How to Grow During a Recession: Top 5 Things You Can Do to Recruit and Hire

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It’s no secret the fear of a recession is on the rise. According to a recent article by CNBC, “A U.S. recession is ‘quite likely’ next year as persistent inflationary pressures force the Federal Reserve to shift interest rates higher than expected.” As you can see, the experts agree a recession may be coming in 2023. Knowing an economic downturn is likely, you may wonder how to grow during a recession.

Blue Signal is here to answer that question. There are many things your company can do to grow during a recession and stay ahead of any economic downturn impact to your business. Our team is deeply involved in understanding the current market trends that will make a difference to your hiring strategy; an approach that is crucial for growth during a recession. While economic downturns can be scary, they also foster unique opportunities to take advantage of. According to a study from Bain & Company, there are 47% more “rising star” companies during declines than in stable economic periods. So, what makes a “rising star” company despite the consequences of an economic decline? Keep reading to learn the top five things you can do to recruit and hire during a recession.

Top 5 Tips Include:

Image of people sitting around table discussing with text overlay of five things you can do to grow during a recession.

First, What NOT To Do – A Hiring Freeze

As the fear of the recession settles in, news of layoffs begins. While downsizing may seem like the safer route, it can also bring serious consequences to your company. A hiring freeze could result in loss of profits, the opposite of its intended purpose to reduce costs. According to The Human Capital Hub, a hiring freeze can cause a decrease in productivity, bad publicity, fewer opportunities for development, and responsibilities burdening for current employees. Research of past recessions found “companies that reacted very negatively to the recession remained flat, while those companies that doubled down and took advantage of competitive moves to drive growth, actually had outsized growth coming out of a recession” according to Bain & Company.

Rather than halting all hiring, begin by strategizing your hiring plan moving forward. It’s important to distinguish what your company needs most to succeed and grow during the recession. An economic challenge can be a great opportunity to grow, and the first step is to have a recession proof hiring plan. During a recession, it’s important to be more strategic and stay ahead of the challenges that may arise. In fact, a report from ZoomInfo found “the companies that take a more focused and targeted go-to-market approach come out on top.”

To Grow During a Recession, Conduct a Skills Gap Analysis

A skills gap analysis is a vital tool to utilize to identify what skills your workforce possesses and what they lack, especially if you want to grow during a recession. Conducting a skills gap analysis can help ensure the organization is ready for any changes and challenges that may lie ahead. “The analysis will prompt essential management questions, expose latent staffing problems, and map out a path to increased efficiency and productivity” states a report from SHRM. The skills gap report can guide hiring priorities, create opportunities for training and development, and provide insight on where to allocate funding.

Steps to conduct a skills gap analysis listed on an image of a hiring manager analyzing a graphed hiring growth plan.

Find the Right People

It’s important to not cast your hiring net too wide. Utilizing the results from a skills gap analysis, companies can narrow down their search to fit their crucial hiring needs. According to Forbes, it’s important to focus on quality over quantity, despite the increased competition during this time. Now is the time to reach back out to passive candidates and seize the opportunity. A report from the Harvard Business Review recommends asking top leaders within your company “to list three to five great players they would have liked to have hired over the past five years and then check in with those people.” With layoffs on the rise, the Harvard Business Review suggests this is the perfect time to “source potential candidates from target sectors and companies who may now be either jobless or open to change.”

"Quality over Quanity" graphic overlayed on an image of a business woman pointing to herself in happiness with her thumbs up.

Offer Competitive Salary and Benefits

During economic downturn, companies are focusing their search on highly qualified individuals to fulfill their open roles, making the talent pool more competitive than ever. As a result, competition drives up the price of high-impact workers. So, ask yourself, is your company offering an appealing package? Research from SHRM found that U.S. salary budgets are projected to grow, on average, just over four percent for 2023. The report also stated that “the labor market, inflation, and hiring and retention pressures were cited by respondents as key decision drivers in setting pay budgets for 2023, along with concerns over economic pressures.”

But what if you don’t have the capital to increase salaries? If you don’t have room to increase your salary budget, consider offering non-monetary benefits like remote work, unlimited PTO, volunteer time off, and more. Offering remote opportunities can increase your talent search pool, provide your company with a competitive edge, and help save money. That’s right, according to findings from Fortune not only do employees save money by working remotely, but it can benefit your company too! Offering non-monetary benefits can greatly impact your ability to grow during a recession, without costing your business.

Focus on Company Culture to Grow During a Recession.

While economic declines can be stressful, it is important to not lose focus of building a positive company culture. SHRM states, “while it's tempting to focus on the bottom line and keep costs down, remember that your employees are your most valuable asset.” If employees are unhappy, they will not perform well and if performance is down, so is business. By building a positive, diversified, inclusive work environment, your company will stand out to job seekers and help to retain your current workforce by keeping them happy.

A group of employees high fiving with a quote overlayed on the image reading "By building a positive, diversified, inclusive work environment, your company will stand out to job seekers and help to retain your current workforce."

In Conclusion

The challenges of keeping your company afloat during an economic downturn can be intimidating, and trying to grow during a recession may be even more daunting. With these five strategies to grow during a recession, your company will be equipped to not only survive but excel. As recruiting experts, Blue Signal has the industry knowledge to help your company navigate your hiring efforts during these difficult economic declines. When planning your recruiting strategy during a recession, remember to consider ways to build resiliency into your workforce. By staying clear of hiring freezes, conducting a skills gap analysis, narrowing your search for the right candidates, offering competitive pay and benefits, and focusing on the company culture, your company can find growth amid the recession. If you want to grow during a recession but are unsure of where to start, contact our team at Blue Signal today to schedule a call and address your hiring needs.

Building an Effective Recession Hiring Plan

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As the end of 2022 rapidly approaches, many companies are beginning to look forward to the new year. This is the best time of year for planning and goal setting – which includes curating a hiring plan! It is exciting to anticipate future growth and accomplishments, however, we would be remiss to not address the impending recession. While experts agree a global recession is likely coming at some time in 2023, it is nearly impossible to predict its severity or length. No matter the case, many companies will likely feel the effects of the upcoming recession.

Not all hope is lost, though! In fact, a report from NACE provided an encouraging statistic showcasing that employers project a 14.7% increase in hiring for the class of 2023 college graduates. With all of that in mind, it is crucial to build an effective recession hiring plan to not just survive, but thrive through the recession and beyond. As a senior leader, it’s important to create a recession hiring plan, commit to it, and follow through. In times of uncertainty, your team will be looking to you for guidance, so it is crucial that you remain transparent and carry out your recession hiring plan. But how?

Bar grpah showing NACE study on hiring trends fro college graduates with 2023 outlook

2023 Hiring Outlook

The first step in building an effective recession hiring plan is to evaluate the future hiring landscape. The US talent acquisition outlook is always challenging, and that trend will likely prevail in 2023 due to the fear of a recession and its effects. One positive prediction from experts is the expectation that demand for workers in America will continue to outpace supply in 2023. In addition, businesses will also face greater demand for highly skilled workers that local talent cannot cover. This means the 2022 trend of remote work dominating job openings is here to stay. This is an advantage when building a recession hiring plan as hiring managers will be able to source and hire talent outside their area!

Why It’s Important to Have a Recession Hiring Plan

It may seem counterintuitive, but a recession can be a great opportunity for a company to grow. Hiring and retaining high-quality workers is an essential growth strategy amid an impending recession. In fact, Bain & Company's research of past recessions showed a glaring difference in the outcomes of businesses that remained assertive in a slow economy, compared to those that took a more conservative approach. Also, companies that have continued to hire during a recession have been able to take advantage of the market. If you can, make it a priority to look for new hires during a recession — you may find the best talent is suddenly available. Since this type of financial climate can ultimately impact your bottom line, having a clear sense of your needs and filling and retaining your crucial roles first can help you streamline your budget without sacrificing essential hires. Therefore, it’s important to be even more strategic when it comes to your recession hiring plan in order to stay ahead of the challenges of a recession.

Three women working collaboartively with ideas ona whiteboard. Reasons to have a recession hiring plan listed in the foreground

Strategies for Building a Recession Hiring Plan

Thus far, we have addressed concerns regarding an impending recession and looked at predicted hiring trends for the coming year. Also, we’ve discussed the “why” behind building your company’s recession hiring plan. Now it’s time to look at the “how.”  Both facets of your recession hiring plan will help you determine the best path to hiring and success through the recession, as well as beyond it.

Look Beyond Layoffs

Companies that emerged from prior recessions the most successful, leaned less heavily on layoffs to cut costs, and relied more on operational improvements as a part of their recession hiring plan. It is well known that layoffs can hurt team morale and dampen productivity. Across-the-board pay cuts or hiring freezes that fail to consider employee productivity have been found to backfire, damage morale, and drive away the most valuable employees. However, some layoffs are inevitable during an economic downturn. If your company layoffs are unavoidable, consider utilizing an outplacement program like the one provided by Resume and Career Services. This program strives to soften the impact of displacing employees by providing expert resources, tools, and skills needed to find a new position fast.

