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Recruiter Horror Stories: LinkedIn Etiquette Gone Wrong

October 30, 2023 by Taylor Leonard

Navigating LinkedIn is like finding your way through a lively networking event—only this one never ends. When used well, LinkedIn offers opportunities to grow your career, connect with professionals, and showcase your expertise. But in the wrong hands, even the best intentions can lead to recruiter horror stories. 

This blog dives into the do’s and don'ts of LinkedIn etiquette, told through real recruiter stories that serve as both lessons and warnings. Whether you're looking to build connections or avoid common networking missteps, these tales will guide you toward smoother interactions—and maybe even spare you from becoming a LinkedIn legend for all the wrong reasons. 

Connection Request Catastrophes

Connection requests seem simple, but even minor mistakes can turn them into a LinkedIn etiquette nightmare. Let’s take a look at a recruiter’s real-life story where poor outreach made a lasting bad impression.

Cartoon Blue Signal recruiter looks annoyingly at the computer screen when she witnesses a LinkedIn etiquette horror as she receives a connection request rudely asking of her help with no polite professionalism.

Story 1: The Hauntingly Impersonal Connection

In a peculiar turn of events, a seemingly innocuous connection request caught the attention of a recruiter. Intrigued, they accepted the request, only to be met with an initial message that read, 'Hi, I'm interested in the job position you posted. Can you help me?'

The message was unfortunately filled with mystery, lacking the job position title nor the company name. Despite the impersonal nature, the recruiter decided to give the connection seeker a chance, hoping it was simply an oversight.

However, what followed were not only impersonal interactions but also disappointingly rude and persistent messages, turning what should have been a professional connection into a full-blown nightmare of spammy and discourteous engagements.

LinkedIn Etiquette Lesson: The Power of Personalization

The lesson here is clear, personalization is paramount when sending connection requests. To avoid becoming a LinkedIn etiquette horror story, remember to craft personalized connection requests that express your genuine interest in connecting with the recipient. Engage in a brief, respectful introduction and, if appropriate, mention common interests or connections. Here are a few tips to enhance the impact of your connection request:

  • Personalize Your Requests: Craft individualized connection requests for each recipient. Mention why you want to connect or something you both have in common.
  • Keep it Professional: Avoid generic or overly casual language. Maintain a professional tone in your request.
  • Respect Boundaries: Don't immediately bombard new connections with job applications or sales pitches. Build rapport before making requests.
  • Highlight Mutual Interests: If applicable, mention shared interests, groups, or connections to establish common ground.
  • Maintain Professionalism: Uphold the integrity of your LinkedIn interactions by ensuring your connection requests are both respectful and tailored to the recipient's professional interests.

Furthermore, by using these tips as guidelines, you enhance your chances of connecting with others. Additionally, you maintain the professionalism and integrity of your LinkedIn interactions. For a deeper dive into this topic, visit Resume and Career Services’ LinkedIn YouTube playlist to further educate yourself.

Profile Etiquette Nightmares

Your profile on LinkedIn is your digital business card. A well-maintained profile can attract recruiters, but a poor one can make them think twice. When your profile falls short of LinkedIn etiquette standards, even great candidates can get overlooked.

Blue Signal Recruiter looks shocked at his screen as he sees a candidate LinkedIn profile with a picture of him drinking a cocktail on the beach in his swim trunks for his profile picture.

Story 2: Headshot Horrors

One day, while scrolling through LinkedIn, a recruiter stumbled upon a profile that sent shivers down their spine. The profile image was not only more reminiscent of a beach vacation than a professional headshot, but it was also of bad, pixelated quality. It featured the candidate on a sun-soaked beach, shades on, sipping a cocktail. Although an enticing vacation photo, it was far from the professional image one expects on a platform like LinkedIn.

