VP of Sales

VP of Sales

A fast-scaling, private equity-backed manufacturer of industrial components is entering its next stage of aggressive growth—and they’re looking for a seasoned VP of Saels to architect and drive their go-to-market strategy. With recent investment and a sharpened focus on operational scale, this organization is poised to disrupt a fragmented industry. This role offers the opportunity to build and refine a high-performing sales organization across multiple channels, sectors, and regions—all while being deeply embedded in the strategic heartbeat of the business.

This is not a typical VP of Sales role. This is for the leader who thrives in entrepreneurial environments, can execute at the ground level, and lead a scalable and disciplined commercial engine. It requires someone who can translate vision into measurable growth, while elevating both people and processes.

This Role Offers:

Lead a high-impact function at the forefront of this organization’s growth journey.

Equity upside tied directly to performance and business success.

Be a foundational leader helping to scale a PE-backed business with major momentum.

Join a values-driven leadership team focused on collaboration, transparency, and execution.

Focus:

Design and implement a robust national sales strategy that aligns with organizational goals and PE-backed growth targets.

Develop structure, accountability, and clear KPIs to drive consistent execution across territories and channels.

Bring a proactive, data-driven approach to territory planning, forecasting, and sales performance analytics.

Lead a team including Regional Sales Managers, Channel Managers, and Inside Sales professionals across the U.S.

Establish a culture of coaching, performance accountability, and continuous improvement.

Scale the team as needed to match market demands—ensuring onboarding, training, and integration are seamless.

Optimize existing distribution and direct sales channels, while identifying new growth opportunities across industrial, retail, and e-commerce markets.

Support go-to-market execution for new product launches and cross-selling across an expanding portfolio.

Collaborate closely with Product, Customer Service, and Operations to drive seamless customer experiences from quote to fulfillment.

Act as a key member of the executive team, reporting directly to the CEO and working closely with PE partners and board-level stakeholders.

Partner with internal stakeholders to improve commercial operations, sales processes, and organizational readiness.

Contribute to annual business planning, budgeting, and forecasting efforts.

Skill Set:

10+ years of experience in B2B sales leadership, with significant exposure to industrial, manufacturing, or technical distribution channels.

Proven success scaling national sales teams and implementing sales infrastructure in a high-growth environment.

Strong analytical acumen and experience leveraging CRM (Salesforce preferred) and sales enablement tools.

Background in complex selling environments with long sales cycles and multiple stakeholder touchpoints.

Prior exposure to private equity environments or growth-stage businesses highly preferred.

Technical aptitude with experience in engineered products or motion control solutions a plus.

Willingness to travel up to 50%; preference given to candidates located near a major airport in the Midwest.

About Blue Signal:

Blue Signal is an award-winning, executive search firm specializing in sales & business development recruiting. We have a strong track record of finding top-performing talent in areas such as sales leadership, account management, and business development strategy. Learn more at bit.ly/3NNY1wM