Diversify Talent Sourcing

A recession can serve as a time for your company to seize the opportunity for recruiting new and unique talent. In fact, 44% of business owners who participated in a Universum survey said they would cast a wider net to attract new talent. There are two ways to go about diversifying where you find talent to enhance your recession hiring plan. One way is to look outside of local regions in which you typically recruit. By removing geographic limitations on job searches and considering remote applicants, you can truly hire the best of the best — not just the best of who’s located nearby. Another way is to be open to candidates who may not be an exact fit for the role but are looking for growth opportunities and have the drive to learn a new skill in your industry. While focusing on work experience alone may make them look less qualified on paper, transferable skills are valuable and often make up for any gaps in experience. These candidates also give you the opportunity to train them on your specific business processes without their sometimes biased, past experiences interfering.

Leverage Recruiters

According to a LinkedIn article on 2023 job trends, we can expect an uptick in candidates partnering with recruiters. Therefore, companies should consider partnering with a recruitment agency that already has a thorough recruiting process — one with the expertise, experience, time, and resources to pitch your organization to top talent and successfully attract those individuals to your company.

Partner with Blue Signal's Recruiting Team!

Good recruiters will specialize in an industry and have a finger on the pulse of hiring trends affecting that market, as well as a network of top talent looking for new opportunities. It is especially important to keep a recruiter in your back pocket that has solid relationships with sought-after, passive candidates. This will give your recession hiring plan an advantage in the recruiting process without spending valuable time sourcing candidates on your own.

BAckground is group of employees wokring together to develop a recession hiring plan. The foregraound lists the three main points to keep in mind when developing the recession hiring plan.

As leaders in the recruiting industry, Blue Signal is uniquely aware of hiring challenges, especially during an economic downturn. However, there are ample opportunities for growth and a lot to look forward to in 2023 despite overall projections showcasing a daunting landscape. The number one thing hiring managers and departments can do in the face of these predictions is formulate a strong recession hiring plan and follow through. This recession hiring plan should include strategizing beyond just layoffs, casting a wider net of potential candidates, and leveraging recruiters to gain access to industry trends and top-tier candidates. Not sure where to start? Reach out to the team at Blue Signal today for an intake call to address your hiring needs.

Accounting Certifications to Advance Your Career

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This year, the global accounting services market value is expected to reach $868 billion – and projected to grow by 6% by 2031. Due to the expansive growth, the industry is experiencing, competition in the accounting field is at an all-time high. To combat this curve, adding one or more accounting certifications to your resume may be just the thing to land you a new position or promotion to advance your career. Further, the market shows that only 36% of accounting professionals are satisfied with their job. This means an increased number of accounting professionals are on the job hunt – which means more competition.

But with an overwhelming amount of accounting certifications to choose from – how do you know which is right for you? First, you’ll need to assess where you are in your career and where you want to go. Take the time to narrow in on the desired industry you want to practice accounting in, what position you will be targeting next, long-term career goals, and the budget you have to pursue a certification.

Once you’ve mapped out your situation, the selection process will become much less daunting and the right certification for you will be clear. To get started, check out these top six accounting certifications that will get you noticed in your current role or set you up for success in your upcoming job search.

Top 6 Accounting Certifications

List of accounting certifications

#1 Certified Public Accountant (CPA)

A Certified Public Accountant is defined as a trusted financial advisor who helps individuals, businesses, and other organizations plan and reach their financial goals. According to a recent study, 52.7% of accountants in the US are CPAs. It has also been noted that this certification is the most in-demand credential, even above an MBA. Obtaining a CPA license gives accountants the right to practice public accounting within their state.

CPA Certification Process:

The licensure process to becoming a CPA follow the 3 E’s – education; exam or uniform CPA examination; and experience. The requirements for education will vary by state/jurisdiction but all require at least 150 semester hours to complete this step. Next, candidates need to complete the uniform CPA exam which is computer-based and consists of four sections. Those sections include Auditing and Attestation (AUD); Business Environment and Concepts (BEC); Financial Accounting and Reporting (FAR); and Regulation (REG). Question types include multiple choice, simulation, and written communication. Candidates need to receive a passing score of 75 on a 0-99 scale. In regards to experience, many states require the candidate to have 1–2 years of experience under a CPA.

Practicing CPA’s must maintain their accounting certifications through Continuing Professional Education (CPE), which is typically 40 hours per year. Overall, any accountant looking to pursue and/or practice public accounting is required to be licensed as a CPA within their state/jurisdiction.

Price:

Total cost of obtaining a Certified Public Accountant certification is about $3,025.

#2 Chartered Global Management Accountant (CGMA)

The Chartered Global Management Accountant (CGMA) designation is the premier management accounting credential. Through this certification, candidates advance their skills in finance, operations, strategy, and management, helping them to further their accounting career. Overall, this designation was created in 2012 to recognize a unique group of management accountants who have reached the highest benchmark of quality and competence. The CGMA certification is backed by tools, webinars, reports, and research that challenge thinking and keep candidates at the top tier of their profession. It’s even been reported that 91 of the Fortune 100, and 95 of the world’s top 100 brands choose CGMA designation holders over others.

CGMA Certification Process:

Those looking to earn the Chartered Global Management Accountant designation must complete the CGMA Finance Leadership Program. This course is similar in scale and skill as a master’s degree. Overall, the program is set up to be convenient, personalized, and comprehensive, as it offers an intuitive system interface, intriguing content, and progress you can track. The program is divided into three levels – operational level, the management level, and the strategic level. Each of these levels will continue to build on skill and knowledge learned from the previous one. For those who have already received relevant accounting certifications or degrees, may be eligible to skip certain levels, resulting in a faster completion.

Once enrolled in this program, candidates will complete the coursework and case study exams. After working through the Finance Leadership Program coursework, you will need to complete a minimum of three years of practical work experience before applying for the CGMA certification online.

The CGMA Finance Leadership Program really pushed me to think about taking my knowledge one step further beyond just producing accurate financials.”

- Susan Groover, CPA & CGMA holder

Price:

The CGMA Finance Leadership Program is offered in one-, two- or three-year subscriptions. If completing all three levels, the total cost is $6,375. Also, for those who are Certified Public Accountants, there is special pricing available. Once you’ve earned your CGMA designation, there is an annual fee of $395 to maintain it.

#3 Chartered Financial Analyst (CFA)

The Chartered Financial Analyst (CFA) is an advanced charter for those who wish to expand their knowledge and skills. This certification allows candidates to thrive in the highly competitive accounting/finance industry. The CFA charter is designed to enable accountants with a heightened expertise and real-world skills in investment analysis. This designation is for all industry experience levels, from practicing investment professionals, students, or those looking to switch careers all together. Those who hold a CFA charter occupy a range of investment decision-making roles, with the majority of professionals being Research Analysts or Portfolio Managers.

This specific designation brings major value within the evolving industry and truly provides a leg up when it comes to competition. As a globally recognized credential in the investment management profession, the CFA charter shows employers your dedication and skill-level. When presented with a CFA, investment employers take notice in understanding it represents a higher standard.

CFA Certification Process:

To achieve a Chartered Financial Analyst charter, candidates must complete the CFA Program along with acceptable work experience requirements. The CFA Program tests the fundamentals of investment tools, valuing assets, portfolio management, and wealth planning. Overall, this program contains three levels of curriculum, each with its own exam. Each level will build on the prior level and become increasingly more complex as candidates advance. On average, candidates report investing over 300 hours of study in advance to successfully passing each level. Paired with the curriculum, the CFA Institute offers candidates innovative study tips and prep providers with extra exam prep courses and materials to ensure program success.

All three levels of the program focus on knowledge surrounding the same overarching themes, but differ in exam style and format. These levels cover the following ten topic areas, ethical and professional standards; quantitative methods; economics; financial statement analysis; corporate issuers; portfolio management; equity investments; fixed income; derivatives; and alternative investments.

The Level I exam consists of 180 multiple choice questions, split between two 135 minute sessions. Level II exam consists of 22 item sets comprised of vignettes with 88 accompanying multiple-choice questions. Lastly, the Level III exam will then consist of 11 item sets comprised of vignettes with accompanying multiple-choice items and 11 constructed response (essay) questions.

Price:

The total cost for the CFA Program is $3,050 – $3,950, depending on fee deadlines. The CFA Institute also offers scholarships to help make the CFA Program more accessible for all.

#4 Certified Management Accountant (CMA)

The Certified Management Accountant (CMA) certification has been the global benchmark for management accountants and financial professionals for over 50 years. CMAs bring strategic thinking, applied work experience, and the ability to convert data into dialogue. The overall goal of the CMA certification is to give candidates the ability to explain the "why" behind numbers, not just the "what." In turn, this gives those greater credibility, higher earning potential, and ultimately a seat at the leadership table. On average, those who complete the CMA certification receive a 58% increased salary advantage compared to accountants without the certification.