LinkedIn Etiquette Lesson: The Importance of a Professional Profile Image

Continuing our discussion, it is apparent that your profile image on LinkedIn should reflect your professional side. A picture is worth a thousand words, and on LinkedIn, it should speak of your competence and approachability. Here's how you can ensure your profile image matches professional LinkedIn etiquette standards:

  • Choose a Clear Headshot: Select a high-quality headshot where your face is clear and well-lit. Avoid using group photos or distant shots.
  • Dress the Part: Dress as you would for a job interview. Business attire is often a safe bet, but choose clothing that aligns with your industry norms.
  • Mind the Background: Opt for a neutral, uncluttered background that doesn't distract from your face.
  • Maintain a Friendly Expression: Smile, look approachable, and maintain eye contact with the camera.
  • Update Regularly: As you gain experience and your appearance changes, make sure to update your profile image.

To round off, consider this bonus tip: if you're struggling to capture a professional image, consider using AI headshot generators. These tools can help you create a suitable headshot that aligns with professional standards and enhances your online presence.

Posting and Engagement Frights

LinkedIn is all about building connections through posts and meaningful engagement. However, not all posts leave the right impression. Some can violate LinkedIn etiquette, damaging a candidate’s reputation and professional prospects.

Blue Signal Recruiter looks at phone to see a candidate going on a rant that is very unprofessional on LinkedIn

Story 3: The Ghostly Rant

A recruiter was scrolling through their LinkedIn feed when they encountered a frightening post from a job seeker. The post was a scathing rant about past employers, filled with bitterness and negativity, a clear breach of LinkedIn etiquette. The individual's words were a stark contrast to the professionalism typically expected on the platform.

What made matters even worse was the way this individual responded to comments. Rather than engaging in constructive conversations, they lashed out at anyone who offered a differing perspective, ultimately turning the post into a heated and unprofessional exchange.

The recruiter, who was considering the individual for a potential job opportunity, was disheartened by the negative tone of the post and interactions. It made them question the job seeker’s ability to maintain composure and professionalism in a professional setting – and ultimately they were no longer considered for the opportunity.

LinkedIn Etiquette Lesson: Constructive Posting and Engagement

Taking away a valuable lesson from this account, it is important to remember, LinkedIn is a platform for professional growth. Knowing this, it's essential to maintain a positive constructive tone in your posts and interactions. Here are some guidelines for posting and engaging effectively on LinkedIn:

  • Be Constructive: Share insights, experiences, and perspectives in a constructive and positive manner. Avoid using the platform as a place to vent or criticize.
  • Engage Respectfully: When engaging with comments on your posts or others', always maintain a respectful and professional tone. Disagreements can be handled gracefully.
  • Focus on Value: Share content that provides value to your network. Informative, insightful posts can help you build a positive professional reputation.
  • Think Before Posting: Before hitting the "Post" button, consider the potential impact of your words and how they reflect on your professional image.

Moreover, by following these guidelines, you can make the most of your LinkedIn presence, fostering constructive interactions and leaving a positive impression on potential employers and connections.

Networking and Messaging Nightmares

Networking on LinkedIn should be about building meaningful connections over time. However, some candidates take things too far, turning what could have been a good relationship into a cautionary tale of poor LinkedIn etiquette.

Blue Signal Recruiter looks at phone shocked to see a potential candidate has bombarded her LinkedIn inbox with messages asking for help. What a LinkedIn etiquette nightmare.

Story 4: The Overzealous Candidate

A recruiter received a connection request from a job seeker. Always eager to discover new potential candidates, the recruiter accepted the request.

However, what followed was a networking nightmare. The job seeker, driven by an intense desire to secure employment, inundated the recruiter's inbox with a relentless stream of unsolicited messages. Each message conveyed their desperation for a job, detailing their financial struggles and personal challenges. While the recruiter empathized with the situation, the overwhelming nature of the messaging began to border on unprofessionalism.

Despite the recruiter's diplomatic attempts to guide the job seeker towards a more balanced and authentic networking approach, the barrage of messages persisted. What began as a promising networking opportunity soon turned into a tale of an overzealous candidate who pushed the boundaries of professional networking.

