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Job Search Challenges? Overcome Frustration Here!

April 5, 2024 by Taylor Leonard

Feeling like your job search is more of an uphill battle than a straightforward path? You're not alone in facing these job search challenges. Spending countless hours tailoring resumes, navigating through the endless sea of job postings, and enduring marathon interview processes, only to be met with silence, can be downright exhausting. It's like shouting into a void and hearing nothing back—frustrating, isn't it? We totally get it. In today's digital age, the job hunt has morphed into a series of common, yet challenging hurdles. But don't worry, we're here to unpack these frustrations, offer a hefty dose of reality, and arm you with strategies to press forward. Ready to overcome job search challenges and achieve success? Let's begin.

Getting Through Applicant Tracking Systems

Ever feel like you're just a number in the job search game? Welcome to the world of Applicant Tracking Systems (ATS)—the digital gatekeepers that can make or break your application before a human eye even sees it. It's a bit like trying to get past a bouncer at a popular club, but instead of judging your shoes, they're scanning for keywords. Irritating, right? It’s a common job search challenge that makes job seekers feel reduced to a set of key words and characteristics. But here’s the deal, companies rely on ATS because it helps them manage the large number of applications they receive for each position. It’s not about making the process cold and robotic but about efficiency. Knowing this, the goal isn’t to beat the system but to understand how to work with it.

A frustrated job seeker resting her head on her hands at a computer desk, with text overlay reading: 'Do you feel like just another number to the ATS machines? You are not alone.

So, how do you make peace with the ATS and still manage to showcase your unique self? First off, try to think of the ATS as your initial audience, not an obstacle. Incorporating relevant keywords from the job description into your resume is key. But don’t just stuff them in, weave them into your accomplishments and experiences in a way that feels natural and authentic. Use both the full forms and acronyms of professional certifications and qualifications since you never know which version the ATS is programmed to pick up. And remember, a clean, simple format does wonders. Some ATS systems can get tripped up by fancy graphics or unusual fonts, so keep the layout straightforward and professional. Lastly, don’t forget the power of human connection. Networking can often get your resume directly into the hands of a hiring manager, bypassing the ATS altogether. By combining the science of ATS optimization with the art of personal branding, you turn what feels like a robotic gatekeeper into a launchpad for your career, effectively navigating through one of the key job search challenges.

Optimize Your Resume for ATS

Tailoring Resumes and Cover Letters (Again & Again)

Diving into the job search pool with one generic resume and cover letter might seem like a time-saver. But let's be real, it's like using a fishing net with too wide of a mesh—you end up catching nothing at all. It's downright exhausting to tweak and tailor every single application, pouring your energy into highlighting how you're the perfect fit for each unique role. You're not alone in feeling this is a daunting task. Yet, in today's ultra-competitive job market, overcoming these job search challenges by standing out from the sea of applicants is more crucial than ever. This is your moment to shine, to show potential employers not just that you want the job, but why you're the one they've been searching for. It's about making a memorable first impression, and unfortunately, a one-size-fits-all approach just doesn't cut it.

A distressed job seeker with hands over her face in front of a laptop, with a fact stating '75% of resumes are never read by a human.

Furthermore, how can you tailor your applications without burning out? You can overcome this common job search challenge by starting with a solid foundation: a well-crafted master resume and cover letter that encapsulate your skills, experiences, and achievements. From there, customization becomes a matter of strategic tweaks rather than a full rewrite each time. Focus on aligning your document with the job description. Highlight the experiences and skills that match the role's requirements, using the same language and keywords they do. This doesn't mean losing your unique voice, rather, it's about making your relevant qualifications impossible to overlook. And for efficiency's sake, maintain a portfolio of your most impactful projects and roles to easily swap in details that resonate most with each position. Remember, quality beats quantity every time. A handful of thoughtfully tailored applications are far more likely to land you interviews than dozens of indistinct submissions. By streamlining your approach, you ensure your applications are both high in quality and impactful, making the best use of your time and energy.

