How Unified Communications Has Paved the Way for Remote Working

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Many professionals today are familiar with standard UC (unified communications). It has been around for a while and was traditionally used for in-office communications. On-premise PBX allowed you to call up your boss’ office or email a request for printed documents to your secretary. With VoIP (voice over internet protocol), people had calling, messaging, and collaboration capabilities all over an internet connection.  

Today, with this change in the way we “go to work,” unified communications has adapted to meet our remote needs. Taking it a step further, it’s evolved to provide the capability for instant messaging across the globe, instantaneous file sharing through the cloud, and reliable video conferencing to help connect people wherever they may be working. Thanks to UC, we now have better options when it comes to “going to work.”  

 

How Unified Communications Enables Productive WFH Results 

With many companies opting in for UCaaS (unified communications as a service), they are experiencing the best of VoIP without the need and cost of infrastructure. When working from an office, UC depended heavily on fiber connectivity. Today, anyone can work from anywhere given a good internet connection – even wirelessly.  

This UC development means employees are able to bring their own devices (BYOD) and leverage their own computers and mobile devices. This can save employers expensive equipment costs, reduce ramp up periods and time needed to train new hires on equipment, and eliminate the need for installation of fiber or other infrastructure. More importantly however, it’s causing employees to become more efficient and productive. It makes sense that people perform better on the devices they already know how to use. With the ease of use and the effortless adoption, this remote working norm is set to be the #1 thing to stick around from the changes the COVID pandemic made to how we work.  

Not to mention, modern UC is more scalable than traditional data centers. Without the need for servers, telephony equipment, or phone lines – growth is only limited to bandwidth of a user’s internet connection. This makes it easier for hiring managers to grow their workforce by hiring people remotely. In turn, providing UC options really widens the potential candidate pool when hiring.  

 

How Unified Communications Enables Safer WFH Results  

What many people don’t realize is that leveraging UC when working from home actually has benefits that extend beyond working hours. With encrypted communication channels and the endpoint security that comes standard with most UC, people feel more secure sharing their data over personal networks because their work’s unified communications system helps safeguard their network at home. Cybercrime has increased 63% since the start of the COVID-19 pandemic, making network safety a top priority.  

benefits of unified communications

What This Means for the Future of UC 

In simple terms, unified communications is here to stay. It’s estimated that the UCaaS market will surge past $100B by 2024. In order to stay ahead of the game when it comes to the digitization of the workplace, businesses need to consider switching from traditional PBX to UC. In the same effort, those that are early adopters should further build out their UC strategy.  

When it comes to implementing and developing unified communications in any business, Blue Signal has the talent it takes to be successful in this evolving space. Whether you’re looking to support and build out remote teams and WFH policies, or you’re just curious what your first step should be in your UC journey, Blue Signal has your back. Contact our qualified unified communications recruiters today to get started.  

Best Practices for Video Interviews in the Midst of COVID-19

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Amid the recent outbreak of the Coronavirus - also referred to as COVID-19 - many organizations are opting to go remote in order to slow the spread among their employees, students, and travelers. Companies like Twitter, Microsoft, and Apple are heading up the shift. So far, school districts, professional sports leagues, food service companies, and nearly every other industry has been affected. 

The good news? With today’s technology, this doesn’t necessarily have to halt business operations like interviewing and hiring. In order to prepare yourself for the change in scenery, we have compiled some key strategies for video conference interviews. 

Use a reliable computer, not a mobile device.

Use a laptop or desktop computer; avoid using phones or tablets for a video conferencing call. Test the internet connection, speakers, microphone, and software. Use a high-quality webcam and a headset, if possible; headsets reduce background noise and improve audibility for both interviewer and candidate.

Use a Computer, Not a Mobile Device

Test out the technology.

Become familiar with the video call software in advance, under the same circumstances as the interview. Companies may use Skype, Google Hangouts, Facetime, or another platform. Download the interviewer’s preferred software and allow plenty of time to practice using it. The username (e.g. jonsmith1), display name (e.g. Jonathan Smith), and profile image should all be simple and professional.

Skype interview tips

Skype Icons

Although the conversation is the most important aspect of the interview, technical issues and poor sound quality can lead interviewers to subconsciously form a negative impression. Use a fast, reliable internet connection. If a technical issue arises during the interview, address it immediately rather than risk a miscommunication.