LinkedIn Etiquette Lesson: Networking with Authenticity

The lesson here is clear: for job seekers on LinkedIn, it's essential to approach networking with professionalism and authenticity. Here are some guidelines to ensure you don't cross the line into overzealousness:

  • Balance Your Messaging: While it's important to express your eagerness to secure a job, ensure that your messages are balanced and respectful. Avoid overwhelming recruiters or connections with unsolicited, desperate messages.
  • Express Your Value: Instead of focusing solely on your needs, also emphasize the value you can bring to potential employers. Showcase your skills and qualifications as an asset to your network.
  • Respect Professional Boundaries: Recognize the boundaries of professional interactions and respect the personal space of recruiters and connections.
  • Maintain a Positive Tone: Approach networking with a positive and optimistic tone. Highlight your enthusiasm for potential opportunities without resorting to desperation.

In summary, by adhering to these guidelines, job seekers can network authentically on LinkedIn, increasing their chances of making positive connections and leaving a favorable impression on recruiters and potential employers.

Conclusion

As we emerge from the chilling tales of LinkedIn etiquette gone wrong, remember that the digital landscape can be filled with ghoulish encounters. But fear not, with the right knowledge and a touch of professionalism, you can navigate LinkedIn with ease. Whether you've encountered spooky LinkedIn stories of your own or you're looking to enhance your professional presence, there's help available.

Unlock Your LinkedIn Potential with Resume & Career Services

If you're looking for additional guidance and resources to master LinkedIn etiquette and enhance your career prospects, Resume and Career Services (RaCS), has you covered. RaCS is your one-stop destination for comprehensive career advice, and LinkedIn optimization.

RaCS offers a wealth of insights through a series of courses, each packed with 10–15 lessons, available on their YouTube channel. These courses cover a wide range of topics, from creating a winning LinkedIn profile to mastering interview techniques. Whether you're a recent graduate, a seasoned professional, or anywhere in between, RaCS provides the knowledge and tools you need to excel in your job search.

In addition to their educational resources, RaCS offers a suite of services to take your professional profile to the next level. They provide expert resume writing services, ensuring your resume stands out to potential employers. Moreover, RaCS specializes in LinkedIn profile optimizations, enhancing your digital presence to attract recruiters and employers.

With RaCS as your career partner, you're equipped with the expertise and tools needed to navigate LinkedIn and your job search with confidence and success. Your LinkedIn journey doesn't have to be a horror story. Let's make it a professional tale worth telling!

Explore all Resume and Career Services has to offer!

Blue Signal: Your Path to Professional Success

At Blue Signal, we understand the challenges that job seekers face in today's competitive market. That's why we're proud to partner with RaCS, collaborating to provide you with comprehensive support on your career journey.

When you partner with RaCS, you're also introduced to an experienced Blue Signal recruiter. Blue Signal specializes in connecting top talent with leading companies across various industries. With the support of our recruiting experts, you're well-positioned to land your dream job and embark on a path to professional success.

Browse our extensive job board!

For ongoing support, resources, and updates, make sure to follow both Blue Signal and RaCS. Together, we provide the tools, guidance, and connections you need to achieve your career goals and conquer the world of LinkedIn with professionalism and confidence.

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    Filed Under: Uncategorized Tagged With: blue signal, career advice, Career Growth, Career Networking, Connection Requests, Digital Networking, Interview Techniques, Job Applications, Job Search Help, job seekers, LinkedIn Engagement, LinkedIn Etiquette, LinkedIn Optimization, LinkedIn Profile Image, LinkedIn Profile Tips, Networking Mistakes, Online Presence, Personal Branding, Professional Networking, Professional Success, Recruiter Stories, Resume and Career Services

    Employer Branding: 5 Ways to Optimize Your LinkedIn Company Page

    June 30, 2022 by Lacey Walters

    It’s no secret that in today’s digital landscape that job seekers are turning to social media in their job hunt. With over 830 million members and 58 million companies represented, LinkedIn has become a social media career powerhouse. Every second, 95 job applications are submitted. With 50 million people using LinkedIn to search for jobs each week, the quality of your LinkedIn company page is becoming increasingly more important. Your company’s LinkedIn page could be your first impression for a potential employee, so it’s crucial that your employer branding is translated across this platform.  