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Craft the Perfect Cover Letter

Lengthy Interview Processes

The journey from application to offer can sometimes feel like a marathon with no finish line in sight, epitomizing one of the most daunting job search challenges many face. After the initial thrill of landing an interview, the energy and excitement begin to die down as you're ushered through round after round of discussions, tests, and tasks. It's not just tiring, it can drain all your motivation, leaving you wondering if there's an end in sight. We hear you. It's incredibly challenging to keep spirits high when the process drags on longer than expected, especially when you're juggling multiple prospects or currently employed. However, it's crucial to understand that, from the company's perspective, these lengthy procedures aren't about putting candidates through their paces for the sake of it. It's about ensuring a perfect match — for them and for you. Each interview round is a step towards finding a role where you'll truly thrive, contributing to and enjoying a fulfilling career. This extended process is as much for your benefit as it is for the company's, turning what feels like one of the toughest job search challenges into an opportunity for both parties.

Surprised man receiving an email notification for another job interview.

Navigating this marathon requires a blend of patience, organization, and perspective. Start by keeping a detailed log of your interviews: whom you spoke with, key discussion points, and any follow-up actions you need to take. This not only helps you stay organized but also prepares you for future rounds. Don't hesitate to follow up after interviews with a thank-you note, reiterating your interest and how you can contribute to the team. This keeps you on their radar and demonstrates your enthusiasm for the position. Moreover, try to view each interview as a unique learning opportunity, regardless of the outcome. Reflect on the questions asked and how you responded. What can you improve? What did you excel at? This mindset not only prepares you for future interviews but also aids in personal and professional growth. Remember, with each step, you're getting closer to finding a role that's not just a job but a perfect fit for your career path.

Navigating Post-Interview to Job Offer
Stay Positive in Your Job Search

Getting Ghosted (Not Hearing Back)

There's a unique kind of disappointment that comes from refreshing your inbox, hoping for a response to your application or follow-up after an interview, only to be met with silence. This 'ghosting' in the professional realm can feel particularly personal and stands as one of the more disheartening job search challenges many face. After investing time and energy into applications and interviews, being left in the dark isn't just frustrating, it can be downright discouraging. You might question your worth or wonder what you could have done differently. It's important to acknowledge these feelings—they're valid and shared by many in the job search process. However, it's also helpful to understand that the silence often isn't about you personally. Many companies, overwhelmed by the volume of candidates or internal priorities shifting, might not have the resources or processes in place to provide individual feedback to every applicant.

A ghostly figure with glasses and a cap, humorously representing the anxious wait for a job interview callback, with a clock in the background.

So, how do you push forward after being ghosted? First, it's critical to set a timeline for your follow-up. A well-crafted, polite follow-up email a week or two after your interview or application can remind hiring managers of your interest and potentially prompt a response. However, it's also important to continue applying to other opportunities in parallel. Don't pause your job search waiting for one company to get back to you. Diversifying your applications can help maintain momentum and reduce the sting of any one ghosting incident. Additionally, use this time to reflect on each experience. Can you identify any areas for improvement in your resume, your interview technique, or even the types of roles you're applying for? Each application and interview is a learning opportunity, laying the groundwork for future success. Remember, perseverance and resilience are your allies for overcoming challenges in your job search journey. Keep moving forward, and the right opportunity will come along.

Common Job-Search Mistakes
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Don’t Fall for Job Scams

In the vast ocean of job opportunities online, not every listing leads to safe shores. The frustration and potential heartbreak of stumbling upon a fraudulent job offer are real and, unfortunately, an all-too-common job search challenge. Imagine the excitement of finding what seems like a perfect match, only to discover it's a mirage created by scammers. This reality check might seem daunting—job scams are indeed pervasive, lurking in the most unsuspecting places, waiting to prey on the hopeful and unsuspecting. Recognizing this is crucial, not to discourage you, but to arm you with awareness. The digital age has multiplied the avenues for scammers to operate, making vigilance an essential component of your job search toolkit.

The image portrays a person draped in a white sheet like a ghost, wearing a cap and glasses, looking at a clock, symbolizing the tense and suspenseful period of waiting for a job interview callback. It visually represents the anxiety and the 'ghosting' that candidates sometimes feel after an interview, with no immediate response from potential employers. This whimsical yet relatable depiction serves to discuss strategies to effectively deal with the uncertainty during the job search challenge, ensuring applicants remain optimistic and proactive.

