Businesses have faced many obstacles during these trying times, as COVID-19 has forced companies to reevaluate their standard practices. Although challenging, companies have taken this opportunity in stride, implementing progressive reformations that are streamlining the new norm. This new wave in the fourth industrial revolution showcases how technology can be utilized to improve and adapt for business’ sake. As America 2.0 advances, these 6 key points will become typical business functions, proving that business can prevail and thrive. Here are the top areas where the most efficient optimization of business reformations are being implemented with lightning speed.

1. On Demand Critical Information

Now more than ever, access to information is easier and faster to obtain. Companies have secure networks and VPNs, enabling them to share and attain crucial information right at their fingertips. The days of unnecessary travel and delayed communication are over as everyone has instant access to data to make informed business, personal, and professional decisions. With many working from home, companies have made efforts to provide virtual materials in shared folders with ease - further improving communication and collaboration in the workplace. With the click of a button, on demand information is available anywhere in the world with a service or a signal.

2. Enhanced Virtual Culture and Benefits  

As more people get used to the benefits of working from home, businesses are implementing positive reformations involving health and wellness checks, virtual happy hours, and easier access to critical personnel. The rise of digital interactions has also brought an increase in team building activities for the remote workforce. Friendly competitions and consistent communication has alleviated some of the stressors involved in this change of office scenery. Virtually, company culture has improved as communities and companies come together to learn and spearhead change. In addition to better work culture, individuals are seeing an improved work life balance, electing to focus more on family by separating business from personal. 

3. Focus on Data Privacy

Security and privacy has already been at the forefront of leader’s minds. However, as things shift virutaly, we are seeing an increased push for cyber security, confidentiality, and data protection. With an increased necessity for technology, privacy will become an even bigger priority. Businesses have taken open- sourced software and optimized it, reducing data breaches and improving connectivity. In turn, security-minded professionals are coming together to develop solutions as Wi-Fi becomes faster, and remote working becomes more normalized.

4. Expedited Interview and Meeting Process

Interviews are not typically a speedy process, since it can be difficult to align calendars and objectives to ultimately find the perfect fit. Now, as things progress to rising digital communication, interviews that may have normally taken between 2-3 weeks have now been streamlined by remote processes. With today’s technology, the hiring process doesn’t have to require a huge time commitment as operations can be simplified with phone and video interviews. Businesses are transitioning to more remote working and hiring with virtual interviews that allow employers to gauge their presence and capabilities, online. Meetings are easier to schedule and have become more productive with these fast tracked businesses processes.

5. Virtual Hiring Process

Just as you are able to get a closer look at your candidate virtually, your candidate can closely examine their potential workplace through the same techniques. In addition to video and phone interviews, companies have begun to implement virtual facility tours, utilizing drones to create interactive video material. This innovative concept has been increased due to Coronavirus, however, it has proven to be an ingenious great way to integrate technology into the hiring process. Candidates can get an inside look into what their daily routine could look like, along with gaining a better idea of their potential workplace. This is easily achieved by using technology like GoPros and drones to record footage of company facilities, saving managers time by eliminating this part of the interview process - all while remaining safely socially-distanced. These tours also have the ability to expand further into cities, showing candidates what their personal lives could be like if relocation is required. The days of flying multiple candidates out for interviews only to end in  falloffs are over. With technology’s capabilities, you have the opportunity to better know your prospects and vice versa.

6. Refocused Marketing Efforts

Companies are rethinking their marketing strategies to create focused, dialed-in content that grabs attention. We have seen companies pivot overnight to deliver information that will help society understand the current market - describing what they have done, will do, or are doing to support others. COVID-covered emails and postings have flooded the market, offering relevant ideas and solutions to current industry problems. As companies adjust to this increased delivery of information, efforts are made to create branded marketing materials that help businesses stand out. America 2.0 will emphasize the creation of consistent messaging that allows consumers to quickly identify the brand, which in turn helps bring in more clientele. 

In business, change is inevitable. While these tough times are only temporary, these new norms that companies are adjusting to reflect the need for change and increased technology utilization. As candidates, employees, and working professionals, we have the ability to shape America 2.0 and its technology practices. These reformations we adjust to today will help us move toward a more streamlined and efficient model for businesses in the future.