CMA Certification Process:

The CMA certification exam process is taken in two parts, covering 12 competencies. Part one focuses on financial planning, performance, and analytics. These topics include external financial reporting decisions; planning, budgeting, and forecasting; performance management; cost management; internal controls; and technology and analytics. Part two of the exam then focuses on strategic financial management topics that include financial statement analysis; corporate finance; decision analysis; risk management; investment decisions; and professional ethics. Background requirements for the CMA certification include a bachelor's degree or other professional accounting certifications and two years of work experience.

Preparation for the CMA certification can be accomplished either in a live or virtual classroom, both on your own time. Methods and materials are selected on an individual basis to best match the way each candidate studies.

On average it takes about 12-18 months to complete both parts of this certification. It’s recommended to plan on spending about 150-170 hours of study prep, per part. Based on a recent report, candidates on average can expect $1,696 or more in returned lifetime earnings for every hour of study time they complete.

Price:

For professional members, the cost of the CMA certification includes a $280 entrance fee and $460 exam fee (per part), totaling $1,200. For student/academic members, the entrance fee is $210 and each exam fee is $345, totaling $900. The Institute of Management Accountants (IMA) also offer a group staff enrollment program to companies looking to help their employees close the skills gap and gain a competitive edge in the market.

#5 Certified Internal Auditor (CIA)

The Certified Internal Auditor (CIA) designation has been setting the standard for excellence within the auditing space for over 40 years. As the only globally recognized internal audit certification, the CIA designation is the overall best tool to communicate knowledge, skills, and competencies. This certification will ensure candidates can effectively carry out professional responsibilities for any internal audit, anywhere in the world.

Upon completing this certification, auditors will be able to distinguish themselves from their peers as well as enhance credibility and respect, sharpen skills and proficiencies, increase advancement and earning potential, and demonstrate understanding and commitment. With over 170,000 CIAs in 170+ countries awarded the designation; the CIA is proven to be the certification most valued by employers of internal audit professionals.

CIA Certification Process:

To be accepted into the CIA program, the candidate must either, hold a bachelor’s degree or higher; hold an active Internal Audit Practitioner designation; or possess five years of internal auditing experience. This experience can be in any of the following: internal audit, quality assurance, risk management, audit/assessment/disciplines, compliance, external audit, internal control. A character reference signed by a CIA, CGAP, CCSA, CFSA, CRMA, QIAL, or the candidate's supervisor, is also required to apply.

Once candidates have been accepted into the CIA program, they must pass all three CIA exam parts. Part one of the CIA exam is the essentials of internal auditing. It covers six domains focusing on the foundation of internal auditing; independence and objectivity; proficiency and due professional care; quality assurance and improvement programs; governance, risk management, and control; and fraud risk. This section is made up of 125 questions and is 2.5 hours in length.

Part two, the practice of internal auditing, covers four domains focused on managing the internal audit activity, planning and performing the engagement, and communicating engagement results and monitoring progress. Candidates must complete 100 questions within 2 hours.

Lastly, part three is an additional 2 hours and 100 questions on business knowledge for internal auditing. This section reviews four domains focused on business acumen, information security, information technology, and financial management. To prepare, the IIA provides sample CIA exam questions and answers to use as insight into what types of questions to expect.

Price:

Pricing for the Certified Internal Auditor course varies based on membership. The total price including application and all three exam fees for IIA members is $940, non-members is $1,445, and students is $740.

#6 Certified Information Systems Auditor (CISA)

The Certified Information Systems Auditor (CISA) certification is a world-renowned standard of achievement for those who audit, control, monitor, and assess an organization’s information technology and business systems. Overall, the CISA certification proves your expertise in the following domains, information systems auditing process; governance and management; information systems acquisition, development and implementation; information systems operations and business resilience; and protection of information assets.

The average salary of a CISA holder is $149K and acquiring this designation, on average, results in a 22% pay boost and 70% on-the-job performance improvement. With over 151K+ certification holders, the CISA certification is the clear choice for those looking to prove their expertise in IS/IT auditing, control, and security.

CISA Certification Process:

Eligible candidates for the CISA certification must have five or more years of experience in IS/IT audit, control, assurance, or security. The exam is split up into five domains, which include information system auditing process; governance and management of IT; information systems acquisition, development, and implementation; information systems operation and business resilience; and protection of information assets. The total length of the exam is 4 hours and is constructed of 150 multiple choice questions.

ISACA offers a variety of exam preparation resources including group training, self-paced training, and study resources to help ensure exam success. Once candidates take the exam in an approved proctored setting, they will receive their score immediately on the screen after completion. ISACA uses and reports scores on a common scale from 200 to 800. 450 or higher is considered a passing score.

Taking and passing the ISACA certification exam, candidates must submit their application along with a $50 processing fee. All CISAs must adhere to ISACA’s Code of Professional Ethics, Terms of Use, and Privacy Policy, as well as Continuing Professional Education (CPE) Policy, and Information Systems Auditing Standards.

Price:

Exam registration fees for the CISA certification are based on membership status at the time of exam registration. Price for ISACA members is $575, and $760 for non-members.

Accounting Certifications Wrap-up

Regardless of the certification you choose, having an additional designation of expertise on your resume ensures an industry advantage when making career moves, big or small. If you’re feeling overwhelmed with which of these accounting certifications is right for you, take it one step at a time. Narrow down your options based on skill-level, career goals, and budget. Upon completing which ever certification you choose, be sure to stay up to date on their renewal processes and update your resume and LinkedIn profiles to ensure you get the most out of your hard work.

If you’re still not 100% sure which accounting certifications would be best for you, contact a BSS recruiter to help you decide and see which career path makes the most sense!

Using Employer Marketing to Overcome Talent Shortages

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With talent shortages on the rise, it’s more important than ever to know how to appeal to potential applicants and future employees through employer marketing. Having a good opportunity is no longer enough to cut it. In fact, 69% of candidates said they would reject an offer from a company with a bad employer brand, even if they were unemployed. Believe it or not, the fear of unemployment isn’t enough on its own to overcome a negative employer brand.  

On the flip side, 41% of passive candidates said they would accept a new position without an increase in pay if the company had a good employer brand. A positive employer brand is all it takes to overcome the stigma associated with a lateral move for nearly half of the workforce. Not to mention, a positive employer brand is enough to catch the attention of a happily employed candidate. 

Employer marketing is the first impression a candidate has with your company. Your employer marketing should answer any questions they may have about company culture, values, your mission, who you serve, what you do, and where the company is headed. In this blog, we will discuss how to better market yourself as an employer to win the war for talent.  

Marketing Your Company Culture  

As cheesy as it may feel, marketing your own company’s culture is really the only way to get the information out there. No one else is going to brag for you! To give your employer marketing the direction it needs, follow these steps.  

 Find Your Value Proposition  

Ask yourself, “why would someone want to come work for my company over others?” This is your value proposition! Maybe you’re known as an innovator in your industry space. Lean into that by mentioning the opportunity to be at the forefront of that innovation. Advertise opportunities for furthering a candidate's knowledge on the topic.  

business people looking at laptop

Perhaps you’re a smaller company, and the value you can provide candidates with is that personal touch. Describe your company’s culture and the close-knit internal communication. Advertise the flexibility you provide employees when it comes to making their schedules or working remotely. Really lean into the growth potential within a small but growing company. People will be intrigued by the opportunity to be a part of building something.  

Make Candidate Inquiries Accessible Through Employer Marketing  

In today’s job marketplace, candidates will be cross comparing your company and the opportunity you provide with other companies. Make their decision an easy one by addressing their questions up front!  

Make Your Value Proposition Accessible on a Careers Page  

When applying, a potential candidate should be able to go to your website and find answers for all their employer-based questions about your company. Due to this, you need to have a careers page on your website that outlines your culture, benefits, and more so that candidates can easily make a connection with your employer marketing. Build out this careers page by highlighting your value proposition as well as your mission statement, photos of your employees, workplace perks, and your internal initiatives.  

Better yet, ask your existing employees for testimonials, so potential hires can hear about your company from the source. Ask for confidential feedback and use the good stuff on your website. Any other feedback, leverage to make your company a better place to work. After all, the best employer marketing is honest employee satisfaction.  

Aim Existing Company Branding Toward Employer Marketing 

Understandably, most company branding is aimed toward customer acquisition efforts. Websites and other company collateral is usually created and used to market toward your customer base, not potential employees. However, these two ideas don’t have to be mutually exclusive. You’d be surprised to know that 29% of customers surveyed by Edelman said that in order to become a loyal customer, they need to know the business they shop frequent treats its employees well. This means that in order to wow your customer base, you need to be marketing to employees and potential hires as well.  

worker handing customer a package

Benefits of Employer Marketing on Your Customer Base  

By investing in your employer marketing you’ll encourage consumers to trust your brand more, too. For instance, if your company is branded as a sustainable choice for consumers, tell your company story and demonstrate how you apply that same mission/vision with employees. By making that connection known, and covering topics like corporate social responsibility, you’ll multiply your brand strength on both fronts. This makes it easier for both audiences to make a connection with your brand.  