Check for software updates and close all other programs.

Some computers automatically restart when they install updates. Do not chance the computer unexpectedly restarting in the middle of the conversation! Before the interview, install any updates and make sure that no automatic restarts are scheduled. Close every other program other than Skype during the conversation, especially ones that generate noise, pop-ups, or notifications. Candidates should send a clear signal that the interviewer has their undivided attention.

Do a mock interview.

Do a Mock Interview

Practice with a friend or Blue Signal recruiter to gather feedback and make adjustments. Nuances that are otherwise unnoticed can stand out during a video call. Give the friend practice questions to read, and have them evaluate body language, expression, voice, and the content of the response. Check for distracting behaviors, such as staring down at the keyboard, fidgeting, the use of filler words such as “um,” or distracting hand gestures. All of these behaviors are harder to moderate when the audience is on a screen instead of in the room.

This is also a good time to practice a confident, enthusiastic delivery of responses. Record answers, if possible, and gauge whether they need revision before the interview. The interviewer only has one chance to hear the answer to a question!

Create a desktop folder of reference documents.

Some reference documents and notes can help to move the conversation forward. For instance, supporting documents such as sales figures may be handy to have during the conversation. Save documents to a new, dedicated folder on your desktop. During the adrenaline-filled moments of the interview, this will avoid a frantic search to find a key piece of information.

Use notes.

Aside from a desktop folder of helpful documents, keep a separate printed set of notes. This includes a resume copy, a quick reference sheet of company research, the job description, and any other key facts. Keep notes organized and easy to read; large blocks of text are difficult to glance through quickly and may result in the candidate frantically shuffling through pages or losing focus as they look for the fact they were trying to find.

One advantage of Skype interviews is the ability to use notes. Keep them out of view of the webcam and avoid shuffling them or reading off of them during the interview. Conduct the same level of research that would be appropriate for an in-person interview.

Put the camera at eye-level or higher.

Looking down into the camera creates an illusion of a double-chin, while looking up into a camera emphasizes confidence and compliments cheekbones and jawlines. If necessary, raise the level of the laptop by placing it on a box or stack of books (make sure they are sturdy, first). Before the videoconference, test out the camera and adjust it to the optimal height, angle, and distance.

Maintain eye contact with the camera, not the face on the screen. Be certain that the camera is at the top of the laptop to make this more natural. Looking directly at the camera gives the illusion of making eye contact with the interviewer while looking at the screen gives the impression of looking away from the interviewer’s eyes.

Choose an appropriate background.

A bare, solid-colored wall makes the best background. No controversial or confidential material should be in view of the camera. The interviewer will want a clear, unobstructed view of the candidate’s face and shoulders. When in doubt, sit farther back.

During the interview, the goal is for the interviewer to focus on the conversation, not the surroundings. If the background is distracting, it will detract from the content of the conversation. Well-lit rooms are preferable, but avoid very bright lights and sitting close to a window. Sunlight can cause a glare that makes it difficult for the camera to adjust to show the candidate’s face.

Dress for success.

Candidates should prepare their appearance as they would for a face-to-face interview. Keep body language neutral and positive, and avoid fidgeting. Body language is more difficult to read over a video call, so smile and engage the interviewer clearly.

Dress for Success

Smile, smile, smile.

Smiling has countless positive benefits. It is scientifically proven to calm nerves and lower stress hormones in the bloodstream. Smiling conveys openness, attentiveness, and interest. Enthusiasm is contagious, and it will encourage the interviewer to engage and show interest in the conversation.

This market adoption of work-from-home alternatives may signify a shift in the way the world goes to work, and is especially beneficial during the trying times of a health crisis like the Coronavirus. Whether temporarily operating from your home desk - like for an interview - or making your home office your own personal HQ long-term, the above tips are applicable for all WFH situations. Stay healthy out there! And for further professional hygiene checkups, reach out to one of our qualified Blue Signal recruiters. 

To download further interview tips and information, follow this link to our comprehensive interview guide. 

Benefits of Cloud Adoption

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Technology provides an endless opportunity for businesses to optimize, grow, and innovate. In the race to remain competitive, businesses have launched their way into cloud adoption. McAfee calculated that companies using the cloud grow 19.3% faster than their competitors. This IT gold rush is very much reflective of the “First Wave” of cloud adoption – focused on lower costs and failsafe information backup. Now, with this “Second Wave” on the rise, companies are focusing on the revenue growth potential and better business outcomes. In order to be successful, this will require a much more optimized cloud strategy.

