How Unified Communications Has Paved the Way for Remote Working

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Many professionals today are familiar with standard UC (unified communications). It has been around for a while and was traditionally used for in-office communications. On-premise PBX allowed you to call up your boss’ office or email a request for printed documents to your secretary. With VoIP (voice over internet protocol), people had calling, messaging, and collaboration capabilities all over an internet connection.  

Today, with this change in the way we “go to work,” unified communications has adapted to meet our remote needs. Taking it a step further, it’s evolved to provide the capability for instant messaging across the globe, instantaneous file sharing through the cloud, and reliable video conferencing to help connect people wherever they may be working. Thanks to UC, we now have better options when it comes to “going to work.”  

 

How Unified Communications Enables Productive WFH Results 

With many companies opting in for UCaaS (unified communications as a service), they are experiencing the best of VoIP without the need and cost of infrastructure. When working from an office, UC depended heavily on fiber connectivity. Today, anyone can work from anywhere given a good internet connection – even wirelessly.  

This UC development means employees are able to bring their own devices (BYOD) and leverage their own computers and mobile devices. This can save employers expensive equipment costs, reduce ramp up periods and time needed to train new hires on equipment, and eliminate the need for installation of fiber or other infrastructure. More importantly however, it’s causing employees to become more efficient and productive. It makes sense that people perform better on the devices they already know how to use. With the ease of use and the effortless adoption, this remote working norm is set to be the #1 thing to stick around from the changes the COVID pandemic made to how we work.  

Not to mention, modern UC is more scalable than traditional data centers. Without the need for servers, telephony equipment, or phone lines – growth is only limited to bandwidth of a user’s internet connection. This makes it easier for hiring managers to grow their workforce by hiring people remotely. In turn, providing UC options really widens the potential candidate pool when hiring.  

 

How Unified Communications Enables Safer WFH Results  

What many people don’t realize is that leveraging UC when working from home actually has benefits that extend beyond working hours. With encrypted communication channels and the endpoint security that comes standard with most UC, people feel more secure sharing their data over personal networks because their work’s unified communications system helps safeguard their network at home. Cybercrime has increased 63% since the start of the COVID-19 pandemic, making network safety a top priority.  

benefits of unified communications

What This Means for the Future of UC 

In simple terms, unified communications is here to stay. It’s estimated that the UCaaS market will surge past $100B by 2024. In order to stay ahead of the game when it comes to the digitization of the workplace, businesses need to consider switching from traditional PBX to UC. In the same effort, those that are early adopters should further build out their UC strategy.  

When it comes to implementing and developing unified communications in any business, Blue Signal has the talent it takes to be successful in this evolving space. Whether you’re looking to support and build out remote teams and WFH policies, or you’re just curious what your first step should be in your UC journey, Blue Signal has your back. Contact our qualified unified communications recruiters today to get started.  

Benefits of Cloud Adoption

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Technology provides an endless opportunity for businesses to optimize, grow, and innovate. In the race to remain competitive, businesses have launched their way into cloud adoption. McAfee calculated that companies using the cloud grow 19.3% faster than their competitors. This IT gold rush is very much reflective of the “First Wave” of cloud adoption – focused on lower costs and failsafe information backup. Now, with this “Second Wave” on the rise, companies are focusing on the revenue growth potential and better business outcomes. In order to be successful, this will require a much more optimized cloud strategy.

The First Wave benefits of cloud adoption were obvious, and with the Second Wave businesses are seeing increased potential. With the proper cloud adoption strategy, companies can expect to see improved mobility and collaboration, better disaster recovery, cost efficiency, increased data security, environmental consciousness, and limitless scalability.

Improved Mobility and Collaboration

Public and shared cloud solutions provide the opportunity for people across any organization to access data from anywhere with an internet connection. Simultaneous collaboration helps the flow of ideas, and saves time by cutting out the limbo period between input. This increased productivity also can aid in improving employee satisfaction. In fact, organizations with employee satisfaction listed as a priority are up to 24% more likely to expand cloud usage according to Dell research. Cloud has made remote work possible – and connects people with ideas across the world with one click.

Cloud infrastructure is more reactive than any predecessor solutions. Businesses looking to optimize processes, pick up on trends internally, or capture errors can react instantaneously with cloud computing built into their cloud servers. Within moments of a change, information can be procured, revised, or compared. This can help avoid disaster or grant a competitive edge to any company possessing a fully utilized cloud portfolio. 

Disaster Recovery

No matter how large, successful, private, or prepared an organization is – there is no way to prevent or predict everything that could impact it. One major benefit to cloud application is disaster recovery. In downtime, businesses can lose anything from productivity to revenue to brand reputation. Luckily, cloud backup can recover data quickly and accurately. An article by Salesforce.com has found that 20% of cloud uses can claim disaster recovery in four hours or less, while only 9% of non-cloud users could claim the same.

In a study by Salesforce.com, 94% of businesses who used cloud services claimed they saw an improvement in security after switching to the cloud. 91% said the cloud makes it easier to meet government compliance requirements.