Staying vigilant means being equipped with the knowledge to spot red flags from a mile away. If a job offer seems too good to be true, it probably is. Be wary of offers that come without an interview, request for personal financial information, or ask you to pay for training or materials. Genuine employers will not ask for money in the recruitment process. Another key strategy to overcome this job search challenge is to research the company thoroughly. Look for online reviews, check their presence on business registry databases, and verify the email addresses involved in communication. If in doubt, reach out directly to the company through official channels to confirm the legitimacy of the job posting. As you navigate these waters, remember, the goal is not to scare you into inaction but to prepare you to proceed with confidence, ensuring you’re moving towards legitimate opportunities that align with your career aspirations.

How To Spot & Report Job Scams

Conclusion: You’ve Got This!

In conclusion, navigating the myriad of job search challenges is undeniably tough, but it's important to remember that each step you take is a part of a larger journey toward finding your ideal role. Whether it's refining your resume, navigating interviews, or dealing with the silence after sending out applications, these experiences are building blocks, shaping your resilience and adaptability. If there’s one thing we hope you take away from this article, it’s that you’re not alone. Every challenge, every hurdle, is shared by countless others striving to find their perfect role. It's not just about the end goal but also about growing and learning along the way. So, as you continue to push forward, keep in mind the value of perseverance, the importance of self-care, and the strength found in community. With your eyes on the prize and your spirits lifted, the right opportunity is out there waiting for you. Keep going—you've got this.

Need help navigating your job search?

Our friends at Resume and Career Services are here to help you overcome the all-too-common job search challenges. Whether you're looking for guidance on crafting a standout resume, tips for acing your next interview, or strategies to manage job search stress, they have got you covered. And for an extra boost, check out their YouTube channel — a treasure trove of free resources designed to support your job search and career growth. Let's make your job search journey less daunting and more successful, together.

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    Filed Under: Career Advice Tagged With: Applicant Tracking Systems, Avoiding job scams, career advice, Career Development, Career Transition, Cover Letter Crafting, Effective Job Hunting, ghosting, Interview Follow-Up, interview preparation, Job Application Strategy, Job Hunting Strategies, Job Market Trends, Job Offer Negotiation, Job Search Motivation, Job Search Stress, Job Search Tips, Networking Strategies, Online job search, Overcoming Job Search Challenges, Personal Branding, Professional Growth, Recruiter Help, Resume Optimization, Resume Tailoring, Resume Writing

    Recruiter Horror Stories: LinkedIn Etiquette Gone Wrong

    October 30, 2023 by Taylor Leonard

    Navigating LinkedIn is like finding your way through a lively networking event—only this one never ends. When used well, LinkedIn offers opportunities to grow your career, connect with professionals, and showcase your expertise. But in the wrong hands, even the best intentions can lead to recruiter horror stories. 

    This blog dives into the do’s and don'ts of LinkedIn etiquette, told through real recruiter stories that serve as both lessons and warnings. Whether you're looking to build connections or avoid common networking missteps, these tales will guide you toward smoother interactions—and maybe even spare you from becoming a LinkedIn legend for all the wrong reasons. 

    Connection Request Catastrophes

    Connection requests seem simple, but even minor mistakes can turn them into a LinkedIn etiquette nightmare. Let’s take a look at a recruiter’s real-life story where poor outreach made a lasting bad impression.

    Cartoon Blue Signal recruiter looks annoyingly at the computer screen when she witnesses a LinkedIn etiquette horror as she receives a connection request rudely asking of her help with no polite professionalism.

    Story 1: The Hauntingly Impersonal Connection

    In a peculiar turn of events, a seemingly innocuous connection request caught the attention of a recruiter. Intrigued, they accepted the request, only to be met with an initial message that read, 'Hi, I'm interested in the job position you posted. Can you help me?'

    The message was unfortunately filled with mystery, lacking the job position title nor the company name. Despite the impersonal nature, the recruiter decided to give the connection seeker a chance, hoping it was simply an oversight.

