards. Apple has showed up in the media several times for horrendous factory conditions in China. But these same companies know that if people believe in them strongly enough, no bad press is strong enough to deter them.

Many of the founder-CEOs are household names: Mark Zuckerberg, Bill Gates, Elon Musk, and Jeff Bezos. People follow them on social media and know what they think about politicians. They make outrageous claims about what projects they plan to tackle next. Sometimes they even tweet back. By comparison, Wal-Mart, Exxon Mobil, and CVS Health from the Fortune 500 list are faceless—and faceless corporations are not popular with many people.

 

Glamorous employers are stylish, surprising, and almost always B2C.

People want to work for the brands that make products they love, and so consumer-facing brands dominate the list. Out of the top 10 companies, 9 are omnipresent B2C brands, like Google, Facebook, Apple, and Amazon. All invest heavily in delighting customers and providing a seamless user experience loaded with helpful, free features. Their brands prioritize sleek innovation. People trust them because they always seem to be ahead of the curve.

Consumer products have the power to be status symbols, which holds incredible brand power. By contrast, B2B companies have a much harder time attracting top talent through brand value. People want to work for the companies whose mission and products align. Salesforce and Tableau are two notable exceptions. They achieve high brand visibility by putting themselves in front of top employees every day with a fresh, sleek product line and a forward-thinking philosophy.

[Image: iPhone progression]

Image: iPhone’s touchscreen technology amazed the world in 2007. Touchscreen technology was invented in the 1960s, and IBM released the first true smartphone in the 1990s, but Apple usually gets credit for both.

 

The element of surprise is fundamental to these brands. Apple’s culture of innovation has trained people to expect to be surprised and amazed at every new product. Each of the Top Attractors has magic in their brand, an appearance that they can do the impossible. This also drives competition. When competitors fail to delight and surprise their customers, Top Attractors gain both customer base as well as top talent looking to make a move to more exciting and popular companies. They are not loyal to the product as much as they are to the company and what it represents.

 

The most popular companies promise skills, not tenure.

Image: Jeff Bezos came under fire in 2015 for Amazon’s high turnover and troubled workplace culture.

Image: Jeff Bezos came under fire in 2015 for Amazon’s high turnover and troubled workplace culture.

Pressure is intense inside the halls of Top Attractor companies. Less than 15% of Amazon’s workforce survives beyond the 5-year mark. Even with huge perks, the fast-paced workplace forces many employees out after a short stint. Not only that, but salaries are not always the highest in the industry.

How do these popular companies continue to attract the best of the best? Because even a few years at a rockstar company like Facebook or Amazon can guarantee an employee success for years after they leave. The talent war has many layers, and companies compete strongly for alumni of top-performing companies to get access to their skills. Therefore, candidates feel that even if they burn out at a Top Attractor company, the skills they learn there will pay dividends for the rest of their career.

 

Need to attract better talent? Blue Signal can help. Contact us with your hiring need at: info@bluesignal.com.



Filed Under: Blog Posts Tagged With: amazon, apple, candidates, company culture, corporations, employee feedback, facebook, famous companies, google, hiring, most popular companies, talent war, tesla, top talent, uber

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