Cost Effective

Using a cloud-based infrastructure is proven to significantly reduce costs across IT, hardware, maintenance, and operations. According to an IDC White Paper for Cisco, companies are realizing $1.6 million in additional revenue and $1.2 million in reduced costs per cloud application. With cloud, businesses are no longer obligated to spend large amounts of money on purchasing and maintaining equipment. In fact, some in-house infrastructure may become obsolete.

Many organizations and businesses rely on IT teams to fix bugs and solve server issues. It can become costly for a team of developers to handle and manage an on-premise system on a daily basis. Not to mention, ensuring internal servers are running properly draws attention and work away from innovation and revenue-focused initiatives. To avoid this internal responsibility, more businesses are beginning to adopt the cloud, resulting in a more optimized workforce, and the lowered cost and liability related to owned hardware and on-site servers. 

Environmentally Friendly

Today’s consumers, as well as businesses, are becoming more environmentally conscious. Cloud computing, because of its intangible nature, results in much less of a carbon footprint than traditional record keeping. Salesforce.com stated that cloud infrastructures support environmental proactivity, powering virtual services rather than physical products and hardware. This cuts down on paper waste, improves energy efficiency, and reduces commuter-related emissions. As more businesses utilize a cloud infrastructure, they use fewer physical servers- meaning less tangible resources and a reduced environmental impact.

Scalability

Prior to cloud applications and technology, enterprises ran on custom-built IT infrastructures. This required a large fraction of IT personnel just to maintain the current system. When growth was unforeseen or systems were overloaded, they simply crashed. With cloud, IT can scale up and down as needed – and in some cases organically. This “self-healing” nature has reduced IT incidents by over 70% according to McKinsey insights.

Cloud also offers several options for customers varying in need. Rather than a one-size-fits-all approach like some in-house applications can produce, cloud can be optimized to meet varying needs. Private, public, and hybrid cloud can work together to store, protect, and organize data in many ways. It all depends on the needs of the organization, and their vision for a repeatable and expandable future for themselves.

Cloud is the latest innovation in business transformation and is accessible and beneficial to many businesses. This technology allows companies to streamline their daily operations effectively and efficiently, while also providing peace of mind. Because of these factors, it’s no surprise that the cloud industry is booming – and the need for cloud-experts is meeting an unprecedented high. The ultimate challenge lies in finding this talent.

Blue Signal is an expert in the cloud space, and has the necessary connections to ensure a faster, more secure adoption process. If you are a specialist in this space or a business looking to implement cloud offerings into your own company, contact us to connect to your next great investment.

Unified Communications Industry Predictions for 2018

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The unified communications industry has been very fluid over the past few years. Although the industry is maturing, people’s communication habits continue to evolve as social media and personal technology habits shift.

The major challenges of the unified communications industry are also shifting. Customers (and employees) struggle with overflowing inboxes and are less willing to pick up the phone. Cold-calling has lost much of its popularity. Employees want communication platforms that are intuitive and natural. And there are the challenges of drawn-out meetings, technology that doesn’t work, and ROI.

 

Prediction #1: Improved interoperability and security in hybrid platforms

For most companies, it just doesn’t make sense to use a single tenant solution. Not only is it expensive to build a custom platform and host on-premises applications, but companies feel restricted by the big purchase. In an agile market, companies need to be able to change strategies fast. Hybrid solutions have been common for a while, but there will be a more “modular” approach to UCaaS hybrid environments in the future. Unified communications providers will be able to close more deals and keep customer loyalty if they can provide a set of plug-and-play modules that fit their customers’ unique business needs.

Hybrid cloud - unified communications technology

As more and more technology crowds onto our desks and into our devices, interoperability will be even more important. It is mission-critical for unified communications features to function seamlessly in BYOD and hybrid environments.

This interoperability will come with beefed-up security features to protect against data loss, data corruption, and targeted breach attacks. As cybersecurity attacks rise, companies are becoming more open to spending serious money on data security.

 

Prediction #2: Technology that is natural to use — not just user-friendly

Many UCaaS platforms are easy to use, but not all are natural to use. They don’t match the way that people intuitively use other software and technology in their day-to-day life.

Just because features are new or high-tech, doesn’t mean they’re necessary or useful. Recently, a major Unified Communications hardware manufacturer launched a new advertising campaign for videoconferencing hardware to address the problem of low user engagement, which means a high added cost to the business.

Making UC technology low-effort is only half the battle. Tech giants like Facebook and Apple have created the expectation that all software has a sleek, streamlined UI/UX (user interface/experience). Thanks to these companies, a bad user interface is a show-stopper. User experience is a top consideration for UC technology companies, alongside functionality.

 

Prediction #3: Shift from “feature-rich” to “rich features”

Most features on smartphones, TVs, and other electronics never get used. People get used to using their devices a certain way and don’t branch out. The same goes for unified communications technology. Developing new features is expensive and time-consuming. As the UCaaS market continues to heat up, companies will focus on delivering a few high-quality features that users actually want. Cutting down on the overwhelming number of unnecessary features is the next logical step.