The First Wave benefits of cloud adoption were obvious, and with the Second Wave businesses are seeing increased potential. With the proper cloud adoption strategy, companies can expect to see improved mobility and collaboration, better disaster recovery, cost efficiency, increased data security, environmental consciousness, and limitless scalability.

Improved Mobility and Collaboration

Public and shared cloud solutions provide the opportunity for people across any organization to access data from anywhere with an internet connection. Simultaneous collaboration helps the flow of ideas, and saves time by cutting out the limbo period between input. This increased productivity also can aid in improving employee satisfaction. In fact, organizations with employee satisfaction listed as a priority are up to 24% more likely to expand cloud usage according to Dell research. Cloud has made remote work possible – and connects people with ideas across the world with one click.

Cloud infrastructure is more reactive than any predecessor solutions. Businesses looking to optimize processes, pick up on trends internally, or capture errors can react instantaneously with cloud computing built into their cloud servers. Within moments of a change, information can be procured, revised, or compared. This can help avoid disaster or grant a competitive edge to any company possessing a fully utilized cloud portfolio. 

Disaster Recovery

No matter how large, successful, private, or prepared an organization is – there is no way to prevent or predict everything that could impact it. One major benefit to cloud application is disaster recovery. In downtime, businesses can lose anything from productivity to revenue to brand reputation. Luckily, cloud backup can recover data quickly and accurately. An article by Salesforce.com has found that 20% of cloud uses can claim disaster recovery in four hours or less, while only 9% of non-cloud users could claim the same.

In a study by Salesforce.com, 94% of businesses who used cloud services claimed they saw an improvement in security after switching to the cloud. 91% said the cloud makes it easier to meet government compliance requirements.

Cost Effective

Using a cloud-based infrastructure is proven to significantly reduce costs across IT, hardware, maintenance, and operations. According to an IDC White Paper for Cisco, companies are realizing $1.6 million in additional revenue and $1.2 million in reduced costs per cloud application. With cloud, businesses are no longer obligated to spend large amounts of money on purchasing and maintaining equipment. In fact, some in-house infrastructure may become obsolete.

Many organizations and businesses rely on IT teams to fix bugs and solve server issues. It can become costly for a team of developers to handle and manage an on-premise system on a daily basis. Not to mention, ensuring internal servers are running properly draws attention and work away from innovation and revenue-focused initiatives. To avoid this internal responsibility, more businesses are beginning to adopt the cloud, resulting in a more optimized workforce, and the lowered cost and liability related to owned hardware and on-site servers. 

Environmentally Friendly

Today’s consumers, as well as businesses, are becoming more environmentally conscious. Cloud computing, because of its intangible nature, results in much less of a carbon footprint than traditional record keeping. Salesforce.com stated that cloud infrastructures support environmental proactivity, powering virtual services rather than physical products and hardware. This cuts down on paper waste, improves energy efficiency, and reduces commuter-related emissions. As more businesses utilize a cloud infrastructure, they use fewer physical servers- meaning less tangible resources and a reduced environmental impact.

Scalability

Prior to cloud applications and technology, enterprises ran on custom-built IT infrastructures. This required a large fraction of IT personnel just to maintain the current system. When growth was unforeseen or systems were overloaded, they simply crashed. With cloud, IT can scale up and down as needed – and in some cases organically. This “self-healing” nature has reduced IT incidents by over 70% according to McKinsey insights.

Cloud also offers several options for customers varying in need. Rather than a one-size-fits-all approach like some in-house applications can produce, cloud can be optimized to meet varying needs. Private, public, and hybrid cloud can work together to store, protect, and organize data in many ways. It all depends on the needs of the organization, and their vision for a repeatable and expandable future for themselves.

Cloud is the latest innovation in business transformation and is accessible and beneficial to many businesses. This technology allows companies to streamline their daily operations effectively and efficiently, while also providing peace of mind. Because of these factors, it’s no surprise that the cloud industry is booming – and the need for cloud-experts is meeting an unprecedented high. The ultimate challenge lies in finding this talent.

Blue Signal is an expert in the cloud space, and has the necessary connections to ensure a faster, more secure adoption process. If you are a specialist in this space or a business looking to implement cloud offerings into your own company, contact us to connect to your next great investment.

