Digital Marketing Analyst

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Our client is a leading provider of comprehensive health solutions dedicated to serving patients in rural communities. They are committed to delivering high-quality healthcare services and improving the well-being of individuals across the region. They are hiring a Digital Marketing Analyst to support marketing efforts and analyze campaign performance.

The Digital Marketing Analyst will assist in current and new marketing initiatives aligned with company goals. The ideal candidate should be skilled in data analysis and adept at creating insightful reports. This role will be to be organized, capable of handling multiple projects simultaneously, and meeting deadlines effectively.

This Role Offers:
• Competitive base salary plus comprehensive benefits, including medical/dental/vision, 401(K), and more.
• Stable company with over seven decades of experience.
• Tight-knit culture focused on taking care of their employees.
• Ample opportunities for growth and career advancement.
• High employee tenure with low red tape culture. They hire professionals and trust their expertise, giving them room to make tangible impacts.

Focus:
• Collaborate with talented internal teams and external partners to bring marketing projects to life.
• Be a driving force in achieving ambitious KPI targets, working hand in hand with sales and various departments.
• Ensure timely and budget-conscious project delivery.
• Monitor and report the progress of marketing campaigns and support SEO and SEM programs in coordination with vendors.
• Manage online business profiles and conduct competitor analysis.
• Develop analytical reports to assess digital performance and campaign progress.
• Assist in planning new marketing campaigns and identifying opportunities.
• Utilize Cloud software for email campaigns and reports.
• Assist in website and content management on various platforms.
• Collaborate with the content team on creative initiatives.
• Support audit efforts to ensure data accuracy before implementation.

Skill Set:
• 2+ years of experience in digital marketing and analytics.
• Industry experience in healthcare and/or insurance, a plus.
• Bachelor’s degree in marketing, communications, journalism, or a related field.
• Excellent writing, editing, and strategic planning skills.
• Proficient in Microsoft Office Suite, Adobe, CRM, and Salesforce.
• Proven ability to develop and execute successful marketing and communication strategies that drive growth and revenue.
• Knowledge of Google Analytics, Google Tag Manager, and Google Ads.
• Strong problem-solving, communication, and organizational skills.

About Blue Signal:
Blue Signal is a leading executive search firm specializing in healthcare recruiting. Our healthcare recruiters have expertise in placing high-performing talent in healthcare IT, medical devices, biotechnology, pharmaceuticals, etc. Learn more at bit.ly/3G5DbWr