    A LinkedIn company page can give viewers a lot of insights – from a general overview of your business offerings, to a direct look at company culture. Optimizing your page is essential to attracting and impressing job seekers. In fact, company pages with complete information get 30% more weekly views. Not sure where to start? Utilize these five ways to optimize your LI company page to stand out to job seekers. 

    1. Optimize Your LinkedIn Company Page for SEO 

    When it comes to attracting job seekers, searchability is one of the most important factors. Think about your customers. When they’re searching for the product/service you offer, are they going to choose the company on the first page of their search results, or the last? Most likely, they are going to go with the company in the high-ranking search position, as it assumes authority and credibility in the space. The same goes for your potential employees. Thus, it is essential to implement SEO best practices to your LinkedIn company page. 

    To optimize your LinkedIn company page for SEO, start with including industry-specific, targeted keywords into your header, about section, and posts. If you’re in a specific niche – this is your time to shine! Niched keywords are preferred by the LinkedIn algorithm, so don’t be afraid to whip out the nuanced industry jargon. Not only will optimizing for SEO make your LinkedIn company page more discoverable on LinkedIn, it will also improve the position of your page on Google and other search engines – making it easier for job seekers to find you. 

     

    2. Create an Attractive Header 

    After job seekers find your company profile, you want to grab (and keep) their attention. This can be done by creating an attractive header. The LinkedIn company page header includes two key elements: the imagery (your page logo and cover image) and tagline.  

    Imagery

    First, make sure your LinkedIn company page has your company logo uploaded. If a job seeker finds you through LinkedIn job postings or on their newsfeed, this will be the first imagery they see – so it’s important that your branding is both eye-catching and recognizable. LinkedIn recommends an image size of 268x268 pixels to ensure the highest quality. 

    Next, upload a cover image to your LinkedIn company page. When choosing a cover image, make sure the design is cohesive with your logo and brand colors. It only takes 50 milliseconds for consumers to judge the visual appeal of your brand, so it is crucial that it is consistent. Contrasting imagery will make your brand seem less credible and drive away job seekers. Additionally, when designing a cover image, take into account the space your logo will overlay on the profile. Avoid heavy text or graphics in that area so that they are not cut off. For the highest quality cover image, LinkedIn recommends 1128x191 pixels.  

    Tagline

    The tagline is displayed directly under your company name, and is one of the first things a potential employee will read on your LinkedIn company page. In 120 characters or less, it can encapsulate the who/what/why of your company. Who are you? What do you do? Why do you do it? It could be your company’s slogan, industry specialization, or a mix of both! The tagline is also a great place to include relevant keywords to increase searchability. Having an optimized, memorable tagline will draw job seekers in and entice them to want to learn more about your company. 

    LinkedIn Company Page Blog Graphic 1

    3. Strengthen Your LinkedIn Company Page Description 

    After a job seeker admires your header, they’ll navigate to your “About” section to read the company description. This section is your company’s elevator pitch – you want to pique job seekers’ interest and get them excited about what you offer. The description should include a brief summary of the company, your products/services, and any awards or recognition you have. In addition, this is where you want to highlight what sets you apart from your competitor, both as a company and an employer. Does your company have team building initiatives unlike anyone else? Unparalleled sustainability or philanthropy efforts? Show them off here! 

    With a character limit of 2,000, this section is a home-run for SEO optimization; make sure to include all relevant keywords, industry specializations, and buzz words here. When optimizing your About section, you can also add specialties that will be added below the description. These are additional keywords that can improve your searchability, so use them to your advantage. 

