Corporate and Brand Marketing Leader

Corporate and Brand Marketing Leader

Our client is a rapidly expanding financial advisory firm, specializing in providing a wide range of services to small and mid-sized enterprises. The firm offers expertise across various sectors, including healthcare, legal services, creative industries, and more.

To support its ambitious growth target, our client is seeking a Corporate and Brand Marketing Leader who will report directly to the Chief Growth Officer. This role will be instrumental in enhancing the firm’s visibility and market presence both locally and nationally, by leveraging its expanding service offerings and refreshed market positioning. The selected candidate will oversee the development of a robust digital presence and lead various communication and growth initiatives aimed at improving brand awareness, client acquisition, and retention.

This Role Offers:

A competitive compensation package including base salary, performance bonuses, retirement plans, and comprehensive health benefits. 

Opportunities for professional growth through ongoing training programs and leadership development initiatives. 

A dynamic work environment that encourages innovation and values each employee’s contribution towards the firm’s success. 

Belong to a team that emphasizes collaboration and innovation, within a firm that is deeply rooted in a mission to uplift those in pursuit of their highest potential. 

Engage in a role that works synergistically with all firm departments, facilitating a holistic and supportive approach to recruitment. 

Opportunities for professional memberships and licenses, on-site soft skills, and leadership training. 

Focus:

Spearhead the development of brand positioning, identity, and standards for both the corporate brand and individual service lines, such as tax, audit, virtual CFO, technology, talent, and forensic valuation.

Collaborate closely with the Senior Director of Marketing and service line leaders to craft and execute brand, content, and communication strategies.

Lead the creation and execution of firm-wide communications across multiple channels, including email, web, social media, blogs, and podcasts. Ensure consistency and quality in all brand messaging.

Oversee the enhancement and maintenance of digital channels, including websites, landing pages, and social media platforms.

Ensure that these channels align with branding goals and performance metrics.

Define and implement a comprehensive content strategy that aligns with the buyer’s journey and target personas.

Collaborate with various departments to produce high-quality, engaging content that supports lead generation and enhances brand visibility.

Develop and manage all internal communications in collaboration with HR and department heads. Lead initiatives to strengthen the firm’s employee brand and corporate values.

Coordinate and manage all corporate and business line events, partnerships, and sponsorships that enhance client engagement and drive sales. Collaborate with HR on internal events and conferences.

Build, develop, and lead a marketing team composed of managers, brand specialists, and external creative and PR resources. Foster a collaborative, data-driven culture focused on achieving marketing goals.

Skill Set:

Minimum of 7 years in brand management and corporate marketing, preferably within B2B or professional services sectors such as accounting, consulting, or legal services.

Bachelor’s degree in marketing, communications, or a related field; an MBA is preferred.

Proficient in content management systems, social media platforms, and marketing automation tools.

Strong project management, strategic thinking, and leadership capabilities.

A results-oriented, collaborative leader with excellent communication and team-building skills.

A proactive and innovative mindset, with the ability to lead and inspire a team to achieve aggressive growth targets.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in various specialties. Our recruiters have a proven track record of placing top-tier talent across industry verticals, with deep expertise in numerous professional services. Learn more at bit.ly/46Gs4yS