Employer Marketing Through Social Media 

In the same spirit, leverage your existing company social media mediums to get the message out there about your employer brand. Share information on these pages about company culture, employee events, internal programs, and more. Be sure to take photos at team gatherings and give followers an inside look into what a day-in-the-life is like within your company. People trust brands they deem to be authentic, and what’s more authentic than leveraging your current employees as part of your employer marketing strategy?  

In order to stay relevant in this ever-changing hiring landscape, you have to prioritize employer marketing as part of your hiring strategy. Your employer brand will be unique to your company, so do what feels authentic to you and your workforce. If you want support along the way, talk to one of Blue Signal’s expert recruiters today about how you can improve your employer marketing to win this war for talent.  

Confidential Search: What are the Benefits and When is It Necessary?

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According to CNBC, 70% of jobs are never published publicly – and a large part of this number comes from jobs filled through a confidential search. When filling any position, there are many things for a hiring manager to consider. The first, and most important decision, should be whether the job needs to be posted publicly or kept confidential throughout the search process. When it comes to conducting a confidential search, there are many factors that make hiring more tedious. Because of this, most companies choose to outsource these roles to recruiting firms experienced in this type of search.

But what is a confidential search? When is it necessary? And why should you look to recruiting firms to conduct them? In this blog, we’re diving into all the instances when a confidential search is important and the benefits of partnering with a trusted recruiter for these types of roles.

What is a Confidential Search?

A confidential search is when a company is seeking to fill a position without advertising or alerting their employees, competitors, and/or clients that the job is open. When choosing between a traditional search and a confidential search, there are a few simple factors that determine which is needed. How you’ll advertise the role, how you’ll source candidates, the urgency of filling the position, and of course, the level of confidentiality desired, all should be considered.

Whether a position is vacant, newly created, or replacing a current employee – conducting a confidential search could be essential. When filling a confidential search, companies can’t carry out typical advertising and job postings online like they usually would. This results in much more time sourcing candidates in a more hands-on and direct way. Even without typical job postings live online, keeping an open position confidential can still be difficult to do for an internal talent acquisition team if not experienced.

Confidential Search Tips

When is a Confidential Search Necessary?

Replacing Executives or Management Positions – Avoiding Leadership Gaps

The most common reason companies choose to conduct a confidential search is when they’re replacing high-level positions in leadership. Based on a recent LinkedIn poll we did with our followers – 70% of hiring managers agreed that they conduct a confidential search when replacing an executive-level role. When planning to replace a current employee, especially one with a high level of responsibility, it’s better if they aren’t tipped off about the change before coverage has been arranged. Ideally, you’ll have a replacement lined up and ready to step in when the time comes, avoiding any gaps in leadership.

In general, the process of filling executive and senior management roles take longer than lower level roles. According to Monster, the average time it takes to fill an entry- to mid-level role is about eight weeks, while a high-level role can take anywhere from six months to a year. This makes it even more important to ensure the position isn’t left empty, when possible.

Exploring New Sectors/Products/Industries

Another common reason hiring managers choose a confidential search is when their company is rolling out a new product line, business model, secondary company, etc. In most cases, it’s important to keep industry competitors in the dark about upcoming expansion news until the public launch date. Posting detailed job openings that obviously allude to new product development, sector expansion, or a first-of-its-kind service, can lead to increased market competition. When looking to launch any type of industry disruption, being first to market is key when filling a need or service gap. No matter the industry, every company has competitors, and you never know who’s keeping a close eye on you as competition.

Experiencing Internal Changes or Reorganization

Companies going through drastic internal changes such as mergers, IPOs, or restructuring may want to keep certain open positions quiet. Often, these situations can be sensitive information when it comes to internal staff. If you have not made the big announcement yet, posting certain job titles may give it away. The last thing a company needs when going through an organizational change is panicked employees – which can often lead to early resignations. In these situations, a confidential search can also ensure you’re not deterring candidates from applying. Outsiders may see these changes as the company being unstable and would result in less of an applicant pool to choose from.

For the same reason, you also don’t want to put off your clients by the amount or type of jobs you have posted online. This can be especially true for executive level roles. Even if a current employee in leadership is retiring and aware of the hiring need, it still might be a good idea to fill their role confidentially to avoid clients questioning internal stability. Many companies also need to consider their competitors in this same situation. If competitors see a time of weakness for your business, they may begin to pose a bigger threat and possibly poach your customer base.

Reducing High Volumes of Unqualified Applicants

When it comes to a globally recognized brand name or commonly sought after company, it’s always better to hire confidentially. This helps avoid receiving an overwhelming number of unqualified applicants to sort through. If a role is going to be highly desired among a large group of candidates, (i.e., a sales executive at a Fortune 500 company) you can expect hundreds or even thousands of applicants. With such a large number of applicants, it’s likely only a small percentage will be fully qualified for the position.

Conducting a confidential search also helps to avoid candidates from adjusting and falsifying experiences and skillsets on their resume before they apply. Unfortunately, this can be a common occurrence and if you’re not familiar with the signs of a candidate exaggerating during interviews, it can lead to a bad hire – meaning the search process has to begin again. When a candidate connects with a recruiter, they are asked to present a resume before they are even sent the job description. This helps ensure you’re getting an accurate representation of the candidates’ authentic experiences.

Confidential Search Benefits

Benefits of Outsourcing a Confidential Search

Stress-Free Process

Overall, partnering with a recruiting firm ensures a stress-free environment for you and your staff. As mentioned, one small mistake can void confidentiality all together in a job search, causing a stressful hiring process for you and your internal hiring team. When using a recruiter who is experienced in confidential search, you can be confident that the position will be filled the right way.

Not to mention, an extra layer of confidentiality can be put into play when recruiters use NDAs in their search process. This is something Blue Signal does with 100% of our candidates. Having candidates sign NDAs before moving forward in the interview process and discussing company information is a great safety net to ensure confidentiality. Signed NDAs hold candidates accountable, so they don’t communicate any details related to the job opportunity with others. Recruiters also can guarantee an exclusive list of candidate outreach, so the info doesn’t get into the wrong hands. This is done by sourcing passive candidates rather than posting detailed job descriptions on online job boards.

Larger Candidate Pool

Because confidential searches are made primarily through passive candidates you can guarantee a much larger candidate pool, but without the added time screening unqualified candidates up front. Passive candidates are people who aren’t necessarily looking for a job change. They are thriving in their current role, which means regular job posts don’t typically reach these top performers. Recruiters can reach out to passive candidates directly and communicate the opportunity on a personal level. Through these one-on-one conversations, they’re able to relay certain aspects and details about the role that may pique their interest in making a move.

Save Time

Overall, facilitating a confidential search requires much more time to source and review talent. Studies have shown that 44% of candidates don’t receive feedback from a potential employer for weeks after applying. Not to mention, tests have found that the average hiring manager looks over a resume for only six to seven seconds. When working with a recruiting firm, especially on a confidential search, they are able to get back to candidates FAST and take the time to review each resume in full detail.

Recruiters also take on the added inconvenience of conducting initial candidate screenings and phone interviews. This allows them to fully vet candidates for your role before their resume even comes across your desk. Not to mention, the candidate will be fully briefed on the confidential aspects of the role and meet with you only after signing an NDA. This then allows you to interview candidates in detail without the stress of exposing sensitive company information.

Continued Recruiter Support

One of the most beneficial reasons to work with a recruiting firm during a confidential search is the overall partnership you receive along the way. Throughout the process, you’ll have the opportunity to gain expert-level advice, learn about best practices, and get questions answered by your recruiter. Once your recruiter identifies a great candidate, your partnership doesn’t end after the candidate’s first day. Recruiters are industry experts, and they are there to act as a partner for you and your company’s goals long-term. A great recruiter will offer support throughout new hire onboarding processes and candidate retention. Furthermore, once your recruiter understands your company’s goals, they can keep you in mind when another ideal candidate comes along in the future.

Conclusion

In the end, a confidential search done in partnership with a best-in-class recruiting firm will protect your team, brand, and drive authentic alignment with your hires. Blue Signal keeps 100% of our searches confidential, regardless of the type of search our clients choose. This helps us better protect the hiring manager’s time, gives us an exclusive candidate pool, and allows access to our own audience – which is wider than theirs on their own.

It’s important to remember, confidential searches can be much more difficult for non-experienced hiring managers. Don’t risk it – a minor slip up can cause a snowball effect and blow confidentiality fast. This is why we always recommend getting help from an experienced recruiting firm for all confidential searches. If you’re ready to partner with an expert or want to learn more about our search processes, reach out to us and we’ll connect you with a recruiter who is specialized in your industry.

