Senior Growth Marketing Manager

Our client, a prominent business and financial consulting firm with over five decades of experience, is seeking a Senior Growth Marketing Manager to drive their ambitious goal of doubling revenue.

This role will be pivotal in shaping the firm’s future, working closely with senior leadership to spearhead growth initiatives across various service lines and industry sectors.

This Role Offers:

• A competitive compensation package including base salary, performance bonuses, retirement plans, and comprehensive health benefits.
• Opportunities for professional growth through ongoing training programs and leadership development initiatives.
• A dynamic work environment that encourages innovation and values each employee’s contribution towards the firm’s success.
• Belong to a team that emphasizes collaboration and innovation, within a firm that is deeply rooted in a mission to uplift those in pursuit of their highest potential.
• Engage in a role that works synergistically with all firm departments, facilitating a holistic and supportive approach to recruitment.
• Opportunities for professional memberships and licenses, on-site soft skills, and leadership training.

Focus:

• Develop and execute innovative marketing strategies to enhance demand generation across key market sectors including real estate, construction, law, and more.
• Collaborate with the Director of Brand Marketing and the Managing Director of Marketing to ensure alignment of marketing efforts with the firm’s strategic objectives.
• Lead a team of marketing professionals, driving performance through data-driven insights and robust analytical frameworks.
• Implement rigorous metrics and KPIs to monitor marketing effectiveness, utilizing advanced tools for campaign attribution and analysis.
• Partner with sales and business development teams to refine buyer personas, optimize lead generation processes, and enhance customer acquisition strategies.
• Direct the creation and execution of targeted marketing campaigns that utilize a mix of digital, event-based, and content-driven approaches to reach and engage potential clients.
• Champion a multi-channel marketing strategy that ensures robust lead generation and significant growth in market share.
• Foster a culture of continuous improvement and innovation within the marketing team, encouraging experimentation and the adoption of new marketing technologies and methodologies.
• Provide regular updates to senior management on marketing performance, offering actionable insights and strategic recommendations for future growth initiatives.

Skill Set:

• Bachelor’s degree in Marketing, Business, or related field; an MBA is highly desirable.
• At least 8 years of B2B marketing experience, preferably in high-growth environments within the professional services sector.
• Proven track record in leading effective demand generation and revenue-driving marketing strategies.
• Deep understanding of performance marketing, SEO/SEM, content strategy, and integrated omnichannel campaigns.
• Exceptional leadership skills with the ability to manage, inspire, and develop a high-performing marketing team.
• Strong analytical capabilities with experience in managing marketing budgets and optimizing investments for maximum ROI.
• Excellent communication and presentation skills, capable of engaging and influencing senior stakeholders and partners.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in marketing recruiting. Our marketing recruiters place qualified candidates in digital marketing, branding, product marketing, and marketing communications roles nationwide. Learn more at bit.ly/3roDyak