    However, what followed were not only impersonal interactions but also disappointingly rude and persistent messages, turning what should have been a professional connection into a full-blown nightmare of spammy and discourteous engagements.

    LinkedIn Etiquette Lesson: The Power of Personalization

    The lesson here is clear, personalization is paramount when sending connection requests. To avoid becoming a LinkedIn etiquette horror story, remember to craft personalized connection requests that express your genuine interest in connecting with the recipient. Engage in a brief, respectful introduction and, if appropriate, mention common interests or connections. Here are a few tips to enhance the impact of your connection request:

    • Personalize Your Requests: Craft individualized connection requests for each recipient. Mention why you want to connect or something you both have in common.
    • Keep it Professional: Avoid generic or overly casual language. Maintain a professional tone in your request.
    • Respect Boundaries: Don't immediately bombard new connections with job applications or sales pitches. Build rapport before making requests.
    • Highlight Mutual Interests: If applicable, mention shared interests, groups, or connections to establish common ground.
    • Maintain Professionalism: Uphold the integrity of your LinkedIn interactions by ensuring your connection requests are both respectful and tailored to the recipient's professional interests.

    Furthermore, by using these tips as guidelines, you enhance your chances of connecting with others. Additionally, you maintain the professionalism and integrity of your LinkedIn interactions. For a deeper dive into this topic, visit Resume and Career Services’ LinkedIn YouTube playlist to further educate yourself.

    Profile Etiquette Nightmares

    Your profile on LinkedIn is your digital business card. A well-maintained profile can attract recruiters, but a poor one can make them think twice. When your profile falls short of LinkedIn etiquette standards, even great candidates can get overlooked.

    Blue Signal Recruiter looks shocked at his screen as he sees a candidate LinkedIn profile with a picture of him drinking a cocktail on the beach in his swim trunks for his profile picture.

    Story 2: Headshot Horrors

    One day, while scrolling through LinkedIn, a recruiter stumbled upon a profile that sent shivers down their spine. The profile image was not only more reminiscent of a beach vacation than a professional headshot, but it was also of bad, pixelated quality. It featured the candidate on a sun-soaked beach, shades on, sipping a cocktail. Although an enticing vacation photo, it was far from the professional image one expects on a platform like LinkedIn.

    LinkedIn Etiquette Lesson: The Importance of a Professional Profile Image

    Continuing our discussion, it is apparent that your profile image on LinkedIn should reflect your professional side. A picture is worth a thousand words, and on LinkedIn, it should speak of your competence and approachability. Here's how you can ensure your profile image matches professional LinkedIn etiquette standards:

    • Choose a Clear Headshot: Select a high-quality headshot where your face is clear and well-lit. Avoid using group photos or distant shots.
    • Dress the Part: Dress as you would for a job interview. Business attire is often a safe bet, but choose clothing that aligns with your industry norms.
    • Mind the Background: Opt for a neutral, uncluttered background that doesn't distract from your face.
    • Maintain a Friendly Expression: Smile, look approachable, and maintain eye contact with the camera.
    • Update Regularly: As you gain experience and your appearance changes, make sure to update your profile image.

    To round off, consider this bonus tip: if you're struggling to capture a professional image, consider using AI headshot generators. These tools can help you create a suitable headshot that aligns with professional standards and enhances your online presence.

    Posting and Engagement Frights

    LinkedIn is all about building connections through posts and meaningful engagement. However, not all posts leave the right impression. Some can violate LinkedIn etiquette, damaging a candidate’s reputation and professional prospects.

    Blue Signal Recruiter looks at phone to see a candidate going on a rant that is very unprofessional on LinkedIn

    Story 3: The Ghostly Rant

    A recruiter was scrolling through their LinkedIn feed when they encountered a frightening post from a job seeker. The post was a scathing rant about past employers, filled with bitterness and negativity, a clear breach of LinkedIn etiquette. The individual's words were a stark contrast to the professionalism typically expected on the platform.

    What made matters even worse was the way this individual responded to comments. Rather than engaging in constructive conversations, they lashed out at anyone who offered a differing perspective, ultimately turning the post into a heated and unprofessional exchange.