Closing the Confidence Gap

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While the world of work has been making strides to make it a more equitable place for women and minorities, it's still not where it should be – but maybe not for the reason you think. Despite the rise of diversity, equity, and inclusion (DEI) initiatives, corporate responsibility, fair hiring practices, and an emphasis on representation – the system is still geared to better serve men. Hewlett Packard found that women only apply for jobs when they have 100% of the qualifications listed in the job description, whereas men are comfortable applying when meeting just 60%. This is a large detriment to women in the workforce because it limits their visibility to companies that are hiring. Here is how you can help close this confidence gap and level the playing field when it comes to job applicants.  

 

Defining the Confidence Gap  

As stated above, studies have proven that there is a confidence gap that occurs when women apply to jobs versus when men apply to jobs. The “confidence gap” is the difference in confidence between men and women applying to open positions. Men are more likely to apply to jobs they are less confident about meeting all the criteria for, whereas women typically only apply to a job when they are confident they meet all the criteria.  

 

What the Confidence Gap Doesn’t Address  

However, this finding doesn’t address all the variables behind applying to jobs. As many have speculated since the original Hewlett Packard findings were released, this confidence gap could be attributed to several other factors.  

Women Are More Selective  

A study by LinkedIn found that women are 14% less likely to apply to jobs they review than men, even though they are browsing roles at the same rate. This finding suggests that the gap may not be about confidence, but rather more about their perceived success rates. Women want to respect the guidelines of the posting and tend to only apply to jobs they believe they could actually be offered. In this instance, this selective nature is attributed to a respect for everyone’s time and energy, and not a lack of confidence.  

Recruiting is a Human-Based System  

Although recruiting has been automated by applicant tracking systems and other advanced technology, it’s still largely a human-based system and is therefore affected by human faults. That same LinkedIn report found that when women appear in a recruiter's search results, they are 13% less likely to be viewed than a man’s profile in the same search results. Gender bias is an unconscious bias that can play into a person’s perceived notion of a candidate, and unfortunately can also stack the odds against women.  

Organizational Bias  

Just as individuals can harbor unconscious bias, so can organizations. Oftentimes, systems within an organization can inadvertently reward men more than women. The first example that often comes to mind is the “old boys club” that tends to promote men at greater rates than women. When hiring, bonuses, promotions, and other company recognition is based on favor from leadership, it can create gender biased results.  

 

How to Close the Confidence Gap – and Address Its Ancillary Issues  

No matter the source, whether it’s lack of confidence or biases in the hiring system, it’s clear to see that there is still room for improvement when it comes to closing this gender-based gap. Here are some steps you can take at your organization to ensure an equitable candidate journey for everyone.  

Confidence Gap Blog Graphic

Address the Confidence Gap in Your Job Postings 

Many companies have started to adopt jargon within their own postings that directly addresses the confidence gap proven by Hewlett Packard. At Blue Signal, we recently implemented the same practice and began including the following phrasing in all our own internal job postings:  

“Don’t meet every single requirement? Studies have shown that women, minorities, and individuals that identify as a part of the LGBTQ+ community are less likely to apply to jobs unless they meet each and every qualification listed on a job description. At Blue Signal, we believe in more than a checklist when it comes to finding the perfect person for a role. In order to further build more inclusive and diverse workplaces, and should this role sound exciting to you, we encourage you to apply anyway. You may be just the candidate we are looking for.”    

Create something similar that fits the tone and messaging of your own company. This way, when women or other minority groups go to apply, they will see this as encouragement and a direct reflection of your organization’s commitment to equity. You’re sure to see results as your applicant pool becomes more diverse!  

Ensure Equitable Practices within Hiring, Promotions, and Other Internal Recognition  

Most importantly, make sure you are auditing your current internal systems to ensure equitable practices throughout the candidate journey. Equity must be prioritized after hiring in order to make a true, lasting impact. Make sure there are concrete, well-communicated goals in place for promotions, bonuses, raises, and other recognition so it’s not based on favor. Then, follow up by monitoring the progress of all employees through their careers to make sure both men and women are being promoted at the same rate.  

Address Gender Biases in Your Recruiting Practices  

Finally, have the conversation and take the proper steps to remove gender bias in your recruiting and hiring processes. Educate your hiring managers on gender bias so that they can address it within themselves. Leverage ATS systems that remove names and pronouns in resumes so that hiring managers are making selections on candidates to screen that aren’t based on presumed gender. Work with recruiting firms that address gender bias in their processes.  

 

Conclusion  

Unfortunately, the hiring systems in place today inequitably favor men over women. It’s our job to make sure we actively counteract this by addressing gender biases in our business practices. By taking accountability and adjusting our processes, together we can close the confidence gap.  

To learn more or get started on your own hiring equity journey today, reach out to Blue Signal’s DEI certified recruiting team. As your partners in the hiring process, we’re here to get your organization on the right track.  

The 5 Recruiting Metrics Every Business Should Measure

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Hiring is one of the most important business decisions any company can make. However, many companies are unsure where to start when it comes to talent acquisition and often overlook key recruiting metrics. Hiring blindly can lead to poor candidate support, turnover, and lost recruiting dollars. In 2021, a bad hire was estimated to cost a business anywhere between $17K to $240K.  

While hiring based on instinct can sometimes yield some lucky results, it isn’t a great strategy for long-term growth. In order to make the most informed hiring decisions now and in the future, businesses should measure and monitor these 5 essential recruiting metrics.  

 

#1 – Time to Fill/Hire  

When you have a position open up, it’s important to know your timeline. Of all recruiting metrics, this should be evaluated first. Setting timeline expectations can help internal stakeholders like teams and managers allocate proper resources to cover in the interim. The average time to fill a position is 42 days. Use this as a benchmark to ensure your business is able to hold out on operation of that role for at least that long. If not, that indicates that you will either need to reprioritize hiring, or come up with a short-term solution until you get the right person on board.  

After you’ve set an estimated timeline, get ahead of the urgency by identifying funnels and streamlining your hiring process. As you go through the motions, watch to see what steps in the process take up the most time. Look for ways to speed them along, or remove them altogether. Regardless, it’s important to address common mistakes that could slow down the hiring process. After all, this could be the make or break of the candidate’s experience.  

A study by Cronofy found that 43% of candidates have dropped out of a hiring process due to scheduling delays. That means that you could lose nearly half of your qualified applicants simply because it takes too long to process them. Assess your hiring bottlenecks early and often so you don’t miss out on top candidates due to poor task allocation and time management.  

 

#2 – Attrition/Turnover  

Next, it’s pertinent to know your company’s recruiting metrics surrounding attrition. By looking at the turnover rate of a candidate’s first 12 months on the job, you can determine the effectiveness of your recruiting and onboarding processes.  

For instance, if you find that you have a rather high turnover rate for new hires, you might want to assess whether or not the job postings are accurately setting the expectations of the role. Are you being transparent throughout the interview process about what it will look like? Is your onboarding training setting these candidates up for success? Or does it need to be reevaluated?  

Regardless of the cause, high turnover signifies a lack of communication somewhere in the process leading to costly falloffs. Research by Brandon Hall found that great employee onboarding can improve retention by 82% and productivity by 70%. Essentially, it pays to be conscious of the candidate experience!  

 

#3 – Cost Per Hire  

Speaking of payoffs, it’s important to prioritize cost per hire among your core recruiting metrics. This should include job board fees, time spent by hiring managers in interviews and screening resumes, ATS system subscriptions, and any agency fees. Divide that grand total by the total number of hires you’ve made to determine your cost per hire!  

This metric is critical. It would be impossible to know whether your optimized recruiting efforts from any of these other steps are having effective ROI/cost savings if you don’t measure cost per hire. Not to mention, it will be important to know how much money you spend on recruitment annually when you begin planning and budgeting. Whether you’re scaling your business, planning for retirements, or getting ready to reorganize, it’s good to know your cost per hire.  

Recruiting Metrics Blog Cost Per Hire

#4 – Quality of Hire  

Similarly, it’s important to track the quality of the candidates you hire. Although less data-driven, this step falls high among recruiting metrics because it can help you determine whether or not your recruiting process is yielding the results you want. To accomplish this, you’ll want to monitor the performance of each new hire’s first year on the job. Track things like time to onboard, assimilation into company culture, and their impacts on the business.  

For example, how much revenue did a salesperson help produce in their first year compared to what you’d expect from someone in their position? Or, think about a marketing hire – did they contribute innovative ideas to the team resulting in audience growth?  

If you discover that the quality of your hires does not match what you need from them for the roles you are recruiting for, this is a good indication to adjust your tactics and target a new talent pool. By measuring this success rate, you will also be able to forecast the impacts on the business you need to get to the next level - i.e. if you want to hit $10M in sales next year, you’ll need to know how many new salespeople you will need to hire to get there. Nailing down this recruiting metric can help you plan ahead.  

