In today’s job market, candidate experience is everything. In order to find and acquire the best of the best talent, companies must learn how to market themselves as employers. Unfortunately, many don’t know where to begin. With this shift from employers having their pick, to being a candidate-driven market, mistakes are being made that are costing employers good candidates.  

With the power in their hands, candidates are prioritizing their wants and needs. Flexibility is now a necessity – in both working hours and working models, whether that’s remote options or 4-day work weeks. Candidates crave independence – they want to be given tasks and trusted to carry them out with minimal oversight. Last and certainly not least, benefits, perks, and compensation are paramount. 401K matching, covered healthcare for dependents, and unlimited PTO are becoming essentials in employee offerings.  

Today’s candidates are well-informed. They know what employers are capable of offering their employees, and won’t settle for less than what they want. This makes the interview process crucial. It’s a company’s first impression, and can make or break a new hire depending on how it’s handled. To arm yourself and your company with knowledge, it’s important to know where the process breaks down and how to fix it. Based on Blue Signal’s own research, here are the top six interviewing mistakes, and how to avoid them.  

#1 – Lengthy or Overly Intensive Application Process  

61% of poll respondents said that the top reason they dropped out of the interview process was because it was needlessly long and/or intensive. This is an all-too-common mistake. Sometimes employers have a candidate attach a resume, then route them to their in-house applicant tracking system that has them manually fill in all of the same information. Others send applicants through rigorous rounds of interviews, where candidates find themselves repeating the same answers to interview questions, just to different hiring authorities.  

The solution is simple. To avoid the mistake of losing candidates at the application stage, keep the process short and sweet. Invest in software or platforms that can parse and auto fill forms from a resume’s upload. Leverage more intuitive ATS systems. Weed out underqualified applicants on the front end by adding qualifying questions that allow you to skip over those that don’t meet the minimum requirements. Finally, make sure to organize and structure your interview process. Give your hiring managers the right questions to ask, make sure they are sharing their notes with the next round of interviewers, and give them the authority to cut people out of the process without wasting anyone’s time.  

#2 – Not Getting True Insights From Interviews  

21% of respondents cited that the interviews themselves were the problem. Many people felt as though the interviews lacked true insight into the role; that the process just went through the motions rather than forming a connection. Interviewers were using cliché questions that didn’t help qualify or disqualify candidates, and the candidates could tell. It seemed as though the information these queries provided were unhelpful to inform a hiring decision, since these candidates would leave only to be called back and repeat the process all over again.  

To avoid these common mistakes, the interview process should always be tailored to the role. Streamline by cutting out the fluff. For instance, if it’s a technical role, consider making an early stage of the interview process some sort of comprehension test. You don’t need to ask how they work on a team if the role isn’t collaborative. And unless the role will be reporting in through HR, it’s okay to wait to have the candidate meet with the HR Director till after they are extended an offer of employment. This method saves time, and gets right to the point!  

Also, be sure to arm your interviewers with strong interview questions that help provide true insights into the candidate’s capabilities. Oftentimes, leadership isn’t trained on interviewing best practices and are left to guess at it. Once they are given the proper tools, assign teams of 2-3 people to be decision makers and empower them to make the final call. This way, there won’t be too many cooks in the kitchen when it comes to picking who to hire.  

#3 – Inaccurate or Incomprehensive Job Descriptions 

Next, we found that 13% of our LinkedIn audience stated that inaccurate or incomprehensive job descriptions made them bow out of the interview process. Your job description is an applicant’s first insight into your company culture, the job’s responsibilities, and is a huge tell for how you will perform as an employer. Worse yet, candidates that are in the interview pipeline may later find that the job description they read online has little to do with the role their interviewers are describing – causing deep distrust and almost certainly a candidate falloff.  

To sidestep these job description related mistakes, make sure that whoever creates the job posting is working closely with the hiring manager. The understanding of the role, the department, its leadership, and its main goals should be one and the same. The job description should accurately represent the needs of the job so that a candidate can make an informed decision when applying, interviewing, and accepting a job offer. The more comprehensive these main points, the better prepared and aligned the applicant pipeline will be.  

Actually, job descriptions should be seen as an opportunity for employers. They give you a chance to brag about your company and teams, and should make a candidate eager to join. Not to mention, the last thing you want is to start back at square one when it comes to a hire. Nothing could be worse than a candidate showing up on their first day – after all that time, money, and resources put into their acquisition, onboarding, and training – only to be surprised at the actual job in front of them. Reduce your turnover; improve your job descriptions.