There will be a boost in features to support mobile users and telecommuters, who are becoming more common in the workforce. The unified communications industry relies heavily on remote employees, and customers will be loyal to platforms that support this model.

 

Prediction #4: Data-driven decisions that are actually data-driven

Many companies already consider themselves to be “data-driven,” but the quality of data and the subsequent conclusions based on it is often questionable. Engagement tracking and big data analysis are becoming more commonplace, with simpler tools so that companies don’t need to hire a data scientist to get results. These powerful data tracking tools are helping companies make smart decisions more easily, and based on better data and better insights.

 

 

Prediction #5: CPaaS will be a major UC disruptor

CPaaS is “communications platform as a service,” and includes communication apps such as B2C text messaging, human and bot chat platforms, and other real-time communications applications. UC features in this category include instant-messaging apps like Skype, WhatsApp, and Slack, which have exploded in popularity as a response to overflowing email inboxes. IM applications will continue to grow and most likely eventually totally replace intraoffice email.

Technical support is another department likely to pick up on CPaaS fast. Video-enabled IT support, live 24/7 assistance, and real-time chats are an easy, low-cost solution to common IT problems, and they make the IT department’s job easier.

UCaaS - unified communications predictions

Prediction #6: Smart bandwidth usage for UC apps

Not all UC apps are created equal in terms of data usage. Bandwidth-heavy UC applications like video-streaming can seriously slow down a user’s system, or even the whole network. Smart application integrated platforms reduce the load by taking bandwidth away from inactive applications and funnel it towards the ones in use. This improves the efficiency of the entire system and boosts software speeds. In advanced UCaaS software, this can even occur in totally cloud-based applications.

 

Breakdown in communication is one of the top causes for the failure of relationships, so it comes as no surprise that breakdowns in communication in the workplace are one of the top threats to revenue, productivity, and competitiveness. Unified communications is the technology that helps companies to solve communication problems in the workplace. As our ways of communicating evolve, the UCaaS industry will evolve with us.

Need help with your Unified Communications hiring? Contact us here.

 

Top UCaaS Salespeople Are Hard to Find

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UCaaS is a growing field, but it is increasingly difficult to find qualified, top-performing salespeople who know the space well. The hiring cycle for UCaaS salespeople comes with a unique set of challenges. Here are 8 things to consider when starting a search for UCaaS salespeople.

Changing jobs means leaving money on the table.

UCaaS salespeople at the top of their game have to hit high quotas every month and every year. It takes a lot of sustained hard work to close deals. When a salesperson begins the interview process, they have to do complicated calculations to figure out whether their new compensation package will cover the money they are leaving on the table at their current job. Additionally, new sales do not start coming in right away, and a salesperson has to consider how much money they may lose in commissions before they start closing deals at a new job.

 

The new (or old) non-compete is often very strict.

They may have a very restrictive non-compete agreement in place with their current company that discourages them from changing companies and hurting their future prospects. For the same reason, they may be wary of a strict non-compete offered during the interview process. A smart hiring manager knows that a skilled UCaaS salesperson wants to make a career move, not a job change, and will take their future development into account.

UCaaS Salespeople

 

They do not want to let their clients down.

With the long sales cycle, top talent gets very involved with clients, which makes it harder to leave the company. In many cases, these salespeople have spent years cultivating thriving business relationships and earning the trust of their customers. When a salesperson leaves a job and has to sever existing business relationships due to a non-compete agreement, it can feel like they are letting them down.

 

They receive calls every day from recruiters.

It is difficult to pitch an opportunity to a UCaaS salesperson that is a better opportunity than they’ve already heard. Many recruiters do not understand the industry well and do not take time to adequately review the pros and cons of the opportunity.

 

They are compensated well.

In addition to leaving commission money on the table, UCaaS salespeople are compensated well in their base salaries, making a move that much harder. They know their market value and have a keen idea of the market and what kind of quotas they are able to hit.

 

Learning a new set of UCaaS products and services can be difficult.

UCaas Products & Services can be difficult to relearnUnified communications customers expect their salespeople to be experts in the products and services they sell. These products sometimes have vastly different technical specs, and each company’s product portfolio has dozens of different features.

When coming into a new position, a salesperson has to relearn all of the product features and capabilities, which is difficult and time-consuming.

 

The industry is experiencing fast growth and frequent M&As.

The UCaaS space is full of mergers and acquisitions, and in addition, the products are changing rapidly as the market grows. While good UCaaS salespeople usually do not need to worry about job security, their industry is full of instability and change.

They do not want to start from scratch again.

A successful salesperson develops a steady pipeline of leads and business relationships. Finding fresh leads and nurturing them into business relationships is a long and difficult process. They have to build up a sales funnel once again and will usually need to work hard for at least 3 months just to close the first sale. Since the average UCaaS sales cycle is 6 months or longer, this means their on-target earnings can take a hard hit during the first year of a new job.

 

Looking to hire UCaaS sales experts? Blue Signal can help. To start with a free consultation, contact us at info@bluesignal.com.