     

    4. Utilize Career Pages 

    According to LinkedIn, candidates are 1.8x more likely to apply for a job if they’re familiar with the company. A great way to establish familiarity is through LinkedIn’s Career Pages. These Career Pages can be used to raise awareness, drive interest to your company, and build a pipeline of candidates for open roles. Career Pages include sections for life at your company, what you do, and job postings. Note: Career Pages are a paid feature and are only available to LinkedIn company pages with the Premium Business subscription of $47.99/month. 

    Life Page

    Life pages on a LinkedIn company page allow employers to display company culture, work environment, and more through photo galleries, videos, and featured sections. Within these featured sections, employers can highlight company values, their mission, and/or benefits/perks offered. Each section is an opportunity to get the potential employee more excited about the company, so the more information given the better. Employers can also share employee content by leveraging a company hashtag (for example, Blue Signal uses #HireBlue) to compile posts from employees that are then shared to the Life page. This can give candidates an authentic perspective of life at the company, coming directly from the mouths of current employees. If you want your culture to stand out, it’s worth it to create a Life page. 

    What We Do Page

    The function of the What We Do page is to show job seekers your company’s service offerings/products in a digestible format. Instead of scrolling through dozens of webpages, they can access the information on one page within your LinkedIn company page. This style of page can be broken out into subpages of your company’s practice industries, business units, services, and/or product lines. For example, Blue Signal has career pages for our recruiting services and practice industries, such as emerging technology & IT, cloud & managed services, etc. Similar to a Life page, the What We Do page can also include company photos and employee posts. LinkedIn allows a maximum of 10 subpages to be within the What We Do page.  

    Job Page

    A job page compiles all of your job postings to one page, making it easy for job seekers to easily locate your open roles. Each LinkedIn company page is given one free job slot per month; any additional postings are a paid feature. 

    LinkedIn Company Page Blog Graphic 2

    5. Post Regularly on Your LinkedIn Company Page 

    Posting regularly on your LinkedIn company page is a great way to both grow and engage your audience. Companies that post weekly on LinkedIn see a 2x higher engagement rate than those that don’t. In addition to improving engagement, posting regularly can establish your company as a thought leader and attract candidates in your industry. It will also establish a voice to your brand that job seekers will recognize. Utilize the following types of post to diversify your postings. 

    Industry Article Share

    If you don’t have the bandwidth to write an article yourself, sharing articles or commenting on others’ can establish your expertise in the space. Be sure to follow hashtags relevant to your industry so you can be one of the first viewers to share relevant topics.  

    Highlight Your Products/Services

    Get your potential employees (and customers) excited about what your company has to offer by highlighting your products and services in posts.  

    Give an Insight to Company Culture

    Company culture is an important factor for 46% of job seekers when considering a new employer. Through posting regularly, you can give an insight to company culture by sharing posts of team building events, employee testimonials, or company values. 

    Showcase Your Accomplishments

    Is your company a great place to work? Brag about it! Sharing recognition and accolades through press releases or graphics will increase engagement and stand out to job seekers. 

    Key Takeaways 

    In order to attract and impress job seekers, your LinkedIn company page should be a reflection of your employer brand. To hook job seekers, make sure your LinkedIn company page is optimized for SEO and has an attractive header. To reel them in, strength your overview section and utilize career pages to get them excited about your company. Finally, land the catch by posting regularly and engaging with your audience. These five ways will optimize LinkedIn company profile to stand out to job seekers. 

    In today’s candidate-driven market, employer branding is especially important. If you’re unsure how to market yourself, partner with Blue Signal. Our recruiters can help enhance your employer branding to ensure you’re attracting and retaining top talent.  

    Filed Under: Blog Posts, Recruiter Tips Tagged With: Employer Branding, linkedin, LinkedIn Company Page, LinkedIn Company Page Optimization, LinkedIn Optimization, LinkedIn Profile, LinkedIn Profile Optimization, SEO, SEO best practices, social media

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