 

#5 – Diversity of Candidates  

Diversity, equity, and inclusion (DEI) benchmarks are becoming more prominent in sourcing goals for companies across the nation – especially as studies continue to show that the more diverse the team, the better they perform and innovate. Therefore, DEI is here to stay among the top recruiting metrics to measure.  

To reach your own DEI goals, you’ll need to ensure your candidate pipeline is bringing in a diverse pool of applicants. Leverage Equal Employment Opportunity (EEO) dashboards, candidate surveys, and hiring feedback to gauge where you stand today. Then, adjust your approach to meet the diverse candidates where they are online and in person. Most importantly, leverage resources – whether remote or in person – to foster the best environment for DEI within your existing team. As your candidate pool becomes more diverse, so will your company – and that will result in increased revenue, employee engagement, and more.  

 

Let’s Review – Your Recruiting Metrics 

Hiring should be a top priority for all companies, because when you have the right team, you will garner the best results. Whether your goal is to increase revenue, scale to handle new projects, or expand your service offerings – it all starts with the right hire. By tracking the right recruiting metrics, you will be able to address areas of improvement in your process and ultimately make better hiring decisions.  

Recruiting Metrics Blog Review

All companies need help when it comes to hiring – and the best resource can be found within their industry. Leveraging a recruiter in your industry saves money, time, and results in better hires and a greater impact on the business. For hiring help within telecom, wireless, manufacturing, healthcare, emerging technology, IoT, accounting and finance, human resources, lighting, cloud and managed services, cybersecurity, information technology, logistics and supply chain, plastics and packaging, food and agriculture, and medical industries – contact a Blue Signal recruiter to get you on the right path.  

Top 20 Interview Questions to Ask a Sales Executive

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Sales roles in particular have some of the highest turnover rates when compared to any other department or industry. Because of this, it’s important to productively utilize your time interviewing, on-boarding, and training a new sales executive. As a hiring manager, it’s crucial you go into each interview as prepared as possible in order to make the best decision.

Asking the right questions during an interview will lead to key insights you’ll need when weighing the options. Information related to the role, company culture, and a candidate’s work ethic are all important to touch on. Use this list of interview questions as your guide next time you’re hiring a sales executive. You may be surprised to see what insights you’re able to gain when you dive deeper than the stale “walk me through your sales experience” type of inquiries.

Sales Executive Interview Guide

Personality & Relationship Skills:

1. What’s your favorite part of a sales job/process? Least favorite?

This response will offer key insight when fitting candidates to your exact sales role. For example, if the role you’re looking to fill is 60% cold calling/prospecting and the candidate replies with this being their least favorite – the role most likely isn’t a fit. Often, sales executives will shy away from admitting something they don’t enjoy in fear of not coming across as a team player. There are multiple ways to frame this ask if you don’t think you’re getting a straightforward answer from a candidate. Asking “In your last position, how much time did you spend cultivating customer relationships versus hunting for new clients? Did you enjoy that?” often does the trick.

2. If you asked your manager what your biggest strength and weakness is, what would they say?

Asking sales executives about their strengths and weaknesses may seem like a basic interview task but it’s common for a reason. Framing this from the perspective of their current or previous manager will give you even more insight to their past experiences. This will also shed light on the candidate’s confidence level in those roles. Often, sales executives will dodge the weakness aspect of the question. Don’t take “none” for an answer and try to uncover how they are at “selling” themselves, and how they are at critical thinking/problem-solving.

3. Given these three terms: promotion, money, and recognition; put them in their order of importance.

This question will give insight into what a sales executive values in both their career and in life. As a follow up question, ask them to explain what each of those terms look like to them. Their answers will explain what they’ll be motivated most by and what they’ll use as a benchmark for success. Be sure to leverage the answer if you end up managing them, and you’ll already be ahead of the game.

4. If you had no obstacles and could start your dream job tomorrow, what would that role look like?

This more creative way of asking the tired “Where do you see yourself in 5 years?” question will keep an interviewee on their toes. It still allows you to break down their short-term and long-term goals, but also sidesteps the possibility of a candidate providing a manufactured answer. Oftentimes, the 5-year question usually prompts a response that the candidate thinks you want to hear.

Regardless, planning for the future of any employee you decide to hire is important. Thinking in terms of the future benefits not only the sales executive, but the manager and company as a whole as well. When forecasting team strategy, you’ll need to know your sales executives are here for the long haul. To help avoid even higher turnover rates, asking this question weeds out the candidates who aren’t truly passionate about the position, and helps you determine whether or not you’d be able to offer them their dream job, either now or in the future.

5. Tell me about a time when you collaborated with other sales team members and those outside of the sales team.

This answer will be key when deciding if they’re a team player or a lone ranger in the field. If one or the other is important to the role, the response can be extremely useful. In most sales roles, relationship building and collaboration skills are essential, so don’t be shy with follow up questions if you need more information! Asking “What impact were you able to make or what goals did you achieve?” can lead to further insights. Again, this will depend on the exact position the interview is related to. If the role will have a high amount of internal collaboration with a team – focus on that, and vice versa.

Ideal Work Environment Insights:

6. What type of work environment do you thrive in?

This question and answer often gets overlooked but can be one of the most detrimental if discovered post-hire. In order for a sales executive to thrive in any position, the environment and culture around them needs to be a fit. Take the candidate’s response and compare their preference to the environment they will be in at your company. Does it seem like a match? If you don’t value the same things here, turnover can be expected and moving forward with the hiring process wouldn’t make sense.

Another thing to consider is that all 2022 hiring trends point to the remote and hybrid workforce continuing to grow. Experts predict that by 2025, roughly 36.2 million employees in the US will work remotely. If the role you’re hiring for permits, be sure to ask candidates key questions surrounding their remote working experience. Ask if they thrive most in a remote, hybrid, or in-office work setting. From there, you should be able to gauge if they require consistent team interaction to succeed, or if they are sufficient working independently majority of the time.

7. Have you ever had a manager you didn’t like? Why?

Management styles can alter the success of a hire in the same way as a work environment. Dive deep into the candidate’s ideal management style and compare it to your own. Can you see yourself working closely with this candidate? Do they seem eager to learn from you and willing to take direction? These are all good follow-up questions to ask yourself after reflecting on their answer.

Also, be sure to note how they portrayed their past experiences. Did they bad-mouth their previous manager, or did they offer facts and expand on the lesson they learned from their experience? Venting and talking negatively about a past role or leader can be a sign of arrogance and lead to a toxic relationship down the road.

8. Which sales metrics do you pay attention to and why?

In sales, personal drive is essential. Asking what metrics they specifically look at when determining success for themselves will give great insight into how they operate. Are they motivated by the same things you use to track success and promotions? If not, it may be hard for the sales executive to feel fulfilled and experience growth in the role.

Ability to Remain Resilient:

9. What do you do to regroup and recover when you have a bad day? Bad week? Bad month?

Sales requires a lot of resilience and the ability to deal with rejection frequently. Asking if sales executives have an established coping mechanism will be telling in how dedicated they are to succeeding in their role. You’ll also be able to reflect on how much experience they’re bringing to the table. This is especially important if the role you’re hiring for will require a lot of cold-calling. Have the sales executive provide personal examples of this experience, which will shed light on how they’ve succeeded in previous roles.

10. How do you motivate yourself?

Along with overcoming rejection, sales roles typically require a good amount of self-motivation. Similar to the previous question, asking how a candidate motivates themselves will highlight their work ethic. An ideal sales executive will have a detailed answer based on past experiences.

11. Describe a time when you had a difficult prospect but were able to persevere and win the sale.

Ideally, the last two questions will lead into a version of this question naturally - but if not, it’s a good one to follow up with. Don’t be afraid to ask for specifics! Some sales executives are pros at misdirection. Candidates who give vague, wordy answers should be a red flag. By asking for a specific time when candidates managed a difficult prospect, and how the situation played out, you’ll be able to gather the details you need to trust their skills. An ideal sales executive will offer insight on lessons they learned and will be able to explain how they applied that knowledge to future situations – preferably without having to be asked. This highlights strong customer service and interpersonal skills that are essential in any good sales executive.

Sales Executive Expertise & Other Skills:

12. Explain the steps you take from the beginning of the sales process to the end.

Look for detailed answers here that point to their confidence and industry expertise. See which tasks will be similar to the role you’re hiring for. Make note of what will need to be retrained and what will be a breeze for them to pick up when it comes to transitioning into your company’s processes.

13. Pitch me our company’s product/service.

This question is a spin on the classic “sell me something” concept and shows how much knowledge the candidate already has. The biggest underlying insight you’ll gain from this question is the amount of research they did to prepare for this interview with your company. A sales executive with a firm understanding of what the company does and the products and services they provide will ultimately be a dedicated addition to the team. Those who did their homework should be noted, as it directly reflects one’s work ethic and initiative.