    The recruiter, who was considering the individual for a potential job opportunity, was disheartened by the negative tone of the post and interactions. It made them question the job seeker’s ability to maintain composure and professionalism in a professional setting – and ultimately they were no longer considered for the opportunity.

    LinkedIn Etiquette Lesson: Constructive Posting and Engagement

    Taking away a valuable lesson from this account, it is important to remember, LinkedIn is a platform for professional growth. Knowing this, it's essential to maintain a positive constructive tone in your posts and interactions. Here are some guidelines for posting and engaging effectively on LinkedIn:

    • Be Constructive: Share insights, experiences, and perspectives in a constructive and positive manner. Avoid using the platform as a place to vent or criticize.
    • Engage Respectfully: When engaging with comments on your posts or others', always maintain a respectful and professional tone. Disagreements can be handled gracefully.
    • Focus on Value: Share content that provides value to your network. Informative, insightful posts can help you build a positive professional reputation.
    • Think Before Posting: Before hitting the "Post" button, consider the potential impact of your words and how they reflect on your professional image.

    Moreover, by following these guidelines, you can make the most of your LinkedIn presence, fostering constructive interactions and leaving a positive impression on potential employers and connections.

    Networking and Messaging Nightmares

    Networking on LinkedIn should be about building meaningful connections over time. However, some candidates take things too far, turning what could have been a good relationship into a cautionary tale of poor LinkedIn etiquette.

    Blue Signal Recruiter looks at phone shocked to see a potential candidate has bombarded her LinkedIn inbox with messages asking for help. What a LinkedIn etiquette nightmare.

    Story 4: The Overzealous Candidate

    A recruiter received a connection request from a job seeker. Always eager to discover new potential candidates, the recruiter accepted the request.

    However, what followed was a networking nightmare. The job seeker, driven by an intense desire to secure employment, inundated the recruiter's inbox with a relentless stream of unsolicited messages. Each message conveyed their desperation for a job, detailing their financial struggles and personal challenges. While the recruiter empathized with the situation, the overwhelming nature of the messaging began to border on unprofessionalism.

    Despite the recruiter's diplomatic attempts to guide the job seeker towards a more balanced and authentic networking approach, the barrage of messages persisted. What began as a promising networking opportunity soon turned into a tale of an overzealous candidate who pushed the boundaries of professional networking.

    LinkedIn Etiquette Lesson: Networking with Authenticity

    The lesson here is clear: for job seekers on LinkedIn, it's essential to approach networking with professionalism and authenticity. Here are some guidelines to ensure you don't cross the line into overzealousness:

    • Balance Your Messaging: While it's important to express your eagerness to secure a job, ensure that your messages are balanced and respectful. Avoid overwhelming recruiters or connections with unsolicited, desperate messages.
    • Express Your Value: Instead of focusing solely on your needs, also emphasize the value you can bring to potential employers. Showcase your skills and qualifications as an asset to your network.
    • Respect Professional Boundaries: Recognize the boundaries of professional interactions and respect the personal space of recruiters and connections.
    • Maintain a Positive Tone: Approach networking with a positive and optimistic tone. Highlight your enthusiasm for potential opportunities without resorting to desperation.

    In summary, by adhering to these guidelines, job seekers can network authentically on LinkedIn, increasing their chances of making positive connections and leaving a favorable impression on recruiters and potential employers.

    Conclusion

    As we emerge from the chilling tales of LinkedIn etiquette gone wrong, remember that the digital landscape can be filled with ghoulish encounters. But fear not, with the right knowledge and a touch of professionalism, you can navigate LinkedIn with ease. Whether you've encountered spooky LinkedIn stories of your own or you're looking to enhance your professional presence, there's help available.

    Unlock Your LinkedIn Potential with Resume & Career Services

    If you're looking for additional guidance and resources to master LinkedIn etiquette and enhance your career prospects, Resume and Career Services (RaCS), has you covered. RaCS is your one-stop destination for comprehensive career advice, and LinkedIn optimization.

    RaCS offers a wealth of insights through a series of courses, each packed with 10–15 lessons, available on their YouTube channel. These courses cover a wide range of topics, from creating a winning LinkedIn profile to mastering interview techniques. Whether you're a recent graduate, a seasoned professional, or anywhere in between, RaCS provides the knowledge and tools you need to excel in your job search.