Cybersecurity and the Rising Cost of Crime

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Data breaches are getting more expensive. According to an IBM study looking at data from across the world, a breach can cost organizations an average of $3.68 million. “Mega breaches” on the other hand, can cost anywhere between $40 million and $350 million. Despite this looming warning, employees and small-to-medium sized businesses remain somewhat indifferent about network security.

Just last year, NotPetya rocked the cybersecurity world with its malware attack. According to the White House, NotPetya cost over $10 billion in total damages to various companies across the world. Full recovery from the incident took more than two months for Maersk, a Danish shipping company that was affected. (A company which, arguably, was not the hardest hit financially and still had some untouched domain controller data to reboot from. Many other companies were not so lucky.)

The message this record-breaking breach sent to the world was thus: this can happen to anyone at any time and on any scale. Corporations around the world are far too interconnected and information technology too complex to ensure security. Experts agree, there is no such thing as “100% security,” but the best way to defend your company is to educate yourself and your employees.

 

The End User Vulnerability

Surprisingly, IBM found that 60% of all digital attacks are due to staff members, mostly without malicious intent. Employees can be responsible for damage by falling for phishing scams, opening infected email attachments, using public Wi-Fi connections, or accessing compromised 3rd party applications. 

According to Symantec research, 53% of employees reported using their own personal devices for work outside the workplace. Another 13% had “no idea” of the security status of their devices. 35% of employees haven’t changed their passwords in the last year. And a shocking 19% share their passwords with colleagues.

This behavior is especially dangerous for small businesses. Of whom, 60% are run out of business within the six months following a cyber-attack. Attacks harm reputation and deter customers from continuing business. A poll from IBM suggests that 75% of consumers in the United States would not do business with companies they believed were not taking adequate measures to protect their data. With 1 in 3 business owners without safeguards for cyber breaches, attacks like these could lead to a large market collapse in SMBs.

 

Preventative Measures

Companies must protect themselves by educating employees on their role in cybersecurity. IT departments should be empowered to hold regular meetings about cyber security, scam detection, effective password management, anti-malware updates, and other preventative measures. Lost/stolen devices and portable media should also be considered. Responsibility for security is often debated across workplaces, with AIR reporting that 53% of employees rely solely on app developers, services providers, and their IT department to provide security. This causes a large gap in defensive measures. Employees must know the impact they have on data security within a network.

Despite preventative measures in place, a data breach can occur. If NotPetya taught the technology world anything, it was that nothing can be certain when it comes to data safety. The best way to safeguard your company against attack is in fact to plan for it. You can use IBM’s Data Breach Calculator to explore how different variables can affect the cost of a breach, here.

 

Reducing the Cost of Data Breaches

In order to reduce costs of a data breach, studies have shown that incident response teams, customer trust, identity protection, and AI adoption have worked for over 500 companies who have been breached in the last few years.

A study found that an incident response team can reduce the cost of a breach “by as much as $14 per compromised record from the average per-capita cost of $148.” Also, “extensive use of encryption can cut the cost by $13 per capita.”

The total cost of a breach includes the cost of each lost customer due to a breach. Therefore, customer retention in the wake of a breach can save money on damages. Companies who deploy senior-level leadership such as a chief information security officer (CISO) or chief privacy officer (CPO) are less likely to lose customers. Customers relate this high-level involvement with trust. Those who do not have representation on a senior-level will lose more customers simply by not being proactive in their structuring.

After a breach, some companies offered customers identity protection and the results showed. There was higher retention among those companies with identity protection than those without. Studies found that turnover of just 4% of customers had an average of $6 million in losses. Meanwhile, those who were able to retain some and churn less than 1% lost a fraction with $2.8 million.

Contrary to beliefs about interconnectivity, artificial intelligence was actually proven to save companies money in the case of a security breach. AI security platforms use analytics, machine learning, and orchestration to help human responders contain and identify breaches. This could save companies an average of $8 per compromised record (which really adds up).

With cybersecurity reaching an unprecedented demand, the job market for cybersecurity is expanding rapidly. To help strengthen your company with the best in the industry, contact us here.

Unified Communications Industry Predictions for 2018

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The unified communications industry has been very fluid over the past few years. Although the industry is maturing, people’s communication habits continue to evolve as social media and personal technology habits shift.