14. What’s your proudest sales accomplishment?

This question leads to insights into the candidate’s skill level, confidence, and how large or small of sales they are used to closing. This will also point to their passion for the industry. From their response, you should be able to tell what gets them excited about sales.

15. Have you used CRM software before? If so, which one and how advanced are your skills?

This may seem like a basic, technical question but it allows for major bonus points if the candidate will be able to breeze through learning software during training. Even if the candidate hasn’t worked hands-on with the exact software you use, you can ask them if they’re familiar or have heard of it as follow-up questions. Even a little bit of familiarity and knowledge is better than starting from scratch!

16. How do you stay knowledgeable about your target audience?

A dedicated and passionate sales executive will take the initiative to stay up to date on their industry’s trends and updates. Ask what specific resources they leverage or how often they review industry news. Watch for vague answers here, this is one candidates may try to talk themselves into a circle about if they don’t have a solid answer. Bonus points if they can tell you a bit of recent news they’ve heard with specifics on how they are planning to implement it into their process.

Company Culture Fit:

17. Why did you apply for this position?

This question is a great way to uncover why they’re looking to leave or why they left their current role. Be sure to take notes on how they talk about their previous or current company. As mentioned earlier, bad-mouthing of any kind should be a red flag. This question will also give insights into what drew them to your company specifically. If the vision that was portrayed to the candidate doesn’t fit what you want it to, this then gives you insight on how to better market yourself as an employer.

18. Are you ready to jump on a sales call right now?

In other words, this question asks, “Did you do any research on our company and product offerings?” This will show either a strong work ethic and desire for the role, or a lack of ambition. If you like the answer you receive, another great follow-up could be “If you were to start the job tomorrow, what would you be doing tonight to prepare?” Again, this will shine a light on their motivation and drive to succeed in this role.

19. Why do you want to work here/sell our product/service?

It’s no secret that an employee who is passionate and invested in the company they’re working for will out preform those who aren’t. Gallup's report on employee engagement shows that companies with a highly engaged workforce have 21% higher profitability. This question allows sales executives to open up about what they find intriguing about the role and overall company. Play close attention to see if any buzzwords from your company’s core values show up in their response. Finding candidates that have similar values to what your company is striving for is an excellent bonus.

20. How do you think our company can improve?

Loyalty plays a big role in employee retention. If you can decide which candidates already have initial loyalty to your brand, that’s a big plus! By asking what the company can do to improve, you’re really asking “How much do you care about the company succeeding?” This is a good question to watch for some common red flags as well. Often, you’ll be able to notice if the candidate is the type to tell you what you want to hear, or if they are critical thinkers. Those that answer honestly and critically are more likely to work through challenges to help better the company.

Conclusion:

Ultimately, not all sales roles are created equal. Leverage these interview questions as an outline but be sure to adjust to fit each role’s specific needs. While it’s very important to prepare and have a roadmap for leading the interview, don’t be afraid to get creative and be ready to pivot with follow-up questions based on candidate’s answers.

Once you’ve ran through all the questions you prepared, a great way to wrap up the interview process is by opening up the floor to them to ask you questions. Sales executives who ask questions show they are inquisitive about the role and company culture – which means they are trying to picture themselves there. Declining to ask any further questions is a tell that they may have bad communication skills and may be afraid to ask for what they want – not a skill you want in a strong sales executive. In this sense, be prepared to answer some questions of your own! 67% of employed Americans say that job interviews influence their decision to accept a job – so be sure to portray your enthusiasm for the role, company, product, and/or service offered. LinkedIn reported that the most important considerations in accepting new jobs are compensation (49%), professional development (33%), and better work/life balance (29%). Make it a point to touch on these key points to get sales executives excited about joining the team.

When preparing for the undertaking of hiring new staff, remember that Blue Signal can help alleviate the stress. As experts in the hiring process, our recruiters can help not only coach you through the interviews, but help with sourcing candidates, scheduling interviews, negotiating hiring terms, and so much more. Contact us today to get matched with a specialist in your industry!

How to Approach DEI with a Remote Workforce

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Over the last two years, businesses have shifted to a remote or hybrid work model as a result of the pandemic. Remote work has sky-rocketed in priority among job seekers, proving to be a top hiring trend that’s here to stay. Similarly, diversity, equity, and inclusion (DEI) has increased in priority for candidates. Recent studies have shown 2 out of 3 candidates seek out companies with diverse workforces, and 47% of candidates actively look for DEI when considering future employers.  

While DEI efforts appear attractive to job seekers, it also brings unparalleled benefits to the company. Companies that incorporate DEI into their workplace see higher levels of engagement, productivity, and innovation. According to Deloitte, millennials are 83% more likely to be engaged at work at inclusive companies. Additionally, inclusive companies earn 2.3x more cash flow per employee. Although implementing DEI may seem like a no-brainer, it can be daunting with a remote workforce. Not sure where to start? Follow our tips below on how to approach DEI with a remote workforce. 

Reflect on Your Current DEI Efforts 

Graphic titled "Reflect on your current DEI efforts" with 5 questions listed below. Backround image of coworkers putting their hands together in a group.

What Do Your DEI Efforts Look Like Today?

All companies’ DEI efforts have to start somewhere. Before jumping into implementation, take a moment to reflect on your company’s current DEI efforts. Do you have an established DEI practice? If you don’t, you can look at how similar companies are implementing DEI into the culture of their remote workforce. At Blue Signal, our DEI practice focuses on championing diversity efforts and actively working to educate our internal recruiters, hiring managers, and candidates to ensure the hiring experience is free from discrimination and implicit bias. Examples of our DEI efforts include companywide trainings, seminars, and other educational activities. However, there is no one-size-fits-all guide for DEI. Take a look at the companies around you and use them for inspiration for establishing your own practice. 

Who's Involved? 

Next, reflect on who’s involved in your DEI efforts. Is the Human Resources team or DEI committee doing all the heavy lifting? It may be inauthentic to your brand if you’re not practicing what you preach. DEI efforts need to extend beyond the designated committees as the only representation. It’s important to have all aspects of the business involved, so that DEI efforts are fully assimilated into company culture.  

Similarly, look at how your leadership team is involved. As the faces of the company, the leadership team needs to be at the forefront of company-wide initiatives, especially when working remotely. Lack of buy-in from your leadership team will reflect a lack of participation from the rest of the company. Leaders can participate through hosting virtual meetings, guiding activities, or sharing their commitment to DEI through a statement or presentation. For example, Blue Signal’s CEO Matt Walsh wrote and distributed an important message on diversity. 

Now it’s time to look at your remote workforce. Do they play an active part in your DEI efforts? To ensure your DEI efforts go beyond a company statement, it’s crucial to engage your remote employees. Spurring participation can be tough without an in-person setting, as people are heavily influenced by those (physically) around them. However, you can get your remote employees involved through virtual training, discussion boards, online seminars, or activities. To involve our remote workforce, Blue Signal has held virtual DEI certification trainings, created employee-led groups, and given back to underrepresented groups in the community through philanthropic donations. 

Is Your Management Team an Accurate Reflection? 

Finally, how does your management team reflect your DEI efforts? Despite diverse management teams leading to 19% higher revenue, 78% of employees who responded to a Harvard Business study said they work at organizations that lack diversity in leadership positions. When looking at your management team, do they represent diversity in age, gender, and/or race? If not, make a plan to address that and begin to implement DEI into your hiring practices. 

Implement DEI into Your Hiring Practices

Diversity, equity, and inclusion in hiring is more than hitting a quota. To foster a more diverse and inclusive remote workforce, it is crucial to implement DEI into your hiring practices. Consequently, setting up a diverse hiring team should be the first step in revamping your hiring and recruiting processes. This ensures DEI efforts start even before employees join the team.  

Graphic showing a flow chart with ways to implement DEI into your hiring practices

Recognize Unconscious Bias 

During the hiring process (both remote and in-person), hiring managers should be aware of their unconscious bias. Unconscious bias, or implicit bias, refers to the negative attitudes or stereotypes about a group of people that impacts an individual’s understanding, actions, and choices unconsciously. According to BrightTalk, “79% of HR professionals agree that unconscious bias exists in both recruitment and succession planning decisions.”  

Understand Microaggressions 

As a result of unconscious bias, microaggressions can occur. Microaggressions are brief verbal, behavioral, or environmental indignities, whether intentional or unintentional, that communicate hostile, derogatory, or negative slights and insults to marginalized individuals and groups. Both unconscious bias and microaggressions are forms of discrimination that can hinder the hiring process. 

Increase Personal Awareness 

Increasing awareness through education and training can help prevent unconscious bias and microaggressions altogether. Harvard University offers free online tests to uncover implicit bias, with topics spanning religion, race, sexuality, appearance, and ability. Hiring managers that are aware of these factors within themselves will be able to better implement DEI best practices into the hiring process. 