    In addition to their educational resources, RaCS offers a suite of services to take your professional profile to the next level. They provide expert resume writing services, ensuring your resume stands out to potential employers. Moreover, RaCS specializes in LinkedIn profile optimizations, enhancing your digital presence to attract recruiters and employers.

    With RaCS as your career partner, you're equipped with the expertise and tools needed to navigate LinkedIn and your job search with confidence and success. Your LinkedIn journey doesn't have to be a horror story. Let's make it a professional tale worth telling!

    Explore all Resume and Career Services has to offer!

    Blue Signal: Your Path to Professional Success

    At Blue Signal, we understand the challenges that job seekers face in today's competitive market. That's why we're proud to partner with RaCS, collaborating to provide you with comprehensive support on your career journey.

    When you partner with RaCS, you're also introduced to an experienced Blue Signal recruiter. Blue Signal specializes in connecting top talent with leading companies across various industries. With the support of our recruiting experts, you're well-positioned to land your dream job and embark on a path to professional success.

    Browse our extensive job board!

    For ongoing support, resources, and updates, make sure to follow both Blue Signal and RaCS. Together, we provide the tools, guidance, and connections you need to achieve your career goals and conquer the world of LinkedIn with professionalism and confidence.

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      Filed Under: Uncategorized Tagged With: blue signal, career advice, Career Growth, Career Networking, Connection Requests, Digital Networking, Interview Techniques, Job Applications, Job Search Help, job seekers, LinkedIn Engagement, LinkedIn Etiquette, LinkedIn Optimization, LinkedIn Profile Image, LinkedIn Profile Tips, Networking Mistakes, Online Presence, Personal Branding, Professional Networking, Professional Success, Recruiter Stories, Resume and Career Services

      How to Optimize your LinkedIn Profile – Candidate Edition

      November 12, 2020 by Lacey Walters

      A CareerBuilder study found that 58% of employers conduct social media screenings to look for information supporting a candidate’s qualifications for a job. If the decision came down to you and another candidate - with the same exact qualifications AND a strong LinkedIn following - who do you think they would choose? 

      Today, your online presence is nearly as important as your in-person presence when it comes to landing a job. 70% of employers use social networking sites to research candidates during the hiring process. With such a heavy reliance on online personas in decision making, it’s important to understand the message that your profile sends to potential employers. Just as you would work to continually update and optimize your resume before applying for a role, follow these guidelines to maximize the use of your LinkedIn profile in finding your next job. 

      Increase Engagement

      LinkedIn has over 760 million users, 260 million of which log on monthly. In order to stand out and stay relevant in the sea of professional profiles, you can differentiate yourself by consistently engaging with your industry. Share content and voice your thoughts on current events. Discuss the newest methods and technologies, and discover new ways to master your craft. By keeping up to date on market trends, and reacting to shifts constructively with your connections, you are positioning yourself as a subject matter expert in the space.

      LinkedIn Candidate Optimization Blog Graphic

      However, this only works if you have the right audience to engage with. Make sure to make relevant connections on LinkedIn - with coworkers, thought leaders, colleagues, and other people in your industry. Hopefully, when a hiring manager comes to investigate your online presence, they may see a mutual connection in your midst that can speak to your standing in the market, your work ethic, and much more. In short, you're judged by the company you keep. If people see mutual connections on your profile, they're more likely to trust you in turn. By building your network on LinkedIn, you are building your personal brand.

      Optimize for SEO

      Companies these days have to have a strategy for Google SEO if they want to stay relevant. Can you imagine going to a restaurant in a new city that doesn’t show up on the first page of search results when you look up “food near me”? Even if you walked by their location, you probably wouldn’t trust it. It’s the same concept! How will employers find you if you don’t show up in a search for your industry and role? In order to rank high in standard industry searches, you have to optimize your LinkedIn profile for SEO. A good way to start is to include industry-specific, targeted keywords into your headline, about section, and prior experience. List your skills, even if they seem arbitrary. The LinkedIn algorithm prefers niche industries and keywords - so the more keyed in you are with industry jargon, the higher you will rank in a LinkedIn search for professionals in your target market. 