The major challenges of the unified communications industry are also shifting. Customers (and employees) struggle with overflowing inboxes and are less willing to pick up the phone. Cold-calling has lost much of its popularity. Employees want communication platforms that are intuitive and natural. And there are the challenges of drawn-out meetings, technology that doesn’t work, and ROI.

 

Prediction #1: Improved interoperability and security in hybrid platforms

For most companies, it just doesn’t make sense to use a single tenant solution. Not only is it expensive to build a custom platform and host on-premises applications, but companies feel restricted by the big purchase. In an agile market, companies need to be able to change strategies fast. Hybrid solutions have been common for a while, but there will be a more “modular” approach to UCaaS hybrid environments in the future. Unified communications providers will be able to close more deals and keep customer loyalty if they can provide a set of plug-and-play modules that fit their customers’ unique business needs.

Hybrid cloud - unified communications technology

As more and more technology crowds onto our desks and into our devices, interoperability will be even more important. It is mission-critical for unified communications features to function seamlessly in BYOD and hybrid environments.

This interoperability will come with beefed-up security features to protect against data loss, data corruption, and targeted breach attacks. As cybersecurity attacks rise, companies are becoming more open to spending serious money on data security.

 

Prediction #2: Technology that is natural to use — not just user-friendly

Many UCaaS platforms are easy to use, but not all are natural to use. They don’t match the way that people intuitively use other software and technology in their day-to-day life.

Just because features are new or high-tech, doesn’t mean they’re necessary or useful. Recently, a major Unified Communications hardware manufacturer launched a new advertising campaign for videoconferencing hardware to address the problem of low user engagement, which means a high added cost to the business.

Making UC technology low-effort is only half the battle. Tech giants like Facebook and Apple have created the expectation that all software has a sleek, streamlined UI/UX (user interface/experience). Thanks to these companies, a bad user interface is a show-stopper. User experience is a top consideration for UC technology companies, alongside functionality.

 

Prediction #3: Shift from “feature-rich” to “rich features”

Most features on smartphones, TVs, and other electronics never get used. People get used to using their devices a certain way and don’t branch out. The same goes for unified communications technology. Developing new features is expensive and time-consuming. As the UCaaS market continues to heat up, companies will focus on delivering a few high-quality features that users actually want. Cutting down on the overwhelming number of unnecessary features is the next logical step.

There will be a boost in features to support mobile users and telecommuters, who are becoming more common in the workforce. The unified communications industry relies heavily on remote employees, and customers will be loyal to platforms that support this model.

 

Prediction #4: Data-driven decisions that are actually data-driven

Many companies already consider themselves to be “data-driven,” but the quality of data and the subsequent conclusions based on it is often questionable. Engagement tracking and big data analysis are becoming more commonplace, with simpler tools so that companies don’t need to hire a data scientist to get results. These powerful data tracking tools are helping companies make smart decisions more easily, and based on better data and better insights.

 

 

Prediction #5: CPaaS will be a major UC disruptor

CPaaS is “communications platform as a service,” and includes communication apps such as B2C text messaging, human and bot chat platforms, and other real-time communications applications. UC features in this category include instant-messaging apps like Skype, WhatsApp, and Slack, which have exploded in popularity as a response to overflowing email inboxes. IM applications will continue to grow and most likely eventually totally replace intraoffice email.

Technical support is another department likely to pick up on CPaaS fast. Video-enabled IT support, live 24/7 assistance, and real-time chats are an easy, low-cost solution to common IT problems, and they make the IT department’s job easier.

UCaaS - unified communications predictions

Prediction #6: Smart bandwidth usage for UC apps

Not all UC apps are created equal in terms of data usage. Bandwidth-heavy UC applications like video-streaming can seriously slow down a user’s system, or even the whole network. Smart application integrated platforms reduce the load by taking bandwidth away from inactive applications and funnel it towards the ones in use. This improves the efficiency of the entire system and boosts software speeds. In advanced UCaaS software, this can even occur in totally cloud-based applications.

 

Breakdown in communication is one of the top causes for the failure of relationships, so it comes as no surprise that breakdowns in communication in the workplace are one of the top threats to revenue, productivity, and competitiveness. Unified communications is the technology that helps companies to solve communication problems in the workplace. As our ways of communicating evolve, the UCaaS industry will evolve with us.

Need help with your Unified Communications hiring? Contact us here.