Look for “Culture Adds” 

In addition, hiring managers should look for candidates that are a “culture add” rather than a culture fit. “Culture adds” are potential employees that could add to the existing culture by bringing their diversified ideas and experiences, rather than mirroring it. Looking for those candidates that will build on to your culture will eventually result in more diverse teams. Ultimately, implementing DEI into your hiring practices will set the foundation for a diverse and inclusive workforce. 

Provide Resources 

Whether you're a veteran in the DEI space or just learning about it, resources can greatly benefit your DEI practice. Providing resources can encourage employees no matter where they are in their personal DEI journey. However, with a remote workforce, it can be difficult to gauge where each employee is in their journey. Through one-on-one discussions or surveys, you can assess each employee and provide them with apt resources; such as online article libraries, DEI newsletters, infographics, or quarterly book clubs. It’s important to have resources that are readily accessible and at every level of experience.   

Companies can also establish groups or forums where diversity, equity, and inclusion are promoted, encouraged, and can be discussed. Our employee-led group, Blue Signal Search Women of the Workplace (BSS WOW), serves to promote the education, connection, and empowerment for women (and those who support women) and their contributions to the broader goals of Blue Signal and beyond. BSS WOW meets virtually bi-monthly, covering complex topics on diversity and inclusion, biases, intersectionality, discrimination, privilege, and more. This resource has positively affected the remote culture at Blue Signal and has increased involvement in other companywide DEI efforts.  

Watch the video below to hear from some current members about how BSS WOW is breaking biases, how it's impacted company culture, and what they’ve learned from the group. 

Embed DEI into Your Remote Culture 

DEI is not a single initiative, but an element that should be embedded into your company culture. In the age of working from home, new obstacles arise daily – but a remote workforce doesn’t have to be one when implementing DEI efforts. You can still implement initiatives and activities virtually. Consequently, embedding diversity, equity, and inclusion into your remote culture will bring unparalleled benefits in maintaining connections. 

When dealing with a remote workforce, the aspect of inclusion is especially prominent. According to Gallup, the biggest struggle among remote workers is “loneliness,” as remote environments can leave employees feeling isolated. Thus, establishing a sense of belonging through inclusion efforts is incredibly important. One way you can do that is by aligning company values and DEI goals with remote employees. Giving employees opportunities to provide input and help improve the company will create a deeper connection to the company, which in turn creates stronger employee engagement. However, make sure that all voices are equally heard. Establishing an anonymous DEI suggestion box could help mitigate people feeling pressured to give feedback based on being the token representative. 

In addition to establishing a sense of belonging and increasing employee engagement, embedding DEI into your remote culture can improve innovation. Inclusive companies are 35% more likely to outperform their competitors, and 1.7x more likely to be innovative. Furthermore, 74% of millennial employees believe their organization is more innovative when it has a culture of inclusion. Not only will embedding DEI into your culture ensure the continuity of the efforts, it will drive your company’s success.  

Conclusion 

Diversity, equity, and inclusion is a marathon, not a sprint. If having a remote workforce makes the process seem daunting, start by reflecting on your current DEI efforts. If your practice is not already established, look to similar companies and take inspiration from them. Then, strategize ways to implement DEI into your hiring strategy, as your company should be a reflection of diverse hiring. After assessing where your company is with DEI, make sure resources are readily available and varied. Finally, ensure the continuity of DEI by embedding it into your company culture. This will result in an increased sense of belonging, innovation, and engagement among remote employees. However, good leaders and companies should always be open to evolving and adjusting, as these essential factors will continue to transform as understanding deepens and needs change.  

As recruiters, we play a key role in advancing and promoting workplace diversity, equity, and inclusion. If your company needs help with DEI recruiting support, strategy, or implementation, reach out to us today.  

4 Ways to Support Employee Mental Health Outside the Office

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Mental health has become increasingly important, both inside and outside of the workplace. Along with employee satisfaction, mental health can impact your team’s performance and if not taken care of, can lead to burnout, stress, and turnover. As evidenced by the ‘Great Resignation’ of 2021, people are more willing than ever to quit their jobs to find companies that support their needs. Along with ensuring your employees are taken care of during the workday, you should also take steps to support their mental health outside of the office. This can not only boost your team’s overall satisfaction and engagement with your company, but it can also result in increased productivity and retention. Here are a few ways you can show your support.

Employee Mental Health Outside the Office

Promote a Healthy Work-Life Balance

An important part of fostering strong mental health outside of the office is allowing your employees enough time to enjoy themselves aside from work tasks. According to a recent report from Mental Health America, 9 in 10 employees say their workplace stress affects their mental health. Making sure a healthy work-life balance is part of your company’s values can help create a positive team culture and ensure your employees aren’t letting their work responsibilities overwhelm their personal lives.

A simple way to do this is by offering flexible schedules and allowing employees to choose their own hours – in moderation of course. This practice has become increasingly popular and common after many companies went remote due to the COVID-19 pandemic. Although this may seem like a small change, it can make a big difference on your team’s mental health and wellbeing. Especially if much of your work is self-motivated, this flexibility allows your team to work when they’re most productive, giving them the ability to focus on their personal needs and mental health throughout the day. For instance, some employees may want to work earlier in the day so they can pick up their kids from school, while others may want to work later to account for morning exercise. While it may seem scary to loosen the reins, you can always set a few guidelines. Setting parameters such as designated working periods and regular mandatory meeting times can establish more consistency.

Along with offering flexible schedules, it’s important to encourage employees to use their vacation time. Beyond that, make sure they aren’t contacted about work during their time off. Allowing your team to truly unplug and relax during their well-deserved vacation days will ensure they have enough time to focus on their personal needs without having to worry about work.

Additionally, allowing employees to flex their working hours for appointments and other responsibilities is another valuable practice that can improve their mental health. Letting your employees make up the missed time for menial tasks rather than using their paid time off can reduce scheduling stress and allow them to make better use of their vacation time. Overall, promoting a strong work-life balance can give your employees more time to focus on their mental health and personal needs. This can also help attract new employees as this is an important benefit that many job seekers value when researching companies.

Offer Financial Education

Another way to support your team’s mental health outside of the workplace is offering financial education. Finances can be a major cause of anxiety with 73% of Americans ranking finances as the number one cause of stress in their lives. Although this hardship may not be directly related to work, it can negatively impact your team’s focus and productivity – especially if they’re in debt. Giving your employees the resources they need to educate themselves and relieve their financial stress can help them feel more secure, resulting in improved mental health.

Although your company may offer financial benefits, your employees may not know how to effectively utilize them. Both younger and older employees have differing financial challenges to face, such as student loan debt, mortgage payments, saving for retirement, and more. By improving your team’s financial literacy, you can help them use their paychecks to the fullest and create a better quality of life for themselves. Providing resources on advanced financial practices like how to get a home equity loan to pay off high-interest debt or how to earn passive income through real estate investing can give your employees more stability and confidence with their money, allowing them to relieve stress. You can educate your employees through many outlets, like paying for an online course, providing reading materials, or inviting a guest speaker to discuss more specific financial topics your team may be interested in. No matter what format you choose, offering financial education resources can show your employees you value their wellbeing outside of work.

Provide Mental Health Resources

According to a Harvard Business Review study, 76% of employees reported at least one symptom of a mental health condition in the past year. Mental health conditions can take many forms and can vary from person to person, making it difficult for leadership and coworkers to determine effective ways to help. Some employees may not feel comfortable talking about these issues in the workplace, which is why it’s important to provide mental health resources that your team can access on their own and at their own convenience.

One popular way to do this is through an employee assistance program (EAP), which is an employee benefit program that assists your team with personal or work related problems. This program is free for your employees to use so they don’t have to worry about a financial burden. It also provides confidential support that your employees may feel more comfortable using. An EAP offers access to counselors and other mental health professionals along with additional resources employees can use to support their mental health and wellbeing. Even if you don’t use an EAP, providing mental health resources through online sources and other outlets can help your employees take care of themselves.

Encourage Physical Wellness

Mental and physical health often go hand in hand, as exercise has been proven to boost your mood by reducing symptoms of anxiety and depression. Along with other wellness initiatives, encouraging your employees to take care of their physical health is a great way to support their mental health. Especially as people spend more time at home due to the pandemic, there’s been an increased focus on staying active and healthy in these unique conditions.

However, certain fitness subscriptions can be pricey, and some employees may struggle to afford equipment needed to workout, which can prevent them from nurturing their physical and mental health. Giving your employees the tools they need to take care of themselves can show your appreciation and support for them outside of the office. This could be sponsoring a gym membership, paying for fitness classes, or offering a fitness stipend your employees can use for related expenses if your company is remote. No matter what you choose, your team will appreciate your effort to increase their quality of life.

An increased focus on employee mental health outside of the office may be just what your company needs to secure top talent in a competitive market. These practices can not only help your current employees feel valued and appreciated, but they can also help attract new candidates. Making sure you support your team’s mental health will set you up for long-term success and ensure your employees are taken care of.