      Utilize All Available Advantages 

      The great thing about social media is that reality is what you make it online. LinkedIn gives you several different ways to up your profile game, that go beyond years of experience or super technical know-how. In just a few minutes, you can do a few key things to instantly make your profile more appealing. For example, make sure you are using an appropriate, simple, high-quality headshot as your profile picture. (No, this does not include mirror selfies or pictures of you hanging out at a bar on the weekend.) LinkedIn suggests your face make up 60% of the image frame, among a few other pro tips. The same goes for your cover photo! Just by adding something other than the standard blue background, you’re already ahead of the game. Better yet, include things like a tagline, your other social media handles, a clever call to action, or just something that speaks to your target audience. 

      Next - and this might be a no-brainer - make sure to include compelling copy in your profile sections. Use your summary to talk about your professional goals or highlighted achievements. In your experience section, include some of those SEO keywords we talked about to build a better picture of your current projects, background, and previous responsibilities. If applicable, fill out other sections like education, volunteer experience, certifications, awards, and accomplishments. This helps you rank higher on LinkedIn search results, and gives you more opportunities to connect with someone reading through your page. People landing jobs because they attended the same alma mater as the hiring manager isn’t unheard of! 

      Finally, make sure to try and capitalize on the recommendations and endorsements as much as possible. List your skills in the relevant section and connect with your past colleagues, managers, and classmates. No one can speak to your ability to thrive in a  future job than those you have already worked with, who know what you’re made of. You even have the option to ask for a recommendation from your connections list! It’s basically a built-in letter of recommendation when used right. 

      Maintain Authenticity 

      Quite possibly the most important thing to remember is to maintain your authentic voice on LinkedIn. Just like adding misleading information on resumes, fabricating things online can also have some negative consequences. Trust us, people can tell! Use the correct dates, numbers, GPAs - all of it. With people having such public lives online, something as simple as posting the incorrect graduation date, then having a picture posted of your actual graduation the year before, can give a potential employer some red flags. No one likes to join a professional network online just to be sold something, including a false perception of their colleagues. So, the best thing to do is be yourself - professional, but yourself. 

      Post about your work-life balance, your “origin story” of how you got into your profession, or even try to find new members to join your co-ed weekend soccer league you formed with your old college classmates. Better yet, explain your career progression. That gap in employment you might have been worried about including on a resume could be something completely appropriate to post on LinkedIn. If the reality is that you took time off to help out the family business in a role outside your area of professional focus, it may be too personal to include in your resume. Meanwhile, sharing the same story on a social site would make perfect sense. Being open about your experiences, even if they don’t relate to the job you want, can still speak greatly to your character and supplement your LinkedIn page. Authenticity draws people in, and it can help make real connections. In a world where we have lots of shared experiences, like having to work from home during a pandemic, talking about it on social media can help you find common ground with people in and outside your network. It’s refreshing and, when done appropriately, can help build your brand and give you a voice you wouldn’t be able to fit onto a hardcopy resume. When you’re looking to get hired through social media, you want to make sure that you show up to that job as the same person they saw online. Personality and all! 

      Download our LinkedIn Optimization Cheat Sheet

      LinkedIn can be an incredible tool in building out your personal, professional brand. Social media is emerging as a major player in the job market - luckily as something that’s user friendly, easy to manage, and accessible to anyone with an internet connection. As you build and optimize your network, and set goals for your career progression, keeping up with the latest and greatest in talent acquisition technology can propel you to the top of the hierarchy of potential hires. When considering a move, utilize Blue Signal’s knowledge as a resource along the way. Contact us, or explore our site, to find more information on best practices for marketing yourself as a top-tier candidate in your industry. 

      Partner with us.

      Set up a free consultation with a recruiting manager. Whether you’re expanding your team or looking to make a career move, we can help.

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      Filed Under: Blog Posts, Career Advice Tagged With: Authenticity, engagement, hire blue, Industry Insights, linkedin, Personal Branding, resume, SEO, social media, Talent Acquisition, technology

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